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Michel Laroche, PhD

Professor, Marketing
Royal Bank Distinguished Professorship in Marketing


Michel Laroche, PhD
Office: S-MB 13.237  
John Molson Building,
1450 Guy
Phone: (514) 848-2424 ext. 2942
Email: michel.laroche@concordia.ca

MICHEL LAROCHE (Royal Bank Distinguished Professor of Marketing) holds a Diplôme d'ingénieur (École Centrale de Paris), an M.S.E. (Johns Hopkins), a M.Ph. and a Ph.D. (Columbia),and a Doctor of Science honoris causa from the University of Guelph. He is a Fellow of the Royal Society of Canada, a Fellow of the American Psychological Association, and a Distinguished Fellow of both the Society for Marketing Advances and the Academy of Marketing Science. He has also been named the 2000 Concordia University Research Fellow, and he has received the 2000Jacques-Rousseau Medal for the best multidisciplinary researcher in Canada. He is the first recipient of the Royal Bank Distinguished Professorship in Marketing at the John Molson School of Business. In 2001, the Montreal Chapter of the AMA elected him a member of the Academy of Marketing Personalities. In 2002, he received from HEC-Montreal the fifth Living Legend of Marketing Award, in 2003 the Sprott Leader in Business Research & Practice Award, and in 2019 the Howard Berkman Service Award. His main research interests are in the areas of consumer behavior modelling, social media/digital marketing, retailing, services marketing, culture, marketing communications, and research methodology. Several of his major projects were funded, among others, by SSHRC and FQRSC.

He is the co-author of 26 major text books (most available in French), including
Customer Behaviour, Marketing in Canada (Le marketing: fondements et applications), Advertisingin Canada (Gestion de la publicité), Consumer Behaviour: A Canadian Perspective (Le comportement du consommateur), Marketing Research in Canada (Les fondements de la recherche commerciale), and Canadian Retailing (Les commerce de détail: Marketing et gestion).He has also co-authored a major annotated bibliography (published by the AMA),several workbooks, and study guides, edited several other books, and wrote several invited book chapters. He has also published about 196 papers in, among others, the Journal of Consumer Research, the Journal of the Association for Consumer Research, Marketing Letters, the Journal of Business Research, the Journal of the Academy of Marketing Science, the Journal of Advertising Research, the Journal of Retailing, the Journal of Cross-Cultural Psychology, the Journal of International Business Studies, the Journal of Service Research, the Journal of Economic Psychology, the Canadian Journal of Administrative Sciences, the Journal of Retailing and Consumer Services, the Journal of Consumer Marketing, the International Journal of Research in Marketing, the Journal of Public Policy and Marketing, the International Journal of Advertising, the Journal of International Consumer Marketing, the International Journal of Information Management, Computers in Human Behavior, the Journal of Psychology, the Journal of Social Psychology, Marketing Intelligence and Planning, Recherche et Applications en Marketing and the Business Forum. His citation count is now over 27,000, and his level is 76. He has also participated in numerous conferences and published about 194 papers in major conference proceedings, including those of the Association for Consumer Research, the American Marketing Association, the Administrative Sciences Association of Canada, the Association française de marketing, the European Marketing Academy, the Academy of Marketing Science, the Society for Marketing Advances and the International Seminar of Research in Marketing. 

He has supervised 48 M.B.A. and 4 EMBA Business Research Papers, 64 M.Sc., 2 MST and 27 Ph.D. theses and won several research awards, including the 1980 ASAC Award of Excellence, the 1986 SMA Outstanding Paper Award in Marketing Management, the 1993 John Labatt Award of Excellence in Strategic Evaluation Research, the 1998 Award of Excellence for the best paper published in CJAS in 1997, the 2000 Jacques-Rousseau Medal of the ACFAS, the Best Paper Award at the 2004 Multicultural Perspectives in Marketing Conference, and
the 2016 Hans B. Thorelli Award(given by the American Marketing Association and the Journal of International Marketing). He has served on several advisory committees, including the Concordia Board of Governors, FQRSC (Chair), SSHRC, France-Quebec, Consumer and Corporate Affairs, le Publicité Club de Montréal, the Quebec Institute of Tourism and Hotel Management, the Institute of Canadian Bankers, as well as on the editorial boards of several academic journals. He has served the Administrative Sciences Association of Canada in many capacities, including as its President in1985-86, and as Marketing Area Editor of the Canadian Journal of Administrative Sciences (1991-1997), and he is the first person to be awarded the 1997 CJAS Service Award. He also presided the 13th International Seminar of Research in Marketing in 1986 and the 2010 Multicultural Marketing Conference (Lille, France). 

