Business, Leadership & Management

Business Law

Course code: CEBU 1180 - Duration: 40 hours

Start date: January 15, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;BUSLM:Business Leadership & Management *VID* *KEYB* Before you sign on the dotted line, you might want to read the contract. And before you do that, you might want to take this course. In it, you'll learn about the general and emerging legal principles that apply to business in Québec and Canada. You'll develop your ability to identify and analyze those legal issues that are pertinent to your day-to-day business transactions and relationships. In short, you'll learn how to stay on the right side of the law. By the way, if you're looking for fine print, you won't find any here. *CNT* This course is a great way to help you: • Identify and produce a binding and enforceable contract; • Employ the relevant articles of the Civil Code of Québec as they apply to specific business scenarios; • Determine the most suitable form of business ownership for a new or existing enterprise; • Develop legally acceptable employment conditions in the workplace. *APP* Your classes will consist of lectures and dynamic discussions on emerging legal topics presented by an experience business lawyer. You'll be strongly encouraged to participate, share your point of view and make your case. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who want an introduction to the essentials of business law. • Students who want to pursue a career or studies in any type of business. • Budding entrepreneurs who want to understand business law and reduce their liability. • HR employees and business owners who want to understand the law in the context of the workplace. • Banking or engineering employees who want to move up through the ranks. • Young students considering law school and looking for a stepping-stone. • Anyone who might have to enter into a business contract. • Anyone who wants to learn more about organizational structures. • Foreign business students who want to learn the basics of Québec Civil code as it relates to business.

Search Engine Marketing

Course code: CEMK 175 - Duration: 30 hours

Start date: January 15, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: January 15, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing;DIGIDES:Digital Design & UX UI *VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Start Up Your Online Business

Course code: CENT 1200 - Duration: 30 hours

Start date: January 15, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;BUSLM:Business Leadership & Management *VID* *KEYB* So, you want to have an online business? Well, before you start, stop and consider what it takes to be successful in that super-competitive space. Think about the knowledge, understanding and skills you’ll need to make it happen. Then ask yourself where you can acquire those skills. The answer, as you might have guessed, is right here. In this short, 10-class course, you’ll get the opportunity to validate your business idea through professional market research. You’ll learn how to develop a focused market offer using one of the many e-business platforms available. Then, as you develop your fledgling e-business, you’ll receive precious feedback and coaching to help you create the best market offer possible. Note: This is the first course in the Digital Entrepreneurship Diploma pathway. *CNT* This course is a great way to help you: • Identify a market opportunity through primary and secondary research and understand the business environment for your chosen product or service; • Develop a marketing plan: identify products or services, determine pricing, build a distribution plan, and choose appropriate promotional techniques; • Chart a competitive position within the market; • Design a business model and determine the economics of the business; • Choose an appropriate form of business (partnership, corporation, etc.); • Build an operations plan; • Apply basic techniques of project management and inventory control. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Anyone who wants to know what it takes to start a successful e-commerce business, add an online store to an existing business, set up an e-service business or create a content site. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Any employee who wants to broaden their career horizons.

Accounting and Financial Management

Course code: CENT 1400 - Duration: 20 hours

Start date: January 16, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;BUSLM:Business Leadership & Management *VID* *KEYB* When it comes to running a business, you are 100% accountable for the counting and the accounting. That’s more than just word play. It’s a fact. Sound financial management is the cornerstone of business. Which is reason enough to consider this course. In it, you’ll learn the basics of accounting principles and statements, journal entry processing and the preparation and interpretation of income statements and balance sheets. You’ll learn the importance of managing cash (something we should all know), financial reporting, tax processing and employee payroll. Finally, you’ll be exposed to possible sources of funding for your enterprise. In short, you’ll learn everything that counts. *CNT* This course is a great way to help you: • Analyze business transactions; • Record financial transactions employing journal entries; • Prepare financial statements and perform bank reconciliations; • Analyze financial statements for business decisions like investing for growth; • Choose an appropriate form of business (partnership, corporation, etc.); • Create financial reports for a business plan; • Identify an online accounting solution for your business; • Identify appropriate financing options for your small business. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Anyone interested in learning the basics of bookkeeping and financial management. • Self-employed workers and small-businesses owners who want to take better control of their finances. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Business employees who want to broaden their financial horizons. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

