Marc Steinberg, PhD
Associate Professor, Film Studies, Cinema
Graduate Program Director, Film Studies, Cinema
Marc Steinberg is the author of the award-winning books, Anime’s Media Mix: Franchising Toys and Characters in Japan (University of Minnesota Press, 2012) and Naze Nihon wa “media mikkusu suru kuni” nano ka (Why is Japan a “Media Mixing Nation”?, trans. Nakagawa Yuzuru and supervised by Ōtsuka Eiji, Tokyo: Kadokawa E-Pub, 2015). His essays on animation, fan cultures, the moving image, franchising and digital culture have been published in Japan Forum, Animation: An Interdisciplinary Journal, Journal of Visual Culture, Theory, Culture & Society, Mechademia, and Canadian Journal of Film Studies. He has co-edited a volume with Alexander Zalhten on Media Theory in Japan (Duke University Press, 2017), that reframes the parameters of media theory through an examination of Japanese media cultures. His current research project examines the formation and evolution of digital platforms for content distribution in Japan, South Korea and North America - from feature phones and smartphones to streaming sites, mobile games and apps. This work pays particular attention to the ways managerial theory and logistical systems mediate digital cultures.
PhD (Brown University)
Areas of expertise
Animation, industry studies, Asian media industries, anime, Japanese cinema, material culture, media theory, digital culture, platforms, smartphones, convergence