Business, Leadership & Management

Programs in Business & Entrepreneurship

Diploma

Business Studies (part-time)

Diploma

Entrepreneurship and Online Business (full-time)

Diploma

Entrepreneurship and Online Business (part-time)

Upcoming courses and workshops

Title

Start date

Type

Delivery mode

Integrated Project Management

Course code: CEPS 1079EO - Duration: 12 hours

Start date: October 4, 2023

Type: Workshop

Online

*VID* *KEYB* The biggest project is like the longest journey: they both start with a single step. In this case, that step involves taking our project-management workshop. Our two-day, active-learning experience with Benoit Lamontagne will have you working in teams to manage case-study projects. Along the way, you'll gain the tools, methods and processes you need to manage the planning, execution, control and completion of projects of virtually any size. Ready to take your first step towards more effective project management? Right this way... *CNT* This workshop will empower you to: • Understand the steps involved in the project-management process; • Gain experience with transition criteria throughout the project-management process steps; • Implement the proper tools for project costing, planning, execution control and closure; • Learn budget-status follow-up techniques for project management. *APP* This workshop employs a variety of learning strategies based on theory, interaction, discussion, practice and concrete action-planning. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Junior to intermediate-level project managers and team leaders who want to learn the skills to work more effectively. • Employees who want to improve their ability to work in teams and broaden their career perspectives. • Entrepreneurs who want to better manage their projects and team members. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Benoit_Lamontagne.jpg|Benoit Lamontagne] Benoit Lamontagne, Eng., C.Adm., MBA Benoit is an electrical engineer by training and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.). He has worked in the aerospace industry in the field of avionics product development for more than 13 years. Over the years, he has developed a strong expertise in project management and management of organizational transformations. As a management consultant, Benoît uses his expertise to help his clients achieve their professional and organizational goals. He stands out by his professionalism, leadership, authenticity and high ethical values.

Introduction to Google Analytics 4

Course code: CEPS 1085EO - Duration: 3 hours

Start date: October 12, 2023

Type: Workshop

Online

*VID* *KEYB* Great-looking site. So why is nobody visiting? Well, there's an easy way to find out and it starts with signing up for this intensive Google Analytics workshop with expert marketer and teacher, Tarek Riman. In it, you'll learn the fundamentals of this vital tool, one of the most in-demand job skills in the next 10 years. Read and analyze data, customize reports based on specific business and marketing needs, develop and optimize marketing campaigns... these are just a few of the hands-on skills you'll gain. Ready to up your marketing game? Google Analytics 4 is the way! *CNT* This workshop will empower you to: • Learn how to navigate, create, customize and use Google Analytics for companies, clients, start-ups and personal projects; • Manage and optimize search, social and digital marketing campaigns more effectively and efficiently using Google Analytics; • Get an overview of Google Analytics 4, what you need to know and how to get started; • Use Google Analytics effectively as a tool to aid in your business and marketing decision-making. *APP* This workshop is based on an optimized practical approach that mixes active learning and theory with real-world applications, hands-on exercises and group activities. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who wants to understand how Google Analytics works. • Anyone who wants to improve the effectiveness of and drive more traffic to a website. • Marketers, PR professionals, entrepreneurs, business-owners and others who want to make concrete use of Google Analytics. • Website design students or others who want to improve their marketability or job-search prospects. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Introduction to Digital Marketing

Course code: CEPS 1118EO - Duration: 3 hours

Start date: October 17, 2023

Type: Workshop

Online

*VID* *KEYB* If you ever felt like exploring the fundamental aspects of the digital marketing ecosystem, discover how the marketing world shifted from traditional to digital and to get an introduction to the major channels that make up the digital marketing strategies for a lot of successful businesses, by all means, register for this workshop! Hosted by seasoned expert Tarek Riman, this online workshop is the perfect opportunity to get an overview of analytics, data, research, trends, consumer journeys, personas and build on that through digital marketing tactics and strategies. *CNT* This training will enable you to: • Understand the importance of digital marketing for any sized business; • Get introduced to the different channels of digital marketing; • Define the roles of analytics, trends and data in digital marketing; • Create and marry personas with journeys and trends to create impactful strategies; • Discover core digital marketing tools such as SEO, SEM, Social Media and Analytics. *APP* This business-oriented workshop is based on fundamental theories, industry case studies, and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of digital marketing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Employees working in marketing, communications and e-commerce; • Data specialists; • Team leads; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Introduction to SEO

Course code: CEPS 1098EO - Duration: 3 hours

Start date: October 19, 2023

Type: Workshop

Online

*VID* *KEYB* There are over 200 million active websites out there and they’re all vying for attention. But here’s a more daunting fact: if you don’t master SEO, your website is the proverbial needle in a haystack. Impossible to find. But not to fear. In this intensive workshop lead by digital pro Tarek Riman, you’ll learn all the basics you need to maximize your reach on the web, like the role of SEO in the marketing mix, SEO stats and terms, what makes good SEO and more. You’ll also familiarize yourself with key concepts like crawling, indexing and ranking factors. It’s easy, if you want to unleash the potential of your website, this is where you should start. *CNT* This training will enable you to: • Learn the HOWs and WHYs of implementing SEO strategies from the ground up; • Discuss SEO as part of a business goal and the consumer journey; • Understand the ranking factors for SEO; • Perform an SEO audit and create recommendations based on the audit; • Recognize how web pages are crawled, indexed and ranked by search engines; • Incorporate social media and content marketing into your SEO strategy; • Identify how SEO is linked to analytics, coding, KWs, content and more. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone working in a startup that’s trying to stand out on the web; • Entrepreneurs and self-employed workers who want their websites to make it to the top of searches quickly and economically; • Marketers, marketing managers, media professionals, advertising executives, content writers and web pros who want to promote websites more efficiently and/or broaden their knowledge of search; • Anyone who wants to learn how to use SEO to build stronger organizations; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Recruitment and Talent Selection

Course code: CEHR 1250 - Duration: 40 hours

Start date: October 23, 2023

Type: Course

Online

*VID* *KEYB* 34 people applied for the job but only one will get it. Aside from the obvious factors like experience, what criteria do you use to select the best candidates? Well, you're about to find out because the focus of this course is on developing a strategic recruitment approach, screening, assessment and evaluation of candidates while complying with labour laws. You'll learn how to locate qualified candidates and employ appropriate recruitment channels while improving the overall efficiency of the recruitment process. If that sounds interesting, you're a perfect candidate for this course. *CNT* This course is a great way to help you: • Identify the elements that impact an organization’s recruitment and selection of qualified candidates; • Develop recruitment and selection plans, employing appropriate resources and tools; • Create job descriptions and job specifications based on a thorough job analysis; • Employ non-discriminatory screening procedures and processes that satisfy legal requirements; • Conduct effective interviews using appropriate technique based on a particular hiring situation; • Use effective testing methods during the selection process. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by human resources experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who have completed CEHR 1150 and want to continue their studies. • Students who want an introduction to the essentials of recruitment and selection. • Students who want to pursue studies in human resources. • Anyone who wants a career in human resources. • Any employer or employee who wants to understand the basics of recruitment • Foreign business students who want to improve their understanding of recruitment in Canada.

