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Dr. Maria-Carolina Cambre PhD

Associate Professor, Education
Concordia University Research Fellow 2020-2021

Dr. Maria-Carolina Cambre PhD
Julio Colantoni
Office: S-FG 6205 
Faubourg Ste-Catherine Building,
1610 St. Catherine W.
Phone: (514) 848-2424 ext. 2002
Website(s): Carolina Cambre
Ethnography Labista
European Literacy Network
Availability: “You write in order to change the world, knowing perfectly well that you probably can't, but also knowing that ... The world changes according to the way people see it, and if you alter, even but a millimeter the way people look at reality, then you can change it"
(James Baldwin 1979)

“Cambre's book revises semiotics. From the pierced and wounded Sign emerges the heroic, resurrected and repaired. This book's radical semiotic gaze replaces older approaches to sign reading in order to revolutionize seeing itself.” – Chela Sandoval, Associate Professor in the Department of Chicana and Chicano Studies, University of California, Santa Barbara, USA
Examining digital embodiment, digital representations, and visual vernaculars; identity performance and management online - A cohesive collection that compiles these contemporary philosophies into one reader. This book aims to produce a scholarly fulcrum that pulls together scholars from diverse fields working in the area of socially mediated bodies.
Photo credit:

Research Interests

RESEARCH AREAS: Sociology of Education; Visual Sociology; Qualitative Methods; Politics/Aesthetics of images; Sociology of Information & Communication; Post-critical pedagogy; Educational Policy; Curriculum Theory & Design

Current & Recent Projects

(2021 SSHRC) Emerging Educational Policies in Times of Crisis: Visual Accountability in Mexico and Canada.
(2020 Consulat général de France, Attractivité des chercheurs canadiens) Digital Images: Filtering Faces
(2019 SSHRC FAS Explore) Developing Intercultural Communications through Visual Pedagogical Innovation
(2018 FRQ-SC) Curated Identities: Selfies and Online Ambivalence
(2018 PCYIA) Emerging Literacies in an Informatic Society
(2017 SSHRC) Conference on Reframing Goffman
(2016 SSHRC) Nomadic Pedagogies: More here:

My research program evolves under the rubrics of three broad but overlapping areas:

1. Polymedia literacies/Digital self-display

2. Community/pedagogy/policy  &

3. Image theory/visual methodologies.

"The Wind" (IVSA showcase)
Beginnings (1st prize)
Photo credit:

Teaching activities

Regular courses taught + Special seminars

ESTU615  Introduction to Research Methods
ESTU642  Special topics: Critical Policy Issues  
ESTU644 Sociology of Education
ADIP549  Project Design
ESTU642 Special topics: Media, Pop Culture & Education
ESTU645 Curriculum Theory & Design

HUMA889 Doctoral Seminar: Representation/s Otherwise (Winter 2018/Winter 2019/ Fall 2020)
EDUC807 Doctoral Seminar:Qualitative Methods


IHMJ316 Introduction to Visual Methods (Doctoral Seminar)
University of Jyväskylä, Finland

Former (King's College @ Western University)

3372 Advertising and Social Institutions
3310 Investigating Everyday Life: Qualitative Research
2170 Classical Social Theory
2171B Contemporary Social Theory

3172 Society on the small screen:Mobile Cultures
1020 Introduction to Sociology
3373 Mass Media and Society

Student Supervision


Watts, James (In Progress, Degree Start Date: 2017/9)

An ethnographic study ofspirituality and identity in marginalized youth in high school environments.

