Concordia University

https://www.concordia.ca/content/concordia/en/jmsb/faculty.html

Bianca Grohmann, MBA, PhD

Professor, Marketing
Concordia University Research Chair Tier 2 in Marketing


Dr. Grohmann’s research focuses on branding, scale development, retailing, and sensory aspects of marketing. Dr. Grohmann has published in the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Retailing, and Journal of the Academy of Marketing Science, among others. She has presented her work at many international and national conferences, including conferences of the Association for Consumer Research (ACR), the Society for Consumer Psychology (SCP), the European Academy of Marketing (EMAC), the European Association for Consumer Research (EACR), and the Administrative Sciences Association of Canada (ASAC).

Dr. Grohmann has been awarded multiple competitive research grants by the Fonds de recherche du Québéc - société et culture (FRQSC) and the Social Sciences and Humanities Research Council of Canada (SSHRC). She has also received a Canadian Foundation for Innovation (CFI ) infrastucture grant to establish the Laboratory for Sensory Research as a platform for research on sensory marketing. Dr. Grohmann was the recipient of the 2004 John Molson School of Business Junior Researcher Award, and the 2003 Omer DeSerres Outstanding Paper Award presented at the 6th Retail Strategy and Consumer Decision Research Seminar of the Society for Marketing Advances. Since 2008, she holds the Concordia University Research Chair in Consumer Research (Tier 2).

Dr. Grohmann teaches branding, retailing, and consumer research methods. She supervises M.Sc. and Ph.D. research in the domains of branding and sensory marketing.

Education

MBA (Washington State University)
PhD (Washington State University)

Areas of expertise

  • Consumer psychology
  • Visual marketing
  • Sensory marketing
  • Brand perceptions


Publications

Publications in Refereed Journals

Guèvremont, Amélie and Bianca Grohmann (2017), “Does Brand Authenticity Alleviate the Effects of Brand Scandals?” Journal of Brand Management. doi: 10.1057/s41262-017-0084-y.

Guèvremont, Amélie and Bianca Grohmann (2016), “The Brand Authenticity Effect:Situational and Individual-level Moderators,” European Journal of Marketing, 50 (3/4), 602-620. doi: 10.1108/EJM-12-2014-0746.

Bodur,Onur, Maryam Tofighi, and Bianca Grohmann (2016), “When Should Private LabelBrands Endorse Ethical Attributes?” Journalof Retailing, 92, 204-217. doi: 10.1016/j.jretai.2015.11.001.


Bodur, Onur, Kimberly Duval, and Bianca Grohmann (2015), “Will You Purchase Environmentally-Friendly Products? Using Prediction Requests to Increase Choice of Sustainable Products,” Journal of Business Ethics, 129 (1), 59-75. doi: 10.1007/s10551-014-2143-6.

Felicitas Morhart, Lucia Malär, Amélie Guèvremont, Florent Girardin, and Bianca Grohmann (2015), “Brand Authenticity: An Integrative Framework and Measurement Scale,” Journal of Consumer Psychology, 25 (2), 200-218. doi:10.1016/j.jcps.2014.11.006.
 
Lieven, Theo, Miriam van Tilburg, Andreas Herrmann, and Bianca Grohmann (2015), “The Effect of Brand Gender Similarity on Brand-Alliance Fit and Purchase Intention,” Marketing ZFP Journal of Research and Management, 37 (1), 5-13.

Lieven, Theo, Bianca Grohmann, Andreas Herrmann, Jan Landwehr, and Miriam van Tilburg (2015), “The Effect of Brand Design on Brand Gender Perceptions,” European Journal of Marketing, 49 (1/2), 146-169. 
 
Guèvremont, Amélie, and Bianca Grohmann (2015), “Consonants in Brand Names Influence Brand Gender Perceptions,” European Journal of Marketing, 49 (1/2), 101-122.
 
Grohmann, Bianca and Onur Bodur (2014), “Brand Social Responsibility: Conceptualization, Measurement, and Outcomes,” Journal of Business Ethics. doi: 10.1007/s10551-014-2279-4.
 
Grohmann, Bianca (2014), “Communicating Brand Gender through Type Fonts,” Journal of Marketing Communications. doi: 10.1080/13527266.2014.918050.

