Onur Bodur, PhD
Pronouns: He/Him
- Professor, Marketing
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Supervised programs: Marketing (MSc) | Business Administration (PhD)
Research areas: Sustainable consumption and marketing practice; Visual attention online; Branding and brand stories; Corporate Social Responsibility (CSR); Artificial Intelligence (AI) and ethics; Climate impact & business; Price perceptions
Contact information
Email:
Website:
Biography
Areas of expertise
· Sustainability and ethics in marketing
· Socially responsible consumption and marketing practice
· Visual attention in retail environment
· Consumer responses to price and price information
Research focus:
Within consumer behaviour and marketing domains, my research program relates to one primary goal, reducing the negative impact of consumption decisions and consumer behaviours on the well-being of consumers, with implications for marketers, brand managers, and the society.
The research questions I works on relate to helping consumers make more sustainable consumption decisions, designing marketing communications and marketing actions to increase sustainable consumption, finding directions for brands and firms to be more sustainable in their product offerings and practices, and helping consumers make better decisions for their own well-being.
My research has practical implications in brand management and communication, product design, online and offline retail environments, pricing, promotion of socially responsible consumption and health behaviours.
Methods, Funding, and Publications:
I use a number of different methodologies that include lab experiments, surveys, and field studies using self-reports, consumer behaviour observations online or offline, and neurophysiological measures.
The research projects I have been involved in received external funding from SSHRC, FQRSC, CRIR, and industry partners (approximate external funding of $3.45 million). My research appeared in a number top tier journals in our field (e.g., Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Ethics, Psychology & Marketing) as well as specialized journals (e.g., Journal of Vision) and more than 60 refereed conference proceedings.
Graduate Student Supervision and Collaborations:
I enjoy working with graduate students, as a supervisor, committee member, or collaborator (more 24 PhD and 55 MSc student projects so far). As much as I focus on publishing in the above domains, I nurture research directions beyond my past interests when working with graduate students (e.g., music consumption, social media marketing). Please email me if you are interested.
Education
M.Sc. & Ph.D. in Marketing (Virginia Polytechnic Institute and State University)
Publications
Refereed Journal Articles
1. Kliamenakis, Argiro, Bianca Grohmann, and H. Onur Bodur, (2025), “Build or Buy Corporate Social Responsibility? Socially Responsible Brand Acquisitions and Firm CSR Perceptions, ”Journal of Business Research, 201 (December), open access: (https://doi.org/10.1016/j.jbusres.2025.115705).
A (ABDC ranking), impact factor =10.5, 5-yr impact factor =11.2
2. Kliamenakis, Argiro, and H. Onur Bodur, (2024), “Moral Self-Signaling Benefits of Effortful Cause Marketing Campaigns,” Journal of Business Ethics, 190 (March), 371-398 (https://doi.org/10.1007/s10551-023-05443-8).
FT 50, A (ABDC ranking), impact factor=5.9, 5-yr impact factor =8.0.
3. Tezer, Ali, H. Onur Bodur, and Bianca Grohmann (2023), “Execution Novelty: Improving Brand Evaluations in Cause Sponsorship,” Journal of Business Research, 164, 114024 (https://doi.org/10.1016/j.jbusres.2023.114024).
A (ABDC ranking), impact factor =10.5, 5-yr impact factor =11.2
4. Dubois, Louis-Etienne, H. Onur Bodur, Jonathon Anderson, Dogan Tirtiroglu, and Frederic Dimanche (2023), “Augmenting Places: The Impact of Placemaking on Behavioral Intentions,” City, Culture and Society, 32, 100502 (https://doi.org/10.1016/j.ccs.2023.100502). Citescore (2024)=4.6.
Sample media mentions:
Storeys: Real Estate News (November 16, 2022): New Research Reveals the Impact of Creative Placemaking
Canadian Architect (January 18, 2023): Study proves positive impact of placemaking interventions
5. Kliamenakis, Argiro, Bianca Grohmann, and H. Onur Bodur (2023), “Consumers’ Moral Licensing of Firms’ CSR Transgressions,” Psychology & Marketing, 40(4), 643-655 (https://doi.org/10.1002/mar.21779).
A (ABDC ranking), impact factor =8.9, 5-yr impact factor =7.9.
6. Tezer, Ali, H. Onur Bodur, and Bianca Grohmann (2022), “When goliaths win and davids lose: The moderating role of perceived risk in brand biography effects,” Psychology & Marketing, 39(1), 27-45 (https://doi.org/10.1002/mar.21569).