Kiley, Amanda    (2020) Quebec Sexuality Curriculum Implementation #fail
Aranibar, M. D.   (2020) Street Newspapers: An Educational Tool for Social Change (SSHRC Masters)
Farley, Lauren     (2019) Examining the high rates of private school enrolment in Montreal, Quebec
Abdel Ghani, M. (2019) Children Vloggers on YouTube: Empowerment or Exploitation?
Qingru Zeng        (2019) A Comparison of Literacies Discourses between WesternCountries and China
Ren, Andao          (2019) Rethinking Educational Traditions in China from a Gender Perspective
Jarman, Megan     (2019) Critical Discourse Analysis in Canadian Policy Education Research
Liu, Xiaoyi           (2018) Using Cultural Identity and Intersectionality Theory to Understand Barriers to Integration of Female Chinese International Students in Montreal
Favvas, Christina  (2018) Analyzing Quebec’s Policy on Educational Success: A Post-structural Perspective
Kaiah Eaton          (2018) Lead Co-supervisor (Philosophy) Understanding Fanonian Humanism Through National Struggles
Parsons, Victoria  (2017) Inclusive education for students at-risk: The white spaces
Figueroa, Tasha (2020)     Engaging digital literacies through the lenses of the hearing impaired
Masters (In progress)
McKell, T. Reflections on Change: The Quebec Anglophone Experience with the Revised History Curriculum   
Hoffmann-Kuhnt, B.:  Women & Homelessness: Vectors of Invisibility (EL Award)
el Hage, J. :     Art for social justice and transforming polycultural societies (EL Award)
Deveaux, E.:   Updating media literacy curriculum: The heuristic possibilities of Internet Memes
Elimby, F.:       Meditation for transformation: The quest for teachers’ wellbeing
Todorova, D.:     TBD
Jones, D.:           Education and AI: Opportunities and apprehensions


Publications (selected)

BOOKS (monographs)

Cambre, MC. & Lavrence, C. (2022 forthcoming) Towards a sociology of selfies: Filtering the face. (Routledge Monographs)

Cambre, MC. (2015/16) The Semiotics of Che Guevara: Affective gateways P. Bouissac Ed. in Advances in Semiotics Series at Continuum Books Academic division of Bloomsbury Publishing. London, UK.


Warfield, K., C.Abidin & C. Cambre. (Eds) (2020) Mediated Interfaces: The Body on Social Media (Bloomsbury, UK).

Cambre, C., E.Barromi-Perlman, & D. Herman Jr.  (Eds)   (under contract) Visual Pedagogies: Concepts, Cases& Practices (Brill | Sense Publishers, NL).

Cambre, C. & Lehmuskallio, A. (Eds), (forthcoming 2021). “Traveling by Photograph: Representing & reframing migration” in Imaginations: Journal of Cross-Cultural Image Studies/Revue d’études interculturelles de l’image.

Traue, B., Blanc, M., & Cambre, C. (Eds). (2019) Discourse and Visibility: Toward a methodology of Visual Discourse Analysis Special Issue of Qualitative Inquiry

Cambre, C. (2019). “Visual criminology and the social image/s of crime” in Special Subsection (SSS): Current Sociology

Warfield, K., C. Cambre, & C. Abidin*. (Eds) (2016) Inter-faces and Me-diated bodies. Social Media Society (April-May).


Lavrence, C. & Cambre, C. (2020). “’DoI look like my selfie?’ Filters & the digital forensic gaze.” Social Media Society 

Cambre, C. & Lavrence, C. (2019) How elsewould you take a photo?” #SelfieAmbivalence. Cultural Sociology.

Cambre, C. (2019). “Introduction: Visual criminology and the social image/s of crime” in Special Subsection (SSS): Current Sociology

Traue, B., Blanc, M., & Cambre, C. (2019) “Introduction: Visibilities and visual discourses. Rethinking the social with the image Special Issue of Qualitative Inquiry

Cambre, C. (2018). “50 Años de agencia oscilante y distribuida: El virtual de la imagen de Che Guevara.” Traducción Leila Srur* & Ana Inés Heras con permiso del Public Journal of Semiotics (Editor: Jordan Zlatev) In Revista Chilena de Semiótica

Cambre, C. (2016) “Algorithmic love: Quit playin’ games with my <3”in Networking Knowledge: Journal Of The MeCCSA Postgraduate Network, 9(6), 8-25. Special Issue: “Together While Apart: Mediating Relationships and Intimacy.” Prieto-Blanco, P. & Schreiber, M., (Eds.)

