Dr. Yuyan Wei, PhD

Contact information

Email:

yuyan.wei@concordia.ca

Biography

Yuyan Wei received her PhD in Business Administration with a specialization in Marketing from McMaster University. She also holds an MSc from the University of Manchester and an MBA from Wuhan University. Her research interests lie in sustainable marketing, corporate green strategies, innovation and new product development, and marketing-finance interface.

Yuyan has more than five years of industry experience in marketing research, new product marketing, and brand management positions in different industries. Before joining Concordia, Yuyan has worked for Trent University.

Teaching activities

Teaching presently

MARK302 - Marketing Research
MSCA618 - Research Methods

Research activities

External Research Grants

Social Sciences and Humanities Research Council (SSHRC) of Canada, Insight Development Grant on “Responsible Innovation for SDGs: Engaging minor stakeholders to solve grand challenges” (Principle Investigator, 2024-2026) CAD $64,699

Publications

Yuyan Wei and Devashish Pujari (2023), "Does buying green pay off? Stock market reactions to green acquisitions", Industrial Marketing Management, 114, 137-151.

Yuyan Wei and Devashish Pujari (forthcoming), "Drivers of green innovation and green acquisition: empirical evidence from the food and beverage industry", Journal of Business and Industrial Marketing.

Participation activities

Selected refereed conference

Wei, Y. “Drivers and Outcomes of Corporate Green Acquisition Strategy,” 2022 JPIM Research Forum (Virtual). 

Wei, Y. and Pujari, A. “The Effect of Green Acquisitions on Firm Value,” 2021 AMA Winter Academic Conference (Virtual).

Wei, Y. and Pujari, A. “Green Acquisitions: Are They Just Low-hanging Green Fruits?” 2020 JPIM Virtual Research Forum (former Annual PDMA Research Forum). Best Conference Paper Award.