Brand, John, H. Onur Bodur, Bianca Grohmann, and Aaron P. Johnson (2014), "Perceptual Averaging of Three-Dimensional Shapes," Canadian Journal of Experimental Psychology, 68 (4), 292. doi: 10.1037/cep0000041.

Guèvremont, Amélie, and Bianca Grohmann (2014), “Brand Communications: Can Good News Be Bad?” Journal of Marketing Communications, 20 (5), 352-365. doi: 10.1080/13527266.2012.699459.
 
Lieven, Theo, Bianca Grohmann, Andreas Herrmann, Jan Landwehr, and Miriam van Tilburg (2014), “Sex Matters: The Effect of Brand Gender on Brand Equity,” Psychology & Marketing, 31 (5), 371-385. doi: 10.1002/mar.20701.  
 
Poon, Tina, and Bianca Grohmann (2014), “Retail Crowding: Does Ambient Scent Alleviate Consumer Anxiety?” American Journal of Business, 29 (1), 76-94. doi: 10.110//AJB-05-2013-0027.
 
Bodur, Onur, Ting Gao, and Bianca Grohmann (2014), “The Ethical Attribute Stigma: When Ethical Attributes Improve Consumer Responses to Product Evaluations,” Journal of Business Ethics, 122 (1), 167-177. doi: 10.1007/s10551-013-1764-5.
 
Guèvremont, Amélie, and Bianca Grohmann (2013), “The Impact of Brand Personality on Consumer Responses to Persuasion Attempts,” Journal of Brand Management, 20 (6), 518-530. doi:10.1057/bm.2012.58.
 
Grohmann, Bianca, Joan L. Giese, and Ian David Parkman (2013), “Using Type Font Characteristics to Communicate Brand Personality of New Brands,” Journal of Brand Management, 20 (5), 389-403, doi:10.1057/bm.2012.23.
 
Grohmann, Bianca (2009), “Gender Dimensions of Brand Personality,” Journal of Marketing Research, 46 (1), 105–119.
 
Grohmann, Bianca, Eric R. Spangenberg, and David E. Sprott (2007), “The Influence of Tactile Input on the Evaluation of Retail Product Offerings,” Journal of Retailing, 83 (2), 237–245. 
 
Spangenberg, Eric R., David E. Sprott, Bianca Grohmann, and Daniel L. Tracy (2006), “Gender-Congruent Ambient Scent Influences on Approach and Avoidance Behaviors in a Retail Store,” Journal of Business Research, 59 (12), 1281–1287.
 
Spangenberg, Eric R., Bianca Grohmann, and David E. Sprott (2005), “It’s Beginning to Smell (and Sound) a Lot Like Christmas: The Interactive Effects of Ambient Scent and Music in a Retail Setting,” Journal of Business Research, 58 (11), 1583–1589.
 
Bodur, H. Onur and Bianca Grohmann (2005), “Consumer Responses to Gift Receipt in Business-to-Consumer Contexts,” Psychology & Marketing, 22 (5), 441–457.
 
Voss, Kevin E., Eric R. Spangenberg and Bianca Grohmann (2003), “Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude,” Journal of Marketing Research, 40 (3), 310–320.
 
Spangenberg, Eric R., David E. Sprott, Bianca Grohmann, and Ronn J. Smith (2003), “Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy,” Journal of Marketing, 67 (3), 47–62. 
 
Johnson, Jean L., Puiwan Lee, Amit Saini and Bianca Grohmann (2003), “Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model,” Journal of the Academy of Marketing Science, 31 (1), 59–74.


Book Chapters

Joy, Annama, Bianca Grohmann, and Camilo Peña (2018, forthcoming), “Preliminary Thoughts on the Importance of Sensory Profiling for Strategic Decision Making in Canadian Wineries.” in Consumer Science and Strategic Marketing: Case Studies in the Wine Industry, C. Santini and D. Cavicchi, eds., San Diego, CA: Elsevier.

Grohmann, Bianca, and Eric R. Spangenberg (2011), “Consumer DecisionRules and Implications for Hotel Choice,” in Hotel Management and Operations, 5th edition, Michael O’Fallon and Denney G. Rutherford, eds., New York: John Wiley and Sons, 324-335.

