Iman Goodarzi, PhD Candidate
Pronouns: He/Him
- Part-time faculty, Marketing
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Sign in to editResearch areas: Social Media Overuse, AI, Digital Well-being, Nudging Systems
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Biography
Iman Goodarzi is a marketing researcher, educator, and consultant specializing in consumer behavior, digital well-being, and behavioral science. He is a PhD candidate in Marketing at Concordia University, where his research focuses on understanding how digital technologies, social media platforms, and AI-driven environments influence consumer decision-making and well-being.
Iman's work sits at the intersection of marketing, psychology, and AI. His research investigates topics such as social media overuse, digital self-control interventions, consumer attention, persuasive messaging, and the application of AI to improve consumer outcomes. His work has been presented at leading academic conferences, including the annual conferences of the American Marketing Association.
Beyond academia, Iman is the founder of Chipset NeuroMarketing Solutions, a consulting firm that helps organizations apply AI, behavioral science and neuroscience principles to improve marketing effectiveness, customer experience, website performance, and strategic decision-making. Through Chipset Solutions, he works with businesses to better understand customer behavior and translate scientific insights into practical business solutions.
As an educator, Iman has taught and supported courses in marketing, consumer behavior, and digital marketing, with a strong commitment to experiential learning and industry engagement. He frequently collaborates with business leaders and industry professionals to bring real-world perspectives into the classroom and create meaningful learning experiences for students.
His current research agenda explores digital well-being in the age of artificial intelligence, focusing on interventions that help individuals maintain healthier relationships with technology while preserving the benefits of digital connectivity. He is particularly interested in how behavioral design, persuasive communication, and emerging technologies can be leveraged to promote healthier and more intentional consumer behavior.
Iman's long-term goal is to bridge academic research and business practice by generating insights that help consumers make better decisions while enabling organizations to create more effective, ethical, and human-centered marketing strategies.