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B. Zeki Gidengil, PHD

Associate Professor, Marketing


Dr. Gidengil 's research interests include research methodology in marketing. He has published articles in the Journal of Retailing, European Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Management Studies and Journal of the Operational Research Society. He has presented papers to AMA, Academy of Marketing Science, European Academy for Advanced Research in Marketing, ASAC and AIDS. He received his undergraduate degree in Economics from Istanbul University, and MBA from New York University and a PhD from Bradford University. Prior to receiving his MBA, he held managerial positions in Turkey with Westinghouse Airbrake, Unilever and the Turkish Management Association.


PhD (University of Bradford)

Areas of Expertise

Research methodology in marketing

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