Remuneration and Benefits

Course code: CEHR 1350 - Duration: 40 hours

Start date: October 23, 2023

Type: Course

Online

*VID* *KEYB* What's the next best thing to payday? You guessed it: a highly enriching course on remuneration benefits. You'll study issues like the ageing workforce, the rising cost of labour, competition for talented workers and Canadian legislation related to wage and salary levels. By the time you successfully complete the course, you'll have the knowledge and skills to design and build a strategic compensation plan tailored to meet the needs of any organization. And for that, you can give yourself a raise! *CNT* This course is a great way to help you: • Introduce the basic elements of a remuneration and rewards system to an organization; • Develop equitable and appropriate compensation systems for various types of organizations; • Establish compensation schemes for different categories of employees; • Implement and manage an effective compensation system; • Recognize and act upon workplace factors that necessitate change. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by human resources experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who have completed CEHR 1250 and want to continue their studies. • Students who want an introduction to the essentials of remuneration and benefits. • Students who want to pursue studies in human resources. • Anyone who wants a career in human resources. • Any employer or employee who wants to understand the basics of remuneration and benefits • Foreign business students who want to improve their understanding of remuneration and benefits in Canada.

Develop a Healthy Relationship with Stress

Course code: CEPS 1012EO - Duration: 3 hours

Start date: October 24, 2023

Type: Workshop

Online

*VID* *KEYB* Feeling stressed out? Join the club. Stress is an unavoidable condition in our lives. Some people harness it to motivate themselves. Others let it destroy them. Then there's Kathryn Peterson. She manages stress positively and effectively and so can you. In this workshop, you'll learn to identify the thin line that differentiates healthy from unhealthy stress. You'll also develop stress-management techniques that help you reclaim your balance so you can thrive both personally and professionally. Manage your stress and you can manage the rest. *CNT* This workshop will empower you to: • Understand the physiological and biological aspects of stress, the universal triggers, types of stress, and chronic stress stages; • Identify tense situations and recognize unhealthy stress signals; • Develop mechanisms to thrive and reclaim balance in your life; • Implement immediate and long-term stress-management techniques. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Professionals working in stressful environments • Individuals wanting to go beyond the usual rhetoric on stress • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Let Kathryn guide you along the path to effective stress management.

Fundamentals of Agile Leadership

Course code: CEPS 1137EO - Duration: 3 hours

Start date: October 25, 2023

Type: Workshop

Online

*VID* *KEYB* Ever wondered if you could be more efficient at work? If you could learn how to overcome obstacles and help your company be more successful? Well, you can. And a great way to start is with this intensive workshop led by professional coach and trainer Virginie Aubin. In it, you’ll get a solid overview of Agile and Lean values and principles. You’ll gain valuable insight into the stages of conflict and teamwork, and you’ll learn how to become a true “servant leader,” so you can create a more agile work environment that fosters success. Ready to take the lead? *CNT* This workshop will empower you to: • Gain greater understanding of Agile values and principles; • Understand the Lean principles & mindset; • Understand the roles and responsibilities of individuals in positions of leadership; • Learn about emotional intelligence, growth mindset and conflict mitigation; • Have a clear overview of coaching and e-feedback models. *APP* This workshop is based on an optimized practical approach that mixes theory with group discussions using concrete, real-world business examples. To maximize engagement and learning, we highly recommended you keep your camera on throughout the workshop. *WHO* • Business owners, managers and employees who want to learn how to become “servant leaders” while keeping their organization’s objectives and values clearly in mind. • Anyone who wants to refresh or gain new understanding of Lean/Agile values and principles. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Virginie_Aubin.png|Virginie Aubin] Virginie Aubin, LLB, Certified Disciplined Agile Senior Scrum Master (DASSM) A lawyer and member of the Québec Bar, Virginie Aubin is also keenly passionate about helping team members become more efficient through coaching, mentoring and training. With 10 years of experience in a wide variety of fields, Virginie has gained a wealth of knowledge and experience in Lean-Agile training, facilitation, negotiation, change management and information technology. Over the years, she has trained executives, leaders and team members on Lean-Agile values, principles and methodologies and she’s ready to train you.

Maximize Your Influential Power

Course code: CEPS 1029EO - Duration: 3 hours

Start date: October 26, 2023

Type: Workshop

Online

*VID* *KEYB* Do you have the impact you need at work? Do you know how to develop something as intangible as influence? In this workshop, you will develop your power to persuade, your ability to negotiate and your capacity to build allies, all of which will increase your influence. That is the essence of leadership. Whatever the role you play in your organization, Sophie Lemieux will help you come out of this workshop with concrete skills to position yourself, express your opinion strategically and rally people so you can build better business relationships and increase your overall success. *CNT* This workshop will empower you to: • Explore the concepts of personality, behaviour and power; • Identify and understand political games and the role of different actors in your workplace; • Learn to position yourself to gain credibility and practice addressing your point of view to build commitment; • Assess your strengths and weaknesses and understand emotional intelligence concepts; • Develop concrete strategies to increase your influence in hierarchical relationships and other business relationships; • Discover ways to redefine an objective to positively rally people around. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees and managers seeking professional growth and success. • Entrepreneurs or freelancers wanting to increase their positive impact with their business relationships. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec (C. Adm). She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM). She has over 20 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development. Simply put, Sophie will help you amp up your game.