He is currently serving as Editor-in-chief,
Canadian Journal of Administrative Sciences. He served as Associate Editor in Marketing of the Journal of Business Research (1993-1999), and he is the first recipient of the JBR Outstanding Associate Editor Award (1997), which now bears his name. From 1999 to 2015, he served as Managing Editor of the Journal of Business Research. He has also served, among others, as Vice-President Membership-Canada for the Academy of Marketing Science, Chair of the 1998Multicultural Marketing Conference in Montreal and Vice-President-Publications of the Academy of Marketing Science (2002-2004). He was awarded the 1999Distinguished Scholar Award by the Society for Marketing Advances, named the2000 Visiting Researcher at Kansai University (Osaka, Japan), 2001 Visiting Professor at the IAE (Aix-en-Provence), and he was selected as the La Presse" Personality of the week" (January 7, 2001). He was a member of the Board of Governors of the Academy of Marketing Science and he is a member of the Provost Circle of Excellence.

Education

PhD (Columbia University)

Areas of Expertise

  • Advertising management
  • Consumer behaviour
  • Marketing communications
  • Marketing strategy
  • Multidisciplinary research
  • Research methodology
  • Retailing


Publications

Courses Taught

COMM 222 - Organizational Behaviour
MANA 343 - Negotiation and Conflict Resolution

Thesis Supervision

Doctoral Students

           

Vincent DiStefano. Department of Educational and Counselling Psychology, McGill University. Role: Committee Member. (2021–present)


Lara Pomerleau-Fontaine. Faculty of Physical Activity Science, Sherbrooke University. Role: Collaborator. (2021–present)

 

Pierre Lepage. Départment de Management, HEC Montréal. Role: Co-supervisor. (2020–present)

 

Alexandre Tozetto. Department of Physical Education, Federal University of Santa Catarina (Brazil). Role: External examinator. (2021)

 

Élise Marsollier. Department d’Éducation Physique, Université Laval. Role: Collaborator. (2018)

 

Master’s Students

           

Cherokee Washington. Department of Kinesiology and Physical Education. McGill University. Role: Committee member. (2020–present)

 

Pascale Tremblay. Départment de Management, HEC Montréal. Role: Co-supervisor. (2019–2020)

 

Allyson Gillard. Department d’Éducation Physique, Université Laval. Role: Collaborator. (2018–2019)

 

Pierre Lepage. Department of Kinesiology and Physical Education. McGill University. Role: Collaborator. (2018)



Participation activities

Published Abstracts

1. Falcão, W. R., & Bloom, G. A. (2018). Youth athletes’ perceptions of humanistic coaching. Journal of Exercise, Movement, and Sport, 50, 114.

 

2. Bloom, G. A., Lepage, P., & Falcão, W. R. (2018). Social and environmental factors affecting the learning and acquisition of knowledge among youth disability sport coaches. Journal of Exercise, Movement, and Sport, 50, 101.

 

3. Falcão, W. R., & Bloom, G. A. (2016). The influence of humanistic coaching on youth development through sport. Journal of Exercise, Movement, and Sport, 48, 84.

 

4. Falcão, W. R., Bloom, G. A., & Bennie, A. (2016). Youth sport coaches' perceptions of a humanistic coaching approach. Journal of Sport & Exercise Psychology, 38, S185.

Seminars

1. Falcão, W. R. (2021, March). Sport for development program evaluation: The case of the Pour 3 Points organization in Montreal. Oral presentation at the research day organized by the School of Kinesiology and Physical Activity Sciences (EKSAP) of the University of Montreal, QC, Canada.

 

2. Falcão, W. R., & Arcand, S. (2020, December). Youth sport coaching in Montreal: Evaluation of a sports for development program. Oral presentation at the Parlons Sports meeting organized by the Pole Sports at HEC Montreal, QC, Canada.

 

3. Falcão, W. R., Bernier, S., Duchesneau, M.-A., & Labelle, C. (2020, December). Benefits of sports practice. Panel presented at the Montreal Sport Summit organized by Excellence Sportive de l'Ile de Montreal, QC, Canada.

 

4. Falcão, W. R., & Therrien L. P. (2020, March). Training coaches to promote the success of youth. Colloquium presented at the Day for Psychoeducation and Recognition for Internship Supervisors at the University of Montreal, QC.

Conference Presentations

This list includes only presentations delivered in the five previous years.

 

Oral Presentations

 

1. Falcão, W. R., & Arcand, S. (2021, June). Impact evaluation of a sport for development program in Montreal, Canada: The case of the Pour 3 Points organization. Oral session presented at the meeting of the International Conference on Sport & Society, Granada, Spain.