A (ABDC ranking), impact factor =8.9, 5-yr impact factor =7.9.
7. Franzen, Léon, Corina Lacombe, Nathan Gagné, H. Onur Bodur, Bianca Grohmann, Aaron P. Johnson (2020), “The effects of product images and working memory load on eye movements,” Journal of Vision, 20(11), 626 (https://doi.org/10.1167/jov.20.11.626).
Impact factor =2.0, 5-yr impact factor =2.0.
8. Tezer, Ali, H. Onur Bodur, and Bianca Grohmann (2020), “Communicating brand biographies effectively: the role of communication source,” Journal of the Academy of Marketing Science, 48, 712–733 (https://doi.org/10.1007/s11747-019-00689-z).
FT 50, A* (ABDC ranking), impact factor =9.5, 5-yr impact factor =14.6.
9. Tezer, Ali and H. Onur Bodur (2020), “The Greenconsumption Effect: How Using Green Products Improves Consumption Experience,” Journal of Consumer Research, 47(1), 25–39 (https://doi.org/10.1093/jcr/ucz045).
FT 50, A* (ABDC ranking), impact factor =5.7, 5-yr impact factor =8.6.
Sample media mentions:
HuffPost (Dec. 4, 2019): Consommer des produits verts nous procurerait du bien-être
Radio Canada (Dec. 5, 2019): Looking to salve that seasonal shopping stress?
MarketBusinessNews (Dec. 6, 2019): Using green products improves consumption experience
FastCompany (Dec. 12, 2019): There’s another reason to buy green products
Euronews (Dec. 15, 2019): Buying Green Might Bring You that 'Warm Glow'
10. Tofighi, Maryam, Bianca Grohmann, and H. Onur Bodur (2019), “Ethical Attribute and Brand Concept Congruity Enhances Brand Evaluations,” European Journal of Marketing, 54 (1), 79-108 (https://doi.org/10.1108/EJM-02-2018-0104).
A* (ABDC ranking), impact factor = 3.7, 5-yr impact factor = 5.5.
11. Atalay, A. Selin, H. Onur Bodur, and Etienne Bressoud (2017), “When and How Multitasking Impacts Consumer Decisions,” Journal of Retailing, 93(2), 187-200 (https://doi.org/10.1016/j.jretai.2016.09.001)
A* (ABDC ranking), impact factor = 8.0, 5-yr impact factor = 9.1.
Sample media mentions:
Consumer Affairs (Nov 16, 2016): How multitasking can make you a worse shopper.
Psychology Today (Nov. 23, 2016): In a Store and on the Phone: A Risky Mix?
Phys.Org (Nov. 15, 2016):Too stressed to make smart purchases? Multitasking can affect shopping performance
Real Simple (Nov.30, 2016). Here’s why you shouldn’t multitask while shopping.
Science Daily (November 15, 2016): Too stressed to make smart purchases?
Domain-B (November 16, 2016): Too stressed to make smart purchases?
12. Bodur, H. Onur, Maryam Tofighi, and Bianca Grohmann (2016), “When Should Private Label Brands Endorse Ethical Attributes?” Journal of Retailing, 92(2), 204-217 (https://doi.org/10.1016/j.jretai.2015.11.001).
A* (ABDC ranking), impact factor = 8.0, 5-yr impact factor = 9.1.
Sample media mentions:
Le Devoir (R. Tamburri, January 26, 2016): Produits vertueux cherchent consommateurs consciencieux pour relation durable.
Retail Wire (May 2, 2016): Should lower-tier private labels avoid being ‘ethical’?
Health Medicine Network (April 20, 2016): Eco-friendly store brands are a win-win-win situation.
13. Johnson, Aaron P., John O. Brand, Yvette Essess, Bianca Grohmann, and H. Onur Bodur (2015), “Prior Knowledge of Objects Improves Efficiency During Hybrid Visual Search,” Journal of Vision, 15(12),1362 (https://doi.org/10.1167/15.12.1362).
Impact factor =2.0, 5-yr impact factor =2.0.
14. Johnson, Aaron P., John O. Brand, H. Onur Bodur, and Bianca Grohmann (2015), "Brand knowledge increases search efficiency during hybrid visual search," Canadian Journal of Experimental Psychology. Impact factor =1.1, 5-yr impact factor =0.9.