Customs and Documentation

Course code: CESF 309 - Duration: 42 hours

Start date: January 16, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* Every year, billions of tons of cargo are shipped to and from ports around the globe. And every piece of it has to be documented properly if it's going to make it through customs. How would you like to be one of the people who checks that paperwork and examines the cargo? Or maybe you'd like to work for a shipping company and be the person who makes sure that cargo gets where it's going. Either way, this course will teach you what you need to know. Here, you'll focus on reporting and documentation requirements for ships and cargo, with special attention to the role of the Canada Border Services Agency (CBSA) and other customs administrations worldwide. Finish this course and your paperwork will be in perfect order. *CNT* This course is a great way to help you: • Learn about the shipping carrier's obligations to the CBSA; • Familiarize yourself with import and export reporting; • Gain knowledge of security and trade facilitation programs; • Understand the administrative money penalty system; • Examine the CBSA's requirements for cruise ships. *APP* This course is taught by an industry professional who takes an integrative approach to learning that is collaborative, experiential and student-centered. Real-world examples are used to bring topics to life. Participation is one of your keys to success. *WHO* • Students who completed CESF 209 and want to continue their studies. • Anyone who wants to start a career in shipping or the Canadian Border Services Agency. • Import/Export workers who want to broaden their understanding of shipping. • Anyone fascinated by commercial marine transportation. *ADD* This course is given either in an in-class or an online format. Make sure to check the section. "OL" sections indicate an online course.

Influencing with Integrity and Impact

Course code: CELD 1400 - Duration: 30 hours

Start date: January 16, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* Being a leader means a lot more than just getting people to do what you want. It means acting with integrity, demonstrating competence, gaining trust, building relationships and empowering others to be their best—vital skills you’ll gain in this course. Here, you’ll explore the traits of influential leaders and identify concrete ways to strengthen your own impact. You’ll identify the power you have and learn how to use it positively to achieve desired goals. You’ll also develop vital strategic-thinking, networking and negotiating skills in preparation for your new role as an effective leader and manager. Ready to start? *CNT* This course is a great way to help you: • Recognize your personal leadership style and understand how you use influence and power; • Describe the traits necessary to demonstrate leadership with influence and integrity; • Develop your networking abilities to strengthen business relationships; • Practice appropriate negotiation techniques when working with your teams or employees; • Prepare a plan to incorporate strategic thinking into your workplace or studies. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want to learn how to influence with integrity and impact. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Introduction to Shipping

Course code: CESF 109 - Duration: 42 hours

Start date: January 16, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* What do you do when you want to ship something overseas? You call a shipping company, right? Then, before you know it, your goods are on their way to a foreign destination. Easy, right? The truth is, in between your call and the moment your goods are delivered, there are hundreds of people, all doing different jobs that are vital to the shipping industry. If you'd like to learn more about this crucial component of commerce and trade, this is the course for you. In it, you'll get a solid overview of the economic and global context in which shipping takes place, the importance of geographic factors, and the various types of shipping activity. If you're charting a career course in shipping, this is your port of departure. *CNT* This course is a great way to help you: • Learn about international trade and the need for shipping; • Familiarize yourself with geography and trade routes; • Gain knowledge of the dry bulk, liquid bulk and container trades; • Understand ship registration, flag states and coastal states; • Appreciate the need for sustainability in shipping. *APP* This course is taught by an industry professional who takes an integrative approach to learning that is collaborative, experiential and student-centered. Real-world examples are used to bring topics to life. Participation is one of your keys to success. *WHO* • Anyone who wants an introduction to the world of shipping. • Anyone who wants to start a career in shipping. • Import/Export workers who want to broaden their understanding of shipping. • Manufacturers or business people who need to ship their goods overseas and want to better understand the business. • Anyone fascinated by commercial marine transportation. *ADD* This course is given either in an in-class or an online format. Make sure to check the section. "OL" sections indicate an online course.

Labour Law

Course code: CEHR 1240 - Duration: 40 hours

Start date: January 16, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* It's hard to stand up for your rights if you don't know what they are. But not to worry. This course will introduce you to the Québec Labour Code and the Labour Standards Act, the legal regulations, rights and obligations that define the employer-employee relationship, employment contracts, how disputes and grievances are settled and more. You'll acquire the knowledge and skills to apply legislation in your workplace, create a safe, secure, non-discriminatory workplace, protect privacy and ensure legal compliance. It's a compelling course that any employer or employee can benefit from. On that point, we rest our case. *CNT* This course is a great way to help you: • Identify the essential elements of individual and collective contracts of employment, and the rules set by the Québec Labour Code; • Apply and respect the Québec labour legislation that regulates contracts of employment; • Apply and respect the procedure for settling disputes and grievances; • Contribute to the establishment of a workplace that adheres to Québec labour legislation. *APP* Your classes will consist of lectures and dynamic discussions on emerging topics from labour law presented by an experienced lawyer. You'll be strongly encouraged to participate, share your point of view and make your case. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who have completed CEHR 1150 and want to continue their studies. • Students who want an introduction to the essentials of labour law. • Students who want to pursue studies in human resources or law. • Anyone who wants a career in human resources. • Any employer or employee who wants to understand the basics of labour law. • Foreign business students who want to improve their understanding of Canadian labour law.