 

2. Bardocz-Bencsik, M., Gadais, T., & Falcão, W. R. (2020, June). Co-construction of a logical model for a sport for development and peace program. Oral session presented at the meeting of the International Conference on Sport & Society, Granada, Spain.

 

3. Marsollier, É., Trottier, C., Audet, O., Carrière, R., Sabourin, C., Gagnon, S., Falcão, W. R., Camiré, M., Lavoie, M. D., & Goulet, C. (2019, July). A systematic review of life skills program characteristics influencing transfer. Oral session presented at the meeting of the European Federation of Sport Psychology (FEPSAC), Müenster, Germany.

 

4. Gadais, T., Bardocz-Bencsik, M., & Falcão, W. R. (2019, June). Analysing a Canadian sport for development program’s logical model with key actors’ perceptions: The case of Pour 3 Points organization in Montreal. Oral session presented at the meeting of the International Association for Physical Education in Higher Education (AIESEP), Garden City, NY, USA.

 

5. Gillard, A., Trottier, C., Drapeau, V., Falcão, W. R., Goulet, C., Billaut, F., Pelet, S., Trudel, P., Frenette, E., Veillette, R., & Lavoie, S. (2019, March). Life skills learning in sport-études: An evaluation of students-athletes’ needs. Oral session presented at the meeting of the Eastern Canadian Sport & Exercise Psychology Symposium (ECSEPS), Toronto, ON, Canada.

 

6. Bardocz-Bencsik, M., Gadais, T., Falcão, W. R., & Dóczi, T. (2018, May). Training life skills through basketball: The case of the P3P organization. Oral session presented at the Sport and Innovation Conference, Budapest, Hungary.

 

7. Falcão, W. R., & Bloom, G. A. (2016, March). A critical review of humanistic coaching. Oral session presented at the meeting of the Eastern Canadian Sport & Exercise Psychology (ECSEPS), Hamilton, ON, Canada.

 

Poster Presentations

 

8. Bianco, T., Falcão, W. R., Boisvert, M. (2019, October). Coach attitudes and intentions to use sport psychology for their own benefit. Poster presented at the meeting of the Association for Applied Sport Psychology (AASP), Portland, OH, USA.

 

9. Lepage, P., Bloom, G. A., & Falcão, W. R. (2018, October). Acquisition of knowledge among youth disability sport coaches. Poster presented at the meeting of the Association for Applied Sport Psychology (AASP), Toronto, ON, Canada.


Research activities

Peer Reviewed Articles

1. Chartier, M. C., Falcão, W. R., & Trottier, C. (in press). Student-athletes’ life skills acquisition in university sport setting. International Journal of Coaching Science, 15(2), 3-30.

 

2. Koh, K. T., Fai Mar, F. X., & Falcão, W. R. (in press). The mechanisms of values transfer from physical education to the classroom and home: A case study. Asia Pacific Journal of Education. https://doi.org/10.1080/02188791.2021.1926919

 

3. Marsollier, E., Trottier, C., & Falcão, W. R. (2020). Life skill development and transfer: The experience of elite figure skater and their coaches. Qualitative Research in Sport, Exercise and Health, 12(5), 664-682. https://doi.org/10.1080/2159676X.2019.1659392

 

4. Falcão, W. R., Bloom, G. A., & Sabiston C. M. (2020). The impact of humanistic coach training on youth athletes’ development through sport. International Journal of Sport Science & Coaching, 15(5-6), 610-620. https://doi.org/10.1177/1747954120933975

 

5. Lepage, P., Bloom, G. A., & Falcão, W. R. (2020). Development and acquisition of knowledge of youth parasport coaches. Adapted Physical Activity Quarterly, 37(1), 72-89. https://doi.org/10.1123/apaq.2019-0017

 

6. Falcão, W. R., Bloom, G. A., Caron, J. G., & Gilbert, W. D. (2019). Youth sport student-athletes’ perceptions of humanistic coaching. International Journal of Sport Psychology, 50(6), 523-547. https://doi.org/10.7352/IJSP.2019.50.523

 

7. Collet, C., Tozetto, A. V. B., Iha, T., Nascimento, J. V., Falcão, W. R., & Milistetd, M. (2019). Dynamic elements of sports development: Perceptions of basketball coaches. Revista de Psicología del Deporte/Journal of Sport Psychology, 28, 79-85.

