Associate Professor (Film Studies), Cinema
Concordia University Research Chair in Transnational Media Arts and Cultures

Biography    Teaching activities    Publications   

Dr. Laroche is Professor and the Royal Bank Distinguished Professor, Department of Marketing. He is a Fellow of the Royal Society of Canada, the American Psychological Association, the Society for Marketing Advances, the Academy of Marketing Science, and is a Concordia Research Fellow. He has also received several research and service awards. His main research interests are in the areas of communication, consumer behaviour modelling, culture, neuromarketing. retail, Internet and services marketing.

Dr. Laroche is the co-author of numerous major textbooks (many available in French), including Customer Behaviour, Marketing in Canada (Le marketing: fondements et applications), Advertising in Canada (Gestion de la publicité), Consumer Behaviour: A Canadian Perspective (Le comportement du consommateur), Marketing Research in Canada (Les fondements de la recherche commerciale), and Canadian Retailing (Les commerce de détail).

He has also published more than 140 papers in leading academic journals such as the Journal of Consumer Research, the Journal of the Academy of Marketing Science, the Journal of Business Research, the Journal of Retailing, the Journal of International Business Studies, the Journal of International Marketing, the International Journal of Research in Marketing, the Journal of Advertising Research, the Journal of Service Research, the Journal of Cross-Cultural Psychology, Computers in Human Behavior, and the Journal of Economic Psychology.

He has supervised 48 M.B.A. and 4 EMBA Business Research Papers, 36 M.Sc., 2 MST and 17 Ph.D. theses and won several research awards, including the 1980 ASAC Award of Excellence, the 1986 SMA Outstanding Paper Award in Marketing Management, the 1993 John Labatt Award of Excellence in Strategic Evaluation Research, the 1998 Award of Excellence for the best paper published in CJAS in 1997, the 2000 Jacques-Rousseau Medal of the Acfas, and the Best Paper Award at the 2004 Multicultural Perspectives in Marketing Conference.

Since 1999, he is serving as Managing Editor of the Journal of Business Research.  He has also served, among others, as Vice-President Membership-Canada for the Academy of Marketing Science, Chair of the 1998 Multicultural Marketing Conference in Montreal and Vice-President-Publications of the Academy of Marketing Science (2002-2004). He is currently a member of the board of governors of the Academy of Marketing Science and of the Provost Circle of Excellence.

Education

PhD (Columbia University)

Areas of Expertise

• Advertising management
• Consumer behaviour
• Marketing communications
• Marketing strategy
• Multidisciplinary research
• Research methodology
• Retailing

Refereed Journal Articles

Michel Laroche, Mohammad Reza Habibi, Marie Odile Richard, and Ramesh Sankaranarayanan, “The Effects of Social Media Based Brand Communities on Brand Community Markers, Value Creation Practices, Brand Trust and Brand Loyalty,” Computers in Human Behavior (forthcoming, 2012).

Ebrahim Mazaheri, Marie-Odile Richard, and Michel Laroche, “The Role of Emotions in Online Customer Behavior: A Comparison of Search, Experience, and Credence Services,”Journal of Services Marketing (forthcoming, 2012).

Michel Laroche and Seong-Yeon Park, “Research Advances in Globalization and Marketing Strategy: Introduction to the Special Issue,” Journal of Business Research, Vol. 65 (forthcoming, 2012).

Mark Cleveland, Michel Laroche, and Ranim Hallab, “Globalization, Culture, Religion, and Values: Comparing Consumption Patterns of Lebanese Muslims and Christians,” Journal of Business Research, Vol. 65 (forthcoming, 2012).

Nathalie Spielmann, Michel Laroche, and Adilson Borges, “How Service Seasons the Experience: Capturing Hospitality Servicescapes,” International Journal of Hospitality Management (forthcoming, 2012).

Michel Laroche, Nectarios Economakis, Isar Kiani, and Marie-Odile Richard, “Effects of Multichannel Marketing on Consumers’ Subsequent Online Search Behavior,” Journal of Advertising Research (forthcoming, 2012).