Maritime Law & Marine Insurance

Course code: CESF 409 - Duration: 42 hours

Start date: January 16, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* You know the old saying: paperwork wouldn't be so bad if it weren't for all the paper and the work. All joking aside, it's time to get down to business. So, sharpen your pencils because this course provides an introduction to the commercial and contractual contexts of shipping, with special focus on topics like international contracts, agency contracts, bills of lading and more. This is the second-to-last course in your Certificate in Marine Transportation, so you're right on course. *CNT* This course is a great way to help you: • Learn about international contracts and their role in shipping; • Familiarize yourself with contracts of carriage and bills of lading; • Gain knowledge of marine insurance and agency contracts; • Understand the rules governing the carriage of goods by sea; • Examine carrier issues, the Marine Liability Act and related subjects. *APP* This course is taught by an industry professional who takes an integrative approach to learning that is collaborative, experiential and student-centered. Real-world examples are used to bring topics to life. Participation is one of your keys to success. *WHO* • Students who completed CESF 309 and want to continue their studies. • Anyone who wants to start a career in shipping or marine insurance. • Import/Export workers who want to broaden their understanding of shipping. • Anyone fascinated by the commercial aspects of shipping. *ADD* This course is given either in an in-class or an online format. Make sure to check the section. "OL" sections indicate an online course.

Shipping Economics & Management

Course code: CESF 509 - Duration: 42 hours

Start date: January 16, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* For those of you who don't have a spare $10 million to buy your own freighter, there's a less costly alternative: chartering. And you'll learn all about it in this course, which focuses on ship chartering practice, with special reference to certain commonly encountered difficulties, charterparty types, clauses and uses, dispute resolution and more. This is the last course you'll need to earn your Certifcate in Marine Transportation and when you pass it, the world of shipping will open its doors to you. Congratulations in advance. *CNT* This course is a great way to help you: • Learn about the charter market and the role of the charterparty; • Familiarize yourself with voyage estimation principles; • Gain knowledge of marine insurance and agency contracts; • Understand concepts like freight, hire and laytime; • Examine contracts of affreightment and other types of chartering. *APP* This course is taught by an industry professional who takes an integrative approach to learning that is collaborative, experiential and student-centered. Real-world examples are used to bring topics to life. Participation is one of your keys to success. *WHO* • Students who completed CESF 409 and want to continue their studies. • Anyone who wants to start a career in shipping or chartering. • Anyone fascinated by the commercial aspects of shipping. *ADD* This course is given either in an in-class or an online format. Make sure to check the section. "OL" sections indicate an online course.

Shipping Operations & Port Agency

Course code: CESF 209 - Duration: 42 hours

Start date: January 16, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* In your first course you had a good introduction to shipping. In this course, you're going to get a lot more specific by examining the operational and practical aspects of marine navigation, with special emphasis on the regulatory context and geographic considerations related to navigating in Canadian waters. You'll also study topics like agency disbursements and accounting, how to build an agent's checklist and more. This is the second of five courses that lead to your Certificate in Marine Transportation, so full steam ahead! *CNT* This course is a great way to help you: • Learn about the role of the agent, shore support and husbandry; • Familiarize yourself with navigation in Canadian waters; • Gain knowledge of port and terminal issues like loading, stowing and securing cargo; • Understand the role of shipboard personnel and other service providers; • Appreciate the importance of evolving operational issues like security and the environment. *APP* his course is taught by an industry professional who takes an integrative approach to learning that is collaborative, experiential and student-centered. Real-world examples are used to bring topics to life. Participation is one of your keys to success. *WHO* • Anyone who wants an introduction to the world of shipping. • Anyone who wants to start a career in shipping. • Import/Export workers who want to broaden their understanding of shipping. • Anyone fascinated by commercial marine transportation. *ADD* This course is given either in an in-class or an online format. Make sure to check the section. "OL" sections indicate an online course.