Grohmann, Bianca, and Eric R. Spangenberg (2007), "Consumer Decision Rules and Implications for Hotel Choice," in Hotel Management and Operations, 4th edition, Denney G. Rutherford, ed., New York: John Wiley and Sons, Inc.

Spangenberg, Eric R., and Bianca Grohmann (2001), "Hotel Choice Decision Rules," in Denney G. Rutherford (Ed.), Hotel Management & Operations, 3rd Edition, New York: Wiley and Sons, Inc.


Participation activities

Refereed Conference Proceedings

Lieven,Theo and Bianca Grohmann (2016), “Brand Gender: The Influence of Brand Logo,Product Category, and Product Design,” Proceedingsof the 2016 European MarketingAcademy Conference, Oslo, Norway.

Lieven,Theo, Miriam van Tilburg, Andreas Herrmann, and Bianca Grohmann (2015), “TheEffect of Brand Gender Similarity on Brand-Alliance Fit and PurchaseIntention,” Proceedings of the 2015 European Marketing Academy Conference,Leuven, Belgium.

Tezer,Ali, H. Onur Bodur, and Bianca Grohmann (2015), “CSR Outside the Box: WhenUnexpected CSR Activities Improve Brand Evaluations,” Proceedings of the 2015 EuropeanMarketing Academy Conference, Leuven, Belgium.

Bodur,Onur, Ting Gao, and Bianca Grohmann (2013), “Investigating the Contribution ofEthical Attributes to Product Evaluations,” Proceedingsof the 2013 European MarketingAssociation Conference, Istanbul, Turkey.

Tezer,Ali, Onur Bodur, and Bianca Grohmann (2013), “Is Fit Good Enough? Changes inCommitment to a Cause and Social Responsibility Perceptions,“ Proceedings of the 2013 European Marketing Association Conference,Istanbul, Turkey.

Girardin, Florent, Amélie Guèvremont, FelicitasMorhart, Bianca Grohmann, and Lucia Malär (2013), “Brand Authenticity: AnIntegrative Framework,” Proceedings ofthe 2013 Winter AMA Conference,Las Vegas, Nevada.

Wittwer, Dimitri, Lucia Malär, Bettina Nyffenegger, Harley Krohmer, and Bianca Grohmann (2012), “Measuring the Cult Status of Brands: Conceptual Considerations and Scale Development,” Proceedings of the 41st European Marketing Academy (EMAC) Conference, Lisbon, Portugal.

Guèvremont, Amélie, and Bianca Grohmann (2012), “Can Brands Sound Feminine or Masculine? Three Studies on Sound Symbolism and Gendered Brand Personality,” Proceedings of the 2012 Society for Consumer Psychology Conference, Las Vegas, Nevada.

Bodur, Onur, Ali Tezer, and Bianca Grohmann (2012), “Surprise Effect in CSR: The Positive Effect of the Unexpected,“ Association for Consumer Research (ACR) Conference, Vancouver, BC. 

Giroux, Marilyn, Bianca Grohmann, and Frank Pons (2012), “Activating Multiple Facets of the Self: Identity Signaling and Brand Personality,“ Association for Consumer Research (ACR) Conference, Vancouver, BC. 

Guèvremont, Amélie, and Bianca Grohmann (2012), “What is Brand Authenticity? An Exploration of the Concept,“ Association for Consumer Research (ACR) Conference, Vancouver, BC. 

Bodur, Onur, Ali Tezer, and Bianca Grohmann (2012), “A Positive Surprise: Revisiting the Role of Fit in Social Responsibility Evaluations?” Administrative Sciences Association of Canada (ASAC) Conference, St. John’s, Newfoundland and Labrador.

Cheikhrouhou, Soumaya, and Bianca Grohmann (2012), “Size Matters: The Impact of Embedded Font Size on Object Size Perception,” Administrative Sciences Association of Canada (ASAC) Conference, St. John’s, Newfoundland and Labrador.

Grohmann, Bianca (2012), “The Impact of Visual Brand Design Elements on Brand Perceptions,” Administrative Sciences Association of Canada (ASAC) Conference, St. John’s, Newfoundland and Labrador.