Zhiyong Yang, Charles M, Schaninger, and Michel Laroche, “Demarketing Teen Tobacco and Alcohol Use: Negative Peer Influence and Longitudinal Roles of Parenting and Self-Esteem,” Journal of Business Research (forthcoming, 2012).

Mark Cleveland, Maria Kalamas, and Michel Laroche, “‘It’s not Easy Being Green’: Exploring Green Creeds, Green Deeds, and Internal Environmental Locus of Control,” Psychology and Marketing, Vol. 29, No. 5 (May 2012), 293-305.

Marcelo Nepomuceno, Marie-Odile Richard, Michel Laroche, and Axel Eggert, “Relationship between Intangibility and Perceived Risk: Moderating Effects of Privacy, System Security and General Security Concerns,” Journal of Consumer Marketing, Vol. 29, No. 3 (2012), 176-189.

Michel Laroche, Marcelo Nepomuceno, and Marie-Odile Richard, “Comparing the Use of Humor in Magazine Advertising in the U.S.A., China, and France,” Journal of Advertising Research, Vol. 51, No. 2 (June 2011), 404-416.

Michel Laroche, “Globalization, Culture and Marketing Strategy: Introduction to the Special Issue,” Journal of Business Research, Vol. 64, No. 9 (September 2011), 931-933.

Ebrahim Mazaheri, Marie-Odile Richard, and Michel Laroche, “Online Consumer Behavior: Comparing Canadian and Asian Website Visitors,” Journal of Business Research, Vol. 64, No. 9 (September 2011), 958-965.

Zhiyong Yang and Michel Laroche, “Parental Responsiveness and Adolescent Susceptibility to Peer Influence: A Cross-cultural Investigation,” Journal of Business Research, Vol. 64, No. 9 (September 2011), 979-987.

Mark Cleveland, Nicolas Papadopoulos, and Michel Laroche, “Identity, Demographics, and Consumer Behaviors: International Market Segmentation across Product Categories,” International Marketing Review, Vol. 28, No. 3 (2011), 244-266.

Mark Cleveland, Michel Laroche, and Nicolas Papadopoulos, “Ethnic Identity’s Relationship to Materialism and Consumer Ethnocentrism: Contrasting Consumers in Developed and Emerging Economies,” Journal of the Global Academy of Marketing Science, Vol. 21, No. 2 (2011), 55-71.

Michel Laroche, Marcelo Nepomuceno, and Marie-Odile Richard, “How Do Involvement and Product Knowledge Affect the Relationship between Intangibility and Perceived Risk for Brands and Product Categories?” Journal of Consumer Marketing, Vol. 27, No. 3 (2010), 197-210.

Michel Laroche, “New Developments in Modeling Internet Consumer Behavior: Introduction to the Special Issue,” Journal of Business Research, Vol. 63, No. 9-10 (2010), 915-918.

Michel Laroche, “Advances in Internet Consumer Behavior and Marketing Strategy: Introduction to the Special Issue,” Journal of Business Research, Vol. 63, No. 9-10 (2010), 1015-1017.

Ebrahim Mazaheri, Marie-Odile Richard, and Michel Laroche, “Investigating the Moderating Impact of Hedonism on Online Consumer Behavior,” Journal of the Global Academy of Marketing Science, Vol. 20, No. 2 (2010), 123-134.

Mark Cleveland, Michel Laroche and Nicolas Papadopoulos, “Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes,” Journal of International Marketing, Vol. 17, No. 1 (2009), 116-146.

Michel Laroche, Frank Pons, and Marie-Odile Richard, “The Role of Language in Ethnic Identity Measurement: A Multitrait-Multimethod Approach to Construct Validation,” Journal of Social Psychology, Vol. 149, No. 4 (2009), 513-540.

Michel Laroche, “Impact of Culture on Marketing Strategy: Introduction to the Special Issue,” Journal of Business Research, Vol. 62, No. 10 (2009), 921-923.
Andrei Mikhailitchenko, Rajshekhar (Raj) G. Javalgi, Galina Mikhailitchenko, and Michel Laroche, “Cross-Cultural Advertising Communication: Visual Imagery, Brand Familiarity, and Brand Recall,” Journal of Business Research, Vol. 62, No. 10 (2009). 931-938.

