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Mark A. Ellenbogen, PhD

Professor, Psychology
Director, Centre for Research in Human Development



Dr. Laroche is Professor and the Royal Bank Distinguished Professor, Department of Marketing. He is a Fellow of the Royal Society of Canada, the American Psychological Association, the Society for Marketing Advances, the Academy of Marketing Science, and is a Concordia Research Fellow. He has also received several research and service awards. His main research interests are in the areas of communication, consumer behaviour modelling, culture, neuromarketing. retail, Internet and services marketing.

Dr. Laroche is the co-author of numerous major textbooks (many available in French), including Customer Behaviour, Marketing in Canada (Le marketing: fondements et applications), Advertising in Canada (Gestion de la publicité), Consumer Behaviour: A Canadian Perspective (Le comportement du consommateur), Marketing Research in Canada (Les fondements de la recherche commerciale), and Canadian Retailing (Les commerce de détail).

He has also published more than 140 papers in leading academic journals such as the Journal of Consumer Research, the Journal of the Academy of Marketing Science, the Journal of Business Research, the Journal of Retailing, the Journal of International Business Studies, the Journal of International Marketing, the International Journal of Research in Marketing, the Journal of Advertising Research, the Journal of Service Research, the Journal of Cross-Cultural Psychology, Computers in Human Behavior, and the Journal of Economic Psychology.

He has supervised 48 M.B.A. and 4 EMBA Business Research Papers, 36 M.Sc., 2 MST and 17 Ph.D. theses and won several research awards, including the 1980 ASAC Award of Excellence, the 1986 SMA Outstanding Paper Award in Marketing Management, the 1993 John Labatt Award of Excellence in Strategic Evaluation Research, the 1998 Award of Excellence for the best paper published in CJAS in 1997, the 2000 Jacques-Rousseau Medal of the Acfas, and the Best Paper Award at the 2004 Multicultural Perspectives in Marketing Conference.

Since 1999, he is serving as Managing Editor of the Journal of Business Research.  He has also served, among others, as Vice-President Membership-Canada for the Academy of Marketing Science, Chair of the 1998 Multicultural Marketing Conference in Montreal and Vice-President-Publications of the Academy of Marketing Science (2002-2004). He is currently a member of the board of governors of the Academy of Marketing Science and of the Provost Circle of Excellence.

Education

PhD (Columbia University)

Areas of Expertise

  • Advertising management
  • Consumer behaviour
  • Marketing communications
  • Marketing strategy
  • Multidisciplinary research
  • Research methodology
  • Retailing


Publications

Refereed Journal Articles

Michel Laroche, Mohammad Reza Habibi, Marie Odile Richard, and Ramesh Sankaranarayanan, “The Effects of Social Media Based Brand Communities on Brand Community Markers, Value Creation Practices, Brand Trust and Brand Loyalty,” Computers in Human Behavior (forthcoming, 2012).

Ebrahim Mazaheri, Marie-Odile Richard, and Michel Laroche, “The Role of Emotions in Online Customer Behavior: A Comparison of Search, Experience, and Credence Services,”Journal of Services Marketing (forthcoming, 2012).

Michel Laroche and Seong-Yeon Park, “Research Advances in Globalization and Marketing Strategy: Introduction to the Special Issue,” Journal of Business Research, Vol. 65 (forthcoming, 2012).

Mark Cleveland, Michel Laroche, and Ranim Hallab, “Globalization, Culture, Religion, and Values: Comparing Consumption Patterns of Lebanese Muslims and Christians,” Journal of Business Research, Vol. 65 (forthcoming, 2012).

Nathalie Spielmann, Michel Laroche, and Adilson Borges, “How Service Seasons the Experience: Capturing Hospitality Servicescapes,” International Journal of Hospitality Management (forthcoming, 2012).

Michel Laroche, Nectarios Economakis, Isar Kiani, and Marie-Odile Richard, “Effects of Multichannel Marketing on Consumers’ Subsequent Online Search Behavior,” Journal of Advertising Research (forthcoming, 2012).

