Graduate Program Director, MSc, Marketing
Within consumer behaviour and marketing domains, my research program relates to one primary goal, reducing the negative impact of consumption decisions and consumer behaviours on the well-being of consumers, with implications for marketers, brand managers, and the society.
The research questions I works on relate to helping consumers make more sustainable consumption decisions, designing marketing communications and marketing actions to increase sustainable consumption, finding directions for brands and firms to be more sustainable in their product offerings and practices, and helping consumers make better decisions for their own well-being.
My research has practical implications in brand management and communication, product design, online and offline retail environments, pricing, promotion of socially responsible consumption and health behaviours.
Methods, Funding, and Publications:
I use a number of different methodologies that include lab experiments, surveys, and field studies using self-reports, consumer behaviour observations online or offline, and neurophysiological measures.
The research projects I have been involved in received external funding from SSHRC, FQRSC, CRIR, and industry partners (approximate external funding of $3.45 million). My research appeared in a number top tier journals in our field (e.g., Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Ethics, Psychology & Marketing) as well as specialized journals (e.g., Journal of Vision) and more than 60 refereed conference proceedings.
Graduate Student Supervision and Collaborations:
I enjoy working with graduate students, as a supervisor, committee member, or collaborator (more 24 PhD and 55 MSc student projects so far). As much as I focus on publishing in the above domains, I nurture research directions beyond my past interests when working with graduate students (e.g., music consumption, social media marketing). Please email me if you are interested.
M.Sc. & Ph.D. in Marketing (Virginia Polytechnic Institute and State University)
1.Tezer, Ali*, H. Onur Bodur, and Bianca Grohmann (2021), “When Goliaths Win and Davids Lose: Role of Perceived Risk Associated with the Brand in Brand Biography Effects,” Psychology & Marketing, published online: 09 August, 2021. (DOI: https://doi.org/10.1002/mar.21569).
•Impact factor: 2.37 / 5-year impact factor: 3.55 / FT-50: N/A / ABDC List: A.
2.Léon Franzen, Corina Lacombe, Nathan Gagné, H. Onur Bodur, Bianca Grohmann, Aaron P. Johnson (2020), “The effects of product images and working memory load on eye movements,” Journal of Vision, 20(11), 626 (DOI: https://doi.org/10.1167/jov.20.11.626).
•Impact factor: 2.15 / 5-year impact factor:2.08 / FT-50: N/A / ABDC List: N/A.
3.Tezer, Ali*, H. Onur Bodur, and Bianca Grohmann (2020), “Communicating brand biographies effectively: the role of communication source,” Journal of the Academy of Marketing Science, (DOI: 10.1007/s11747-019-00689-z).
*With former doctoral student.
•Impact factor: 7.96 / 5-year impact factor:13.01 / FT-50: Yes / ABDC List: A*.
4.Tezer, Ali* and H. Onur Bodur (2020), “The Greenconsumption Effect: How Using Green Products Improves Consumption Experience,” Journal of Consumer Research, 47(1), 25–39 (DOI: 10.1093/jcr/ucz045). *With former doctoral student.
•Impact factor: 6.21 / 5-year impact factor: 7.37 / FT-50: Yes / ABDC List: A*.
Sample media mentions:
HuffPost (Dec. 4, 2019): Consommer des produits verts nous procurerait du bien-être
Radio Canada (Dec. 5, 2019): Looking to salve that seasonal shopping stress?
MarketBusinessNews (Dec. 6, 2019): Using green products improves consumption experience
FastCompany (Dec. 12, 2019): There’s another reason to buy green products
Euronews (Dec. 15, 2019): Buying Green Might Bring You that 'Warm Glow'
5.Tofighi*, Maryam, Bianca Grohmann, and H. Onur Bodur (2019), “Ethical Attribute and Brand Concept Congruity Enhances Brand Evaluations,” European Journal of Marketing 54 (1), 79-108 (DOI: 10.1108/EJM-02-2018-0104). *With former doctoral student.
•Impact factor: 2.14 / 5-year impact factor: 3.07 / FT-50: N/A / ABDC List: A*.
6.Atalay, A. Selin, H. Onur Bodur, and Etienne Bressoud (2017), “When and How Multitasking Impacts Consumer Decisions,” Journal of Retailing, 93(2), 187-200 (DOI:10.1016/j.jretai.2016.09.00).
•Impact factor: 5.87 / 5-year impact factor: 7.52 / FT-50: N/A / ABDC List: A*.
Consumer Affairs (Nov 16, 2016): How multitasking can make you a worse shopper.
Psychology Today (Nov. 23, 2016): In a Store and on the Phone: A Risky Mix?
Phys.Org (Nov. 15, 2016):Too stressed to make smart purchases? Multitasking can affect shopping performance
Real Simple (Nov.30, 2016). Here’s why you shouldn’t multitask while shopping.
Science Daily (November 15, 2016): Too stressed to make smart purchases?
