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Bianca Grohmann, MBA, PhD

Professor, Marketing
Concordia University Research Chair in Consumer Psychology, Marketing



Dr. Grohmann’s research focuses on consumer psychology, brand perceptions, and sensory aspects of marketing. Dr. Grohmann has published in the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Retailing, and Journal of the Academy of Marketing Science, among others. She has presented her work at many international and national conferences, including conferences of the Association for Consumer Research (ACR), the Society for Consumer Psychology (SCP), the European Academy of Marketing (EMAC), the European Association for Consumer Research (EACR), and the Administrative Sciences Association of Canada (ASAC).

Dr. Grohmann has been awarded multiple competitive research grants by the Fonds de recherche du Québéc - société et culture (FRQSC), and the Social Sciences and Humanities Research Council of Canada (SSHRC). She has also received a Canadian Foundation for Innovation (CFI ) infrastucture grant to establish the Laboratory for Sensory Research as a platform for research on sensory marketing. The lab's current research focus is on visual marketing.

Dr. Grohmann's teaching and graduate student supervision focuses on branding and and experimental consumer research methods. 

Education

MBA (Washington State University)
PhD (Washington State University)

Areas of expertise

  • Consumer psychology
  • Branding
  • Social responsibility
  • Sensory marketing


Publications

Book Chapters

Grohmann, Bianca (2023), “Circularity in the Luxury Wine Industry: Artification, Authenticity, and the Reduction of Consumption Work,” in New Directions in Art, Fashion, and Wine: Sustainability, Digitalization, and Artification. Annamma Joy (ed.). Lanham, MD: Lexington Books, 159-184.

Grohmann, Bianca (2022), “Artification and Sustainability in the Context of Fine Wine: Opus One,” in The Future of Luxury Worlds: Artification and Sustainability in Art, Fashion, and Wine, Annamma Joy (ed.). Toronto, Ontario: DeGruyter, 207-232. doi: 10.1515/9783110732757-011

Joy, Annama, Bianca Grohmann, and Camilo Peña (2018), “Preliminary Thoughts on the Importance of Sensory Profiling for Strategic Decision Making in Canadian Wineries.” in Consumer Science and Strategic Marketing: Case Studies in the Wine Industry, C. Santini and D. Cavicchi, eds., San Diego, CA: Elsevier.

Grohmann, Bianca, and Eric R. Spangenberg (2011), “Consumer DecisionRules and Implications for Hotel Choice,” in Hotel Management and Operations, 5th edition, Michael O’Fallon and Denney G. Rutherford, eds., New York: John Wiley and Sons, 324-335.

Grohmann, Bianca, and Eric R. Spangenberg (2007), "Consumer Decision Rules and Implications for Hotel Choice," in Hotel Management and Operations, 4th edition, Denney G. Rutherford, ed., New York: John Wiley and Sons, Inc.

Spangenberg, Eric R., and Bianca Grohmann (2001), "Hotel Choice Decision Rules," in Denney G. Rutherford (Ed.), Hotel Management & Operations, 3rd Edition, New York: Wiley and Sons, Inc.

Publications in Refereed Journals

Joy, Annamma, Joanne Roberts, Bianca Grohmann, and Camilo Peña (2024), "Confronting Climate Crisis Through Corporate Narratives: The Fairy Tale in LVMH's 2020 and 2021 Social and Environmental Responsibility Reports," Luxury, 10 (1) (advance online publication). doi: 10.1080/20511817.2023.2280321

Tezer, Ali, Onur Bodur, and Bianca Grohmann (2023), "Execution Novelty: Improving Brand Evaluations in Cause Sponsorship," Journal of Business Research advance online publication). doi: 101016/j.jbusres.2023.114024

Kliamenakis, Argiro, Bianca Grohmann, and Onur Bodur (2023), "Consumers' Moral Licensing of Firms' CSR Transgressions," Psychology & Marketing, 40 (4), 643-655. doi: 10.1002/mar.21779

Akhavannasab, Sanam, Danilo C. Dantas, Sylvain Sénécal, and Bianca Grohmann (2022), “Consumer Power: Scale Development and Validation in Consumer-Firm Relationship,” European Journal of Marketing, 56 (5), 1337-1371. doi: 10.1108/EJM-08-2019-0652

Franzen, Léon, Amanda Cabugao, Bianca Grohmann, Karine Elalouf, and Aaron P. Johnson (2022), “Individual Pupil Size Changes as a Robust Indicator of Cognitive Familiarity Differences,” PLOS One, PLoS ONE, 17 (1), e0262753. doi: 10.17605/osf.io/3W5S6

Tezer, Ali, Onur Bodur, and Bianca Grohmann (2022), “When Goliaths Win and Davids Lose: The Moderating Role of Perceived Risk in Brand Biography Effects,” Psychology & Marketing, 39 (1), 27-45. doi: 10.1002/mar.21569

Joy, Annamma, Seyee Yoon, Bianca Grohmann, and Kathryn LaTour (2021), “How Winery Tourism Experience Builds Brand Image and Brand Loyalty,” Wine Business Journal. doi: 10.26813/001c.3021