Zhiyong Yang, Charles M, Schaninger, and Michel Laroche, “Demarketing Teen Tobacco and Alcohol Use: Negative Peer Influence and Longitudinal Roles of Parenting and Self-Esteem,” Journal of Business Research (forthcoming, 2012).

Mark Cleveland, Maria Kalamas, and Michel Laroche, “‘It’s not Easy Being Green’: Exploring Green Creeds, Green Deeds, and Internal Environmental Locus of Control,” Psychology and Marketing, Vol. 29, No. 5 (May 2012), 293-305.

Marcelo Nepomuceno, Marie-Odile Richard, Michel Laroche, and Axel Eggert, “Relationship between Intangibility and Perceived Risk: Moderating Effects of Privacy, System Security and General Security Concerns,” Journal of Consumer Marketing, Vol. 29, No. 3 (2012), 176-189.

Michel Laroche, Marcelo Nepomuceno, and Marie-Odile Richard, “Comparing the Use of Humor in Magazine Advertising in the U.S.A., China, and France,” Journal of Advertising Research, Vol. 51, No. 2 (June 2011), 404-416.

Michel Laroche, “Globalization, Culture and Marketing Strategy: Introduction to the Special Issue,” Journal of Business Research, Vol. 64, No. 9 (September 2011), 931-933.

Ebrahim Mazaheri, Marie-Odile Richard, and Michel Laroche, “Online Consumer Behavior: Comparing Canadian and Asian Website Visitors,” Journal of Business Research, Vol. 64, No. 9 (September 2011), 958-965.

Zhiyong Yang and Michel Laroche, “Parental Responsiveness and Adolescent Susceptibility to Peer Influence: A Cross-cultural Investigation,” Journal of Business Research, Vol. 64, No. 9 (September 2011), 979-987.

Mark Cleveland, Nicolas Papadopoulos, and Michel Laroche, “Identity, Demographics, and Consumer Behaviors: International Market Segmentation across Product Categories,” International Marketing Review, Vol. 28, No. 3 (2011), 244-266.

Mark Cleveland, Michel Laroche, and Nicolas Papadopoulos, “Ethnic Identity’s Relationship to Materialism and Consumer Ethnocentrism: Contrasting Consumers in Developed and Emerging Economies,” Journal of the Global Academy of Marketing Science, Vol. 21, No. 2 (2011), 55-71.

Michel Laroche, Marcelo Nepomuceno, and Marie-Odile Richard, “How Do Involvement and Product Knowledge Affect the Relationship between Intangibility and Perceived Risk for Brands and Product Categories?” Journal of Consumer Marketing, Vol. 27, No. 3 (2010), 197-210.

Michel Laroche, “New Developments in Modeling Internet Consumer Behavior: Introduction to the Special Issue,” Journal of Business Research, Vol. 63, No. 9-10 (2010), 915-918.

Michel Laroche, “Advances in Internet Consumer Behavior and Marketing Strategy: Introduction to the Special Issue,” Journal of Business Research, Vol. 63, No. 9-10 (2010), 1015-1017.

Ebrahim Mazaheri, Marie-Odile Richard, and Michel Laroche, “Investigating the Moderating Impact of Hedonism on Online Consumer Behavior,” Journal of the Global Academy of Marketing Science, Vol. 20, No. 2 (2010), 123-134.

Mark Cleveland, Michel Laroche and Nicolas Papadopoulos, “Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes,” Journal of International Marketing, Vol. 17, No. 1 (2009), 116-146.

Michel Laroche, Frank Pons, and Marie-Odile Richard, “The Role of Language in Ethnic Identity Measurement: A Multitrait-Multimethod Approach to Construct Validation,” Journal of Social Psychology, Vol. 149, No. 4 (2009), 513-540.