Shipping Operations & Port Agency

Course code: CESF 209 - Duration: 42 hours

Start date: January 16, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* In your first course you had a good introduction to shipping. In this course, you're going to get a lot more specific by examining the operational and practical aspects of marine navigation, with special emphasis on the regulatory context and geographic considerations related to navigating in Canadian waters. You'll also study topics like agency disbursements and accounting, how to build an agent's checklist and more. This is the second of five courses that lead to your Certificate in Marine Transportation, so full steam ahead! *CNT* This course is a great way to help you: • Learn about the role of the agent, shore support and husbandry; • Familiarize yourself with navigation in Canadian waters; • Gain knowledge of port and terminal issues like loading, stowing and securing cargo; • Understand the role of shipboard personnel and other service providers; • Appreciate the importance of evolving operational issues like security and the environment. *APP* his course is taught by an industry professional who takes an integrative approach to learning that is collaborative, experiential and student-centered. Real-world examples are used to bring topics to life. Participation is one of your keys to success. *WHO* • Anyone who wants an introduction to the world of shipping. • Anyone who wants to start a career in shipping. • Import/Export workers who want to broaden their understanding of shipping. • Anyone fascinated by commercial marine transportation. *ADD* This course is given either in an in-class or an online format. Make sure to check the section. "OL" sections indicate an online course.

Social Media – Networks and Concepts

Course code: CEPR 125 - Duration: 30 hours

Start date: January 16, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Online footprints have never been so large. That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively. In this platform-based course, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques. By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark because social media is all about planning and integrating. *CNT* This course is a great way to help you: • Understand how to use social media as part of the consumer journey to build awareness, generate leads and drive conversions; • Perform a detailed persona analysis; • Create and optimize social media content and channels; • Evaluate target markets and match them with the right social networks; • Design a basic paid social media campaign. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Understanding AI Data

Course code: CEAI 1003 - Duration: 30 hours

Start date: January 16, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;DSAI:Data Science & Artificial Intelligence;TDATA:Technology, Data & Digital Skills;BUSLM:Business Leadership & Management *VID* *KEYB* Artificial Intelligence (AI) doesn’t exist without data. In 2006, British mathematician Clive Humby said, “Data is the new oil.” And data is the fuel that powers AI. However, having data is not enough, you need good data. But how can you identify quality data in the AI world? This course provides the answer. The first part of the course will help you identify good data, spot potential biases, and interpret graphs and other visualizations from data. The second part of the course will focus on the practical aspects of data for AI projects. This section will help you assess data requirements for AI projects, differentiate between various storage methods, and identify data sources. Upon completion of the course, you will grasp the single most important aspect of AI—data. To help you develop data skills for AI, you will be exposed to case studies and other projects that resemble data-related situations AI professionals face daily. During these exercises, you will examine the different steps of the data lifecycle to help you assess data quality and the requirements for various AI projects. The assignments will position you as the domain expert and client on an AI project and teach you how to work alongside a data scientist. Are you up for the challenge? This is an online, synchronous course. We recommend taking the AI Foundations (CEAI 1001) and Responsible AI (CEAI 1002) before taking this course. *CNT* This course is a great way to help you: • Explain the importance of "good" data in AI projects • Describe the different types of data used in AI projects • Identify the different techniques used to handle and store data in AI • Assess what is required to carry out an AI project *APP* This fully online course employs a project-based approach that focuses on the acquisition of practical real-world skills in AI. You will learn directly from industry professionals and receive individualized feedback. You will have the opportunity to go beyond AI theory by actively participating in assignments aimed at using AI for problem-solving. *WHO* • Tech enthusiasts who want to add AI to their skill set • Leaders with financial, operational, or technological responsibilities who are interested in adopting AI • Managers who want to better support their technical AI employees or who may be involved in AI projects • Employees in different industries who want to learn how AI solutions can help solve problems or want to contribute to their organization’s AI initiatives more meaningfully • Students who want to prepare themselves for an AI workforce or explore AI as a potential career path • Anyone who wants to learn the fundamentals of AI

Communicating with Emotional Intelligence

Course code: CELD 1200 - Duration: 30 hours

Start date: January 17, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* When you think of the word communication, think about communion, or ‘connecting’ with others… it’s one of the most important keys to your success in business. So, if you’re looking for new ways to improve your communication skills and develop your emotional intelligence, this is the course for you. In it, you’ll explore your personal communication style and measure your EQ (emotional quotient). More importantly, you’ll learn to apply appropriate communication skills and tools in different situations to effectively lead and inspire your team members and better manage change within your organization. Feeling inspired? *CNT* This course is a great way to help you: • Evaluate your EQ and identify your personal leadership strengths and development areas; • Apply appropriate communication techniques (active listening, inspiring communication, difficult conversations, etc.) within various professional contexts; • Use effective communication (top-to-bottom and bottom-up) techniques to resolve conflict; • Select appropriate communication channels for a suitable and professional response; • Conduct effective meetings that help build the team as a whole to better achieve team objectives. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want to become more effective communicators. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Data: The Key to Truly Strategic Communications