Franzen, Léon, Bianca Grohmann, Amanda Cabugao, Onur Bodur, and Aaron P. Johnson (2021), “Dissociating Cognitive Effects and Stimulus Properties during Pupil Size Measurements in Response to Product Images,” Journal of Vision, 21 (9), 1849. doi: 10.1167/jov.21.9.1849

Wu, Xiu, and Bianca Grohmann (2021), "The Effect of Masculinity and Femininity Incongruence on Consumer Responses to Brands," Journal of Business Diversity, 21 (1), 97-123. doi: 1033423/jbdv21i1.4078

Joy, Annamma, Kathryn LaTour, Steven Charters, Bianca Grohmann, and Camilo Pena (2021), "The Artification of Wine: Lessons from the Fine Wines of Bordeaux and Burgundy," Arts and the Market, 11 (1), 24-39. doi: 10.1108/AAM-11-2020-0048

Joy, Annamma, Steven Charters , Jeff Jianfeng Wang, and Bianca Grohmann (2020), Sensory Perceptions and Embodiment in Wine Consumption, Journal of Wine Research¸ 31 (4), 247 – 264. doi: 10.1080/09571264.2020.1854700

Franzen, Léon, Corina Lacombe, Nathan Gagné, Onur Bodur, Bianca Grohmann, and Aaron P. Johnson (2020), “The Effects of Product Images and Working Memory Load on Eye Movements,” Journal of Vision, 20 (11), 626. doi: 10.1167/jov.20.11.626

Nguyen, Thanh-Thao and Bianca Grohmann (2020), “The Influence of Passion/Determination and External Disadvantage on Consumers’ Responses to Brand Biographies,” Journal of Brand Management, 27, 452 – 465. doi: 10.1057/s41262-020-00193-8

Bodur, Onur, Ali Tezer, and Bianca Grohmann (2020), “The Effect of Source in the Telling of Brand Biographies,” Journal of the Academy of Marketing Science, 48 (4), 712 – 733. doi:10.1007/s11747-019-00689-z

Tofighi, Maryam, Onur Bodur, and Bianca Grohmann (2019), “Ethical Attribute and Brand Concept Congruity Enhances Brand Evaluations,” European Journal of Marketing, 54 (1), 79 – 108. doi: 10.1108/EJM-02-2018-0104

Trudeau, Austin, Aaron P. Johnson, and Bianca Grohmann (2019), “The Impact of Emotional Priming on Delayed Discounting,” Annals of Eye Science, 2019 (4), AB018. doi: 10.21037/aes.2019.AB018

Grohmann, Bianca, Annamma Joy, and Camilo Peña (2018), “Wine Quality and Sensory Assessments: Do Distinct Groups of Wine Experts Differ?” Journal of Wine Research, 29 (4), 287-289. doi: 10.1080/09571264.2018.1532882.
 
Guèvremont, Amélie and Bianca Grohmann (2018), “Does Brand Authenticity Alleviate the Effect of Brand Scandals?” Journal of Brand Management, 25 (4), 322-336. doi: 10.1057/s41262-017-0084-y.

Guèvremont, Amélie and Bianca Grohmann (2016), “The Brand Authenticity Effect:Situational and Individual-level Moderators,” European Journal of Marketing, 50 (3/4), 602-620. doi: 10.1108/EJM-12-2014-0746.

Bodur,Onur, Maryam Tofighi, and Bianca Grohmann (2016), “When Should Private Label Brands Endorse Ethical Attributes?” Journal of Retailing, 92, 204-217. doi: 10.1016/j.jretai.2015.11.001.

Johnson, Aaron P., John O. Brand, Yvette Essess, Bianca Grohmann, and H. Onur Bodur (2015), “Prior Knowledge of Objects Improves Efficiency During Hybrid Visual Search,” Journal of Vision, 15 (12), 1362. doi: 10.1167/15.12.1362.

Bodur, Onur, Kimberly Duval, and Bianca Grohmann (2015), “Will You Purchase Environmentally-Friendly Products? Using Prediction Requests to Increase Choice of Sustainable Products,” Journal of Business Ethics, 129 (1), 59-75. doi: 10.1007/s10551-014-2143-6.

Felicitas Morhart, Lucia Malär, Amélie Guèvremont, Florent Girardin, and Bianca Grohmann (2015), “Brand Authenticity: An Integrative Framework and Measurement Scale,” Journal of Consumer Psychology, 25 (2), 200-218. doi:10.1016/j.jcps.2014.11.006. - 2017 Society for Consumer Psychology Park Award for best paper published in the Journal of Consumer Psychology in 2015.
 
Lieven, Theo, Miriam van Tilburg, Andreas Herrmann, and Bianca Grohmann (2015), “The Effect of Brand Gender Similarity on Brand-Alliance Fit and Purchase Intention,” Marketing ZFP Journal of Research and Management, 37 (1), 5-13.

Lieven, Theo, Bianca Grohmann, Andreas Herrmann, Jan Landwehr, and Miriam van Tilburg (2015), “The Effect of Brand Design on Brand Gender Perceptions,” European Journal of Marketing, 49 (1/2), 146-169. 
 
Guèvremont, Amélie, and Bianca Grohmann (2015), “Consonants in Brand Names Influence Brand Gender Perceptions,” European Journal of Marketing, 49 (1/2), 101-122.
 