Linda C. Ueltschy, Michel Laroche, Man Zhang, Hyuksoo Cho, and Ren Yingwei, “Is There Really an Asian Connection? Service Quality Perceptions and Customer Satisfaction,” Journal of Business Research, Vol. 62, No. 10 (2009), 972-979.

Mark Cleveland, Michel Laroche, Frank Pons, and Rony Kastoun, “Acculturation and Consumption: Textures of Cultural Adaptation,” International Journal of Intercultural Relations, Vol. 33, No. 3 (2009), 196-212.

Jasmin Bergeron and Michel Laroche, “Antecedents and Consequences of Salesperson Listening Effectiveness in Buyer-Seller Relationships,” Journal of Financial Services Marketing, Vol. 14, No. 1 (2009), 6-25.

Maria Kalamas, Michel Laroche and Lucy Makdessian, “Reaching the Boiling Point: Consumers’ Negative Emotional Reactions to Firm-Attributed Service Failures,” Journal of Business Research, Vol. 61, No. 8 (2008), 813-824.

Linda C. Ueltschy, Michel Laroche, Paulo Rita, and Claudia Bocaranda, “A Pan European Approach to Customer Satisfaction: An Optimal Strategy?” Multinational Business Review, Vol. 16, No. 3 (2008), 41-72.

Lefa Teng, Michel Laroche and Huihuang Zhu, “The Effects of Multiple-Ads and Multiple-Brands on Consumer Attitude and Purchase Behavior,” Journal of Consumer Marketing, Vol. 24, No. 1 (2007), 27-35.

Michel Laroche, “Introduction to the Special Issue: Influence of Culture on Marketing Strategy,” Journal of Business Research, Vol. 60, No. 3 (2007), 177-180.

Frank Pons and Michel Laroche, “Cross-Cultural Differences in Crowd Assessment: The Differential Influence of Density Expectations on Consumers’ Shopping Experience in Mexico and Canada,” Journal of Business Research, Vol. 60, No. 3 (2007), 269-276.

Mark Cleveland and Michel Laroche, “Acculturation to the Global Consumer Culture: Scale Development and Research Paradigm,” Journal of Business Research, Vol. 60, No. 3 (2007), 249-259.

Lefa Teng and Michel Laroche, “Building and Testing Models of Consumer Purchase Intention in Competitive and Multicultural Environments,” Journal of Business Research, Vol. 60, No. 3 (2007), 260-268.

Michel Laroche, Zhiyong Yang, Chankon Kim and Marie-Odile Richard, “How Culture Matters in Children’s Purchase Influence: A Multi-Level Investigation,” Journal of the Academy of Marketing Science, Vol. 35, No. 1 (2007), 113-126.

Mehdi Mourali, Ulf Buckenholt and Michel Laroche, “Compromise and Attraction Effects under Prevention and Promotion Motivations,” Journal of Consumer Research, Vol. 34, No. 2 (2007), 234-247.

Linda C. Ueltschy, Michel Laroche, Axel Eggert, and Uta Bindl, “Service Quality and Satisfaction: An International Comparison of Professional Services Perceptions,” Journal of Services Marketing, Vol. 21, No. 6 (2007), 410-423.

Maria Kalamas, Mark Cleveland, Michel Laroche, and Robert Laufer, “The Critical Role of Congruency in Prototypical Brand Extensions,” Journal of Strategic Marketing, Vol. 14, No. 3 (2006), 193-210.

Michel Laroche, Mark Cleveland, and Irene Maravelakis, “Competitive Advertising Interference and Ad Repetition Effects: Comparing High- and Low-share Brands,” International Journal of Advertising, Vol. 25, No. 3 (2006), 271-307.

Frank Pons, Michel Laroche, and Mehdi Mourali, “Consumer Reactions in a Crowded Retail Settings: Cross-Cultural Differences between North America and the Middle East,” Psychology and Marketing, Vol. 23, No. 7 (2006), 555-572.

