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Pierre-Yann Dolbec

Assistant professor, Marketing
Concordia University Research Chair in Complexity and Markets

Pierre-Yann Dolbec
Office: S-MB 13227 
John Molson Building,
1450 Guy
Phone: (514) 848-2424 ext. 5967

Winter 2021: I am accepting students for supervision interested in pursuing projects using qualitative methods (e.g., ethnography and netnography, interviews, archival data analysis, automated content analysis). Just drop me a line!

We face complexity when there is no clear guideline for action. Today’s world is characterized by complexity. Diverging political interests, technological disruptions, and societal upheavals have created competing and divisive expectations about what we should be doing in our personal lives and in society. 

In my work, I tackle big questions to understand the complexity of markets and how people and organizations manage it.

For example, I answer questions such as how are public organizations responding to market pressures, how can organizations contribute to society while satisfying shareholder interests, and how are consumers reshaping markets.

My current research projects examine markets for coffee, tattoos, sneakers, fashion, music, transportation, microdosing, and education, as well as social projects in Africa, South America, and South East Asia. Based on my students' theses, I also am looking at digital influence and online influencers, and the acculturation of wealthy consumers.

My research has been published at the Journal of Retailing, Journal of Consumer Research, and Journal of Marketing Research, where it has received distinctions such as most cited and most downloaded papers. I have presented at the Association for Consumer Research, the European Association for Consumer Research, the Consumer Culture Theory, and the American Marketing Association conferences, where I have been awarded prizes for best special session and best paper. My research has been featured in media such as the National Post, Channel News Asia, CTV News, Global TV, Radio-Canada, Journal de Montreal, Les Affaires, and Le Devoir. 

I have received more than 700 000$ in funding from varied funding sources, such as the Social Science and Humanities Research Council and the Fonds Société et Culture. I am on the editorial review board of Journal of Consumer Research and Recherche Appliquée en Marketing (RAM). I am also a mentor at academic conferences, a supervisor and committee member for master and doctoral students, and an instructor at JMSB where I am coordinator for the digital marketing undergraduate course.

Teaching activities

Having just published The Novel Stage: Narrative Form from the Restoration to Jane Austen (Bucknell UP, 2020), I have two projects that flow from thinking about the relations between the theatre and the novel in 18th-century England, neither of which focus exclusively on 18th-century materials. 

As Principle Investigator on a SSHRC Insight Development Grant (2020-22), I am working with a team to develop for narrative theory the concept of "situation," which has long theatrical roots and broad vernacular applicability across a range disciplinary contexts and in various media. We are looking at its explicit appearance in drama theory, screenwriting, literary and social theory of the 20th century, radio and television serial production (sit com), and the art world, and its implicit appearance in novels and films. 

I am working on a project about autofiction and autotheory in the context of the long history of the novel tentatively entitled "Me, Myself, and I." 


BA Double Major  in English and Philosophy, Barnard College 1982
PhD in English, The Johns Hopkins University 1991 

Research and teaching interests

Restoration and Eighteenth-century British literature and culture
Gender and sexuality
Post-1945 American literature and media (esp. film and television) 

Research activities


Selected essays


Recent and forthcoming publications

The Novel Stage: Narrative Form from the restoration to Jane Austen (Bucknell UP, 2020)

This Distracted Globe: World-Making in Early Modern Literature, co-edited with Karen Newman and Jonathan Goldberg. New York: Fordham University Press, 2016. 


“Jonathan Goldberg.” In Oxford Bibliographies in Literary and Critical Theory. Ed. Eugene O'Brien. New York: Oxford University Press, 2020.


“Cooper’s Queer Objects,” Angelaki 23:1 (2018) 131-143. Reprinted in Queer Objects eds. Guy Davidson and Monique Rooney, London: Routledge, 2019.

“Wilful Walpole” in Walpole at 300 eds. Jill Campbell, Jonathan Kramnick, and Cynthia Roman, under contract at Yale UP


“Tragedy, Comedy, Tragicomedy and the Incubation of New Genres” in Emergent Nation: Early Modern Literature in Transition V. 2 of 3 vols ed. Elizabeth Sauer, Early Modern British Literature in Transition gen. ed. Stephen Dobranski (London:  Cambridge University Press, 2019), 66-79.



Other activities


Research related web links

Participation activities

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