 

8. Douglas, S., Falcão, W. R., & Bloom, G. A. (2018). Career development and learning pathways of Paralympic coaches with a disability. Adapted Physical Activity Quarterly, 35(1), 93-110. https://doi.org/10.1123/apaq.2017-0010

 

9. Falcão, W. R., Bloom, G. A., & Bennie, A. (2017). Coaches’ experiences learning and applying the content of a humanistic coaching workshop in youth sport settings. International Sport Coaching Journal, 4(3), 279-290. https://doi.org/10.1123/iscj.2017-0027

 

10. Bennie, A., Apoifis, N., Caron, J. G., Falcão, W. R., Bengoechea, E. G., Koh, K. T., MacMillan, F., & George, E. (2017). A guide to conducting systematic reviews of coaching science research. International Sport Coaching Journal, 4(2), 191-205. https://doi.org/10.1123/iscj.2017-0025

 

11. Falcão, W. R., Bloom, G. A., & Loughead, T. M. (2015). Coaches’ perceptions of building cohesion in Paralympic sports. Adapted Physical Activity Quarterly, 32(3), 206-222. https://doi.org/10.1123/APAQ.2014-0122

 

12. Caron, J. G., Bloom, G. A., Falcão, W. R., & Sweet, S. N. (2015). An examination of concussion education programmes: A scoping review methodology. Injury Prevention, 21, 301-308. https://doi.org/10.1136/injuryprev-2014-041479

 

13. Resende, R., Sarmento, H., Falcão, W. R., Mesquita, I., & Fernández, J. (2014). Coach education in volleyball: A study in five countries. Journal of Physical Education and Sport, 14(4), 475-484. https://doi.org/10.7752/jpes.2014.04072

 

14. Sullivan, P. J., Whitaker-Campbell, T., Bloom, G. A., & Falcão, W. R. (2014). A confirmatory factor analysis of the Coach Behavior Scale for Sport (CBS-S). Journal of Sport Behavior, 37, 190-202.

 

15. Fachina, R. J. F. G., Silva, A. C., Falcão, W. R., Montagner, P. C., Borin, J. P., Minozzo, F. C., Falcão, D. M., Vancini, R. L., Poston, B., & Lira, C. A. B. (2013). The influence of whole-body vibration on creatine kinase activity and jumping performance in basketball players. Research Quarterly for Exercise and Sport, 84(4), 503-511. https://doi.org/10.1080/02701367.2013.843399

 

16. Falcão, W. R., Bloom, G. A., & Gilbert, W. D. (2012). Coaches’ perceptions of a coach training program designed to promote youth developmental outcomes. Journal of Applied Sport Psychology, 24(4), 429-444. https://doi.org/10.1080/10413200.2012.692452

 

17. Banack, H. R., Bloom, G. A., & Falcão, W. R. (2012). Promoting long term athlete development in Cross Country Skiing through competency-based coach education: A qualitative study. International Journal of Sport Science & Coaching, 7(2), 301-316. https://doi.org/10.1260/1747-9541.7.2.301

Book Chapters

1. Falcão, W. R., Arcand, S., & Vil, F. (2021). Coaching without sports: Strategies used by youth sport coaches from underserved communities to foster development during Covid-19. In J. Krieger, A. Henning, L. P. Pieper, & P. Dimeo (Eds.), Time out: National perspectives on sport and the Covid-19 lockdown (pp. 215-232). Common Ground Research Networks. https://doi.org/10.18848/978-1-86335-232-1/CGP

 

2. Bloom, G. A., Dohme, L-C., & Falcão, W. R. (2020). Coaching youth athletes. In R. Resende & A. R. Gomes (Eds.), Coaching for human development and performance in sports (pp. 143-167). Springer. https://doi.org/10.1007/978-3-030-63912-9

 

3. Fraser-Thomas, J. L., Falcão, W. R., & Wolman, L. (2016). Understanding take-up, drop-out and drop-off in youth sport. In K. Green & A. Smith (Eds.), The Routledge handbook of youth sport (pp. 227-242). Routledge.

 

4. Falcão, W. R., Bennie, A., & Bloom, G. A. (2015). Desporto de alto rendimento: Formação e competência do treinador [High performance sports: Coach training and knowledge]. In R. Resende, A. Albuquerque, & A. R. Gomes (Eds.), Formação e saberes em desporto, educação física e lazer (pp. 41-85). Visão & Contextos.

 

5. Bloom, G. A., Falcão, W. R., & Caron, J. G. (2014). Coaching high performance athletes: Implications for coach training. In A. R. Gomes, R. Resende, & A. Albuquerque (Eds.), Positive human functioning from a multidimensional perspective: Volume 3 (pp. 107-132). Nova Science.

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