Lefa Teng and Michel Laroche, “Interactive Effects of Appeals, Arguments, and Competition across North America and China,” Journal of International Marketing, Vol. 14, No. 4 (2006), 110-128.

Michel Laroche, Nicolas Papadopoulos, Louise A. Heslop, and Mehdi Mourali, “The Influence of Country Image Structure on Consumer Evaluations of Foreign Products,” International Marketing Review, Vol. 22, No. 1 (2005), 96-115.

Michel Laroche, Maria Kalamas, and Qinchao Huang, “Effects of Coupons on Brand Categorization and Choice of Fast Foods in China,” Journal of Business Research, Vol. 58, No. 5 (2005), 674-686.

Michel Laroche, Ikuo Takahashi, Lefa Teng, and Maria Kalamas, “Modeling the Selection of Fast-Food Franchises Among Japanese Consumers,” Journal of Business Research, Vol. 58, No. 8 (2005), 1121-1131.

Michel Laroche, Maria Kalamas and Mark Cleveland, “I versus WE: How Individualists and Collectivists Use Information Sources to Formulate their Service Expectations,” International Marketing Review, Vol. 22, No. 3 (2005), 279-308.

Michel Laroche, “Guest Editorial: Cultural Perspectives on Services Marketing,” Journal of Services Marketing, Vol. 19, No. 3 (2005), 131-132.

Michel Laroche, Lefa Teng, Richard Michon, and Jean-Charles Chebat, “Incorporating Service Quality into Consumer Mall Shopping Decision Making: A Comparison Between English and French Canadian Consumers,” Journal of Services Marketing, Vol. 19, No. 3 (2005), 157-163.

Mehdi Mourali, Michel Laroche, and Frank Pons, “Individualistic Orientation and Consumer Susceptibility to Interpersonal Influence,” Journal of Services Marketing, Vol. 19, No. 3 (2005), 164-173.

Mark Cleveland, Maria Kalamas, and Michel Laroche, “Shades of Green: Linking Environmental Locus of Control and Pro-environmental Behavior,” Journal of Consumer Marketing, Vol. 22, No. 4 (2005), 198-212.

Michel Laroche, Chankon Kim, Marc A. Tomiuk, and Deny Belisle, “Similarities in Italian and Greek Multidimensional Ethnic Identity: Some Implications for Food Consumption,” Canadian Journal of Administrative Sciences, Vol. 21, No. 4 (2005), 143-167.

Mehdi Mourali, Michel Laroche, and Frank Pons, “Antecedents of Consumer Relative Preference for Interpersonal Information Sources,” Journal of Consumer Behaviour Vol. 4, No. 5 (2005), 307-318.

Michel Laroche, Zhiyong Yang, Gordon H.G. McDougall, and Jasmin Bergeron, “Internet versus Bricks-and-Mortar Retailers: An Investigation into Intangibility and Its Consequences,” Journal of Retailing, Vol. 81, No. 4 (2005), 251-267.

Books

Jagdish N. Sheth, Banwari Mittal and Michel Laroche, Customer Behaviour: A Managerial Perspective, first Canadian Edition, Toronto: Thompson Nelson (2008), 521 pages.

Jean-Charles Chebat, Pierre Filiatrault and Michel Laroche, Le comportement des consommateurs, Montreal: Gaëtan Morin, Éditeur (2003), 542 pages.

Michel Laroche and Gordon H.G. McDougall, Canadian Retailing, fourth edition, Toronto, ON: McGraw-Hill Ryerson (2000), 561 pages.

Book Chapters

Marie-Odile Richard, and Michel Laroche, “Modeling Online Consumer Behavior,” chapter in Research Handbook: e-business Strategic Management, Francisco J. Martínez-López, ed., Springer-Verlag Berlin Heidelberg (forthcoming, 2013).

Mark Cleveland, and Michel Laroche, “Becoming and Being a Cosmopolitan Consumer,” in Cosmopolitan Consumers in the Age of Globalization (Chapter 5), Melvin Prince, ed., Business Expert Press (forthcoming, 2012).

Marie-Odile Richard and Michel Laroche, “Internet consumer behavior: Flow and emotions,” in Encyclopedia of E-Business Development and Management in the Global Economy, ed. I. Lee, Hershey, PA: IGI Global (2010), chapter 62, pp. 637-646.

