Darlene Walsh, PhD
- Chair and Associate Professor, Marketing
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Biography
Darlene Walsh is an Associate Professor of Marketing at the John Molson School of Business, Concordia University. She received her Ph.D. in Management with a specialization in Marketing from the University of Toronto.
In her research, she explores how individual differences, situational contexts, and marketing strategies shapeconsumer behaviours, with an emphasis on behaviours that require self-regulation. Her interest in this area of study stems from a desire to discover innovativeways to help consumers make choices that can lead to better outcomes, from adoptinghealthier habits to taking actions to address climate change. This pursuit isimportant for both theory and practice, contributing to the well-being of bothconsumers and society. While her current emphasis lies in understanding self-regulationthrough experimental research, she is open to exploring other avenues of studywithin the same methodological approach.
Dr. Walsh publishes her research in various marketing journals and routinely presents her research at international marketing conferences, including the Society for Consumer Psychology and the Association for Consumer Research.
Education
Ph.D. in Management
Rotman School of Management, University of Toronto
Honours B.Sc. with High Distinction in Psychology and Economics
University of Toronto
Research Interests
Consumer behaviour
Self-control and well-being
Goals and motivation
Branding
Decision making
Selected Journal Articles
Kwon, O, Walsh, D., & Kim, H. (2018). The (dis)advantage of friendship on information search and satisfaction. Canadian Journal of Administrative Sciences, 36(3), 291-4.
Walsh, D., Mantonakis, A. & Joordens, S. (2015). Is “getting started” one way for people to overcome the depletion effect? Canadian Journal of Administrative Sciences, 32 (1), 47-57.
Walsh, D. (2014). Attenuating depletion using goal priming. Journal of Consumer Psychology, 24 (4), 497-505.
Walsh, D. (2014). Can priming a healthy eating goal cause depleted consumers to prefer healthier snacks? Journal of Consumer Marketing, 31 (2), 126-32.
Selected Funding
External Grants
Insight Grant (Individual Grant), Social Sciences and Humanities Research Council of Canada (2015-20)
Transformative Consumer Research (Individual Grant), Association for Consumer Research Grant (2011)
Student Supervision
Interested students are encouraged to contact her via email (please include a brief statement of interest and current resume).
Teaching
Graduate Courses
Fundamentals of Behavioural Marketing (ADMI 8302), Concordia University
Undergraduate Courses
Consumer Behaviour (MARK 305), Concordia University