Grohmann, Bianca and Onur Bodur (2015), “Brand Social Responsibility: Conceptualization, Measurement, and Outcomes,” Journal of Business Ethics, 131 (2), 375-399. doi: 10.1007/s10551-014-2279-4.
 
Grohmann, Bianca (2014), “Communicating Brand Gender through Type Fonts,” Journal of Marketing Communications, 22 (4), 403-418. doi: 10.1080/13527266.2014.918050.

Brand, John, H. Onur Bodur, Bianca Grohmann, and Aaron P. Johnson (2014), "Perceptual Averaging of Three-Dimensional Shapes," Canadian Journal of Experimental Psychology, 68 (4), 292. doi: 10.1037/cep0000041.

Guèvremont, Amélie, and Bianca Grohmann (2014), “Brand Communications: Can Good News Be Bad?” Journal of Marketing Communications, 20 (5), 352-365. doi: 10.1080/13527266.2012.699459.
 
Lieven, Theo, Bianca Grohmann, Andreas Herrmann, Jan Landwehr, and Miriam van Tilburg (2014), “Sex Matters: The Effect of Brand Gender on Brand Equity,” Psychology & Marketing, 31 (5), 371-385. doi: 10.1002/mar.20701.  
 
Poon, Tina, and Bianca Grohmann (2014), “Retail Crowding: Does Ambient Scent Alleviate Consumer Anxiety?” American Journal of Business, 29 (1), 76-94. doi: 10.110//AJB-05-2013-0027.
 
Bodur, Onur, Ting Gao, and Bianca Grohmann (2014), “The Ethical Attribute Stigma: When Ethical Attributes Improve Consumer Responses to Product Evaluations,” Journal of Business Ethics, 122 (1), 167-177. doi: 10.1007/s10551-013-1764-5.
 
Guèvremont, Amélie, and Bianca Grohmann (2013), “The Impact of Brand Personality on Consumer Responses to Persuasion Attempts,” Journal of Brand Management, 20 (6), 518-530. doi:10.1057/bm.2012.58.
 
Grohmann, Bianca, Joan L. Giese, and Ian David Parkman (2013), “Using Type Font Characteristics to Communicate Brand Personality of New Brands,” Journal of Brand Management, 20 (5), 389-403, doi:10.1057/bm.2012.23.
 
Grohmann, Bianca (2009), “Gender Dimensions of Brand Personality,” Journal of Marketing Research, 46 (1), 105–119.
 
Grohmann, Bianca, Eric R. Spangenberg, and David E. Sprott (2007), “The Influence of Tactile Input on the Evaluation of Retail Product Offerings,” Journal of Retailing, 83 (2), 237–245. 
 
Spangenberg, Eric R., David E. Sprott, Bianca Grohmann, and Daniel L. Tracy (2006), “Gender-Congruent Ambient Scent Influences on Approach and Avoidance Behaviors in a Retail Store,” Journal of Business Research, 59 (12), 1281–1287.
 
Spangenberg, Eric R., Bianca Grohmann, and David E. Sprott (2005), “It’s Beginning to Smell (and Sound) a Lot Like Christmas: The Interactive Effects of Ambient Scent and Music in a Retail Setting,” Journal of Business Research, 58 (11), 1583–1589.
 
Bodur, H. Onur and Bianca Grohmann (2005), “Consumer Responses to Gift Receipt in Business-to-Consumer Contexts,” Psychology & Marketing, 22 (5), 441–457.
 
Voss, Kevin E., Eric R. Spangenberg and Bianca Grohmann (2003), “Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude,” Journal of Marketing Research, 40 (3), 310–320.
 
Spangenberg, Eric R., David E. Sprott, Bianca Grohmann, and Ronn J. Smith (2003), “Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy,” Journal of Marketing, 67 (3), 47–62. 
 
Johnson, Jean L., Puiwan Lee, Amit Saini and Bianca Grohmann (2003), “Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model,” Journal of the Academy of Marketing Science, 31 (1), 59–74.


Participation activities

Refereed Conference Proceedings

Bodur, Onur, Argiro Kliamenakis, Ali Tezer, Bianca Grohmann, and Stéphane Brutus (2018), "Understanding the State of Science in Retailing Research: A Review of Self-Reported Limitations and Future Research Directions," Proceedings of the Administrative Sciences Association of Canada Conference, Toronto, Canada. Winner of the Best Paper Award.

Lieven, Theo, and Bianca Grohmann (2016), “Brand Gender: The Influence of Brand Logo,Product Category, and Product Design,” Proceedings of the 2016 European Marketing Academy Conference, Oslo, Norway.

Lieven, Theo, Miriam van Tilburg, Andreas Herrmann, and Bianca Grohmann (2015), “The Effect of Brand Gender Similarity on Brand-Alliance Fit and Purchase Intention,” Proceedings of the 2015 European Marketing Academy Conference, Leuven, Belgium.

Tezer, Ali, Onur Bodur, and Bianca Grohmann (2015), “CSR Outside the Box: When Unexpected CSR Activities Improve Brand Evaluations,” Proceedings of the 2015 European Marketing Academy Conference, Leuven, Belgium.