Guèvremont, Amélie, and Bianca Grohmann (2012), “When Brands Flatter, Personality Matters,” Proceedings of the 2012 Society for Consumer Psychology Conference, Las Vegas, Nevada.

Cheikhrouhou, Soumaya, and Bianca Grohmann (2011), “The Impact of Elongation on Consumers’ Size Judgments: Process and Boundaries,” Administrative Sciences Association of Canada (ASAC) Conference, Montréal, Canada.

Grohmann, Bianca (2011), “Portraying Femin/Mascul/inity: Use of Type Font to Shape Brand Perceptions,” Proceedings of the 40th Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia: European Marketing Academy [CD ROM].

Guèvremont, Amélie, and Bianca Grohmann (2011), “The Impact of Brand Names on Brand Personality Perceptions” Proceedings of the 7th Thought Leaders International Conference in Brand Management, Lausanne, Switzerland.

Guèvremont, Amélie, and Bianca Grohmann (2011), “Is that Brand Flattering or Manipulating Me? The Impact of Flattery from a Brand Personality Perspective,” Proceedings of the 2011 Administrative Sciences Association of Canada (ASAC) Conference, Montreal, Quebec.

Sprott, David E., Manja Zidansek, and Bianca Grohmann (2011), “The Role of Self-Concept and Giver-Receiver Affiliation in the Evaluation of Gifts across Genders,” Proceedings of the 2011 Society for Consumer Psychology Conference, Atlanta.

Malär, Lucia, Bettina Nyffenegger, Bianca Grohmann, and Krohmer, Harley (2010), “Characteristics of Cult Brands,” Proceedings of the 39th Conference of the European Marketing Academy (EMAC), Copenhagen, Denmark: European Marketing Academy. [CD ROM]

Thomas, David, and Bianca Grohmann (2010), “Memory Effects of Retronasal Olfaction,” Proceedings of the 2010 Administrative Sciences Association of Canada (ASAC) Conference, Regina, Saskatchewan. [CD ROM]

Cheikhrouhou, Soumaya, and Bianca Grohmann (2009), “Touch Me With Your Eyes: The Influence of Colour Hue and Brightness on the Apparent Weight of Two-Dimensional Figures,” Proceedings of the 2009 Administrative Sciences Association of Canada (ASAC) Conference, Niagara Falls, Ontario.

Jean-Ruel, Émilie, and Bianca Grohmann (2009), “The Effect of Ethical Attributes on Brand Personality and Consumer-Brand Relationships,” Proceedings of the 2009 Society for Consumer Psychology (SCP) Conference, San Diego.

Robitaille, Nicole, Bianca Grohmann, Rong Zhou, and Michael W. von Grünau (2009), “The Effects of Product Display Organization on Consumers’ Visual Attention to Attributes,” Proceedings of the 2009 Society for Consumer Psychology Conference, San Diego. 

Grohmann, Bianca (2008), “Does Type Font Affect Brand Recognition?” Proceedings of the 2008 Administrative Sciences Association of Canada (ASAC) Conference, Halifax, Canada.

Grohmann, Bianca (2008), “The Effect of Logo Design on Brand Personality Perceptions,” Proceedings of the 2008 Administrative Sciences Association of Canada (ASAC) Conference, Halifax, Canada.

Zhao, Yikun, and Bianca Grohmann (2008), “Nostalgia: From Homeland to the Marketing Field,” Proceedings of the 2008 Administrative Sciences Association of Canada (ASAC) Conference, Halifax, Canada.

Grohmann, Bianca (2007), “Does Michael Schumacher Make your Brand a Tough Guy? The Effect of Spokespeople on Consumers’ Brand Personality Perceptions,” in Halldór Örn Engilbertsson (ed.) Proceedings of the 36th Annual Conference of the European Marketing Academy (EMAC), Reykjavík, Iceland: European Marketing Academy. [CD ROM]

Grohmann, Bianca, David E. Sprott, and Eric R. Spangenberg (2006), “Development and Validation of a Scale Measuring Consumers’ Love of the Christmas Holiday,” in George Avlonitis (ed.), Proceedings of the 35th Annual Conference of the European Marketing Academy (EMAC), Athens, Greece: European Marketing Academy. [CD ROM]