Course code: CECM 200 - Duration: 30 hours

Start date: January 17, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* This course is essential for understanding the difference between tactical campaign plans and strategic communication plans, and how to apply data insights to each stage of the communication planning process. As a manager or advisor in communications, PR or marketing, these concepts are essential to the success of your organization and your career. Led by a seasoned industry professional, you’ll apply standards-based methods to develop an organization-level or department-level communication strategy aligned to measurable business outcomes that demonstrate the impact of effective communication on business performance. *CNT* This course is a great way to help you: • Develop a strategic communication plan aligned to business outcomes that demonstrates measurable impact; • Apply ethical considerations to all aspects of the communications planning process; • Create a key messaging architecture aligned to target audiences; • Formulate an implementation plan to deliver on strategic communication objectives; • Design a measurement framework to demonstrate the potential impact of the plan on business results; • Write an evidence-based pitch to justify the budget and resources needed for the plan and pitch it for management buy-in using facts and figures in appropriate business language. *APP* This course is project-based, meaning you’ll practice hands-on strategic thinking and planning skills using your own business cases. You’ll also engage in practical and critical thinking to reflect and project yourself into your current or future work environment. Your teacher will use case studies, group discussions, team presentations and introspection questionnaires to apply your learning to real-world experiences. Most importantly, you’ll be challenged to apply data insights to all aspects of your work. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Early-career public relations or communication specialists who want to step up to a strategic role as managers or advisers. • Individuals at any level in the profession looking to refresh or upgrade their skills in applying data literacy to strategic communication planning. • Individuals in marketing, advocacy or public affairs who want to apply professional communication best practices to improve the effectiveness of their work.

Intro to Human Resources

Course code: CEHR 1150 - Duration: 40 hours

Start date: January 17, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* There is far more to Human Resources than just hiring employees. In fact, it's a profession that covers everything from staff selection, orientation and training, to wage and salary administration, benefits management and pension plans. And you'll learn all about those subjects and more in this engaging course. You'll be introduced to the critical components of HR management, you'll acquire the skills and knowledge you need to effectively manage employment relationships, and you'll develop your ability to perform the functions of a human resource professional. Then you can do the hiring. *CNT* This course is a great way to help you: • Assess human resources problems within the context of the organization; • Develop recruitment, selection, orientation, and training plans; • Implement an effective performance evaluation system; • Create an equitable compensation system; • Develop human resources communications skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who want an introduction to the essentials of human resources. • Students who want to pursue studies in human resources. • Anyone who wants a career in human resources. • Budding entrepreneurs who want to understand how to hire and retain employees. • Foreign business students who want to improve their understanding of Canadian human resources. • Any employer or employee who wants to understand the basics of human resources.

Optimizing Business Operations

Course code: CENT 1800 - Duration: 20 hours

Start date: January 17, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;BUSLM:Business Leadership & Management *VID* *KEYB* Entrepreneurs are often driven by ideas; but businesses are driven by processes. This course will help you blend the two to optimize the management of daily operations to increase your chances for success. In it, you'll gain a foundational understanding of operational management including defining optimal processes, managing capacity to meet demand, the principals of LEAN operations and total quality management, the basics of project management and risk management and a better understanding of how the operations of your new businesses will evolve over time. Sound like a good idea? *CNT* This course is a great way to help you: • Analyze and optimize business processes; • Design operational processes; • Forecast demand and plan capacity; • Improve operations by becoming LEAN and focusing on total quality; • Manage projects, identify risks and build contingency plans; • Estimate profitability and perform financial planning for operations; • Identify appropriate financing options for your small business. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Anyone who is thinking of starting a business or simply wants to learn how to better manage business operations. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Self-employed workers and small-businesses owners who want to improve operational efficiency. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