Bodur, Onur, Ting Gao, and Bianca Grohmann (2013), “Investigating the Contribution of Ethical Attributes to Product Evaluations,” Proceedings of the 2013 European Marketing Association Conference, Istanbul, Turkey.

Tezer, Ali, Onur Bodur, and Bianca Grohmann (2013), “Is Fit Good Enough? Changes in Commitment to a Cause and Social Responsibility Perceptions,“ Proceedings of the 2013 European Marketing Association Conference, Istanbul, Turkey.

Girardin, Florent, Amélie Guèvremont, Felicitas Morhart, Bianca Grohmann, and Lucia Malär (2013), “Brand Authenticity: An Integrative Framework,” Proceedings of the 2013 Winter AMA Conference, Las Vegas, Nevada.

Wittwer, Dimitri, Lucia Malär, Bettina Nyffenegger, Harley Krohmer, and Bianca Grohmann (2012), “Measuring the Cult Status of Brands: Conceptual Considerations and Scale Development,” Proceedings of the 41st European Marketing Academy (EMAC) Conference, Lisbon, Portugal.

Guèvremont, Amélie, and Bianca Grohmann (2012), “Can Brands Sound Feminine or Masculine? Three Studies on Sound Symbolism and Gendered Brand Personality,” Proceedings of the 2012 Society for Consumer Psychology Conference, Las Vegas, Nevada.

Bodur, Onur, Ali Tezer, and Bianca Grohmann (2012), “Surprise Effect in CSR: The Positive Effect of the Unexpected,“ Proceedings of the 2012 Association for Consumer Research Conference, Vancouver, BC. 

Giroux, Marilyn, Bianca Grohmann, and Frank Pons (2012), “Activating Multiple Facets of the Self: Identity Signaling and Brand Personality,“ Proceedings of the 2012 Association for Consumer Research Conference, Vancouver, BC. 

Guèvremont, Amélie, and Bianca Grohmann (2012), “What is Brand Authenticity? An Exploration of the Concept,“ Proceedings of the 2012 Association for Consumer Research Conference, Vancouver, BC. 

Bodur, Onur, Ali Tezer, and Bianca Grohmann (2012), “A Positive Surprise: Revisiting the Role of Fit in Social Responsibility Evaluations?” Administrative Sciences Association of Canada (ASAC) Conference, St. John’s, Newfoundland and Labrador.

Cheikhrouhou, Soumaya, and Bianca Grohmann (2012), “Size Matters: The Impact of Embedded Font Size on Object Size Perception,” Administrative Sciences Association of Canada (ASAC) Conference, St. John’s, Newfoundland and Labrador.

Grohmann, Bianca (2012), “The Impact of Visual Brand Design Elements on Brand Perceptions,” Administrative Sciences Association of Canada (ASAC) Conference, St. John’s, Newfoundland and Labrador.

Guèvremont, Amélie, and Bianca Grohmann (2012), “When Brands Flatter, Personality Matters,” Proceedings of the 2012 Society for Consumer Psychology Conference, Las Vegas, Nevada.

Cheikhrouhou, Soumaya, and Bianca Grohmann (2011), “The Impact of Elongation on Consumers’ Size Judgments: Process and Boundaries,” Administrative Sciences Association of Canada (ASAC) Conference, Montréal, Canada.

Grohmann, Bianca (2011), “Portraying Femin/Mascul/inity: Use of Type Font to Shape Brand Perceptions,” Proceedings of the 40th Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia: European Marketing Academy [CD ROM].

Guèvremont, Amélie, and Bianca Grohmann (2011), “The Impact of Brand Names on Brand Personality Perceptions” Proceedings of the 7th Thought Leaders International Conference in Brand Management, Lausanne, Switzerland.

Guèvremont, Amélie, and Bianca Grohmann (2011), “Is that Brand Flattering or Manipulating Me? The Impact of Flattery from a Brand Personality Perspective,” Proceedings of the 2011 Administrative Sciences Association of Canada (ASAC) Conference, Montreal, Quebec.

Sprott, David E., Manja Zidansek, and Bianca Grohmann (2011), “The Role of Self-Concept and Giver-Receiver Affiliation in the Evaluation of Gifts across Genders,” Proceedings of the 2011 Society for Consumer Psychology Conference, Atlanta, GA.

Malär, Lucia, Bettina Nyffenegger, Bianca Grohmann, and Krohmer, Harley (2010), “Characteristics of Cult Brands,” Proceedings of the 39th Conference of the European Marketing Academy (EMAC), Copenhagen, Denmark: European Marketing Academy. [CD ROM]

Thomas, David, and Bianca Grohmann (2010), “Memory Effects of Retronasal Olfaction,” Proceedings of the 2010 Administrative Sciences Association of Canada (ASAC) Conference, Regina, Saskatchewan. [CD ROM]

Cheikhrouhou, Soumaya, and Bianca Grohmann (2009), “Touch Me With Your Eyes: The Influence of Colour Hue and Brightness on the Apparent Weight of Two-Dimensional Figures,” Proceedings of the 2009 Administrative Sciences Association of Canada (ASAC) Conference, Niagara Falls, Ontario.

Jean-Ruel, Émilie, and Bianca Grohmann (2009), “The Effect of Ethical Attributes on Brand Personality and Consumer-Brand Relationships,” Proceedings of the 2009 Society for Consumer Psychology (SCP) Conference, San Diego, CA.

