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Dr. Kai Haverila, PhD, MBA, BA

Part-time Professor, Marketing


Dr. Kai Haverila, PhD, MBA, BA

Education

2017-2023: Doctor of Philosophy in Business Administration (Marketing), Concordia University, Canada.

2015: Master of Business Administration, Thompson Rivers University, Canada.

2014: Marketing BA (Hons), University of Liverpool, U.K.

2011: International Baccalaureate Bilingual Diploma, Dubai American Academy, U.A.E.

Awards

2021: Honorable Mention Award for Marketing at 2021 ASAC conference.

2020: Concordia Accelerator Award at Concordia University.

2017-19: Concordia Merit Scholarship JMSB at Concordia University.

2017-19: Concordia University International Tuition Award of Excellence.

2016: Received Top Graduating Student Award at Thompson Rivers University as an MBA.

Teaching Interests

Introduction to Marketing, Consumer Behavior, Integrated Marketing Communications, International Marketing, Business Ethics, Services Marketing, Relationship Marketing, Online/Digital Marketing, e-Marketing, Social Media Marketing, Marketing Research, Marketing Management, and Current Issues in Marketing.


Teaching Activities

Courses

MARK201: Introduction to Marketing


Publications

Journal Articles

Haverila, K., Haverila, M., Rangarajan, A. (2024). The impact of the decision-making role on perceived satisfaction, value for money, and reinvest intentions at varying levels of perceived financial performance in the context of Big Data marketing analytics. Marketing Theory and Practice.

Haverila, M., McLaughlin, C., Haverila, K., Nader, N (2023): Brand community motives and engagement: The impact of gender. Journal of Internet Commerce. 

Haverila, M., Haverila, K. (2023). The influence of quality of Big Data marketing analytics on marketing capabilities: The impact of perceived market performance. Marketing Intelligence and Planning. 

Haverila, M., Currie, R., Haverila, K., McLaughlin, C., Twyford, J. (2023). The impact of word-of-mouth (WOM) on attitudes, behavioural intentions, and actual usage of non-pharmaceutical interventions among early and late adopters. International Journal of Pharmaceutical and Healthcare Marketing. 


Haverila, M., Haverila, K., McLaughlin, C.  (2023). Segmenting the customers of system delivery projects based on data heterogeneity. Journal of Business and Industrial Marketing. 


Haverila, M., Haverila, K., McLaughlin, C. (2023). Competence-based appraisal of the quality of higher education using the Importance-Performance (IPMA) analysis. Journal of Marketing in Higher Education. 


Haverila, M., Haverila, K., Mohiuddin, M., Su, Z. (2022). The impact of quality of Big Data Marketing Analytics (BDMA) on the market and financial performance. Journal of Global Information Management, 30, 1. 

Haverila, M., Haverila, K., Twyford, J. (2022): The impact of marital status on customer-centric measures in the context of a ski resort using the importance-performance (IPMA) framework. European Journal of Management Studies.

Haverila, M., McLaughlin, C., Haverila, K. (2022). The role of user-centric measures in the use of non-pharmaceutical interventions (NPIs), 12, 4, 653-674. Journal of Social Marketing.

Haverila, M., McLaughlin, C., Haverila, K. (2022): Segmentation of the brand community member base using motives as a cluster variate: Are the members all alike? Journal of Services Research, 22, 2, 79-138. 

Haverila, M., McLaughlin, C., Haverila, K. (2022): The impact of social influence on perceived usefulness and behavioural intentions in the usage of non-pharmaceutical interventions (NPIs): A quantitative analysis. International Journal of Healthcare Management, 16, 1, 145-156. 

Haverila, K., Haverila, M., McLaughlin, C. (2021): Development of a brand community engagement model: A Service-Dominant Logic perspective. Journal of Consumer Marketing, 39(2), 166-179. 

Haverila, M., Haverila, K., McLaughlin, C., Arora, M. (2022). The influence of the number of brand community memberships on customer-centric measures. Journal of Marketing Analytics

Haverila, M., Haverila, K., McLaughlin, C., Tran, H. (2021): The impact of tangible and intangible rewards on the online loyalty program, brand engagement and attitudinal loyalty. Journal of Marketing Analytics, 10, 64-81. 

