Concordia University

https://www.concordia.ca/content/concordia/en/jmsb/faculty.html

Ali Tezer, MBA

Part-time Lecturer, Marketing
Doctoral Student, Marketing


Research Interests

Cause Marketing Effectiveness
Role of Ethical Attribute in Product Evaluations
Underdog Brands


Peer-Reviewed Conference Presentations

Tezer, Ali, H. Onur Bodur and Bianca Grohmann (2014), “Carried Away by the Underdog Brand: Source Advantages in Brand Biographies.” European Marketing Academy Conference, Valencia, ESP.

Tezer, Ali, H. Onur Bodur and Bianca Grohmann (2014), “When Surprise Is Good: How Surprising Corporate Social Responsibility Benefits Brands.” Society for Consumer Psychology, Miami, FL*.

Tezer, Ali, H. Onur Bodur and Bianca Grohmann (2014), “I am the Underdog: Self-Communication of a Brand’s Passion Enhances Brand Evaluations.” Society for Consumer Psychology, Miami, FL*.

Tezer, Ali, H. Onur Bodur and Bianca Grohmann (2013), “Straight from the Horse’s Mouth: When Disadvantaged Brand Determination Improves Brand Evaluations.” Association for Consumer Research Conference, Chicago, IL*.

Tezer, Ali, H. Onur Bodur and Bianca Grohmann (2013), “Different Shades of Fit: When Corporate Social Responsibility Improves Consumer Evaluations.” European Marketing Academy Conference, Istanbul, TR.

Bodur, H. Onur, Bianca Grohmann and Ali Tezer (2012), “A Positive Surprise: Revisiting the Role of Fit in Social Responsibility Evaluations.” Administrative Sciences Association of Canada Conference, St. Johns, NFL.

Bodur, H. Onur, Bianca Grohmann and Ali Tezer (2012), “Investigating the Positive Impact of Unexpected CSR.” Association for Consumer Research Conference, Vancouver, BC*.

 

*Submitted and presented as a working paper.


Teaching

Lecturer, Marketing Research, Fall 2014

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