Active and Effective Listening

Course code: CEPS 1138EO - Duration: 3 hours

Start date: November 1, 2023

Type: Workshop

Online

*VID* *KEYB* Most of the time we can hear each other just fine. It’s listening that creates the problems. Or rather, not listening. Miscommunication, misunderstanding, missed opportunity and even potential conflict can all be avoided if we simply learn to listen actively and effectively. And the easiest way to do that is by signing up for this workshop with Nancy Lahaie. In it, you’ll learn by exploring active listening skills to fully understand what’s being said to you so you can respond appropriately and enjoy better, more effective communication in your personal and professional life. *CNT* This workshop will empower you to: • Understand the critical elements required to be an effective listener; • Identify the right behaviours to adopt to be an active and effective listener; • Assess and improve your listening skills. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Employees and managers seeking professional growth and success. • Entrepreneurs who want to build a stronger, more sustainable company. • Employers who want to give their employees a great learning opportunity that contributes to the success of their organization. • Anyone who wants to strengthen their relationships by becoming a better listener. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy offers more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize, and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as Small & Medium Enterprises (SMEs). Nancy is an experienced consultant who has helped companies maximize their potential by helping them improve communication and listening skills.

Maximize Your Social Media Strategies

Course code: CEPS 1123EO - Duration: 3 hours

Start date: November 2, 2023

Type: Workshop

Online

*VID* *KEYB* This workshop provides an introduction to the exciting world of Social Media Marketing. Industry expert Tarek Riman will provide you with a snapshot of the major social channels, their benefits, their respective strengths and weaknesses, the consumer journey and the role they can play in the overall Social Media Marketing Strategy. This workshop will also introduce ways to capitalize on Publishing, Targeting, Automation and Cross-posting. A key part of this workshop will be working towards setting up and optimizing a social media editorial calendar across several marketing channels, taking into account consumer journeys, timing, seasonality, trends, best practices, hashtags and more. *CNT* This workshop will empower you to: • Understand the importance of Social Media Marketing for any size business; • Grasp the difference between Owned vs Free channels; • Obtain an overview of measuring social media performance; • Learn how to capitalize on Publishing, Targeting and Cross-posting • Learn how to implement, optimize and set up a Social Media Editorial calendar; • Understand the strengths and weaknesses of a Platform strategy; • Learn how to capitalize on the Consumer Journey in your social media strategy. *APP* This business-oriented workshop is based on fundamental theories, industry case studies, and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of social media marketing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Employees working in marketing and communications; • Business owners and managers; • Team leads; • Anyone who is looking to step up their social media game; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Transitioning from Team Member to Team Leader

Course code: CEPS 1073EO - Duration: 12 hours

Start date: November 7, 2023

Type: Workshop

Online

*VID* *KEYB* If it were easy to be an effective manager or supervisor, bookstores would have an awful lot of empty shelves. The truth is, it's an acquired skill, something you learn from the experiences of seasoned professionals like Kathryn Peterson and Sophie Lemieux. In their workshop, you'll learn the conceptual and personal abilities you need to influence and lead individual employees and teams. You'll improve your self-awareness, active listening, communication and assertiveness—four vital keys to success. Most of all, you'll leave the workshop with greater enthusiasm and the confidence you need to improve your performance as a supervisor. Ready for the challenge? *CNT* This workshop will empower you to: • Develop your managerial skills; • Learn concrete methodology to boost performance and motivation in your teams; • Acquire the skill set and plans of action you need to become a better supervisor; • Practice self-awareness and active listening. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees who want to further their careers. • Entrepreneurs who want to better manage employees. • Managers who want to improve their skills. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm | C.M.C. Management Consultant and President of Solem Management, Sophie is a member of the Chartered Administrators of Quebec. She holds an MBA, as well as C.M.C. (Certified Management Consultant) and an RCCTM (Registered Corporate CoachTM ) titles. She has more than 20 years of experience in management (coaching, management of multidisciplinary teams, project management, training and business development). Her leadership style is focused on positivism, dynamism, active listening, healthy stress management and adaptability. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others.

Change Management

Course code: CEPS 1144EO - Duration: 3 hours

Start date: November 8, 2023

Type: Workshop

Online

*VID* *KEYB* The only constant in life is change. You’ve heard it before, and you’ve undoubtedly experienced it firsthand. But if you’re reading this, chances are you want to learn how to make the most of change and perhaps even guide others through those transitional periods. Well, you’ve come to the right place. In this intensive three-hour workshop, industry pro Virginie Aubin will teach you about the importance of change management, how it affects individuals and the organization as a whole, emotional intelligence, mitigating and minimizing risks during periods of change, streamlining project efficiency and a lot more. Ready for a change? Sign up today. *CNT* This workshop will empower you to: • Understand organizational change and its impact; • Minimize waste while maximizing efficiency; • Improve employee motivation, support and productivity; • Ensure your projects run smoothly and profitably during times of change. *APP* This workshop is based on an optimized practical approach that mixes active learning with instructor-led exercises. To make the most of this workshop, we encourage you to keep an open mind, participate actively and ask questions and engage with your fellow learners. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Executives, managers and team leaders who want to learn how to effectively manage change within their organizations. • Anyone who wants to learn how to better negotiate change in their personal or professional life. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Virginie_Aubin.png|Virginie Aubin] Virginie Aubin, LLB, Certified Agile Coach | Scrum Master | DASSM, PSM Virginie Aubin is passionate about helping team members and leaders become more efficient and effective through coaching, mentoring and training. With 10 years of varied experience, she’s gained a wealth of practical knowledge and expertise in the areas of group facilitation, negotiations, information technology and change management, and she’s eager to share her knowledge with you.