Cross-Cultural Management

Course code: CEBU 1160 - Duration: 40 hours

Start date: January 18, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;BUSLM:Business Leadership & Management *VID* *KEYB* Montréal is truly a cosmopolitan city, with highly diverse cultures coming together in the workplace and people from here travelling abroad to work. It's a vital source of enrichment, but it's also one that has its challenges. You might already be familiar with them. If that's the case, this is the perfect course. In it, you'll learn about the cultural dimensions involved in managing a diverse work setting, integrating into a foreign work setting, communicating with foreign business associates effectively and with sensitivity, and successfully navigating culture shock and the related stress when you return home. In short, you'll learn about respect, and that's a vital asset in any organization. *CNT* This course is a great way to help you: • Train, motivate and lead in a diverse workplace setting; • Prepare for work in a company with opportunities to conduct business abroad; • Employ appropriate and effective communication styles, given specific cultural contexts; • Negotiate effectively in a cross-cultural teams or settings; • Heighten awareness of cultural differences in working abroad; • Anticipate and control for culture shock in the workplace. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who want an introduction to managing diversity in the workplace. • Anyone working in or considering a career in HR or employee training. • Students who want to pursue a career in any type of business. • Students or employees who are planning a move to a new culture. • Public speakers who want to better understand culturally diverse audiences. • Anyone who has to negotiate with people from another culture. • Foreign business-students who want to improve their North American business culture.

Social Media – Strategies and ROI

Course code: CEPR 225 - Duration: 30 hours

Start date: January 18, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage. *CNT* This course is a great way to help you: • Use social media research as a strategic tool. • Define most important social media KPIs; • Collect and analyze data to expand your social media presence; • Develop a content strategy and editorial calendar; • Match social media channels to consumer journey and strategic touchpoints. • Perform a competitive and internal audit utilizing research to find best practices and recommendations • Utilize social analytics to measure ROI using platform insights and external research. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEPR 125 and want to continue their studies. • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

Working with AI

Course code: CEAI 1004 - Duration: 30 hours

Start date: January 18, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;DSAI:Data Science & Artificial Intelligence;TDATA:Technology, Data & Digital Skills;BUSLM:Business Leadership & Management *VID* *KEYB* What does the day-to-day of an AI professional look like? In this course, you will experience the typical AI workflow by participating in an AI project. From the problem definition stage to model training and evaluation, you will wear the hat of a data scientist and develop an end-to-end machine learning project using a user-friendly no-code software. This process will help you understand the risks and limitations of AI models and teach you how to mitigate them. Finally, you will learn about state-of-the-art AI applications and how they are used in the industry. This course focuses on experiential learning. You will explore how to use a no-code software, train a model, improve training data through feature engineering, and test the performance of your model. This is an online, synchronous course. We recommend taking the AI Foundations (CEAI 1001) and Responsible AI (CEAI 1002) before taking this course. *CNT* This course is a great way to help you: • Manipulate data for an AI project • Communicate with data in an easy-to-understand visual format • Manage a simple end-to-end AI project using a no-code software • Explore emerging techniques in machine learning and AI *APP* This fully online course employs a project-based approach that focuses on the acquisition of practical real-world skills in AI. You will learn directly from industry professionals and receive individualized feedback. You will have the opportunity to go beyond AI theory by actively participating in assignments aimed at using AI for problem-solving. *WHO* • Tech enthusiasts who want to add AI to their skillset • Managers who want to better support their technical AI employees or who may be involved in AI projects • Employees in different industries who want to learn how AI solutions can help solve problems or want to contribute to their organization’s AI projects more meaningfully • Students who want to prepare themselves for an AI workforce or explore AI as a potential career path • Anyone who wants to begin experimenting with AI

Effective Business Writing

Course code: CEPS 1142EO - Duration: 3 hours

Start date: January 23, 2024

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Are you being clear? Concise? Compelling? If not, you might as well stop writing because nobody’s going to read you. The truth is, how you say something is often more important than what you’re saying. Too often, writing is muddled with clutter and meaning is lost in unclear language. So, if you’d like to sharpen your skills and communicate more effectively, join professional editor Giuseppe Valiante for this powerful, pens-on workshop that’s sure to give you all the write stuff. *CNT* This workshop will empower you to: • transform your writing into formal, professional copy; • appreciate and apply basic tools of narrative, structure, and clarity; • learn how to write for various audiences; • feel more confident in your writing abilities; • appreciate how to use compelling writing to appeal to clients. *APP* This workshop is based on an optimized practical approach that mixes active learning with instructor-led and individual exercises. Throughout the workshop, you’ll have the opportunity to transform examples of your own writing using the concepts and tools explained. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone required to write at work or who simply wants to improve their written communication. • Employees engaged in improving their company’s communications. • Executives who need to communicate effectively with employees and clients. • Communications, marketing and sales professionals who need to pitch products or services convincingly. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Giuseppe_Valiante_2.png|Giuseppe Valiante ] Giuseppe Valiante, News Editor Atlantic/Quebec The Canadian Press newswire Giuseppe Valiante is responsible for editing multimedia content from five bureaus for CP’s national clients, which include The Globe and Mail, Toronto Star, CBC and many other reputable news organizations in Canada. Over the years, he has trained journalists around the globe and regularly gives courses and workshops on writing and editing so rest assured, he can help you make your point clearly, concisely and with purpose.