Robitaille, Nicole, Bianca Grohmann, Rong Zhou, and Michael W. von Grünau (2009), “The Effects of Product Display Organization on Consumers’ Visual Attention to Attributes,” Proceedings of the 2009 Society for Consumer Psychology Conference, San Diego, CA. 

Grohmann, Bianca (2008), “Does Type Font Affect Brand Recognition?” Proceedings of the 2008 Administrative Sciences Association of Canada (ASAC) Conference, Halifax, Canada.

Grohmann, Bianca (2008), “The Effect of Logo Design on Brand Personality Perceptions,” Proceedings of the 2008 Administrative Sciences Association of Canada (ASAC) Conference, Halifax, Canada.

Zhao, Yikun, and Bianca Grohmann (2008), “Nostalgia: From Homeland to the Marketing Field,” Proceedings of the 2008 Administrative Sciences Association of Canada (ASAC) Conference, Halifax, Canada.

Grohmann, Bianca (2007), “Does Michael Schumacher Make your Brand a Tough Guy? The Effect of Spokespeople on Consumers’ Brand Personality Perceptions,” in Halldór Örn Engilbertsson (ed.) Proceedings of the 36th Annual Conference of the European Marketing Academy (EMAC), Reykjavík, Iceland: European Marketing Academy. [CD ROM]

Grohmann, Bianca, David E. Sprott, and Eric R. Spangenberg (2006), “Development and Validation of a Scale Measuring Consumers’ Love of the Christmas Holiday,” in George Avlonitis (ed.), Proceedings of the 35th Annual Conference of the European Marketing Academy (EMAC), Athens, Greece: European Marketing Academy. [CD ROM]

Grohmann, Bianca (2006), “The Effect of Brand Personality – Self-Concept Congruence on Brand-Related Consumer Responses,” in Dan Ariely, Baba Shiv, and Michal Strahilevitz (eds.), Proceedings of the Society for Consumer Psychology (SCP) Winter Conference, Miami, FL: Society for Consumer Psychology (APA). [CD ROM]

Bodur, Onur and Bianca Grohmann (2004), “Goal-oriented Ad Design: An Investigation of Message Type and Consumption Goal Congruence,” in Fayez F. Boctor and Alain Martel (eds.), Administrative Sciences Association of Canada (ASAC) Conference Proceedings, Vol. XXV, Quebec City, QC: Administrative Sciences Association of Canada., Quebec, Canada. [CD ROM]

Le Bel, Jordan L. and Bianca Grohmann (2004), “A Research Agenda for Sensorial Marketing,” Administrative Sciences Association of Canada (ASAC) Conference, Quebec City, Canada.

Grohmann, Bianca (2003), “Tactile Input in Product Evaluations:  Affective Reactions versus Encoding of Material Properties,” Proceedings of the 32nd Annual Conference of the European Marketing Academy (EMAC), Glasgow, Scotland: European Marketing Academy. [CD ROM]

Grohmann, Bianca (2003), “Masculine and Feminine Dimensions of Brand Personality:  Initial Steps in Scale Development and Validation,” European Advances in Consumer Research (EACR) Conference, Dublin, Ireland.

Sprott, David E. and Bianca Grohmann (2000), “The Impact of Giver Affiliation and Recipient Gender on the Evaluation of a Received Gift,” Society of Consumer Psychology (SCP) Winter Conference, San Antonio, Texas.

Grohmann, Bianca and David E. Sprott (1999), “She Said/He Said ‘I Like That Gift’: The Role of Self-Concept in the Evaluation of Gifts Across Genders,” Association for Consumer Research (ACR) Conference, Columbus, Ohio.

Abstracts in Refereed Conference Proceedings

Sharma, Arashdeep, Bianca Grohmann, Aaron P.Johnson, and Onur Bodur (2020), “Emotive Appeals in Charitable Advertisements: Investigating Visual Attention and Donation Intentions,” Proceedings of the 49th European Marketing Academy (EMAC) Conference, Budapest, Hungary.

Bodur, Onur, Ali Tezer,and Bianca Grohmann (2020), “The Perceived Risk Moderates the Effect of Brand Biographies,” Proceedings of the 49th European Marketing Academy (EMAC) Conference, Budapest, Hungary.

Joy, Annamma, Jeff Wang, Bianca Grohmann, and Kathryn LaTour (2020), “Consumption Experiences at Wineries in Canada,” Proceedings of the 14th Annual Conference of the American Association of Wine Economics, Milan, Italy. (cancelled due to COVID-19)

Joy, Annamma, Steven Charters, Jeff Wang, and Bianca Grohmann (2019), “Sensory Perceptions and Embodiment in Wine Consumption,” Proceedings of the 13th Annual Conference of Wine Economics, Vienna, Austria.

Bodur, Onur, Argiro Kliamenakis, and Bianca Grohmann (2019), “To Build or to Acquire a Socially Responsible Brand?" Proceedings of the 2019 Association for Consumer Research (ACR) Conference, Atlanta, Georgia.