Marie-Odile Richard and Michel Laroche, “Internet consumer behavior: Web atmospherics,” in Encyclopedia of E-Business Development and Management in the Global Economy, ed. I. Lee, Hershey, PA: IGI Global (2010), chapter 63, pp. 647-654.

Marie-Odile Richard and Michel Laroche, “Internet consumer behavior: Behavioral variables,” in Encyclopedia of E-Business Development and Management in the Global Economy, ed. I. Lee, Hershey, PA: IGI Global (forthcoming, 2010), chapter 64, pp. 656-665.

Marie-Odile Richard and Michel Laroche, “Internet consumer behavior: Moderators,” in Encyclopedia of E-Business Development and Management in the Global Economy, ed. I. Lee, Hershey, PA: IGI Global (forthcoming, 2010), chapter 65, pp. 666-675.

Mehdi Mourali, Michel Laroche and Frank Pons, “Cultural Differences in Consumer Susceptibility to Interpersonal Influence: The Role of Individualism,” in C.P. Rao, ed., Marketing and Multicultural Diversity, Burlington, VT: Ashgate Publishing (2006), 11-30.

Michael Hui, Michel Laroche, and Chankon Kim, “Consumption as a Function of Ethnic Identification and Acculturation,” in C.P. Rao, ed., Marketing and Multicultural Diversity, Burlington, VT: Ashgate Publishing (2006), 53-69.

Michel Laroche, Zhiyong Yang, Chankon Kim and Claudia Chan, “A Family Level Measure of Acculturation for Chinese Immigrants,” in C.P. Rao, ed., Marketing and Multicultural Diversity, Burlington, VT: Ashgate Publishing (2006), 154-166.

Mehdi Mourali, Michel Laroche and Frank Pons, “Cultural Differences in Consumer Susceptibility to Interpersonal Influence: The Role of Individualism,” in C.P. Rao, ed., Marketing and Multicultural Diversity, Burlington, VT: Ashgate Publishing (2006), 11-30.

Michael Hui, Michel Laroche, and Chankon Kim, “Consumption as a Function of Ethnic Identification and Acculturation,” in C.P. Rao, ed., Marketing and Multicultural Diversity, Burlington, VT: Ashgate Publishing (2006), 53-69.

Michel Laroche, Zhiyong Yang, Chankon Kim and Claudia Chan, “A Family Level Measure of Acculturation for Chinese Immigrants,” in C.P. Rao, ed., Marketing and Multicultural Diversity, Burlington, VT: Ashgate Publishing (2006), 154-166.

Michel Laroche, “Selected Issues in Modeling Consumer Brand Choice: the Extended Competitive Vulnerability Model,” in Arch G. Woodside and Ellen Moore, eds., Advances in Business Marketing and Purchasing: Essays by Distinguished Marketing Scholars of the Society for Marketing Advances, JAI Press Advances Series, New York: JAI Press (2002), Chapter 4, pp. 69-114.

Michel Laroche and Nathalie Caron, “Test d'un modèle d'intention à effets multiples incluant la confiance et la concurrence: une application aux maisons de courtage,” in Marcel Côté and Taieb Hafsi, eds., Le management aujourd'hui: une perspective nord-américaine - une anthologie, Paris: Économica/Presses de l'Université Laval (2000), 1362-1375.

Michel Laroche, “Contributions des sciences sociales à la science du comportement du consommateur,” in Présentations, 1999, Vol. 52, Ottawa: Royal Society of Canada (2000), 70-84.

Refereed Conference Proceedings

Saeed Shobeiri, Michel Laroche, and Ebrahim Mazaheri, “How Online Customers React to Experiential Values Offered on the Website,” in Proceedings of the Winter AMA Conference, American Marketing Association (forthcoming, 2012).

Shimi Naurin Ahmad and Michel Laroche, “How Do Fine-Grained Emotion Affect Helpfulness Vote of a Product Review? Evidence from User Generated Content Using Latent Semantic Analysis,” in Proceedings, Annual Conference (2012, New Orleans), Coral Gables, FL: Academy of Marketing Science.