Fostering Well-Being in the Workplace

Course code: CEPS 1140EO - Duration: 3 hours

Start date: January 30, 2024

Type: Workshop

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* Creating greater well-being in the workplace takes a lot more than just flex hours, an espresso machine and a pool table. It takes a deep understanding of what employees truly want and need to feel alive and fulfilled. And that’s exactly what you’ll get in this workshop with industry psychologist Julie Hanck. Based on the Science of Happiness course offered by Dr. Laurie Santos at Yale University, this invaluable session is rooted in science-based techniques that can help you create and experience a greater sense of well-being at work. And that’s something we can all feel good about. *CNT* This workshop will empower you to: • Gain experience using your personal strengths in specific work scenarios; • Discover and use the tools to be more present in the moment through savouring and gratitude; • Discover how gestures of kindness can improve your physical and mental well-being in the long term; • Determine which types of physical activity are best suited for your well-being; • Discover how to implement these tools in your real world. *APP* In this workshop, activities, group discussions and surveys will be incorporated to keep you active and engaged. To help maximize learning, we highly recommended you keep your camera on throughout the workshop. *WHO* • Business owners, team leaders, managers, HR professionals and others who want to help create greater well-being in the workplace. • Employees seeking greater workplace well-being and a renewed sense of passion in their work. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Julie_Hanck.jpg|Julie Hanck] Julie Hanck, PhD, Neurological Science, McGill University Julie began teaching at John Abbott College to share her passion for the brain and help overcome the pervasive mental health challenges in our society. Today, through her post-graduate studies in Positive Psychology she’s gained unique insight into the interventions and principles that can help improve subjective well-being. She regularly gives lectures and workshops showcasing the exciting progress that’s being made in this field and is eager to share that knowledge with you in this fascinating and highly practical workshop.

Effective Presentation Skills

Course code: CEPS 1100EO - Duration: 3 hours

Start date: February 1, 2024

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* All eyes are on you. This is it: your big chance to keep them captivated and make your point. Are you up to it? Not yet? Well, if you take this workshop you will be. In this intensive, richly rewarding training, you’ll learn the best practices in structuring a presentation, engaging your audience and holding their attention, injecting humour, storytelling, dealing with nerves and stress, controlling your body language and much more. It’s simple: if you want to feel more in control in front of an audience no matter what you have to say, this is the place to start. Feeling ready now? *CNT* This training will enable you to: • Unlock your unique style as a presenter and communicator and use it to maximize your professional presence and help you reach your goals; • Integrate best practices in presentations and avoid distracting habits; • Learn how to structure content according to objectives, audience and content (OAC framework). *APP* This online workshop is based on an optimized practical approach. It mixes pedagogical strategies like active learning, self-assessment activities, demonstrations and individual exercises. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who has to present their work or ideas and wants to improve their skills. That means you. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or remotely. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Join Kathryn in this one-day workshop and let her guide you along the path to effective presenting.

Dealing with Difficult Personalities

Course code: CEPS 1011EO - Duration: 3 hours

Start date: February 6, 2024

Type: Workshop

• Online

MANHR:HR, Leadership & Management;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Difficult personalities. You know the type. You've probably got a few in mind. And you know the kind of conflict they can create at work. But what makes a problematic personality? What coping strategies are most effective in dealing with them? Kathryn Peterson knows. She's an expert who will teach you how to define difficult personalities and employ strategies to increase your effectiveness, comfort and confidence when dealing with people who are... well, let's just say... difficult. *CNT* This workshop will empower you to: • Identify various types of difficult personalities and learn what characterizes them; • Determine specific behaviours that trigger reactions; • Learn strategies to encourage proactive responses and shut down reactive ones; • Establish potential challenges and consequences related to difficult personalities; • Create an action plan to protect employees and the organization. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Upper management • Client service representatives • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Kathryn will make it easy for you to deal with people who aren't.