Bodur, Onur, Bianca Grohmann, and Argiro Kliamenakis (2019), “When is CSR for Sale:The Acquisition of Socially Responsible Brands," American Marketing Association Consumer Behavior Special Interest Group Conference (AMA CBSIG), Bern, Switzerland.

Bodur, Onur, Bianca Grohmann, and Argiro Kliamenakis (2019), “When is CSR for Sale:The Acquisition of Socially Responsible Brands," Lalonde Conference - International Research Conference in Marketing, La-Londe-les-Maures, France.

Grohmann, Bianca, Argiro Kliamenakis, and Onur Bodur (2019), "Acquiring Corporate Social Responsibility: Spillover of Social Responsibility Perceptions during Brand Acquisitions," Proceedings of the 48th European Marketing Association Conference (EMAC), Hamburg, Germany.

Grohmann, Bianca, Argiro Kliamenakis, and Onur Bodur (2018), "Is CSR for Sale? Investigating the Effects of Acquisition of Socially Responsible Brands on CSR Perceptions," Proceedings of the 2018 Association for Consumer Research Conference, Houston, TX.
 
Giroux, Marilyn, and Bianca Grohmann (2018), “Activating Multiple Facets of the Self: How Self-Concept and Brand Personality Can Influence Self-Brand Connections,” 2018 Academy of Marketing Science World Marketing Congress, Porto, Portugal.
 
Tofighi, Maryam, Bianca Grohmann, and Onur Bodur (2018), “Conspicuousness of Consumption Determines when Brands Benefit Most from Offering Ethical Attributes,” Academy of Marketing Science Annual Conference, New Orleans, LA.
 
Tezer, Ali, H. Onur Bodur and Bianca Grohmann (2016), “When Not to Position a Brand as an Underdog: Role of Perceived Risk Associated with Brand in Brand Biographies,” Proceedings of the 2016 European Marketing Academy Conference, Oslo, Norway.
 
Johnson, Aaron P., John O. Brand, Bianca Grohmann, and Onur Bodur (2015), “Prior Knowledge of Objects Decreases Reaction Times during Hybrid Visual Search,” Proceedings of the Vision Sciences Society Conference, St. Petersburg, FL.
 
Johnson, Aaron P., John O. Brand, Onur Bodur, and Bianca Grohmann (2015), “Brand Knowledge Increases Search Efficiency during Hybrid Visual Search,” in CSBBCS 2015 Conference, 25th Annual Meeting, ed. Ben Dyson, Ontario, ON: Canadian Society for Brain, Behaviour, and Cognitive Science.
 
Tezer, Ali, H. Onur Bodur, and Bianca Grohmann (2015), “Helping Outside the Box: When Unexpected CSR Improves Brand Evaluations,“ Proceedings of the Society for Consumer Psychology Summer Conference, Toronto.
 
Malär, Lucia, Felicitas Morhart, Florent Girardin, Amélie Guèvremont, and Bianca Grohmann (2015), “Brand Authenticity: An Integrative Framework and Measurement Scale,” Proceedings of the 2015 Society for Consumer Psychology Conference, Phoenix, AZ.
 
Tofighi, Maryam, H. Onur Bodur, and Bianca Grohmann (2015), “Ethical Attribute Benefits for Private Label Brands,” Proceedings of the 2015 Society for Consumer Psychology Conference, Phoenix, AZ.
 
Brand, John, H. Onur Bodur, Bianca Grohmann, and Aaron P. Johnson (2014), “Perceptual Averaging of Three-dimensional Shapes,” in CSBBCS 2014 Conference, 24th Annual Meeting, ed. Ben Dyson, Toronto, ON: Canadian Society for Brain, Behaviour, and Cognitive Science.

Tezer, Ali, Onur Bodur, and Bianca Grohmann (2014), “The CSR Surprise Effect: When Unexpected CSR Activity Enhances Brand Evaluations,” Proceedings of the 2014 Association for Consumer Research Conference, Baltimore, MD.
 
Malär, Lucia, Felicitas Morhart, Florent Girardin, Amélie Guèvremont, and Bianca Grohmann (2014), “Dear Brand, Please Help Me to Become a True-Man out of the Truman: The Role of Brand Authenticity,” 43rd European Marketing Academic (EMAC) conference, Valencia, Spain.
 
Tezer, Ali, H. Onur Bodur, and Bianca Grohmann (2014), “Carried Away by the Underdog Brand: Source Advantages in Brand Biographies,” 43rd European Marketing Academic (EMAC) conference, Valencia, Spain.
 
Duval, Kimberly, Onur Bodur, and Bianca Grohmann (2014), “How Social Normative Influences in Advertising Can Help Increase Sustainable Consumption,” American Marketing Association (AMA) Public Policy Conference, Boston, MA.
 
Bodur, Onur, Ting Gao, and Bianca Grohmann (2013), “Investigating the Contribution of Ethical Attributes to Product Evaluations,” Proceedings of the 2013 European Marketing Association Conference, Istanbul, Turkey.
 
Tezer, Ali, Onur Bodur, and Bianca Grohmann (2013), “Is Fit Good Enough? Changes in Commitment to a Cause and Social Responsibility Perceptions,“ Proceedings of the 2013 European Marketing Association Conference, Istanbul, Turkey.
 