McLaughlin, C., Haverila, K., Haverila, M. (2022): Gratifications sought versus gratifications achieved in online brand communities: satisfaction and motives of lurkers and posters. Journal of Brand Management, 29, 190-207. 

Haverila, M., Haverila, K., McLaughlin, C., Arora, M. (2021):  Engagement, participation, and relationship quality in the context of co-creation in brand communities. Journal of Marketing Analytics

Haverila, M., Haverila, K., McLaughlin, C., Arora, M. (2021): Towards a comprehensive student satisfaction model. International Journal of Management Education, 19, 3, 100558.

Haverila, M., & Haverila, K. (2021). The Impact of the Student-Faculty Relationship on Student Centric Measures. Journal of Applied Research in Higher Education. 14(1), 240-263.

Haverila, M., Haverila, K., & McLaughlin, C. (2021). Gender-based behavioural segmenting of the cell phone youth market. International Journal of Business Excellence, 23(1), 93-112.

Haverila, M., Haverila, K., Twyford, J. (2021): Customer satisfaction, value for money and repurchase intent in the context of system delivery projects: A longitudinal study. International Journal of Managing Projects in Business, 14, 4, 936-959.

Haverila, M., Haverila, K., & Twyford, J. (2021). Critical variables and constructs in the context of project management: Importance-performance analysis. International Journal of Managing Projects in Business, 14, 4, 836-864.

Haverila, M., McLaughlin, C., Haverila, K., & Viskovich, J. (2020). Brand community motives and their impact on brand community engagement: Variations between diverse audiences. Management Decision, 59, 9, 2286-2308.

Haverila, M., McLaughlin, C., Haverila, K., & Arora, M. (2020). Beyond lurking and posting: Segmenting the members of a brand community on the basis of engagement, attitudes, and identification. Journal of Product and Brand Management, 30, 3, 449-466.

Haverila, M., & Haverila, K. (2020). Cell phone choice among adolescents and young adults. LBS Journal of Management & Research, 18(1), 52-62.

Haverila, M., Twyford, J., & Haverila, K. (2020). Identification of key variables and constructs in the context of wine tasting room: Importance-Performance analysis. International Journal of Wine Business Research, 33(1), 80-101.

Haverila, M., Haverila, K., & McLaughlin, C. (2020). Identification of critical brand community variables and constructs using importance-performance analysis and neural networks. Journal of Modelling in Management, 16, 1, 124-144.

Haverila, M., & Haverila, K. (2020). Customer satisfaction and repurchase intent in the cell phone product market among adolescents and young adults. International Journal of Business Excellence.

Haverila, M., Haverila, K., & McLaughlin, C. (2020). The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities: The role of gender. International Journal of Electronic Marketing and Retailing, 12(4), 339-356.

Haverila, M., Haverila, K., & McLaughlin, C. (2020). Variables affecting the retention intentions of students in higher institution: A comparison between international and domestic students. Journal of International Students, 10(2), 358-382.

Haverila, M., Arora, M., & Haverila, K. (2019). Comparing the service experience of satisfied and non-satisfied customers in the context of wine tasting rooms using the SERVQUAL model. International Journal of Wine Business Research, 32(2), 301-324.

Haverila, M., & Haverila, K. (2018):  Customer centric success measures in project management. International Journal of Business Excellence, 19(2), 203-222.

Haverila, M., & Haverila, K. (2018). Behavioral clustering of the cell phone users in various country markets. International Journal of Mobile Communications, 17(3), 271-297.

Haverila, M., & Haverila, K. (2018). Examination of customer-centric measures among different types of customers in the context of major Canadian ski resort. Asia Pacific Journal of Marketing and Logistics, 30(2), 1-24.

Haverila, M., & Haverila, K. (2015). Brand satisfaction and repurchase intent in the cell phone product market. Academy of Marketing Studies Journal, 19(1),197-212.