Conscious Negotiation: Creating Better Relationships for Better Business

Course code: CEPS 1130EO - Duration: 3 hours

Start date: November 21, 2023

Type: Workshop

Online

*VID* *KEYB* Us/them. Win/lose. All/nothing. We live in a binary world that pits one side against another in a never-ending battle where ultimately, nobody comes out on top. It’s time to change all that. And here’s one great way to start. In this workshop, led by industry professional and certified coach Melissa Dawn, you’ll learn how to negotiate by focussing on mutual interests and greater understanding to ensure the needs and values of all parties are honoured and respected, leading to better business relationships and ultimately more sustainable growth. Ready to develop a higher level of business consciousness? Sign up for this win-win workshop today. *CNT* This workshop will empower you to: • Understand how a conscious negotiation approach better addresses emerging business cultures and challenges; • Categorize positions vs. interests and design adaptive approaches that keep everyone’s interests at the forefront; • Identify when another party is using unethical or combative practices and understand how to respond in a way that defuses, connects and maintains your own higher-level approach; • Prioritize shared interests over the old win-lose mentality to create a sense of sense of shared purpose; • Design new procedures and best practices that work for your business and leadership style. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* This workshop is primarily directed at negotiators, business professionals and leaders who want to to develop enhanced negotiation skills designed to prioritize best possible outcomes for everyone, where success is measured by overall impact rather than short-term wins. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or on line. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Melissa_Dawn.jpg|Melissa Dawn] Melissa Dawn, Founder, CEO of Your Life Melissa is a renowned speaker and Certified Professional Co-Active Coach (CPCC), a Professional Certified Coach (PCC), Certified Team Performance Coach (CTPC), and Conscious Business Coach. She holds a BComm, is a contributor to the Huffington Post, Thrive Global and Entrepreneur and is regularly featured on top podcasts, radio and television programs. She is the author of the bestselling book, I Attract What I Am, and was named one of Hubspot’s Best Coaching Services worldwide for 2019, 2020, 2021 and 2022. She’s here at CCE to help you become a more conscious negotiator, so don’t miss out.

Conflict Management

Course code: CEPS 1109EO - Duration: 3 hours

Start date: November 22, 2023

Type: Workshop

Online

*VID* *KEYB* Conflict occurs every day in the workplace. Amidst this conflict, real (sometimes deep!) improvement can be made to the work performed by a team. Sometimes, conflict will appear to be resolved but will resurface every now and then, a little bit like recurring back pain. Other conflict unfortunately escalates to the point where usual tasks cannot be performed efficiently. Everybody reacts differently towards conflict. Knowing one self and managing relationships are at the very core of our ability to manage conflict. Although there is no single methodology to resolve conflict, this online training will allow you to better understand how to act when conflict is detected. You can also count on Benoit Lamontagne’s expertise to provide you with the best possible tools to implement long-lasting, efficient and effective processes. *CNT* This training will enable you to: • Build awareness for the different types of conflict that can arise in a workplace; • Discover how to prevent unproductive conflict at work; • Learn the behavior to adopt when a conflict escalates; • Understand what skills must be developed in order to better manage conflict. *APP* This online workshop is based on co-active learning, theoretical information, real-world examples and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive through conflict management. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone, because let’s be honest, conflict can arise in many situations; • Employees facing conflictual situations with peers or with superiors; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Photo_Benoit_Lamontagne.jpg|Benoit Lamontagne] Benoit Lamontagne
Ing., Adm.A., Candidat MBA, Candidat C.M.C. Benoit is an electrical engineer and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.) who has worked in the aerospace industry, in the field of avionics product development, for over 13 years. During that time, Benoît developed an expertise in project management, continuous improvement and leading organizational transformations.

Strategies for Market Differentiation and Client Focus

Course code: CEPS 1135EO - Duration: 6 hours

Start date: November 28, 2023

Type: Workshop

Online

*VID* *KEYB* Let’s face it, a lot of what goes on in marketing might seem like smoke and mirrors. But there’s an art to it, and a science. Marketing expert Nancy Lahaie is here to help you learn the basics of both. From differentiating your product or service in the market space by creating unique value propositions, to identifying and harnessing the right marketing tools for every situation, you’ll learn the tricks of the trade that truly make a difference to your brand and your bottom line. Ready to hone your marketing skills? This is the place to start. *CNT* This workshop will empower you to: • Identify the role of marketing and marketing mix in an organization; • Identify what a value proposition is and why it’s important; • Discover, articulate and incorporate your value proposition (what can you change to get noticed); • Develop a truly client-centred marketing strategy; • Select relevant marketing tools (social networks, market research, etc.); • Use those tools to help you build, communicate and implement your value proposition. *APP* This business-oriented online workshop is based on fundamental theories, industry case studies, and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of marketing. To help maximize engagement and learning, we highly recommended you keep your camera on throughout the workshop. *WHO* • Business owners, team leaders, managers or others who wants to differentiate their businesses. • Anyone looking for information on best practices for developing value propositions. • Managers and business owners who want to improve their management skills or support and mobilize their in-house teams. • Anyone who wants to improve their basic understanding of marketing. • Employers who want to give their employees a learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy is a seasoned pro with more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She’s recognized for her ability to build, mobilize and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as in small & medium enterprises (SMEs). She's an experienced consultant who has helped companies maximize their commercial potential. And she can help you maximize yours, too.

Understanding and Preventing Workplace Burnout

Course code: CEPS 1139EO - Duration: 3 hours

Start date: November 30, 2023

Type: Workshop

Online

*VID* *KEYB* Burnout. It’s not just a buzzword. In fact, for 35% of all Canadian workers, it’s a painful reality. One that’s only been exacerbated by the pandemic. Thankfully, there are steps that can be taken to foster a healthier work environment and prevent burnout before it occurs. And this workshop with neuro-psychologist Julie Hanck can help you learn how to do both. From identifying the causes of burnout to implementing healthier workplace practices, you’ll deepen your understanding of this devastating modern phenomenon to help make a positive difference in your organization. *CNT* This workshop will empower you to: • Understand burnout and identify it in your employees’/team members’ behaviours; • Learn how to prevent burnout in your workplace; • Build a sense of community to help reinforce resilience and engagement within your team; • Communicate more effectively with individuals who are experiencing high levels of stress and anxiety; • Familiarize yourself with available resources and become comfortable normalizing their use. *APP* In this workshop, activities, group discussions and surveys will be incorporated to keep you active and engaged. To help maximize learning, we highly recommended you keep your camera on throughout the workshop. *WHO* • Business owners, team leaders, managers, HR professionals and others who want to better understand burnout so they can help prevent it in their workplace. • Employees and anyone else who want a greater understanding of what causes burnout and how to prevent it. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Julie_Hanck.jpg|Julie Hanck] Julie Hanck, PhD, Neurological Science, McGill University Julie began teaching at John Abbott College to share her passion for the brain and help overcome the pervasive mental health challenges in our society. Today, through her post-graduate studies in Positive Psychology she’s gained unique insight into the interventions and principles that can help improve subjective well-being. She regularly gives lectures and workshops showcasing the exciting progress that’s being made in this field and is eager to share that knowledge with you in this fascinating and highly practical workshop.