Domain-B (November 16, 2016): Too stressed to make smart purchases?
7.Bodur, H. Onur, Maryam Tofighi*, and Bianca Grohmann (2016), “When Should Private Label Brands Endorse Ethical Attributes?” Journal of Retailing, 92(2), 204-217 (DOI:10.1016/j.jretai.2015.11.001). *With graduate student.
Le Devoir (R. Tamburri, January 26, 2016): Produits vertueux cherchent consommateurs consciencieux pour relation durable.
Retail Wire (May 2, 2016): Should lower-tier private labels avoid being ‘ethical’?
Health Medicine Network (April 20, 2016): Eco-friendly store brands are a win-win-win situation.
8.Johnson, Aaron P., John O. Brand*, Yvette Essess, Bianca Grohmann, and H. Onur Bodur (2015), “Prior Knowledge of Objects Improves Efficiency During Hybrid Visual Search,” Journal of Vision, 15(12),1362 (DOI: 10.1167/15.12.1362). *With graduate student.
•Impact factor: 2.15 / 5-year impact factor: 2.08 / FT-50: N/A / ABDC List: N/A.
9.Johnson, Aaron P., H. Onur Bodur, Bianca Grohmann, and John O. Brand* (2015), "Brand knowledge increases search efficiency during hybrid visual search," Canadian Journal of Experimental Psychology, 69(4), 367 (DOI: 10.1037/cep0000076). *With graduate student.
•Impact factor: 1.44 / 5-year impact factor: 1.73 / FT-50: N/A / ABDC List: N/A.
10.Grohmann, Bianca and H. Onur Bodur (2015), “Brand Social Responsibility: Conceptualization, Measurement, and Outcomes,” Journal of Business Ethics, 131(2), 375-399 (DOI: 10.1007/s10551-014-2279-4).
•Impact factor: 4.14 / 5-year impact factor: 6.00 / FT-50: Yes / ABDC List: A.
11.Tofighi, Maryam* and H. Onur Bodur (2015), “Social Responsibility and Its Differential Effects on the Retailers’ Portfolio of Private Label Brands," International Journal of Retail & Distribution Management, 43 (4/5), 301-313 (DOI: 10.1108/IJRDM-04-2014-0040). *With graduate student.
•Impact factor: 2.45 / 5-year impact factor:3.66 / FT-50: N/A / ABDC List: A.
12.Bodur, H. Onur, Noreen Klein, and Neeraj Arora (2015) “Online Price Search: Impact of Price Comparison Sites on Offline Price Evaluations,” Journal of Retailing, 91(1), 125-139 (DOI: 10.1016/j.jretai.2014.09.003).
•Impact factor: 5.87 / 5-year impact factor:7.52 / FT-50: N/A / ABDC List: A*.
Sample media mentions:
TV Interview with P. Karwatsky @ CTV “Price Search Online,” (January 6, 2016, see:
1-on-1 TV Interview with M. Takehashi:@ CTV “How online retail is helping stores,” (April 10, 2015, see: http://montreal.ctvnews.ca/video?playlistId=1.2321130).
The Globe and Mail (D. Hansen) “Why some elite companies cheat to stay ahead,” (January 29, 2016).
The Globe and Mail (R. Tamburri) “How online price-comparison sites affect consumer shopping habits,” (April 14, 2015).
Top 10 JR Articles downloaded in the first 6 mo of online publication.
13.Bodur, H. Onur, Kimberly Duval*, and Bianca Grohmann (2015), “Will You Purchase Environmentally-Friendly Products? Using Prediction Requests to Increase Choice of Sustainable Products,” Journal of Business Ethics, 129(1), 59-75 (DOI: 10.1007/s10551-014-2143-6). *With graduate student.
USA News (US); e! Science News (US);Waste Dive (US); Science Daily(US); News (US);The Needs (US); Phys Org(US); Science Codex (US); Click Green (US); Climate & Wire (US); Technobahn (US).
14.Brand, John O.*, H. Onur Bodur, Bianca Grohmann, and Aaron P. Johnson (2014), “Perceptual Averaging of Three-Dimensional Shapes,” Canadian Journal of Experimental Psychology, 68(4), 292 (DOI: 10.1037/cep0000041). *With graduate student.
15.Bodur, H. Onur and Neeraj Arora (2014), "Asymmetric Impact of Reference Point Confidence on Consumer Evaluations,” Customer Needs and Solutions, 1(4), 277-287 (DOI: 10.1007/s40547-014-0027-7).
•Impact factor:.15 / 5-year impact factor:.15 / FT-50: N/A / ABDC List: B.
16.Bodur, H. Onur, Ting Gao*, and Bianca Grohmann (2014), “The Ethical Attribute Stigma: Understanding When Ethical Attributes Improve Consumer Responses to Product Evaluations,” Journal of Business Ethics, 122(1), 167-177 (DOI: 10.1007/s10551-013-1764-5). *With graduate student.