Grohmann, Bianca (2006), “The Effect of Brand Personality – Self-Concept Congruence on Brand-Related Consumer Responses,” in Dan Ariely, Baba Shiv, and Michal Strahilevitz (eds.), Proceedings of the Society for Consumer Psychology (SCP) Winter Conference, Miami, FL: Society for Consumer Psychology (APA). [CD ROM]

Bodur, H. Onur and Bianca Grohmann (2004), “Goal-oriented Ad Design: An Investigation of Message Type and Consumption Goal Congruence,” in Fayez F. Boctor and Alain Martel (eds.), Administrative Sciences Association of Canada (ASAC) Conference Proceedings, Vol. XXV, Quebec City, QC: Administrative Sciences Association of Canada., Quebec, Canada. [CD ROM]

Le Bel, Jordan L. and Bianca Grohmann (2004), “A Research Agenda for Sensorial Marketing,” Administrative Sciences Association of Canada (ASAC) Conference, Quebec City, Canada.

Grohmann, Bianca (2003), “Tactile Input in Product Evaluations:  Affective Reactions versus Encoding of Material Properties,” Proceedings of the 32nd Annual Conference of the European Marketing Academy (EMAC), Glasgow, Scotland: European Marketing Academy. [CD ROM]

Grohmann, Bianca (2003), “Masculine and Feminine Dimensions of Brand Personality:  Initial Steps in Scale Development and Validation,” European Advances in Consumer Research (EACR) Conference, Dublin, Ireland.

Sprott, David E. and Bianca Grohmann (2000), “The Impact of Giver Affiliation and Recipient Gender on the Evaluation of a Received Gift,” Society of Consumer Psychology (SCP) Winter Conference, San Antonio, Texas.

Grohmann, Bianca and David E. Sprott (1999), “She Said/He Said ‘I Like That Gift’: The Role of Self-Concept in the Evaluation of Gifts Across Genders,” Association for Consumer Research (ACR) Conference, Columbus, Ohio.

Abstracts in Refereed Conference Proceedings

Tezer, Ali, Onur Bodur, and Bianca Grohmann (2014), “The CSR Surprise Effect: When Unexpected CSR Activity Enhances Brand Evaluations,” Proceedings of the 2014 Association for Consumer Research Conference, Baltimore, MD.
 
Malär, Lucia, Felicitas Morhart, Florent Girardin, Amélie Guèvremont, and Bianca Grohmann (2014), “Dear Brand, Please Help Me to Become a True-Man out of the Truman: The Role of Brand Authenticity,” 43rd European Marketing Academic (EMAC) conference, Valencia, Spain.
 
Tezer, Ali, H. Onur Bodur, and Bianca Grohmann (2014), “Carried Away by the Underdog Brand: Source Advantages in Brand Biographies,” 43rd European Marketing Academic (EMAC) conference, Valencia, Spain.
 
Duval, Kimberly, Onur Bodur, and Bianca Grohmann (2014), “How Social Normative Influences in Advertising Can Help Increase Sustainable Consumption,” American Marketing Association (AMA) Public Policy Conference, Boston, MA.
 
Bodur, Onur, Ting Gao, and Bianca Grohmann (2013), “Investigating the Contribution of Ethical Attributes to Product Evaluations,” Proceedings of the 2013 European Marketing Association Conference, Istanbul, Turkey.
 
Tezer, Ali, Onur Bodur, and Bianca Grohmann (2013), “Is Fit Good Enough? Changes in Commitment to a Cause and Social Responsibility Perceptions,“ Proceedings of the 2013 European Marketing Association Conference, Istanbul, Turkey.
 
Poon, Tina, and Bianca Grohmann (2013), “Retail Crowding: Does Ambient Scent Alleviate Consumer Anxiety?” Proceedings of the 2013 Academy of Marketing Science Conference, Monterey.
 
Bodur, Onur, Bianca Grohmann, and Ali Tezer (2012), “A Positive Surprise: Revisiting the Role of Fit in Social Responsibility Evaluations?” Proceedings of the Administrative Sciences Association of Canada (ASAC) Conference, St. John’s, Newfoundland and Labrador.
 