David, G. & Cambre C. (2016) “Screened Intimacies: Tinder and the Swipe Logic.” In Inter-faces and Me-diated bodies Special Issue of Social Media Society. Warfield, K., Cambre, C., and Abidin, C. (Eds)

Plews, J. L., Breckenridge, Y., Cambre, MC., & Fernandes, G. (2014). Mexican English teachers’ experiences of international professional development in Canada: A narrative sequel. e-FLT. (June) Vol. 11:1, 52-75

Artivists 4 life, Robinson, L., & Cambre, MC. (2013). Co-creatn w uth artivists in Uganda: Authors of our own becoming. in Late-modernity and Agency: Contemporary Youth Cultures in Africa Special edition of Postcolonial Text. 8:3-4, 1-21. Ugor, P. (Ed.).

Cambre MC. (2013). Immanence and collage heuristics. in Deleuze & Guattari special edition of Visual Arts Research. 39:1, Issue 76, 70-89.  j. jagodzinski, J. Wallin, L. Hetrick (Eds.)

Cambre, MC. (2012). The efficacy of the virtual: From Che as sign to Che as agent. The Public Journal of Semiotics, 4(1), 83-107. P. Bouissac (Ed.)

Cambre, MC. (2012). Stealing or steeling the image? The failed branding of the Guerrillero Heroico image of Che Guevara. Imaginations: Journal of Cross-Cultural Image Studies/Revue d’études interculturelles de l’image, 31(1). Available at :

Taylor, A., Foster, J., & Cambre, MC. (2012). Training ‘expendable’ workers: Temporary foreign workers in nursing. Globalisation, Societies, and Education, 10(1), 81-100.


Cambre, C. (2021) “Visual Sociology”In Krešimir Purgar (Ed.) The Palgrave Handbook of Image Studies.Palgrave MacMillan.

Jarman, M. &Cambre, C. & (2021) “EvaluatingCritical Discourse Analysis in research: A Canadian Educational Policy Case” In(J.Crossman (UniSA and ICMS) and S. Bordia (ANU) Eds.) Edward ElgarHandbook of Qualitative Research Methodologies in workplace contexts. EE Publishing,Australia.

Abdul Ghani, M. & Cambre, C. (2020) “Ethan’s GoldenYouTube Play Button: The evolution of a child influencer” In (Warfield K, Cambre C, &Abidin C Eds) Mediated Interfaces: The Body onSocial Media. Bloomsbury Publishing. London, UK.

Cambre, C. (2019).Neither Visible nor Hidden:The Structuring of the Sensible Ch. 7 in A. S. Grønstad & Ø Vågnes (Eds.), Invisibilities.Palgrave MacMillan (Springer International Press).

Cambre, C. (Dec. 2019) Crisis of Literacies: How does the Orchid cite the Bee? in Knowings & Knots: Methodologies and Ecologies in Research-Creation. In Loveless, N. (Ed.) University of Alberta Press, AB Canada.

Cambre, C. & Lavrence, C. (2018) Encounters that open up problems: A critical path forpost-structuralist inquiry, Chapter 7 in Sociological Theory, Methods, and Perspectives. In Michalski, J. (Ed.) Nova Science Publishers, Inc:Hauppauge, NY. USA.

Cambre, C. & Arshad-Ayaz, A. (2017). Literacies future past: Inwardness as ethical information. In Samek, T. & Shultz, L. (Eds.) Information Ethics and Global Citizenship. McFarland Publishers, Jefferson NC, USA.

Artivists 4 life, Robinson, L., Cambre, MC., (2015). Youth Artivism in Uganda: Co-creators of our own Becoming. In P. Ugor & L. Mawuko-Yevugah (Eds.), Markets, States and Generations: African Youth in the Age of Neoliberal Globalization 75-96 Ashgate Publishing Ltd. Surrey, UK

Robinson, L., Mashakalugo, C., Obol, A.J., Cambre, MC. (2015). Phenomenological passports: Youth and experiences of place, mobility and globalization. In S. Poyntz & J. Kennelly (Eds.),
Phenomenology of youth cultures and globalization: Lifeworlds and surplus meanings in changing times.154-179. Routledge: Studies in Social and Political Thought Series.

Cambre, MC. (2014). Anonymous and the politics of virtual/actual masking. in V. Venkatesh, J. Wallin, J.Carlos Castro, & J. E. Lewis (Eds.),
Niche online communities. IGI Global (formerly Idea Group Inc.) pp. 297-391

Taylor, A., Foster, J., & Cambre, C. (2014) Training ‘expendable’ workers: temporary foreign workers in nursing in J. Avis (Ed.) Global reconstructions of vocational education and training. Routledge.