Marcelo Nepomuceno and Michel Laroche, “Frugality: The Lifestyle of the Disciplined Materialistic,” in Proceedings, Annual Conference (2012), Washington, DC: American Psychological Association.

Saeed Shobeiri, Michel Laroche, and Ebrahim Mazheri, “Shaping E-retailer’s Website Personality:  The Importance of Experiential Marketing,” in Proceedings, Annual Conference, Administrative Sciences Association of Canada (forthcoming, 2012)

Ebrahim Mazaheri, Marie-Odile Richard, and Michel Laroche, “The Impact of Emotions on Customers’ Perception of Website Atmospheric Cues: An Empirical Cross-Cultural Investigation,” in Advances in Consumer Research, Vol. 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN: Association for Consumer Research (2011).

Mark Cleveland, Michel Laroche, Parastoo Naghavi, and Mohammad Ali Shafia, “Globalization, Culture, Consumer Dispositions, and Consumption: The Case of Iran,” in Proceedings of the 2011 World Marketing Congress, vol. 15, ed. Colin Campbell, Academy of Marketing Science (2011), p. 349.

Zhiyong Yang, Charles M. Schaninger, and Michel Laroche, “Negative Peer Influence and Teen Drinking and Smoking: The Longitudinal Roles of Self-Esteem and Parenting,” in Proceedings of the 2011 Marketing & Public Policy Conference, eds. Elizabeth Howlett, John Kozup, and Jeremy Kees, Chicago, IL: American Marketing Association (forthcoming, 2011).

Ebrahim Mazaheri, Marie-Odile Richard, Michel Laroche, and Linda Uelstchy, “Comparing the Behavior of Website Visitors from North America, the Middle East and China,” in Proceedings of the Seventh Royal Bank International Research Seminar, ed. M. Laroche, Montreal: Concordia University, CD-ROM (2011).

Mark Cleveland, Michel Laroche, Ikuo Takahashi, and Seçil Erdoğan, “Cross-Cultural Validation of a Unidimensional Short Scale for Cosmopolitanism,” in Proceedings of the Seventh Royal Bank International Research Seminar, ed. M. Laroche, Montreal: Concordia University, CD-ROM (2011).

Lefa Teng, Michel Laroche, Ying Yu, Sidney Su Han, and Xiaochuang Wu, “Effects of Culturally Verbal and Visual Congruency/Incongruency across Cultures in a Competitive Advertising Context,” in Proceedings of the Seventh Royal Bank International Research Seminar, ed. M. Laroche, Montreal: Concordia University, CD-ROM (2011).

Zhiyong Yang, Chankon Kim, Michel Laroche, and Hanjoon Lee, “Parental Style and Consumer Socialization among Adolescents: A Cross-Cultural Investigation,” in Proceedings of the Seventh Royal Bank International Research Seminar, ed. M. Laroche, Montreal: Concordia University, CD-ROM (2011).

Ebrahim Mazaheri, Linda Uelstchy, Marie-Odile Richard, and Michel Laroche, “Website Perceptions: The Influence of Culture,” in Proceedings, 15th Cross-cultural Research Conference (Hawaii), ed. Kristie Seawright (2011).

Mark Cleveland, Michel Laroche, Parastoo Naghavi, and Mohammad Ali Shafia, “Ethnic Identity and Cosmopolitanism in Iran: Antecedents and Outcomes,” in Proceedings, 15th Cross-cultural Research Conference (Hawaii), ed. Kristie Seawright (2011).

Ebrahim Mazaheri, Marie-Odile Richard, and Michel Laroche, M. “The Customers’ Experience of Surfing a Website: An Empirical Comparison between Goods and Services,” in Enhancing Knowledge Development in Marketing, Vol. 21, Easwar Iyer and Robin Coulter, eds., Chicago. IL: American Marketing Association (2010), pp. 429-430.

Mark Cleveland, Michel Laroche, and Ranim Hallab, "Globalization, Culture, Religion, and Values: Comparing Consumption Patterns of Lebanese Muslims and Christians,” in Proceedings of the 2010 Global Marketing Conference, ed. Eun Young Kim (2010), p. 759.