Haverila, M., & Haverila, K. (2014). The perceptions of young consumers on the cell phones in various country markets. International Journal of Business Research, 14(1), 39-44.

Haverila, M., & Haverila, K. (2013). Cell phone behavior of young consumers in Finland. International Journal of Mobile Communications, 11(3), 225-244.

Haverila, K., & Haverila, M. (2012). Identifying desired cell phone features among youth in the UAE and Finland. International Journal of Business Research, 12(3), 147-154.

Works in Progress

Haverila, M., Rangarajan, A., Haverila, K., McLaughlin, C., Russell Currie, R. KITE: The role of perceived knowledge on key brand community constructs of trust, involvement, and engagement. Submitted to the Management Research Review.

Haverila, M., Kai Haverila, K. (2022). The relationship between the quality of Big Data Marketing Analytics (BDMA) and marketing agility of the firm: The impact of the decision-making role.

Haverila, M., Haverila, K., McLaughlin, C. (2022). The analysis of perceived effectiveness of non-pharmaceutical interventions (NPIs) in the context of the Technology Acceptance Model. Submitted to SAGE Open (SGO).

Haverila, M., Haverila, K. (2024). Clustering the marketing analytics professionals on the basis of perceived marketing and technical knowledge.

Haverila, M., Al Azad, Md. S., Haverila, K., Mohiuddin, M. (2023). Moving towards economic and digital sustainability: The impact of technological and market uncertainty on the quality of big data marketing analytics. Submitted to Journal of Global Information Management.

Haverila, M., Haverila, K. (2023). Clustering the marketing analytics professionals on the basis of perceived marketing and technical knowledge.

Matti Haverila, Kai Haverila, Caitlin McLaughlin (2023). The impact of perceived knowledge on marketing agility in the context of Big Data: Role of deployment level. Submitted to Management Decision.


Participation Activities

Conference Presentations

Haverila, K. (2023). Scale Development for Trolling Behavior and Victimization Work-in-Progress. [Virtual Conference Presentation]. ASAC 2023 Conference, Toronto Metropolitan University, Toronto, ON, Canada.

Haverila, M., Haverila, K., & McLaughlin, C. (2022): Importance-Performance analysis in the context of higher educationASAC 2022 Conference, Dalhousie University, Halifax, NS, Canada.


Haverila, M., Nader, N., McLaughlin, C., & Haverila, K. (2021). Brand community motives and engagement: The impact of gender. ASAC 2021 Conference, Concordia University, Montreal, QC, Canada.

Haverila, K., & Haverila, M. (2020, June 14). A CCT Perspective on the Emergence and Evolution of Online Trolling: A Conceptual Paper [Virtual Conference Presentation]. Administrative Sciences Association of Canada 2020 Conference, Memorial University of Newfoundland, St. John’s, NL, Canada.

Haverila, M., Haverila, K., McLaughlin, C., & Arora, M. (2020, June 13) Engagement and relationship quality in co-creation: A brand community perspective. [Virtual Conference Presentation]. Administrative Sciences Association of Canada 2020 Conference, Memorial University of Newfoundland, St. John’s, NL, Canada.

McLaughlin, C., Haverila, K., Haverila, M. (2020, March) Uses and gratifications of lurkers and posters in online brand communities: The difference between gratifications sought and gratifications achieved. [Virtual Conference Presentation]. American Academy of Advertising Annual Conference 2020, San Diego, CA, United States.

Haverila, K., & Haverila, M. (2012, June). Identifying Desired Cell Phone Features Among Youth in the UAE and Finland. [Conference Presentation]. International Academy of Business and Economics Conference 2012, Venice, Italy.

Video Presentations

Haverila, K, & Haverila, M. (2021). Importance Performance Analysis (IPMA) Presentation. https://www.youtube.com/watch?v=s2182IARDwg&t=3s, 7:34. Also published at https://www.smartpls.com/documentation/videos/ipma-revisited

Haverila, K., Haverila, M. (2021). The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities. 10:26. https://www.youtube.com/watch?v=LuaLNIAMkLQ

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