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Bianca Grohmann, MBA, PhD

Professor, Marketing
Concordia University Research Chair in Consumer Psychology and Visual Marketing, Marketing

Dr. Grohmann’s research focuses on consumer psychology, brand perceptions, and sensory aspects of marketing. Dr. Grohmann has published in the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Retailing, and Journal of the Academy of Marketing Science, among others. She has presented her work at many international and national conferences, including conferences of the Association for Consumer Research (ACR), the Society for Consumer Psychology (SCP), the European Academy of Marketing (EMAC), the European Association for Consumer Research (EACR), and the Administrative Sciences Association of Canada (ASAC).

Dr. Grohmann has been awarded multiple competitive research grants by the Fonds de recherche du Québéc - société et culture (FRQSC), and the Social Sciences and Humanities Research Council of Canada (SSHRC). She has also received a Canadian Foundation for Innovation (CFI ) infrastucture grant to establish the Laboratory for Sensory Research as a platform for research on sensory marketing. The lab's current research focus is on visual marketing.

Dr. Grohmann's teaching include branding, retailing, and consumer research methods. She supervises M.Sc. and Ph.D. research in the domain of branding and sensory marketing.


MBA (Washington State University)
PhD (Washington State University)

Areas of expertise

  • Consumer psychology
  • Visual marketing
  • Sensory marketing
  • Brand perceptions


Participation activities

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