Aela Salman, MSc
- Full-time Lecturer, Marketing
Are you the profile owner?
Sign in to editContact information
Email:
Biography
Education
MSc in Marketing (John Molson School of Business, Concordia University)
Research activities
Awards
Luc Beauregard Centre of Excellence in Communications Research Grant (2014)
Publications
Journal Articles
Salman, A., Ferguson, R.J., Paulin, M., & Schattke, K. (2016). Gaining Millennial Women’s Support for a Fashion Show: Influence of Fashion Experiences, Gender Identity and Cause-Related Facebook Appeals. Journal of Global Fashion Marketing, 7(2),
Conference Presentations
Ferguson, R.J., Salman, A., Paulin, M., & Schattke, K. (2015, May). Engaging Millennial Women to Support a Fashion Event through Social Media: How Important Is the Cause in Cause-related Marketing?. Paper presented at the 44th European Marketing Academy (EMAC) Conference, Leuven, Belgium.
Ferguson, R.J., Salman, A., Paulin, M., & Schattke, K. (2015, June). Making Nonprofit Partnerships with Businesses More Effective: Importance of Emphasizing the Charitable Cause in Social Media Appeals. Paper presented at the 15th European Academy of Management (EURAM) Conference, Warsaw, Poland.
Ferguson, R.J., Salman, A., Paulin, M., & Schattke, K. (2015, July). Emphasizing the Cause in Cause-related Marketing? Gaining Millennial Women’s Support for a Fashion Event through Facebook Appeals. Paper presented at the 18th Academy of Marketing Science (AMS) World Marketing Congress, Bari, Italy.