15. Grohmann, Bianca and H. Onur Bodur (2015), “Brand Social Responsibility: Conceptualization, Measurement, and Outcomes,” Journal of Business Ethics, 131(2), 375-399 (https://doi.org/10.1007/s10551-014-2279-4).
FT 50, A (ABDC ranking), impact factor=5.9, 5-yr impact factor =8.0.
16. Tofighi, Maryam and H. Onur Bodur (2015), “Social Responsibility and Its Differential Effects on the Retailers’ Portfolio of Private Label Brands," International Journal of Retailing and Distribution Management, 43 (4/5), (https://doi.org/10.1108/IJRDM-04-2014-0040).
A* (ABDC ranking), impact factor =5.5, 5-yr impact factor =5.5.
17. Bodur, H. Onur, Noreen Klein, and Neeraj Arora (2015) “Online Price Search: Impact of Price Comparison Sites on Offline Price Evaluations,” Journal of Retailing, 91(1), 125-139 (https://doi.org/10.1016/j.jretai.2014.09.003).
A* (ABDC ranking), impact factor = 8.0, 5-yr impact factor = 9.1.
Sample media mentions:
TV Interview with P. Karwatsky @ CTV “Price Search Online,” (January 6, 2016, see:
http://montreal.ctvnews.ca/video?clipId=782351).
1-on-1 TV Interview with M. Takehashi:@ CTV “How online retail is helping stores,” (April 10, 2015, see: http://montreal.ctvnews.ca/video?playlistId=1.2321130).
The Globe and Mail (D. Hansen) “Why some elite companies cheat to stay ahead,” (January 29, 2016).
The Globe and Mail (R. Tamburri) “How online price-comparison sites affect consumer shopping habits,” (April 14, 2015).
Top 10 JR Articles downloaded in the first 6 mo of online publication.
18. Bodur, H. Onur, Kimberly Duval, and Bianca Grohmann (2015), “Will You Purchase Environmentally-Friendly Products? Using Prediction Requests to Increase Choice of Sustainable Products,” Journal of Business Ethics, 129(1), 59-75 (https://doi.org/10.1007/s10551-014-2143-6).
FT 50, A (ABDC ranking), impact factor=5.9, 5-yr impact factor =8.0.
Sample media mentions:
USA News (US); e! Science News (US);Waste Dive (US); Science Daily(US); News (US);The Needs (US); Phys Org(US); Science Codex (US); Click Green (US); Climate & Wire (US); Technobahn (US).
19. Brand, John O., H. Onur Bodur, Bianca Grohmann, and Aaron P. Johnson (2014), “Perceptual Averaging of Three-Dimensional Shapes,” Canadian Journal of Experimental Psychology, 68(4), 292 (https://doi.org/10.1037/cep0000041).
Impact factor =2.0, 5-yr impact factor =2.0.
20. Bodur, H. Onur and Neeraj Arora (2014), "Asymmetric Impact of Reference Point Confidence on Consumer Evaluations,” Customer Needs and Solutions, 1(4), 277-287 (https://doi.org/10.1007/s40547-014-0027-7).
B (ABDC ranking), Impact factor (2022)=0.8, 5-yr impact factor(2022)=0.9.
21.Bodur, H. Onur, Ting Gao, and Bianca Grohmann (2014), “The Ethical Attribute Stigma: Understanding When Ethical Attributes Improve Consumer Responses to Product Evaluations,” Journal of Business Ethics, 122(1), 167-177 (https://doi.org/10.1007/s10551-013-1764-5).
FT 50, A (ABDC ranking), impact factor=5.9, 5-yr impact factor =8.0.
Sample media mentions:
Science Daily (US); e!ScienceNews (US); PhysOrg (US); LivingBiology (US); ScienceNewsLine (US); Technology.org (US); Jersey Tribune (US); UNFOXNews (US); Feed Story (US); Red Orbit (US); CT News (France); Greenstyle (Italy).
22. Atalay, A. Selin, H. Onur Bodur, and Dina Rasolofoarison (2012), "Shining in the Center: Central Gaze Cascade Effect on Product Choice,” Journal of Consumer Research, 39(4), 848-866 (https://doi.org/10.1086/665984).
FT 50, A* (ABDC ranking), impact factor =5.7, 5-yr impact factor =8.6.