Michel Laroche, “Impact of Culture on Marketing Strategy: Introduction to the Special Issue,” Journal of Business Research, Vol. 62, No. 10 (2009), 921-923.
Andrei Mikhailitchenko, Rajshekhar (Raj) G. Javalgi, Galina Mikhailitchenko, and Michel Laroche, “Cross-Cultural Advertising Communication: Visual Imagery, Brand Familiarity, and Brand Recall,” Journal of Business Research, Vol. 62, No. 10 (2009). 931-938.

Linda C. Ueltschy, Michel Laroche, Man Zhang, Hyuksoo Cho, and Ren Yingwei, “Is There Really an Asian Connection? Service Quality Perceptions and Customer Satisfaction,” Journal of Business Research, Vol. 62, No. 10 (2009), 972-979.

Mark Cleveland, Michel Laroche, Frank Pons, and Rony Kastoun, “Acculturation and Consumption: Textures of Cultural Adaptation,” International Journal of Intercultural Relations, Vol. 33, No. 3 (2009), 196-212.

Jasmin Bergeron and Michel Laroche, “Antecedents and Consequences of Salesperson Listening Effectiveness in Buyer-Seller Relationships,” Journal of Financial Services Marketing, Vol. 14, No. 1 (2009), 6-25.

Maria Kalamas, Michel Laroche and Lucy Makdessian, “Reaching the Boiling Point: Consumers’ Negative Emotional Reactions to Firm-Attributed Service Failures,” Journal of Business Research, Vol. 61, No. 8 (2008), 813-824.

Linda C. Ueltschy, Michel Laroche, Paulo Rita, and Claudia Bocaranda, “A Pan European Approach to Customer Satisfaction: An Optimal Strategy?” Multinational Business Review, Vol. 16, No. 3 (2008), 41-72.

Lefa Teng, Michel Laroche and Huihuang Zhu, “The Effects of Multiple-Ads and Multiple-Brands on Consumer Attitude and Purchase Behavior,” Journal of Consumer Marketing, Vol. 24, No. 1 (2007), 27-35.

Michel Laroche, “Introduction to the Special Issue: Influence of Culture on Marketing Strategy,” Journal of Business Research, Vol. 60, No. 3 (2007), 177-180.

Frank Pons and Michel Laroche, “Cross-Cultural Differences in Crowd Assessment: The Differential Influence of Density Expectations on Consumers’ Shopping Experience in Mexico and Canada,” Journal of Business Research, Vol. 60, No. 3 (2007), 269-276.

Mark Cleveland and Michel Laroche, “Acculturation to the Global Consumer Culture: Scale Development and Research Paradigm,” Journal of Business Research, Vol. 60, No. 3 (2007), 249-259.

Lefa Teng and Michel Laroche, “Building and Testing Models of Consumer Purchase Intention in Competitive and Multicultural Environments,” Journal of Business Research, Vol. 60, No. 3 (2007), 260-268.

Michel Laroche, Zhiyong Yang, Chankon Kim and Marie-Odile Richard, “How Culture Matters in Children’s Purchase Influence: A Multi-Level Investigation,” Journal of the Academy of Marketing Science, Vol. 35, No. 1 (2007), 113-126.

Mehdi Mourali, Ulf Buckenholt and Michel Laroche, “Compromise and Attraction Effects under Prevention and Promotion Motivations,” Journal of Consumer Research, Vol. 34, No. 2 (2007), 234-247.

Linda C. Ueltschy, Michel Laroche, Axel Eggert, and Uta Bindl, “Service Quality and Satisfaction: An International Comparison of Professional Services Perceptions,” Journal of Services Marketing, Vol. 21, No. 6 (2007), 410-423.

Maria Kalamas, Mark Cleveland, Michel Laroche, and Robert Laufer, “The Critical Role of Congruency in Prototypical Brand Extensions,” Journal of Strategic Marketing, Vol. 14, No. 3 (2006), 193-210.

Michel Laroche, Mark Cleveland, and Irene Maravelakis, “Competitive Advertising Interference and Ad Repetition Effects: Comparing High- and Low-share Brands,” International Journal of Advertising, Vol. 25, No. 3 (2006), 271-307.