Managing Difficult Situations in the Workplace

Course code: CEPS 1103EO - Duration: 3 hours

Start date: December 5, 2023

Type: Workshop

Online

*VID* *KEYB* Ever look back on a conversation and say to yourself, “That’s not the outcome I was hoping for.”? Well, you’re in luck. With this intensive workshop presented by leading management expert Kathryn Peterson that shouldn’t happen again. Here, you’ll learn how to prepare for, conduct and follow up on difficult conversations; provide complete and responsive feedback; manage yourself during tense situations; practice resonant leadership and non-verbal communications and much more. In short, you’ll acquire the skills you need to handle even the most difficult conversations with greater ease and success. *CNT* This training will enable you to: • Initiate and lead difficult conversations with success; • Adapt your leadership style to each employee's situation and level of development; • Deal effectively with certain types of emotionally charged situations. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who works in a management position and wants to improve their communication skills; • Small business owners who want to improve their ability to deal effectively on a human level; • Employees who want to move up in their company; • Anyone who wants to learn how to effectively manage difficult conversations; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Join Kathryn in this workshop and let her fill you in on her secrets to successfully manage difficult situations.

Start Up Your Online Business

Course code: CENT 1200 - Duration: 30 hours

Start date: January 15, 2024

Type: Course

Online

*VID* *KEYB* So, you want to have an online business? Well, before you start, stop and consider what it takes to be successful in that super-competitive space. Think about the knowledge, understanding and skills you’ll need to make it happen. Then ask yourself where you can acquire those skills. The answer, as you might have guessed, is right here. In this short, 10-class course, you’ll get the opportunity to validate your business idea through professional market research. You’ll learn how to develop a focused market offer using one of the many e-business platforms available. Then, as you develop your fledgling e-business, you’ll receive precious feedback and coaching to help you create the best market offer possible. Note: This is the first course in the Digital Entrepreneurship Diploma pathway. *CNT* This course is a great way to help you: • Identify a market opportunity through primary and secondary research and understand the business environment for your chosen product or service; • Develop a marketing plan: identify products or services, determine pricing, build a distribution plan, and choose appropriate promotional techniques; • Chart a competitive position within the market; • Design a business model and determine the economics of the business; • Choose an appropriate form of business (partnership, corporation, etc.); • Build an operations plan; • Apply basic techniques of project management and inventory control. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Anyone who wants to know what it takes to start a successful e-commerce business, add an online store to an existing business, set up an e-service business or create a content site. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Any employee who wants to broaden their career horizons.

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: January 15, 2024

Type: Course

Online

*VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Search Engine Marketing

Course code: CEMK 175 - Duration: 30 hours

Start date: January 15, 2024

Type: Course

Online

*VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

Business Law

Course code: CEBU 1180 - Duration: 40 hours

Start date: January 15, 2024

Type: Course

Online

*VID* *KEYB* Before you sign on the dotted line, you might want to read the contract. And before you do that, you might want to take this course. In it, you'll learn about the general and emerging legal principles that apply to business in Québec and Canada. You'll develop your ability to identify and analyze those legal issues that are pertinent to your day-to-day business transactions and relationships. In short, you'll learn how to stay on the right side of the law. By the way, if you're looking for fine print, you won't find any here. *CNT* This course is a great way to help you: • Identify and produce a binding and enforceable contract; • Employ the relevant articles of the Civil Code of Québec as they apply to specific business scenarios; • Determine the most suitable form of business ownership for a new or existing enterprise; • Develop legally acceptable employment conditions in the workplace. *APP* Your classes will consist of lectures and dynamic discussions on emerging legal topics presented by an experience business lawyer. You'll be strongly encouraged to participate, share your point of view and make your case. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who want an introduction to the essentials of business law. • Students who want to pursue a career or studies in any type of business. • Budding entrepreneurs who want to understand business law and reduce their liability. • HR employees and business owners who want to understand the law in the context of the workplace. • Banking or engineering employees who want to move up through the ranks. • Young students considering law school and looking for a stepping-stone. • Anyone who might have to enter into a business contract. • Anyone who wants to learn more about organizational structures. • Foreign business students who want to learn the basics of Québec Civil code as it relates to business.

Maritime Law & Marine Insurance

Course code: CESF 409 - Duration: 42 hours

Start date: January 16, 2024

Type: Course

Online

Social Media – Networks and Concepts

Course code: CEPR 125 - Duration: 30 hours

Start date: January 16, 2024

Type: Course

Online

*VID* *KEYB* Online footprints have never been so large. That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively. In this platform-based course, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques. By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark because social media is all about planning and integrating. *CNT* This course is a great way to help you: • Understand how to use social media as part of the consumer journey to build awareness, generate leads and drive conversions; • Perform a detailed persona analysis; • Create and optimize social media content and channels; • Evaluate target markets and match them with the right social networks; • Design a basic paid social media campaign. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Accounting and Financial Management

Course code: CENT 1400 - Duration: 20 hours

Start date: January 16, 2024

Type: Course

Online

*VID* *KEYB* When it comes to running a business, you are 100% accountable for the counting and the accounting. That’s more than just word play. It’s a fact. Sound financial management is the cornerstone of business. Which is reason enough to consider this course. In it, you’ll learn the basics of accounting principles and statements, journal entry processing and the preparation and interpretation of income statements and balance sheets. You’ll learn the importance of managing cash (something we should all know), financial reporting, tax processing and employee payroll. Finally, you’ll be exposed to possible sources of funding for your enterprise. In short, you’ll learn everything that counts. *CNT* This course is a great way to help you: • Analyze business transactions; • Record financial transactions employing journal entries; • Prepare financial statements and perform bank reconciliations; • Analyze financial statements for business decisions like investing for growth; • Choose an appropriate form of business (partnership, corporation, etc.); • Create financial reports for a business plan; • Identify an online accounting solution for your business; • Identify appropriate financing options for your small business. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Anyone interested in learning the basics of bookkeeping and financial management. • Self-employed workers and small-businesses owners who want to take better control of their finances. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Business employees who want to broaden their financial horizons. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

Labour Law

Course code: CEHR 1240 - Duration: 40 hours

Start date: January 16, 2024

Type: Course

Online

*VID* *KEYB* It's hard to stand up for your rights if you don't know what they are. But not to worry. This course will introduce you to the Québec Labour Code and the Labour Standards Act, the legal regulations, rights and obligations that define the employer-employee relationship, employment contracts, how disputes and grievances are settled and more. You'll acquire the knowledge and skills to apply legislation in your workplace, create a safe, secure, non-discriminatory workplace, protect privacy and ensure legal compliance. It's a compelling course that any employer or employee can benefit from. On that point, we rest our case. *CNT* This course is a great way to help you: • Identify the essential elements of individual and collective contracts of employment, and the rules set by the Québec Labour Code; • Apply and respect the Québec labour legislation that regulates contracts of employment; • Apply and respect the procedure for settling disputes and grievances; • Contribute to the establishment of a workplace that adheres to Québec labour legislation. *APP* Your classes will consist of lectures and dynamic discussions on emerging topics from labour law presented by an experienced lawyer. You'll be strongly encouraged to participate, share your point of view and make your case. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who have completed CEHR 1150 and want to continue their studies. • Students who want an introduction to the essentials of labour law. • Students who want to pursue studies in human resources or law. • Anyone who wants a career in human resources. • Any employer or employee who wants to understand the basics of labour law. • Foreign business students who want to improve their understanding of Canadian labour law.