Mark Cleveland, José I Rojas-Méndez, Michel Laroche, and Nicolas Papadpoulos, “Globalization, Identity, Culture, and Consumer Behavior: A Cross-Cultural Study of Chilean and Canadian Consumers,” in Proceedings of the 2010 Cultural Perspectives in Marketing Conference, ed. Dheeraj Sharma, Academy of Marketing Science (2010), pp. 99-100.

Zhiyong Yang, Michel Laroche and Ashesh Mukherjee, “The Effect of Parenting on Adolescent Susceptibility to Peer Influence: Mediating Role of Self-Esteem,” in Advances in Consumer Research, Vol. 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research (2009), p. 534.

Mark Cleveland, Michel Laroche, and Ikuo Takahashi, “The Interplay of Local and Global Cultural Influences on Japanese Consumer Behavior,” in Proceedings of the World Marketing Congress, ed. Colin L. Campbell, Miami, FL: Academy of Marketing Science (2009), 444.

Ebrahim Mazaheri, Marie-Odile Richard, and Michel Laroche. “A Model of Online Customer Behavior for Services: A Comparison of Search, Experience, and Credence Services,” in Proceedings, International Research Seminar in Marketing Communications and Consumer Behavior, Lalonde les Maures, France (2009).

Mark Cleveland, Michel Laroche, Nicolas Papadopoulos, József Berács, Statia Elliott, Annika Hallberg, José I. Rojas-Mendéz, Roberto Solano, Leslie T. Szamosi and Bigyan Verma, “Identity, Demographics, and Consumption: A Study of Segmentation Variables across Eight Countries and Nine Product Categories,” in ASAC Proceedings, Administrative Sciences Association of Canada (2009).

Ebrahim Mazaheri, Marie-Odile Richard, and Michel Laroche. “Online Consumer Behavior: A Comparison between Canadian and Asian Website Visitors,” in Proceedings of the Fifth Royal Bank International Research Seminar, ed. M. Laroche, Montreal: Concordia University, CD-ROM (2009).

Nicolas Papadopoulos, Michel Laroche, Statia Elliot, and Jose I. Rojas-Mendez, “Subcultural Effects of Product Origins: Consumer Ethnicity and Product Nationality,” in Proceedings, 37th Annual Conference, European Marketing Academy, EMAC (2008).

Ebrahim Mazaheri, Marie-Odile Richard and Michel Laroche, “The Impact of Internet Atmospherics on Customer Behavior: A Comparison of Search, Experience, and Credence Services,” in Proceedings, 10th International Research Seminar in Service Management, Lalonde les Maures, France (2008), 218-236.

Marie-Odile Richard, Zhiyong Yang, Jean-Charles Chebat and Michel Laroche, “Selective Versus Comprehensive Processors: Gender Differences in Web Consumer Behavior,” in Advances in Consumer Research, Vol. 34, eds. Gavan J. Fitzsimons and Vicki G. Morwitz, Provo, UT: Association for Consumer Research (2007), 303.

Mark Cleveland, Maria Kalamas, and Michel Laroche, “It’s not easy bein’ green: Green creeds, green deeds, and environmental locus of control,” in Proceedings of the World Marketing Congress, ed. Carol DeMoranville, Miami, FL: Academy of Marketing Science (2007), 55.

Mark Cleveland, Nicolas Papadopoulos, Michel Laroche, Jósef Berács, Annika Hallberg, Statia Elliott, José I. Rojas-Mendéz, Roberto Solano, Leslie T. Szamosi, and Bigyan Verma, “Ethnic Identity, Consumer Ethnocentrism, and Materialism: An International Exploration of Convergence and Divergence,” in ASAC Proceedings, Administrative Sciences Association of Canada (2007), 290-306.

Andrei Mikhailitchenko, Rajshekhar (Raj) G. Javalgi, Galina Mikhailitchenko, and Michel Laroche, “Cross-Cultural Advertising Communication: Visual Imagery, Brand Familiarity, and Brand Recall,” in Michel Laroche, ed., Proceedings of the Fourth Royal Bank International Research Seminar, Montreal: Concordia University, CD-ROM (2007).