Cheikhrouhou, Soumaya, and Bianca Grohmann (2012), “Size Matters: The Impact of Embedded Font Size on Object Size Perception,” Proceedings of the Administrative Sciences Association of Canada (ASAC) Conference, St. John’s, Newfoundland and Labrador.
 
Grohmann, Bianca (2012), “The Impact of Visual Brand Design Elements on Brand Perceptions,” Proceedings of the Administrative Sciences Association of Canada (ASAC) Conference, St. John’s, Newfoundland and Labrador.
 
Sprott, David E., Manja Zidansek, and Bianca Grohmann (2011), “The Role of Self-Concept and Giver-Receiver Affiliation in the Evaluation of Gifts across Genders,” Proceedings of the 2011 Society for Consumer Psychology Conference, Atlanta.
 
Guèvremont, Amélie, and Bianca Grohmann (2011), “Is that Brand Flattering or Manipulating Me? The Impact of Flattery from a Brand Personality Perspective,” Proceedings of the 2011 Administrative Sciences Association of Canada (ASAC) Conference, Montreal, Quebec.
 
Cheikhrouhou, Soumaya, and Bianca Grohmann (2009), “Touch Me With Your Eyes: The Influence of Colour Hue and Brightness on the Apparent Weight of Two-Dimensional Figures,” Proceedings of the 2009 Administrative Sciences Association of Canada (ASAC) Conference, Niagara Falls, Ontario.
 
Jean-Ruel, Émilie, and Bianca Grohmann (2009), “The Effect of Ethical Attributes on Brand Personality and Consumer-Brand Relationships,” Proceedings of the 2009 Society for Consumer Psychology (SCP) Conference, San Diego.
 
Robitaille, Nicole, Bianca Grohmann, Rong Zhou, and Michael W. von Grünau (2009), “The Effects of Product Display Organization on Consumers’ Visual Attention to Attributes,” Proceedings of the 2009 Society for Consumer Psychology Conference, San Diego. 
 
Zhao, Yikun, and Bianca Grohmann (2008), “Nostalgia: From Homeland to the Marketing Field,” Proceedings of the 2008 Administrative Sciences Association of Canada (ASAC) Conference, Halifax, Canada.
 
Le Bel, Jordan L. and Bianca Grohmann (2004), “A Research Agenda for Sensorial Marketing,” Administrative Sciences Association of Canada (ASAC) Conference, Quebec City, Canada.
 
Grohmann, Bianca (2003), “Masculine and Feminine Dimensions of Brand Personality:  Initial Steps in Scale Development and Validation,” European Advances in Consumer Research (EACR) Conference, Dublin, Ireland.
 
Sprott, David E. and Bianca Grohmann (2000), “The Impact of Giver Affiliation and Recipient Gender on the Evaluation of a Received Gift,” Society of Consumer Psychology (SCP) Winter Conference, San Antonio, Texas.
 
Grohmann, Bianca and David E. Sprott (1999), “She Said/He Said ‘I Like That Gift’: The Role of Self-Concept in the Evaluation of Gifts Across Genders,” Association for Consumer Research (ACR) Conference, Columbus, Ohio.

Conference Presentations

Spangenberg, Eric R., David E. Sprott, Bianca Grohmann, and Daniel L. Tracy (2004), “Effects of Gender-Congruent Ambient Scent on Approach and Avoidance Behaviors,” 7th Retail Strategy and Consumer Decision Research Seminar of the Society for Marketing Advances, St. Pete’s Beach, Florida.

Bodur, H. Onur, and Bianca Grohmann (2004), “Mere Ownership Effect: The Moderating Role of Materialism,” CORS/INFORMS Joint International Meeting, Banff, Canada.

Spangenberg, Eric R., Bianca Grohmann, and David E. Sprott (2003), “It’s Beginning to Smell (and Sound) a Lot Like Christmas: The Interactive Effects of Ambient Scent and Music in a Retail Setting,” 6th Retail Strategy and Consumer Decision Research Seminar of the Society for Marketing Advances, New Orleans, Louisiana.