Influencing with Integrity and Impact

Course code: CELD 1400 - Duration: 30 hours

Start date: January 16, 2024

Type: Course

Online

*VID* *KEYB* Being a leader means a lot more than just getting people to do what you want. It means acting with integrity, demonstrating competence, gaining trust, building relationships and empowering others to be their best—vital skills you’ll gain in this course. Here, you’ll explore the traits of influential leaders and identify concrete ways to strengthen your own impact. You’ll identify the power you have and learn how to use it positively to achieve desired goals. You’ll also develop vital strategic-thinking, networking and negotiating skills in preparation for your new role as an effective leader and manager. Ready to start? *CNT* This course is a great way to help you: • Recognize your personal leadership style and understand how you use influence and power; • Describe the traits necessary to demonstrate leadership with influence and integrity; • Develop your networking abilities to strengthen business relationships; • Practice appropriate negotiation techniques when working with your teams or employees; • Prepare a plan to incorporate strategic thinking into your workplace or studies. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want to learn how to influence with integrity and impact. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Shipping Operations & Port Agency

Course code: CESF 209 - Duration: 42 hours

Start date: January 16, 2024

Type: Course

Online

Understanding AI Data

Course code: CEAI 1003 - Duration: 30 hours

Start date: January 16, 2024

Type: Course

Online

*VID* *KEYB* Artificial Intelligence (AI) doesn’t exist without data. In 2006, British mathematician Clive Humby said, “Data is the new oil.” And data is the fuel that powers AI. However, having data is not enough, you need good data. But how can you identify quality data in the AI world? This course provides the answer. The first part of the course will help you identify good data, spot potential biases, and interpret graphs and other visualizations from data. The second part of the course will focus on the practical aspects of data for AI projects. This section will help you assess data requirements for AI projects, differentiate between various storage methods, and identify data sources. Upon completion of the course, you will grasp the single most important aspect of AI—data. To help you develop data skills for AI, you will be exposed to case studies and other projects that resemble data-related situations AI professionals face daily. During these exercises, you will examine the different steps of the data lifecycle to help you assess data quality and the requirements for various AI projects. The assignments will position you as the domain expert and client on an AI project and teach you how to work alongside a data scientist. Are you up for the challenge? This is an online, synchronous course. We recommend taking the AI Foundations (CEAI 1001) and Responsible AI (CEAI 1002) before taking this course. *CNT* This course is a great way to help you: • Explain the importance of "good" data in AI projects • Describe the different types of data used in AI projects • Identify the different techniques used to handle and store data in AI • Assess what is required to carry out an AI project *APP* This fully online course employs a project-based approach that focuses on the acquisition of practical real-world skills in AI. You will learn directly from industry professionals and receive individualized feedback. You will have the opportunity to go beyond AI theory by actively participating in assignments aimed at using AI for problem-solving. *WHO* • Tech enthusiasts who want to add AI to their skill set • Leaders with financial, operational, or technological responsibilities who are interested in adopting AI • Managers who want to better support their technical AI employees or who may be involved in AI projects • Employees in different industries who want to learn how AI solutions can help solve problems or want to contribute to their organization’s AI initiatives more meaningfully • Students who want to prepare themselves for an AI workforce or explore AI as a potential career path • Anyone who wants to learn the fundamentals of AI

Human Resources Essentials

Course code: CEHR 1150 - Duration: 40 hours

Start date: January 17, 2024

Type: Course

Online

*VID* *KEYB* There is far more to Human Resources than just hiring employees. In fact, it's a profession that covers everything from staff selection, orientation and training, to wage and salary administration, benefits management and pension plans. And you'll learn all about those subjects and more in this engaging course. You'll be introduced to the critical components of HR management, you'll acquire the skills and knowledge you need to effectively manage employment relationships, and you'll develop your ability to perform the functions of a human resource professional. Then you can do the hiring. *CNT* This course is a great way to help you: • Assess human resources problems within the context of the organization; • Develop recruitment, selection, orientation, and training plans; • Implement an effective performance evaluation system; • Create an equitable compensation system; • Develop human resources communications skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who want an introduction to the essentials of human resources. • Students who want to pursue studies in human resources. • Anyone who wants a career in human resources. • Budding entrepreneurs who want to understand how to hire and retain employees. • Foreign business students who want to improve their understanding of Canadian human resources. • Any employer or employee who wants to understand the basics of human resources.

Data: The Key to Truly Strategic Communications

Course code: CECM 200 - Duration: 30 hours

Start date: January 17, 2024

Type: Course

Online

*VID* *KEYB* This course is essential for understanding the difference between tactical campaign plans and strategic communication plans, and how to apply data insights to each stage of the communication planning process. As a manager or advisor in communications, PR or marketing, these concepts are essential to the success of your organization and your career. Led by a seasoned industry professional, you’ll apply standards-based methods to develop an organization-level or department-level communication strategy aligned to measurable business outcomes that demonstrate the impact of effective communication on business performance. *CNT* This course is a great way to help you: • Develop a strategic communication plan aligned to business outcomes that demonstrates measurable impact; • Apply ethical considerations to all aspects of the communications planning process; • Create a key messaging architecture aligned to target audiences; • Formulate an implementation plan to deliver on strategic communication objectives; • Design a measurement framework to demonstrate the potential impact of the plan on business results; • Write an evidence-based pitch to justify the budget and resources needed for the plan and pitch it for management buy-in using facts and figures in appropriate business language. *APP* This course is project-based, meaning you’ll practice hands-on strategic thinking and planning skills using your own business cases. You’ll also engage in practical and critical thinking to reflect and project yourself into your current or future work environment. Your teacher will use case studies, group discussions, team presentations and introspection questionnaires to apply your learning to real-world experiences. Most importantly, you’ll be challenged to apply data insights to all aspects of your work. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Early-career public relations or communication specialists who want to step up to a strategic role as managers or advisers. • Individuals at any level in the profession looking to refresh or upgrade their skills in applying data literacy to strategic communication planning. • Individuals in marketing, advocacy or public affairs who want to apply professional communication best practices to improve the effectiveness of their work.

