Concordia University

Marc Steinberg, PhD

Associate Professor, Film Studies, Cinema
Graduate Program Director, Film Studies, Cinema

Office: S-FB 421-9 
Faubourg Building,
1250 Guy
Phone: (514) 848-2424 ext. 8728

Marc Steinberg is the author of the award-winning books, Anime’s Media Mix: Franchising Toys and Characters in Japan (University of Minnesota Press, 2012) and Naze Nihon wa “media mikkusu suru kuni” nano ka (Why is Japan a “Media Mixing Nation”?, trans. Nakagawa Yuzuru and supervised by Ōtsuka Eiji, Tokyo: Kadokawa E-Pub, 2015). His essays on animation, fan cultures, the moving image, franchising and digital culture have been published in Japan Forum, Animation: An Interdisciplinary Journal, Journal of Visual Culture, Theory, Culture & Society, Mechademia, and Canadian Journal of Film Studies. He has co-edited a volume with Alexander Zalhten on Media Theory in Japan (Duke University Press, 2017), that reframes the parameters of media theory through an examination of Japanese media cultures. His current research project examines the formation and evolution of digital platforms for content distribution in Japan, South Korea and North America - from feature phones and smartphones to streaming sites,  mobile games and apps. This work pays particular attention to the ways managerial theory and logistical systems mediate digital cultures.


PhD (Brown University)

Areas of expertise

Animation, industry studies, Asian media industries, anime, Japanese cinema, material culture, media theory, digital culture, platforms, smartphones, convergence

Anime’s Media Mix - Franchising Toys and Characters in Japan
Media Theory in Japan, co-edited with Alexander Zahlten

Teaching activities

Digital Media and Animation


Global Film Industries

Media Theory

Material Cultures of the Moving Image

Anime Media Histories


Anime’s Media Mix: Franchising Toys and Characters in Japan (University of Minnesota Press, 2012. )

"Converging Contents and Platforms: Niconico Video and Japan's Media Mix Ecology," in Joshua Neves and Bhaskar Sarkar ed., Asian Video Cultures (Duke University Press)

“McLuhan’s World, Or, Understanding Media in Japan,” in Journal of Visual Culture, Special Issue: “Marshall McLuhan’s Understanding Media at 50,” 13:1 (April 2014), 97-99

“McLuhan in Japan: Media Theory and Advertising Practice,” in Media Theory in Japan, ed. Marc Steinberg and Alexander Zahlten (Duke University Press, 2017)

“Realism in the Animation Media Environment: Japanese Debates Around Manga, Anime, and Videogames,” Animating Film Theory, ed. Karen Beckman (Duke University Press, 2014).

“Condensing the Media Mix: Tatami Galaxy’s Multiple Possible Worlds,” in the Canadian Journal of Film Studies, Fall 2012, 71-92.

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