Assistant professor, Marketing
Concordia University Research Chair in Complexity and Markets
I research how complex markets change. My current research projects examine markets for coffee, tattoos, sneakers, fashion, music, transportation, microdosing, and education, as well as social projects in Africa, South America, and South East Asia. Based on my students' theses, I also am looking at digital influence and online influencers, and the acculturation of wealthy consumers.
I graduated from the Schulich School of Business in 2016, under the supervision of Robert V. Kozinets, with Eileen Fischer and Markus Giesler as committee members. My thesis subject was on the emergence of EDM in North America. My research has been published at the Journal of Retailing, the Journal of Consumer Research, and Marketing Theory, where it has received distinctions such as most cited and most downloaded papers. I have presented at the Association for Consumer Research, the European Association for Consumer Research, the Consumer Culture Theory, and the American Marketing Association conferences, where I have been awarded prizes for best special session and best paper. I have been talking to the press lately to inform the transformations brought about by Uber in the taxi market.
I have received more than 700 000$ in funding from varied funding sources, such as the Social Science and Humanities Research Council and the Fonds Société et Culture. I am an ad-hoc reviewer for a number of journals, including the Journal of Consumer Research, and I am on the editorial review board of Journal of Consumer Research and Recherche Appliquée en Marketing (RAM). I am also a mentor at academic conferences, a supervisor and committee member for master and doctoral students, and an instructor at JMSB where I am responsible for the digital marketing undergraduate course.
I am responsible for the digital marketing course (MARK452), where I concentrate on teaching digital strategy, as well as how-to plan and enact conversion-based approaches.
Funding, honours and awards
National Bank Initiative in Entrepreneurship and Family Business (11 090$), “Entrepreneurial Legitimacy and Intergenerational Dynamics in Family Businesses” (with Rob Nason)
OVPRGS, ARRE Funding (5 000$), “Speaker Series: Complexity, Society, and Entrepreneurship” (with Rob Nason)
Concordia University Research Chair “Complexity and Markets"
Concordia University Newsmaker of the week (July 7th)
Best Paper, Institutions and Complexity Track, American Marketing Association Winter Conference
Outstanding Contribution in Reviewing, Journal of Business Research
JMSB OVPRGS Seed Funding (2018-2019)
SSHRC Insight Grant (as principal investigator; co-applicants: Zeynep Arsel and Eileen Fischer) (2018-2023)
SSHRC Partnership Engage Grant (as principalinvestigator; co-applicant: Rodrigo Castilhos) (2018-2019)
FQRSC Nouveaux Chercheurs (2017-2019)
CUSRA undergraduate research award (with Kevin Liu)
OVPRGS seed Grant
2016 Consumer Culture Theory conference - Best Special Session
SSHRC Insight Development grant (as principal investigator; co-applicant: Eileen Fischer)
Concordia Invited Speaker Series grant
JMSB Associated Dean of Research Seed Funding
CUSRA Undergraduate Research Award (with Courtney Tritt)
Vanier Canada Graduate Scholarship (2012-2015)
Social Sciences and Humanities Research Council of Canada (SSHRC) Fellowship (2012)
Fonds Québécois de Recherche sur la Société et la Culture (FQRSC) Scholarship (2010-2011)
Nicole Gorman, MSc, John Molson School of Business – Concordia University
Refereed journal articles
- One of six "Highly cited" articles at the Journal of Consumer Research for 2016
- Featured in JCR Research Curation "The Psychology of Innovation", July 2016
Kozinets, Robert V., Pierre-Yann Dolbec and Amanda Earley (2014), “Netnographic Analysis: Capturing and Interpreting Culture through Websites, Blogs, Tweets, Facebook Posts, Virtual Worlds and Other Social Media Data,” in Uwe Fleck, Ed., The Sage Handbook of Qualitative Data Analysis. Sage: London.
Refereed conference proceedings
Kruidener, Stijn, Alex Bitektine, and Pierre-Yann Dolbec (2019), “Temporary Institutions: The Evolution of Beer Regulations in Brazil Before, During, and After the 2014 FIFA World Cup,” European Interntional Business Academy Conference, December 14th. Presented by Alex Bitektine.
Dolbec, Pierre-Yann (2018), “Objects and the Diffusion of Innovation,” presented at the American Marketing Association, San Diego, February 25th.