Optimizing Business Operations

Course code: CENT 1800 - Duration: 20 hours

Start date: January 17, 2024

Type: Course

Online

*VID* *KEYB* Entrepreneurs are often driven by ideas; but businesses are driven by processes. This course will help you blend the two to optimize the management of daily operations to increase your chances for success. In it, you'll gain a foundational understanding of operational management including defining optimal processes, managing capacity to meet demand, the principals of LEAN operations and total quality management, the basics of project management and risk management and a better understanding of how the operations of your new businesses will evolve over time. Sound like a good idea? *CNT* This course is a great way to help you: • Analyze and optimize business processes; • Design operational processes; • Forecast demand and plan capacity; • Improve operations by becoming LEAN and focusing on total quality; • Manage projects, identify risks and build contingency plans; • Estimate profitability and perform financial planning for operations; • Identify appropriate financing options for your small business. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Anyone who is thinking of starting a business or simply wants to learn how to better manage business operations. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Self-employed workers and small-businesses owners who want to improve operational efficiency. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

Communicating with Emotional Intelligence

Course code: CELD 1200 - Duration: 30 hours

Start date: January 17, 2024

Type: Course

Online

*VID* *KEYB* When you think of the word communication, think about communion, or ‘connecting’ with others… it’s one of the most important keys to your success in business. So, if you’re looking for new ways to improve your communication skills and develop your emotional intelligence, this is the course for you. In it, you’ll explore your personal communication style and measure your EQ (emotional quotient). More importantly, you’ll learn to apply appropriate communication skills and tools in different situations to effectively lead and inspire your team members and better manage change within your organization. Feeling inspired? *CNT* This course is a great way to help you: • Evaluate your EQ and identify your personal leadership strengths and development areas; • Apply appropriate communication techniques (active listening, inspiring communication, difficult conversations, etc.) within various professional contexts; • Use effective communication (top-to-bottom and bottom-up) techniques to resolve conflict; • Select appropriate communication channels for a suitable and professional response; • Conduct effective meetings that help build the team as a whole to better achieve team objectives. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want to become more effective communicators. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Social Media – Strategies and ROI

Course code: CEPR 225 - Duration: 30 hours

Start date: January 18, 2024

Type: Course

Online

*VID* *KEYB* This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage. *CNT* This course is a great way to help you: • Use social media research as a strategic tool. • Define most important social media KPIs; • Collect and analyze data to expand your social media presence; • Develop a content strategy and editorial calendar; • Match social media channels to consumer journey and strategic touchpoints. • Perform a competitive and internal audit utilizing research to find best practices and recommendations • Utilize social analytics to measure ROI using platform insights and external research. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEPR 125 and want to continue their studies. • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

Working with AI

Course code: CEAI 1004 - Duration: 30 hours

Start date: January 18, 2024

Type: Course

Online

*VID* *KEYB* What does the day-to-day of an AI professional look like? In this course, you will experience the typical AI workflow by participating in an AI project. From the problem definition stage to model training and evaluation, you will wear the hat of a data scientist and develop an end-to-end machine learning project using a user-friendly no-code software. This process will help you understand the risks and limitations of AI models and teach you how to mitigate them. Finally, you will learn about state-of-the-art AI applications and how they are used in the industry. This course focuses on experiential learning. You will explore how to use a no-code software, train a model, improve training data through feature engineering, and test the performance of your model. This is an online, synchronous course. We recommend taking the AI Foundations (CEAI 1001) and Responsible AI (CEAI 1002) before taking this course. *CNT* This course is a great way to help you: • Manipulate data for an AI project • Communicate with data in an easy-to-understand visual format • Manage a simple end-to-end AI project using a no-code software • Explore emerging techniques in machine learning and AI *APP* This fully online course employs a project-based approach that focuses on the acquisition of practical real-world skills in AI. You will learn directly from industry professionals and receive individualized feedback. You will have the opportunity to go beyond AI theory by actively participating in assignments aimed at using AI for problem-solving. *WHO* • Tech enthusiasts who want to add AI to their skillset • Managers who want to better support their technical AI employees or who may be involved in AI projects • Employees in different industries who want to learn how AI solutions can help solve problems or want to contribute to their organization’s AI projects more meaningfully • Students who want to prepare themselves for an AI workforce or explore AI as a potential career path • Anyone who wants to begin experimenting with AI

Cross-Cultural Management

Course code: CEBU 1160 - Duration: 40 hours

Start date: January 18, 2024

Type: Course

Online

*VID* *KEYB* Montréal is truly a cosmopolitan city, with highly diverse cultures coming together in the workplace and people from here travelling abroad to work. It's a vital source of enrichment, but it's also one that has its challenges. You might already be familiar with them. If that's the case, this is the perfect course. In it, you'll learn about the cultural dimensions involved in managing a diverse work setting, integrating into a foreign work setting, communicating with foreign business associates effectively and with sensitivity, and successfully navigating culture shock and the related stress when you return home. In short, you'll learn about respect, and that's a vital asset in any organization. *CNT* This course is a great way to help you: • Train, motivate and lead in a diverse workplace setting; • Prepare for work in a company with opportunities to conduct business abroad; • Employ appropriate and effective communication styles, given specific cultural contexts; • Negotiate effectively in a cross-cultural teams or settings; • Heighten awareness of cultural differences in working abroad; • Anticipate and control for culture shock in the workplace. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who want an introduction to managing diversity in the workplace. • Anyone working in or considering a career in HR or employee training. • Students who want to pursue a career in any type of business. • Students or employees who are planning a move to a new culture. • Public speakers who want to better understand culturally diverse audiences. • Anyone who has to negotiate with people from another culture. • Foreign business-students who want to improve their North American business culture.