Cambre, MC. (2011). Virtual resurrections: Che Guevara's image as a place of hope. In R. Shields, O. Park & T. Davidson (Eds.), Ecologies of Affect. 217-243. Wilfred Laurier University Press.

(2020 Feb 26) “Bye-Bye Selfie, hello Plandid: The paradox of trying” Invited lecture at the School of Journalism & Communication, Seminar on Visual Culture. Carleton University, Ottawa CA.
(2020, Jan 10) The Machinic Face: A schizo-selfie reading. The Guattari Research Group –Toronto. Victoria University College, at the University of Toronto, CA.
(2019 Dec 1-16) “Pedagogy in a Decolonial Hue: Intercultural Communications through Visual Essays”. Instituto de Investigaciones en Educación, Universidad Veracruzana, Xalapa, MX
(2018, Dec 14) The politics of pleasure: A tentative grammar of #foodporn. Colloquium on “#Foodporn: Mobilesof Desire” The aesthetic, economic, and sociol-political stakes of visual representationof food on social networks. Sponsored by: IRCAV, (Institut Recherche sur le Cinéma etl’audiovisuel) , Sorbonne Nouvelle. Paris, FR.

(2017, Aug 28) Marchas ycontramarchas en la construcción de metodología en semiótica critica y visual. La Serie deEncuentros Desde elSeminario al Taller y la Clínica, Plenary Talk on: Sobre Textos, Contextos y Territorios. Sponsored by: Instituto Gino Germani. University of Buenos Aires, Escuela de Humanidades Universidad de San Martin y el Instituto para la Inclusión Social y el Desarrollo Humano. Buenos Aires, AR.

(2017, Sept 3-6) “Polymedia Literacies” Workshop at the European Literacies Network Training School: Assessing Literacy Skills in a Digital World, Coventry University, UK.

(2017, Mar. 8). Neither hidden nor visible: The Whiteness of Dior. Toxic Media Ecologies Workshop, Edmonton, Alberta, CA.(2016, Aug. 19). Conceptos y perspectivas para el análisis visual en sociología. At El Instituto Gino Germani. University of Buenos Aires. Buenos Aires, Argentina.

(2016, July. 22). A Quantum of Meaning: Parallelism and Transvisuality. At The Space and Culture Research Group at the City Region Studies Centre (CRST) University of Alberta. Edmonton, AB, Canada.

(2015, Mar. 18). The Body of Anonymous & witnessing multiplicity via Deleuze & Guattari Visual Media Workshop Lecture Series 2015. At Kwantlen Polytechnic University (KPU) Surrey, BC, Canada. Available at:

(2015, Mar. 14). Ausflüge in die Herausforderungen und Möglichkeiten der aktuellen visuellen Methoden (Exploring the challenges and possibilities of current visual methods) At The Working Group on the Image at Universitat Potsdam, Brandenburg, DE

(2014, Sept. 16). Does Anonymous have a gender or species? Contemporary Issues in Communication at the University of Ontario Institute of Technology (UOIT).

(2014, Sept. 3). Polymedia literacies and the information society. Centre for Integrated Studies, Faculty of Social Sciences and Humanities at Athabasca University, Edmonton, AB Canada.

(2014, April 24). Expériences en sociologie visuelle: Le visage du Che Guevara et l’ambiguïté sexuel. Invited lecture at the Laboratoire d'histoire visuelle contemporaine, Ecole des hautes études en sciences sociales INHA, 2, rue Vivienne, 75002 Paris, FR.

(2014, Mar. 22-26). Respondent paper at Knowings and Knots: Methodologies and Ecologies in Research-Creation a Think-Tank with Dr. Donna Haraway (sponsored by: Kule Institute for Advanced Studies, Killam Connection Grant, UAlberta Faculty of Arts, SSHRC, the Canada Research Chairs in Cultural Studies, Design Studies, and Philosophy of Gender and Sexuality, Latitude 53 Gallery, Departments of Art
and Design and Women & Gender Studies, University of Alberta.

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