Poon, Tina, and Bianca Grohmann (2013), “Retail Crowding: Does Ambient Scent Alleviate Consumer Anxiety?” Proceedings of the 2013 Academy of Marketing Science Conference, Monterey.
 
Bodur, Onur, Bianca Grohmann, and Ali Tezer (2012), “A Positive Surprise: Revisiting the Role of Fit in Social Responsibility Evaluations?” Proceedings of the Administrative Sciences Association of Canada (ASAC) Conference, St. John’s, Newfoundland and Labrador.
 
Cheikhrouhou, Soumaya, and Bianca Grohmann (2012), “Size Matters: The Impact of Embedded Font Size on Object Size Perception,” Proceedings of the Administrative Sciences Association of Canada (ASAC) Conference, St. John’s, Newfoundland and Labrador.
 
Grohmann, Bianca (2012), “The Impact of Visual Brand Design Elements on Brand Perceptions,” Proceedings of the Administrative Sciences Association of Canada (ASAC) Conference, St. John’s, Newfoundland and Labrador.
 
Sprott, David E., Manja Zidansek, and Bianca Grohmann (2011), “The Role of Self-Concept and Giver-Receiver Affiliation in the Evaluation of Gifts across Genders,” Proceedings of the 2011 Society for Consumer Psychology Conference, Atlanta.
 
Guèvremont, Amélie, and Bianca Grohmann (2011), “Is that Brand Flattering or Manipulating Me? The Impact of Flattery from a Brand Personality Perspective,” Proceedings of the 2011 Administrative Sciences Association of Canada (ASAC) Conference, Montreal, Quebec.
 
Cheikhrouhou, Soumaya, and Bianca Grohmann (2009), “Touch Me With Your Eyes: The Influence of Colour Hue and Brightness on the Apparent Weight of Two-Dimensional Figures,” Proceedings of the 2009 Administrative Sciences Association of Canada (ASAC) Conference, Niagara Falls, Ontario.
 
Jean-Ruel, Émilie, and Bianca Grohmann (2009), “The Effect of Ethical Attributes on Brand Personality and Consumer-Brand Relationships,” Proceedings of the 2009 Society for Consumer Psychology (SCP) Conference, San Diego.
 
Robitaille, Nicole, Bianca Grohmann, Rong Zhou, and Michael W. von Grünau (2009), “The Effects of Product Display Organization on Consumers’ Visual Attention to Attributes,” Proceedings of the 2009 Society for Consumer Psychology Conference, San Diego. 
 
Zhao, Yikun, and Bianca Grohmann (2008), “Nostalgia: From Homeland to the Marketing Field,” Proceedings of the 2008 Administrative Sciences Association of Canada (ASAC) Conference, Halifax, Canada.
 
Le Bel, Jordan L. and Bianca Grohmann (2004), “A Research Agenda for Sensorial Marketing,” Administrative Sciences Association of Canada (ASAC) Conference, Quebec City, Canada.
 
Grohmann, Bianca (2003), “Masculine and Feminine Dimensions of Brand Personality:  Initial Steps in Scale Development and Validation,” European Advances in Consumer Research (EACR) Conference, Dublin, Ireland.
 
Sprott, David E. and Bianca Grohmann (2000), “The Impact of Giver Affiliation and Recipient Gender on the Evaluation of a Received Gift,” Society of Consumer Psychology (SCP) Winter Conference, San Antonio, Texas.
 
Grohmann, Bianca and David E. Sprott (1999), “She Said/He Said ‘I Like That Gift’: The Role of Self-Concept in the Evaluation of Gifts Across Genders,” Association for Consumer Research (ACR) Conference, Columbus, Ohio.

Conference Presentations


Spangenberg, Eric R., David E. Sprott, Bianca Grohmann, and Daniel L. Tracy (2004), “Effects of Gender-Congruent Ambient Scent on Approach and Avoidance Behaviors,” 7th Retail Strategy and Consumer Decision Research Seminar of the Society for Marketing Advances, St. Pete’s Beach, Florida.

Bodur, H. Onur, and Bianca Grohmann (2004), “Mere Ownership Effect: The Moderating Role of Materialism,” CORS/INFORMS Joint International Meeting, Banff, Canada.

Spangenberg, Eric R., Bianca Grohmann, and David E. Sprott (2003), “It’s Beginning to Smell (and Sound) a Lot Like Christmas: The Interactive Effects of Ambient Scent and Music in a Retail Setting,” 6th Retail Strategy and Consumer Decision Research Seminar of the Society for Marketing Advances, New Orleans, Louisiana.

Bodur, H. Onur and Bianca Grohmann (2003), “Business Gifts as a Promotion Tool: An Investigation of Factors Influencing Gift Evaluation and Reactions to Gift Receipt,” EURO/INFORMS Conference, Istanbul, Turkey.

Smith, Ronn J., David E. Sprott, Eric R. Spangenberg, and Bianca Grohmann (2002), “Self-Prophecy and Social Marketing: The Effect of Advertised Self-Predictions on Normative behavior,” Marketing and Public Policy Conference, Atlanta, Georgia.

Grohmann, Bianca (2001), “The Role of Tactile Input in Product Evaluation: An Exploratory Study,” Nebraska Doctoral Symposium, Lincoln, Nebraska.