Frank Pons, Michel Laroche, and Mehdi Mourali, “Consumer Reactions in a Crowded Retail Settings: Cross-Cultural Differences between North America and the Middle East,” Psychology and Marketing, Vol. 23, No. 7 (2006), 555-572.

Lefa Teng and Michel Laroche, “Interactive Effects of Appeals, Arguments, and Competition across North America and China,” Journal of International Marketing, Vol. 14, No. 4 (2006), 110-128.

Michel Laroche, Nicolas Papadopoulos, Louise A. Heslop, and Mehdi Mourali, “The Influence of Country Image Structure on Consumer Evaluations of Foreign Products,” International Marketing Review, Vol. 22, No. 1 (2005), 96-115.

Michel Laroche, Maria Kalamas, and Qinchao Huang, “Effects of Coupons on Brand Categorization and Choice of Fast Foods in China,” Journal of Business Research, Vol. 58, No. 5 (2005), 674-686.

Michel Laroche, Ikuo Takahashi, Lefa Teng, and Maria Kalamas, “Modeling the Selection of Fast-Food Franchises Among Japanese Consumers,” Journal of Business Research, Vol. 58, No. 8 (2005), 1121-1131.

Michel Laroche, Maria Kalamas and Mark Cleveland, “I versus WE: How Individualists and Collectivists Use Information Sources to Formulate their Service Expectations,” International Marketing Review, Vol. 22, No. 3 (2005), 279-308.

Michel Laroche, “Guest Editorial: Cultural Perspectives on Services Marketing,” Journal of Services Marketing, Vol. 19, No. 3 (2005), 131-132.

Michel Laroche, Lefa Teng, Richard Michon, and Jean-Charles Chebat, “Incorporating Service Quality into Consumer Mall Shopping Decision Making: A Comparison Between English and French Canadian Consumers,” Journal of Services Marketing, Vol. 19, No. 3 (2005), 157-163.

Mehdi Mourali, Michel Laroche, and Frank Pons, “Individualistic Orientation and Consumer Susceptibility to Interpersonal Influence,” Journal of Services Marketing, Vol. 19, No. 3 (2005), 164-173.

Mark Cleveland, Maria Kalamas, and Michel Laroche, “Shades of Green: Linking Environmental Locus of Control and Pro-environmental Behavior,” Journal of Consumer Marketing, Vol. 22, No. 4 (2005), 198-212.

Michel Laroche, Chankon Kim, Marc A. Tomiuk, and Deny Belisle, “Similarities in Italian and Greek Multidimensional Ethnic Identity: Some Implications for Food Consumption,” Canadian Journal of Administrative Sciences, Vol. 21, No. 4 (2005), 143-167.

Mehdi Mourali, Michel Laroche, and Frank Pons, “Antecedents of Consumer Relative Preference for Interpersonal Information Sources,” Journal of Consumer Behaviour Vol. 4, No. 5 (2005), 307-318.

Michel Laroche, Zhiyong Yang, Gordon H.G. McDougall, and Jasmin Bergeron, “Internet versus Bricks-and-Mortar Retailers: An Investigation into Intangibility and Its Consequences,” Journal of Retailing, Vol. 81, No. 4 (2005), 251-267.

Books

Jagdish N. Sheth, Banwari Mittal and Michel Laroche, Customer Behaviour: A Managerial Perspective, first Canadian Edition, Toronto: Thompson Nelson (2008), 521 pages.

Jean-Charles Chebat, Pierre Filiatrault and Michel Laroche, Le comportement des consommateurs, Montreal: Gaëtan Morin, Éditeur (2003), 542 pages.

Michel Laroche and Gordon H.G. McDougall, Canadian Retailing, fourth edition, Toronto, ON: McGraw-Hill Ryerson (2000), 561 pages.

Book Chapters

Marie-Odile Richard, and Michel Laroche, “Modeling Online Consumer Behavior,” chapter in Research Handbook: e-business Strategic Management, Francisco J. Martínez-López, ed., Springer-Verlag Berlin Heidelberg (forthcoming, 2013).