Sample media mentions:
Radio Canada (CBC-Canada); Marketing News (US); Clarin (Argentina); BBC Mundo (UK); SudDeutsche Zeitung (Germany); Science Daily (US); Cosmetics Design (US); SmartPlanet (US); TerceraCultura (Chile); Unión de Consumidores de Argentina (Argentina).
Business News Daily (D. Mielach), " Middle ground is high ground for product placement," (July 31, 2012).
Journal de Montréal (S. Desjardins) " En magasin, méfiez-vous du centre," (September 6, 2016).
The Globe and Mail (S. Krashinsky) "Centre is the sweet spot for products on display, study finds," (July 18, 2012).
23. Bélisle, Jean-François and H. Onur Bodur (2010), “Avatars as Information: Perception of Consumers Based on Their Avatars in the Virtual World,” Psychology & Marketing, 27(8), 741-765 (https://doi.org/10.1002/mar.20354).
A (ABDC ranking), impact factor =8.9, 5-yr impact factor =7.9.
Sample media mentions:
Radio interview on avatars with Dan Delmar (CJAD 800/VIRGIN RADIO 96/CHOM 97.7); Der Standard (Austria); Kurier (Austria); news.ch (Switzerland); St.Gallen online (Switzerland); Discovery News (US); Correio Braziliense (Brazil); e! Science News (US); First Science (US); PhysOrg.com (US); Red Orbit (US); Science Daily (US); Big News Network (Australia); Vulgariz (France).
24. Bodur, H. Onur and Bianca Grohmann (2005), “Consumer Responses to Gift Receipt in Business-to-Consumer Contexts,” Psychology & Marketing, 22(5), 441-457 (https://doi.org/10.1002/mar.20067).
A (ABDC ranking), impact factor =8.9, 5-yr impact factor =7.9.
25. Aribarg, Anocha, Neeraj Arora, and H. Onur Bodur* (2002), “Understanding the Role of Preference Revision and Concession in Group Decisions,” Journal of Marketing Research, 39(3), 336-349 (https://doi.org/10.1509/jmkr.39.3.336.19105).
FT 50, A* (ABDC ranking), impact factor =5.1, 5 year impact factor =7.4.
26. Bodur, H. Onur, David Brinberg, and Eloïse Coupey (2000), “Belief, Affect, and Attitude: Alternative Models of the Determinants of Attitude,” Journal of Consumer Psychology, 9 (1), 17-28 (https://doi.org/10.1207/s15327663jcp0901_2).
FT 50, A* (ABDC ranking), impact factor =5.7, 5-yr impact factor =8.6.
Refereed Conference Publications
1. Jafari, Elnaz, Nasrin Yazdanian, and H. Onur Bodur (February 2026), “When Women Lead, Firms Speak Up: Board Gender Diversity and Corporate Sociopolitical Activism,” 2026 AMA Winter Academic Conference, Madrid, Spain. American Marketing Association.
2. Ha, Nuree and H. Onur Bodur (February 2026), “The AI Equity Paradox: When Algorithmic DEI Decisions Undermine Minority Consumer Perceived Fairness,” 2026 AMA Winter Academic Conference, Madrid, Spain. American Marketing Association.
3. Ha, Nuree and H. Onur Bodur (October 2025), “Impact of AI-led DEI Decisions on Minorities’ Fairness Perceptions” ACR 2025 Conference, Washington, D.C., Association for Consumer Research, October 9-11.
4. Grohmann, Bianca, Argiro Kliamenakis and H. Onur Bodur (May 2025), “Consumer Responses to the Acquisition of Socially Responsible Firms,” EMAC 2025 Conference, Madrid, Spain. May 26-30.
5. Kliamenakis, Argiro, and H. Onur Bodur (June 2025) “Envy Impacts Self-Perceptions and Green Product Consumption,” La Londe 2025 Conference, Porquerolles, France. June 2-6.
6. Ha, Nuree, Onur Bodur (March 2025), “The Role of AI in DEI Initiatives: Trust and Social Mobility Dynamics,” SCP Winter Conference, Las Vegas, NV. Society for Consumer Psychology. February 27- March 2.
7. Ha, Nuree, H. Onur Bodur (August 2024), “Seeking Meaning in Solitude: When Solo Consumption Enhances Consumer Experiences in Pursuit of Eudaimonia Goals,” 2024 AMA Summer Academic Conference, Boston, MA. American Marketing Association.