Sales, Networking and Business Development

Course code: CENT 1600 - Duration: 20 hours

Start date: February 20, 2024

Type: Course

Online

*VID* *KEYB* BizDev. It's more than just a buzzword. In fact, it could be the key to your success as an entrepreneur. But you have to do more than just understand what it means. You have to master it. Thankfully, this course will show you how. In ten short classes, you’ll learn the fundamentals of sales, networking and business development (BD) in a practical, hands-on manner. You’ll develop your skills in identifying potential clients, targeting them, dealing with them face-to- face, over the phone or on social media and managing your business relationships with them. You’ll also get valuable opportunities to practice your presentation skills and receive feedback from your instructor and your peers. In short, you’ll go a long way towards developing your BizDev skills. *CNT* This course is a great way to help you: • Define your competitive advantage to market your products or businesses; • Develop a compelling business sales pitch; • Prepare convincing sales presentations; • Build a plan to establish relationships with targeted customers; • Identify target customers using appropriate venues; • Network with potential clients in an efficient and systematic manner; • Respond to a request for proposal and negotiate an agreement; • Maintain a pipeline for potential business in order to ensure revenues over the short and long term. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Self-employed workers and small-businesses owners who want to learn how to generate more business. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Marketing and sales employees who want to improve their business-development skills and/or broaden their career horizons. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

Hiring and Developing Talent

Course code: CELD 1300 - Duration: 30 hours

Start date: April 2, 2024

Type: Course

Online

*VID* *KEYB* Let’s face it: as a manager, you’re only as good as your team. The good news is that with the right knowledge, skills and experience, you can build your dream team from the ground up by recruiting, hiring and developing the right people. And this course is the place to start. In it, you’ll learn how to hire and integrate the right employees, conduct performance reviews, provide feedback effectively and use coaching techniques to help your team members reach their full potential. Your employees are the raw material, the essence of your organization. It’s up to you to choose the right ones and shape them to your vision of success. Want to learn how? *CNT* This course is a great way to help you: • Understand the responsibilities of the manager and the HR department with regard to recruitment and hiring; • Learn the impact of hiring mistakes on the manager and the organization; • Better understand the purpose of a resumé and the impact of social media on ethics and the information it can provide; • Develop specific interviewing skills; • Learn how to conduct and create reports on performance reviews; • Learn about the various types of feedback and practice giving them effectively; • Gain understanding of coaching styles and learn about various coaching techniques. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want greater knowledge and experience in hiring and developing talent within their organizations. • Mid-level managers and other business professionals who want to broaden their team-building skills. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Intro to Business

Course code: CEBU 1150 - Duration: 40 hours

Start date: April 3, 2024

Type: Course

Online

*VID* *KEYB* The expression "You're in business" means everything's in great shape. In the real business world, that only happens when you've mastered the essentials. And this course is a great place to start. Your instructor has the hands-on experience to teach you about the principal functions of business, its organizational aspects, the elements of business that are controllable, and more importantly, those that aren't. You'll develop your business language and learn the essentials of entrepreneurship. Seriously, if you want a career in business, either for a company or yourself, don't miss this first crucial step. *CNT* This course is a great way to help you: • Explain the various business functions and how they relate to day-to-day activities of the organization • Apply business concepts in a real-world managerial and/or entrepreneurial context; • Analyze, plan for, and respond to the uncontrollable environments that impact an organization; • Recognize and consider the ethical and social implications of decision-making. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who want an introduction to the essentials of business. • Students who want to pursue a career in any type of business. • Budding entrepreneurs who want to get off on the right foot. • Anyone who wants to learn more about organizational structures. • Foreign business students who want to improve their North American business vocabulary and understanding.

Effective Public Speaking

Course code: CEPR 115 - Duration: 20 hours

Start date: April 3, 2024

Type: Course

Blended

*VID* *KEYB* Your hands are clammy, you're sweating, you're breathing heavily and your heart rate is through the roof. Either you just ran a 20k race or you're about to give a speech in front of 100 people. It's true: public speaking can be daunting, but this course will help you overcome your fears and hone your skills. You'll learn how to develop and organize your ideas and prepare your support material. You'll practice rehearsing properly to make your presentation as effective as possible. And you'll try different types of speaking to get the feedback, practice and confidence you need to succeed. You see! Your pulse is back to normal already. *This course is a combination of on-campus classes and online synchronous classes. *CNT* This course is a great way to help you: • Create and present a speech on how to inform and convince; • Understand how to use the power of storytelling to develop compelling presentations; • Demonstrate effective evaluation and constructive criticism; • Understand and integrate the steps required to deliver a clearly organized speech; • Learn the techniques to create and deliver an effective sales pitch; • Learn how to integrate research into a speech and how to properly use visual aids. *APP* This course brings PR to life through active learning to simulate interconnected, real-world cases, assignments, discussions with the instructor and peers . *WHO* • Students exploring studies and/or careers in media, advertising or public relations. • C-suite executives who need to lead teams and have them buy into the company's direction. • Managers who want to better communicate with their departments. • Researchers who need to present their research to their peers and the public. • Anyone who wants to improve their ability to present with ease and conviction. • Entrepreneurs who need to sell their ideas and passion to raise venture capital. • Corporate employees who want to climb the corporate ladder into management. • Second language speakers of English who want to brush up on their speaking skills.

Refining Management Reflexes

Course code: CELD 1100 - Duration: 30 hours

Start date: April 4, 2024

Type: Course

Online

*VID* *KEYB* What’s the difference between leadership and management? Not quite sure? Don’t worry, when you’ve finished this course, you’ll have a great grasp of both. Here, you’ll learn the art of influencing your team members as well as directing them through effective planning, organization and control. You’ll learn best practices for creating a high performing team built on diversity and inclusivity. You’ll gain experience delegating effectively, managing small projects and assessing personal and organizational time-management practices. With this course and a little hard work on your part, the skills you need to become a better leader and manager will soon become second nature. *CNT* This course is a great way to help you: • Learn to manage teams built on diversity and inclusivity to create better synergy; • Practise managing small projects effectively; • Delegate tasks and responsibilities effectively using an approach which encourages collaboration; • Foster a collaborative workplace; • Work towards creating team synergy in diverse work environments and teams; • Manage time and priorities efficiently. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want greater experience refining their management reflexes. • Mid-level managers and other business professionals who want to broaden their management skills. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Concordia Continuing Education

Concordia Continuing Education

Business, Leadership & Management

Programs in Business & Entrepreneurship

Business Studies (part-time)

Entrepreneurship and Online Business (full-time)

Entrepreneurship and Online Business (part-time)

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