Science Daily (US); e!ScienceNews (US); PhysOrg (US); LivingBiology (US); ScienceNewsLine (US); Technology.org (US); Jersey Tribune (US); UNFOXNews (US); Feed Story (US); Red Orbit (US); CT News (France); Greenstyle (Italy).
17.Atalay, A. Selin, H. Onur Bodur, and Dina Rasolofoarison* (2012), "Shining in the Center: Central Gaze Cascade Effect on Product Choice,” Journal of Consumer Research, 39(4), 848-866 (DOI: 10.1086/665984). *With graduate student.
Radio Canada (CBC-Canada); Marketing News (US); Clarin (Argentina); BBC Mundo (UK); SudDeutsche Zeitung (Germany); Science Daily (US); Cosmetics Design (US); SmartPlanet (US); TerceraCultura (Chile); Unión de Consumidores de Argentina (Argentina).
Business News Daily (D. Mielach), " Middle ground is high ground for product placement," (July 31, 2012).
Journal de Montréal (S. Desjardins) " En magasin, méfiez-vous du centre," (September 6, 2016).
The Globe and Mail (S. Krashinsky) "Centre is the sweet spot for products on display, study finds," (July 18, 2012).
18.Bélisle, Jean-François* and H. Onur Bodur (2010), “Avatars as Information: Perception of Consumers Based on Their Avatars in the Virtual World,” Psychology & Marketing, 27(8), 741-765 (DOI: 10.1002/mar.20354). *With graduate student, lead article.
Radio interview on avatars with Dan Delmar (CJAD 800/VIRGIN RADIO 96/CHOM 97.7); Der Standard (Austria); Kurier (Austria); news.ch (Switzerland); St.Gallen online (Switzerland); Discovery News (US); Correio Braziliense (Brazil); e! Science News (US); First Science (US); PhysOrg.com (US); Red Orbit (US); Science Daily (US); Big News Network (Australia); Vulgariz (France).
19.Bodur, H. Onur and Bianca Grohmann (2005), “Consumer Responses to Gift Receipt in Business-to-Consumer Contexts,” Psychology & Marketing, 22(5), 441-457 (DOI: 10.1002/mar.20067).
20.Aribarg, Anocha, Neeraj Arora, and H. Onur Bodur* (2002), “Understanding the Role of Preference Revision and Concession in Group Decisions,” Journal of Marketing Research, 39(3), 336-349 (DOI: 10.1509/jmkr.39.3.336.19105). *Based on Dr. Bodur’s dissertation, alphabetical order.
•Impact factor: 4.63 / 5-year impact factor:6.90 / FT-50: Yes / ABDC List: A*.
21.Bodur, H. Onur, David Brinberg, and Eloïse Coupey (2000), “Belief, Affect, and Attitude: Alternative Models of the Determinants of Attitude,” Journal of Consumer Psychology, 9 (1), 17-28 (DOI: 10.1207/s15327663jcp0901_2).
•Impact factor: 2.96 / 5-year impact factor:3.79 / FT-50: Yes / ABDC List: A*.
Zikmund, William G. and H. Onur Bodur (2007). Effective Marketing Research in Canada (2007). 1E. Toronto, ON: Thomson Nelson Canada.
September 5, 2014: Managing Scientific Projects in Behavioural and Social Sciences. Joint organization with Centre for Multidisciplinary Behavioural Business Research (CMBBR) and Dr. Kathleen Boies. Visitor: Dr. François Chiocchio, University of Ottawa.
April 14-17, 2014: Advances in Visual Research in Marketing. Centre for Multidisciplinary Behavioural Business Research (CMBBR) Professional Development Workshop with Rik Pieters,Tilburg University.
March 21-22, 2013: Statistical Mediation, Moderation, and Conditional Process Analysis. Centre for Multidisciplinary Behavioural Business Research (CMBBR) Professional Development Workshop with Andrew F. Hayes, Associate Professor of Quantitative Psychology and Associate Professor of Communication, Ohio State University, USA.
September 20-21, 2012: Applications of Implicit Motivations in Business Research. Centre for Multidisciplinary Behavioural Business Research (CMBBR) Professional Development Workshop with Dr. Oliver C. Schultheiss, Professor of Psychology, Chair for Experimental Psychology, Motivation, and Affective Neuroscience Institute of Psychology, Friedrich-Alexander University.
June 18-20, 2012: Methodological Advances in Behavioral Research and Applications in MPLUS. Centre for Multidisciplinary Behavioural Business Research (CMBBR) Professional Development Workshop with Dr. Robert J. Vandenberg, Professor of Management, Terry College of Business, University of Georgia.
My teaching portfolio includes courses in sustainability, marketing management, consumer behaviour, pricing, research methods.
I have taught at all levels (undergraduate, MSc, PhD, MBA, special interest courses).
Currently I focus my attention on teaching Sustainability in Marketing and Consumer Research Methodology.
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