8. Ha, Nuree, H. Onur Bodur (March 2024), “Seeking Meaning in Solitude: When Solo Consumption Enhances Consumer Experiences in Pursuit of Eudaimonia Goals,” 2024 SCP Winter Conference, Nashville, TN. Society for Consumer Psychology.
9. Ha, Nuree, H. Onur Bodur (March 2024), “The Benefits of Being Alone: When Solitude Increases Preference for Self-improvement Products,” 2024 SCP Winter Conference, Nashville, TN. Society for Consumer Psychology.
10. Kliamenakis, Argiro, and H. Onur Bodur (October 2023) “Going the Extra Mile for Goodness: Unpacking the Moral Self-Signaling Benefits of Effortful Cause Marketing Campaigns,” 2023 ACR Conference, Seattle, WA. Proceedings of the Association for Consumer Research.
11. Yazdanian, Nasrin, Bianca Grohmann, and H. Onur Bodur (October 2023), “How Does Social Connectedness Affect Socially Responsible Consumption,” 2023 ACR Conference, Seattle, WA. Proceedings of the Association for Consumer Research.
12. Ha, Nuree, H. Onur Bodur (October 2023), “The Benefits of Being Alone: When Solitude Increases Preference for Self-improvement Products,” 2023 ACR Conference, Seattle, WA. Proceedings of the Association for Consumer Research.
13. Ha, Nuree, H. Onur Bodur (October 2023), “When Solitary Consumption Improves Consumer Experience in Pursuit of Eudaimonia Goal,” 2023 ACR Conference, Seattle, WA. Proceedings of the Association for Consumer Research.
14. Kliamenakis, Argiro, Bianca Grohmann, and H. Onur Bodur (July 2023), “When Consumers Morally License Corporate Social Responsibility (CSR) Transgressions and the Role of CSR Positioning,” 2023 EACR Conference, Amsterdam. Proceedings of the Association for Consumer Research.
15. Franzen, Leon, A. Cabugao, Aaron P. Johnson, H. Onur Bodur, and Bianca Grohmann (October 2020), “Brand Familiarity Shows in Consumers’ Eyes,” 2020 ACR Conference, Paris. Proceedings of the Association for Consumer Research.
16. Krastel, Zachary and H. Onur Bodur (February 2020), “An Application of the Synchrony Effect to a Prosocial Context,” 2020 SCP Winter Conference, Huntington Beach, CA: Society for Consumer Psychology.
17. Krastel, Zachary and H. Onur Bodur (February 2020), “Deconstructing Music Cognition: An Interdisciplinary Perspective,” 2020 SCP Winter Conference, Huntington Beach, CA: Society for Consumer Psychology.
18. Bodur, H. Onur, Argiro Kliamenakis, Bianca Grohmann, Ali Tezer (February 2020), “Self-Reported Limitations and Future Research Directions in Consumer Behavior Research,” 2020 SCP Winter Conference, Huntington Beach, CA: Society for Consumer Psychology.
19. Grohmann, Bianca, Argiro Kliamenakis, and H. Onur Bodur (October 2019), “To Build or to Acquire a Socially Responsible Brand?,” 2019 Advances in Consumer Research, Atlanta, GA: Association for Consumer Research
20. Grohmann, Bianca, Argiro Kliamenakis, and H. Onur Bodur (July 2019), “Strategic Purchase of CSR Perceptions: Consumer Responses to the Acquisition of Socially Responsible Brands,” AMA Consumer Behavior Special Interest Group Conference 2019, Bern, Switzerland.
21. Grohmann, Bianca, Argiro Kliamenakis and H. Onur Bodur (June 2019), “When is CSR for Sale: The Acquisition of Socially Responsible Brands,” La Londe 2019 Conference, La-Londe-les-Maures, France.
22. Tezer, Ali, and H. Onur Bodur (May 2019), “When Does Using Green Products Enhances the Enjoyment of Consumption Experiences?” EMAC 2019 Conference, Hamburg, Germany.
23. Grohmann, Bianca, Argiro Kliamenakis and H. Onur Bodur (May 2019), “Acquiring Corporate Social Responsibility: Spillover of Social Responsibility Perceptions during Brand Acquisitions,” EMAC 2019 Conference, Hamburg, Germany.
24. Argiro Kliamenakis and H. Onur Bodur (February 2019), “Corporate Social Responsibility and Negative Word-of-Mouth: The Role of Perceived Hypocrisy,” 2019 SCP Winter Conference, Savannah, GA: Society for Consumer Psychology.