Grohmann, Bianca, Eric R. Spangenberg, and David E. Sprott (2000), “Expanding the Boundaries of Self-Prophecy: Advertising with Prediction Request,” Working Paper Series, Association for Consumer Research (ACR) Conference, Salt Lake City, Utah.

Refereed Working Paper Presentations


Franzen, Léon, Amanda Cabugao, Bianca Grohmann, and Aaron P. Johnson (2021), “Dissociating Cognitive Effects and Stimulus Properties during Pupil Size Measurements in Response to Product Images,” 2021 Vision Sciences Society (VSS) Annual Meeting (virtual).

Franzen, Léon, Bianca Grohmann, Aaron P. Johnson, Carina Lacombe, Amanda Cabugao, and Karine Élalouf (2021), “An Investigation of New Methods to Capture Individual-level Implicit Brand Familiarity,” Proceedings of the 2021 Society for Consumer Psychology Conference (virtual).

Wu, Xiu, and Bianca Grohmann (2020), “The Effect of Masculinity and Femininity Incongruence on Consumer Responses to Brands,” in North American Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau,Duluth, MN : Association for Consumer Research.

Franzen, Léon, Amanda Cabugao, Aaron P. Johnson, H. Onur Bodur, and Bianca Grohmann (2020), "Brand Familiarity Shows in Consumers’ Eyes", in North American Advances in Consumer Research, Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN: Association for Consumer Research, 1240.

Franzen, Léon, Corina Lacombe, Nathan Gagné, Onur Bodur, Bianca Grohmann, and Aaron P. Johnson (2020), “The Effects of Product Images and Working Memory Load on Eye Movements,” 2020Vision Sciences Society (VSS) Annual Meeting, St. Pete Beach, Florida.

Kliamenakis, Argiro, Ali Tezer, Onur Bodur, and Bianca Grohmann (2020), “Self-Reported Limitations and Future Research Directions in Consumer Behavior Research,” Proceedings of the 2020 Society for Consumer Psychology (SCP) Conference, Huntingdon Beach, CA.

Guèvremont, Amélie, and Bianca Grohmann (2015), “Consumer Reactions to Brand Scandals: The Role of Authenticity,” Proceedings of the2015 Association for Consumer Research Conference, New Orleans, LA.

Tofighi,Maryam, Onur Bodur, and Bianca Grohmann (2015), “The Impact of Ethical Attributes on Private Label Brands: The Moderating Role of Extrinsic Cues,” Proceedings of the 2015 Association for Consumer Research Conference, New Orleans, LA.

Tofighi, Maryam, Bianca Grohmann, and Onur Bodur (2015), “Overcoming Stigma: Shelf Locations that Benefit Private Label Brands,” Society for Consumer Psychology Summer Conference, Toronto, ON.

Côté-Hamel, Maryse, Onur Bodur, and Bianca Grohmann (2014), “When and Why You Should Leave Your Romantic Partner at Home When Going Shopping,” Association for Consumer Research Conference, Baltimore, MD.
 
Tezer, Ali, Onur Bodur, and Bianca Grohmann (2014), “Who Should Tell the Story? Source Effects in Brand Biographies,” Association for Consumer Research Conference, Baltimore, MD.
 
Tofighi, Maryam, and Bianca Grohmann (2014), “How Does Shelf Placement of National and Private Label Brands Affect Consumer Evaluation and Purchase Intent?” Society for Consumer Psychology (SCP) Conference, Miami, FL.
 
Bodur, Onur, Maryam Tofighi, and Bianca Grohmann (2014), “How Private Label Brands Benefit from Ethical Attribute Introduction,” Society for Consumer Psychology (SCP) Conference, Miami, FL.
 
Giroux, Marilyn, and Bianca Grohmann (2013), “The Creation and Management of Human Brands,” Association for Consumer Research (ACR) Conference, Chicago, IL.
 
Tezer, Ali, Onur Bodur, and Bianca Grohmann (2013), “Straight from the Horse’s Mouth: When Disadvantaged Brand Determination Improves Brand Evaluations,” Association for Consumer Research (ACR) Conference, Chicago, IL.
 
Bodur, Onur, Ali Tezer, and Bianca Grohmann (2012), “Investigating the Positive Impact of Unexpected CSR,“ Association for Consumer Research (ACR) Conference, Vancouver, BC. 
 
Giroux, Marilyn, Bianca Grohmann, and Frank Pons (2012), “Activating Multiple Facets of the Self: Identity Signaling and Brand Personality,“ Association for Consumer Research (ACR) Conference, Vancouver, BC. 
 
Guèvremont, Amélie, and Bianca Grohmann (2012), “What is Brand Authenticity? An Exploration of the Concept,“ Association for Consumer Research (ACR) Conference, Vancouver, BC. 
 
Guèvremont, Amélie, and Bianca Grohmann (2012), “When Brands Flatter, Personality Matters,” Society for Consumer Psychology (SCP) Conference, Las Vegas, Nevada.
 
Cheikhrouhou, Soumaya, and Bianca Grohmann (2011), “Is Your Product on the Right Side? The Effect of Objects’ Elongation and Spatial Disposition on Size Perceptions,” Association for Consumer Research (ACR) Conference, St. Louis, Missouri.

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