Mark Cleveland, and Michel Laroche, “Becoming and Being a Cosmopolitan Consumer,” in Cosmopolitan Consumers in the Age of Globalization (Chapter 5), Melvin Prince, ed., Business Expert Press (forthcoming, 2012).

Marie-Odile Richard and Michel Laroche, “Internet consumer behavior: Flow and emotions,” in Encyclopedia of E-Business Development and Management in the Global Economy, ed. I. Lee, Hershey, PA: IGI Global (2010), chapter 62, pp. 637-646.

Marie-Odile Richard and Michel Laroche, “Internet consumer behavior: Web atmospherics,” in Encyclopedia of E-Business Development and Management in the Global Economy, ed. I. Lee, Hershey, PA: IGI Global (2010), chapter 63, pp. 647-654.

Marie-Odile Richard and Michel Laroche, “Internet consumer behavior: Behavioral variables,” in Encyclopedia of E-Business Development and Management in the Global Economy, ed. I. Lee, Hershey, PA: IGI Global (forthcoming, 2010), chapter 64, pp. 656-665.

Marie-Odile Richard and Michel Laroche, “Internet consumer behavior: Moderators,” in Encyclopedia of E-Business Development and Management in the Global Economy, ed. I. Lee, Hershey, PA: IGI Global (forthcoming, 2010), chapter 65, pp. 666-675.

Mehdi Mourali, Michel Laroche and Frank Pons, “Cultural Differences in Consumer Susceptibility to Interpersonal Influence: The Role of Individualism,” in C.P. Rao, ed., Marketing and Multicultural Diversity, Burlington, VT: Ashgate Publishing (2006), 11-30.

Michael Hui, Michel Laroche, and Chankon Kim, “Consumption as a Function of Ethnic Identification and Acculturation,” in C.P. Rao, ed., Marketing and Multicultural Diversity, Burlington, VT: Ashgate Publishing (2006), 53-69.

Michel Laroche, Zhiyong Yang, Chankon Kim and Claudia Chan, “A Family Level Measure of Acculturation for Chinese Immigrants,” in C.P. Rao, ed., Marketing and Multicultural Diversity, Burlington, VT: Ashgate Publishing (2006), 154-166.

Mehdi Mourali, Michel Laroche and Frank Pons, “Cultural Differences in Consumer Susceptibility to Interpersonal Influence: The Role of Individualism,” in C.P. Rao, ed., Marketing and Multicultural Diversity, Burlington, VT: Ashgate Publishing (2006), 11-30.

Michael Hui, Michel Laroche, and Chankon Kim, “Consumption as a Function of Ethnic Identification and Acculturation,” in C.P. Rao, ed., Marketing and Multicultural Diversity, Burlington, VT: Ashgate Publishing (2006), 53-69.

Michel Laroche, Zhiyong Yang, Chankon Kim and Claudia Chan, “A Family Level Measure of Acculturation for Chinese Immigrants,” in C.P. Rao, ed., Marketing and Multicultural Diversity, Burlington, VT: Ashgate Publishing (2006), 154-166.

Michel Laroche, “Selected Issues in Modeling Consumer Brand Choice: the Extended Competitive Vulnerability Model,” in Arch G. Woodside and Ellen Moore, eds., Advances in Business Marketing and Purchasing: Essays by Distinguished Marketing Scholars of the Society for Marketing Advances, JAI Press Advances Series, New York: JAI Press (2002), Chapter 4, pp. 69-114.

Michel Laroche and Nathalie Caron, “Test d'un modèle d'intention à effets multiples incluant la confiance et la concurrence: une application aux maisons de courtage,” in Marcel Côté and Taieb Hafsi, eds., Le management aujourd'hui: une perspective nord-américaine - une anthologie, Paris: Économica/Presses de l'Université Laval (2000), 1362-1375.

Michel Laroche, “Contributions des sciences sociales à la science du comportement du consommateur,” in Présentations, 1999, Vol. 52, Ottawa: Royal Society of Canada (2000), 70-84.

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