25. Grohmann, Bianca, Argiro Kliamenakis and H. Onur Bodur (October 2018), "Is CSR for Sale? Investigating the Effects of Acquisition of Socially Responsible Brands on CSR Perceptions," 2018 Advances in Consumer Research, Dallas, TX: Association for Consumer Research.
26. Kliamenakis, Argiro and H. Onur Bodur (October 2018), "When CSR Becomes a Liability for Firms in Crises: Effects on Perceived Hypocrisy and Consumer Forgiveness," 2018 Advances in Consumer Research, Dallas, TX: Association for Consumer Research.
27. Kliamenakis, Argiro, H. Onur Bodur (2018), “When Being Good is Bad: The Effect of CSR Reputation and Crisis-type on Consumer Responses,” 2018 European Advances in Consumer Research, Ghent, Belgium: Association for Consumer Research.
28. Tofighi, Maryam, Bianca Grohmann, and H. Onur Bodur (2018), “Conspicuousness of Consumption Determines when Brands Benefit Most from Offering Ethical Attributes,” 2018 Academy of Marketing Science Conference, New Orleans, LA: Academy of Marketing Science.
29. Krastell, Zack and H. Onur Bodur (2017), “Extending the Herding Effect to the Consumption Experience: The Case of Online Music,” 2017 Advances in Consumer Research, San Diego, CA: Association for Consumer Research.
30. Duval, Kimberly and H. Onur Bodur (2017), “When Having Too Many Facebook ‘Friends’ Hinders Your Online Social Activity: The Impact of Social Identity Complexity,” 2017 Advances in Consumer Research, San Diego, CA: Association for Consumer Research.
31. Tezer, Ali and H. Onur Bodur (2016), “Role of Mood in Cause-Related Marketing Effectiveness,” in NA - Advances in Consumer Research Vol. 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research
32. Bodur, H. Onur, Maryam Tofighi, and Bianca Grohmann (2015), "Ethical Attribute Benefits for Private Label Brands," in SCP Winter 2015 Conference, ed. Andrea Morales and Patti Williams, Phoenix, AZ: Society for Consumer Psychology (APA).
33. Tezer, Ali, H. Onur Bodur, and Bianca Grohmann (2014), “Who Should Tell the Story? Source Effects in Brand Biographies,” NA - Advances in Consumer Research, Vol.42, eds. June Cotte and Stacy Wood, Duluth, MN: Association for Consumer Research.
34. Grohmann, Bianca, Maryse Côté-Hamel, and H. Onur Bodur (2014),"When and Why You Should Leave Your Romantic Partner At Home When Going Shopping", in NA - Advances in Consumer Research, Vol.42, eds. June Cotte and Stacy Wood, Duluth, MN: Association for Consumer Research.
35. Tezer, Ali, H. Onur Bodur, and Bianca Grohmann (2014), “The CSR Surprise Effect: When Unexpected CSR Activity Enhances Brand Evaluations,” NA - Advances in Consumer Research, Vol.42, eds. June Cotte and Stacy Wood, Duluth, MN: Association for Consumer Research.
36. Duval, Kimberly H. Onur Bodur, and Stephanie Peck (2014), “The Effectiveness of Normative Messages on Sustainable Product Decisions and the Moderating Role of Social Identity Complexity,” Proceedings of the 43rd Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain: European Marketing Academy.
37. Tezer, Ali, H. Onur Bodur, and Bianca Grohmann (2014), “When Surprise is Good: How Surprising Corporate Social Responsibility Benefits Brands,” in SCP Winter 2014 Conference, ed. Mark Forehand and Americus Reed, Miami, FL: Society for Consumer Psychology (APA).
38. Bodur, H. Onur, Maryam Tofighi, and Bianca Grohmann (2014), “How Private Label Brands Benefit from Ethical Attribute Introduction,” in SCP Winter 2014 Conference, ed. Mark Forehand and Americus Reed, Miami, FL: Society for Consumer Psychology (APA).
39. Tezer, Ali, H. Onur Bodur, and Bianca Grohmann (2014), ““I Am the Underdog”: Self Communication of a Brand’s Passion Enhances Brand Evaluations,” in SCP Winter 2014 Conference, ed. Mark Forehand and Americus Reed, Miami, FL: Society for Consumer Psychology (APA).