Linda C. Ueltschy, Michel Laroche, Man Zhang, Hyuksoo Cho, and Ren Yingwei, “Is There Really an Asian Connection? Service Quality Perceptions and Customer Satisfaction,” in Michel Laroche, ed., Proceedings of the Fourth Royal Bank International Research Seminar, Montreal: Concordia University, CD-ROM (2007).

Lefa Teng and Michel Laroche, “Key Branding Issues for Chinese Enterprises Entering Developed Markets,” in Michel Laroche, ed., Proceedings of the Fourth Royal Bank International Research Seminar, Montreal: Concordia University, CD-ROM (2007).

Maria Kalamas, Michel Laroche and Lucy Makdessian, “Reaching the Boiling Point: Consumers’ Negative Emotional Reactions to Firm-Attributed Service Failures,” in EMAC Proceedings, Athens, European Marketing Academy (2006).

Mark Cleveland, Michel Laroche and Nicolas Papadopoulos, “Materialism, Consumer Ethnocentrism, and Cosmopolitanism: An Eight-Country Investigation,” in KAMS/AMS Proceedings, Seoul, South Korea, Academy of Marketing Science (2006).

Barry J. Babin and Michel Laroche, “Methods in marketing research: Factors influencing non-publication,” in Proceedings of the Association française de marketing, Paris: Association française de marketing (2006), 158.

Lefa Teng and Michel Laroche, “Interactive Effects of Appeals, Arguments and Competition Across North American and Chinese Cultures,” in Carol deMoranville, ed., Proceedings of the 2005 World Marketing Congress, Miami: Academy of Marketing Science (2005), 372.

Marie-Odile Richard, Zhiyong Yang, and Michel Laroche, “The Moderating Role of Gender on Web Consumer Behavior,” in Carol deMoranville, ed., Proceedings of the 2005 World Marketing Congress, Miami: Academy of Marketing Science (2005), 51.

Michel Laroche, Lefa Teng, Richard Michon, and Jean-Charles Chebat, “Incorporating Service Quality into Consumer Mall Shopping Decision Making: A Comparison Between English and French Canadian Consumers,” Proceedings of the 2005 International Retailing Conference, Reims, France (2005).

Michel Laroche and Marie-Odile Richard, “Language of questionnaires and bilingual respondents’ assessment of acculturation and ethnic identity,” in Proceedings of the Third Royal Bank International Research Seminar, Michel Laroche, ed., Montreal: Concordia University, CD-ROM (2005).

Mark Cleveland and Michel Laroche, “Acculturation to the global consumer culture: Scale development and a research paradigm,” in Proceedings of the Third Royal Bank International Research Seminar, Michel Laroche, ed., Montreal: Concordia University, CD-ROM (2005).

Lefa Teng and Michel Laroche, “A model of consumer purchase intention in competitive and multicultural environments,” in Proceedings of the Third Royal Bank International Research Seminar, Michel Laroche, ed., Montreal: Concordia University, CD-ROM (2005).

Frank Pons, Michel Laroche, and Mehdi Mourali, “Cross-cultural differences in crowd assessment: The differential influence of density expectations on consumers’ shopping experiences in Mexico and Canada,” in Proceedings of the Third Royal Bank International Research Seminar, Michel Laroche, ed., Montreal: Concordia University, CD-ROM (2005).

Refereed Conference Presentations

Shimi Naurin Ahmad and Michel Laroche, “A Comparative Study of Latent Semantic Analysis and Probabilistic Latent Semantic Analysis on Extracting Topics in Product Reviews,” presented at the AMA’s Annual Advanced Research Techniques (ART) Forum (June 24-27, 2012, Westin Seattle, Seattle, WA).

Michel Laroche, Lefa Teng, Jean-Charles Chebat, and Richard Michon, “Incorporating Service Quality into Consumer Mall Shopping Decision Making: A Comparison between English and French Canadian Consumers,” presented at the 2005 AMS International Retailing Conference, Reims, July 1-2, 2005.