Bodur, H. Onur and Bianca Grohmann (2003), “Business Gifts as a Promotion Tool: An Investigation of Factors Influencing Gift Evaluation and Reactions to Gift Receipt,” EURO/INFORMS Conference, Istanbul, Turkey.

Smith, Ronn J., David E. Sprott, Eric R. Spangenberg, and Bianca Grohmann (2002), “Self-Prophecy and Social Marketing: The Effect of Advertised Self-Predictions on Normative behavior,” Marketing and Public Policy Conference, Atlanta, Georgia.

Grohmann, Bianca (2001), “The Role of Tactile Input in Product Evaluation: An Exploratory Study,” Nebraska Doctoral Symposium, Lincoln, Nebraska.

Grohmann, Bianca, Eric R. Spangenberg, and David E. Sprott (2000), “Expanding the Boundaries of Self-Prophecy: Advertising with Prediction Request,” Working Paper Series, Association for Consumer Research (ACR) Conference, Salt Lake City, Utah.

Refereed Working Paper Presentations

Guèvremont,Amélie, and Bianca Grohmann (2015), “Consumer Reactions to Brand Scandals: TheRole of Authenticity,” Proceedings of the2015 Association for Consumer Research Conference, New Orleans, LA.

Tofighi,Maryam, Onur Bodur, and Bianca Grohmann (2015), “The Impact of Ethical Attributes on Private Label Brands: TheModerating Role of Extrinsic Cues,” Proceedings of the 2015 Association forConsumer Research Conference, New Orleans, LA.

Tofighi,Maryam, Bianca Grohmann, and Onur Bodur (2015), “Overcoming Stigma: ShelfLocations that Benefit Private Label Brands,” Society for Consumer Psychology Summer Conference, Toronto, ON.

Côté-Hamel, Maryse, Onur Bodur, and Bianca Grohmann (2014), “When and Why You Should Leave Your Romantic Partner at Home When Going Shopping,” Association for Consumer Research Conference, Baltimore, MD.
 
Tezer, Ali, Onur Bodur, and Bianca Grohmann (2014), “Who Should Tell the Story? Source Effects in Brand Biographies,” Association for Consumer Research Conference, Baltimore, MD.
 
Tofighi, Maryam, and Bianca Grohmann (2014), “How Does Shelf Placement of National and Private Label Brands Affect Consumer Evaluation and Purchase Intent?” Society for Consumer Psychology (SCP) Conference, Miami, FL.
 
Bodur, Onur, Maryam Tofighi, and Bianca Grohmann (2014), “How Private Label Brands Benefit from Ethical Attribute Introduction,” Society for Consumer Psychology (SCP) Conference, Miami, FL.
 
Giroux, Marilyn, and Bianca Grohmann (2013), “The Creation and Management of Human Brands,” Association for Consumer Research (ACR) Conference, Chicago, IL.
 
Tezer, Ali, H. Onur Bodur, and Bianca Grohmann (2013), “Straight from the Horse’s Mouth: When Disadvantaged Brand Determination Improves Brand Evaluations,” Association for Consumer Research (ACR) Conference, Chicago, IL.
 
Bodur, Onur, Ali Tezer, and Bianca Grohmann (2012), “Investigating the Positive Impact of Unexpected CSR,“ Association for Consumer Research (ACR) Conference, Vancouver, BC. 
 
Giroux, Marilyn, Bianca Grohmann, and Frank Pons (2012), “Activating Multiple Facets of the Self: Identity Signaling and Brand Personality,“ Association for Consumer Research (ACR) Conference, Vancouver, BC. 
 
Guèvremont, Amélie, and Bianca Grohmann (2012), “What is Brand Authenticity? An Exploration of the Concept,“ Association for Consumer Research (ACR) Conference, Vancouver, BC. 
 
Guèvremont, Amélie, and Bianca Grohmann (2012), “When Brands Flatter, Personality Matters,” Society for Consumer Psychology (SCP) Conference, Las Vegas, Nevada.
 
Cheikhrouhou, Soumaya, and Bianca Grohmann (2011), “Is Your Product on the Right Side? The Effect of Objects’ Elongation and Spatial Disposition on Size Perceptions,” Association for Consumer Research (ACR) Conference, St. Louis, Missouri.

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