40. Tezer, Ali, H. Onur Bodur, and Bianca Grohmann (2013), “Straight from the Horse’s Mouth: When Disadvantaged Brand Determination Improves Brand Evaluations,” Advances in Consumer Research, Vol. 41, eds. Simona Botti and Aparna Labroo, Duluth, MN: Association for Consumer Research.
41. Atalay, A. Selin, H. Onur Bodur, and Dina Rasolofoarison (2012), “Center of Shelf Attention: Understanding the Role of Visual Attention on Product Choice,” in NA - Advances in Consumer Research, Vol. 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN: Association for Consumer Research.
42. Bodur, H. Onur, Bianca Grohmann, and Ali Tezer (2012) ,"Investigating the Positive Impact of Unexpected CSR", in NA - Advances in Consumer Research, Vol. 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN: Association for Consumer Research.
43. Tofighi, Maryam and H. Onur Bodur (2012), “Is Social Responsibility Beneficial for Private-Label Brands?,” in NA - Advances in Consumer Research, Vol. 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN: Association for Consumer Research.
44. Bélisle, Deny and H. Onur Bodur (2012), “Understanding the Role of Bundle Pricing Strategy on Bundle Evaluations,” in SCP Winter 2012 Conference, ed. Anirban Mukhopadhyay and Amitav Chakravarti, Las Vegas, NV: Society for Consumer Psychology (APA).
45. Bélisle, Deny and H. Onur Bodur (2011), “Understanding Design Elements in Bundles", in NA - Advances in Consumer Research, Vol: 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN: Association for Consumer Research.
46. Bodur, H. Onur and Andrea Kim (2011), “Impact of Suspicion in CSR Evaluations,” in SCP Winter 2011 Conference, ed. Naomi Mandel and David Silvera, Atlanta, GA: Society for Consumer Psychology (APA).
47. Bodur, H. Onur, Jean-Francois Bélisle and Danielle Mantovani Lucena da Silva (2010), "What Does My Avatar Say About Me? Consumer Self Presentation In Virtual Worlds,” Proceedings of the 39th Annual Conference of the European Marketing Academy (EMAC), Copenhagen, Denmark: European Marketing Academy.
48. Bélisle, Deny and H. Onur Bodur (2010), "Perception of Bundle Value Across Contingency Levels: The Influence of Pricing Strategy and Images Presentation Format," in SCP Winter 2010 Conference, ed. Meg Meloy and Adam Duhachek, St. Pete Beach, FL: Society for Consumer Psychology (APA).
Books
Zikmund, William G. and H. Onur Bodur (2007). Effective Marketing Research in Canada (2007). 1E. Toronto, ON: Thomson Nelson Canada.
Research activities
Research Workshops
September 5, 2014: Managing Scientific Projects in Behavioural and Social Sciences. Joint organization with Centre for Multidisciplinary Behavioural Business Research (CMBBR) and Dr. Kathleen Boies. Visitor: Dr. François Chiocchio, University of Ottawa.
April 14-17, 2014: Advances in Visual Research in Marketing. Centre for Multidisciplinary Behavioural Business Research (CMBBR) Professional Development Workshop with Rik Pieters,Tilburg University.
March 21-22, 2013: Statistical Mediation, Moderation, and Conditional Process Analysis. Centre for Multidisciplinary Behavioural Business Research (CMBBR) Professional Development Workshop with Andrew F. Hayes, Associate Professor of Quantitative Psychology and Associate Professor of Communication, Ohio State University, USA.
September 20-21, 2012: Applications of Implicit Motivations in Business Research. Centre for Multidisciplinary Behavioural Business Research (CMBBR) Professional Development Workshop with Dr. Oliver C. Schultheiss, Professor of Psychology, Chair for Experimental Psychology, Motivation, and Affective Neuroscience Institute of Psychology, Friedrich-Alexander University.
June 18-20, 2012: Methodological Advances in Behavioral Research and Applications in MPLUS. Centre for Multidisciplinary Behavioural Business Research (CMBBR) Professional Development Workshop with Dr. Robert J. Vandenberg, Professor of Management, Terry College of Business, University of Georgia.
Participation activities
Selected Media Participation Activities
Workshop Organization Activities
Teaching Activities
Teaching Interests
My teaching portfolio includes courses in sustainability, marketing management, consumer behaviour, pricing, research methods.
I have taught at all levels (undergraduate, MSc, PhD, MBA, special interest courses).
Currently I focus my attention on teaching Sustainability in Marketing and Consumer Research Methodology.