Editing for Professionals

Course code: CEPS 1143EO - Duration: 3 hours

Start date: February 8, 2024

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;WRITE:Creative Writing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Want to know what separates amateur writing from professional copy? Easy. It’s the editing. The process of refining and reducing. Knowing what to leave out, what to add in, where, and how. In short, it’s about tailoring concise, compelling copy perfectly targeted to a specific audience. If that sounds like a skill you’d like to develop, join professional editor Giuseppe Valiante for this powerful, pens-on workshop. Your readers will thank you. *CNT* This workshop will empower you to: • make your writing more convincing and professional; • appreciate and apply the basic tools of editing; • structure and present compelling ideas for specific audiences; • hone editing skills to address often-overlooked errors in business writing. *APP* This workshop is based on an optimized practical approach that mixes active learning with instructor-led and individual editing exercises; it includes a basic overview of grammar as it applies to editing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone required to write and edit at work or who simply wants to improve their written communication. • Employees engaged in improving their company’s communications. • Executives who need to communicate effectively with employees and clients. • Communications, marketing and sales professionals who need to pitch products or services convincingly. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Giuseppe_Valiante_2.png|Giuseppe Valiante ] Giuseppe Valiante, News Editor Atlantic/Quebec The Canadian Press newswire Giuseppe Valiante is responsible for editing multimedia content from five bureaus for CP’s national clients, which include The Globe and Mail, Toronto Star, CBC and many other reputable news organizations in Canada. Over the years, he has trained journalists around the globe and regularly gives courses and workshops on writing and editing so rest assured, he can help you make your point clearly, concisely and with purpose.

Active and Effective Listening

Course code: CEPS 1138EO - Duration: 3 hours

Start date: February 13, 2024

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Most of the time we can hear each other just fine. It’s listening that creates the problems. Or rather, not listening. Miscommunication, misunderstanding, missed opportunity and even potential conflict can all be avoided if we simply learn to listen actively and effectively. And the easiest way to do that is by signing up for this workshop with Nancy Lahaie. In it, you’ll learn by exploring active listening skills to fully understand what’s being said to you so you can respond appropriately and enjoy better, more effective communication in your personal and professional life. *CNT* This workshop will empower you to: • Understand the critical elements required to be an effective listener; • Identify the right behaviours to adopt to be an active and effective listener; • Assess and improve your listening skills. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Employees and managers seeking professional growth and success. • Entrepreneurs who want to build a stronger, more sustainable company. • Employers who want to give their employees a great learning opportunity that contributes to the success of their organization. • Anyone who wants to strengthen their relationships by becoming a better listener. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy offers more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize, and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as Small & Medium Enterprises (SMEs). Nancy is an experienced consultant who has helped companies maximize their potential by helping them improve communication and listening skills.

Introduction to SEO

Course code: CEPS 1098EO - Duration: 3 hours

Start date: February 15, 2024

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing;DIGIDES:Digital Design & UX UI *VID* *KEYB* There are over 200 million active websites out there and they’re all vying for attention. But here’s a more daunting fact: if you don’t master SEO, your website is the proverbial needle in a haystack. Impossible to find. But not to fear. In this intensive workshop lead by digital pro Tarek Riman, you’ll learn all the basics you need to maximize your reach on the web, like the role of SEO in the marketing mix, SEO stats and terms, what makes good SEO and more. You’ll also familiarize yourself with key concepts like crawling, indexing and ranking factors. It’s easy, if you want to unleash the potential of your website, this is where you should start. *CNT* This training will enable you to: • Learn the HOWs and WHYs of implementing SEO strategies from the ground up; • Discuss SEO as part of a business goal and the consumer journey; • Understand the ranking factors for SEO; • Perform an SEO audit and create recommendations based on the audit; • Recognize how web pages are crawled, indexed and ranked by search engines; • Incorporate social media and content marketing into your SEO strategy; • Identify how SEO is linked to analytics, coding, KWs, content and more. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone working in a startup that’s trying to stand out on the web; • Entrepreneurs and self-employed workers who want their websites to make it to the top of searches quickly and economically; • Marketers, marketing managers, media professionals, advertising executives, content writers and web pros who want to promote websites more efficiently and/or broaden their knowledge of search; • Anyone who wants to learn how to use SEO to build stronger organizations; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Optimizing Business Operations

Course code: CENT 1800 - Duration: 20 hours

Start date: February 19, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;BUSLM:Business Leadership & Management *VID* *KEYB* Entrepreneurs are often driven by ideas; but businesses are driven by processes. This course will help you blend the two to optimize the management of daily operations to increase your chances for success. In it, you'll gain a foundational understanding of operational management including defining optimal processes, managing capacity to meet demand, the principals of LEAN operations and total quality management, the basics of project management and risk management and a better understanding of how the operations of your new businesses will evolve over time. Sound like a good idea? *CNT* This course is a great way to help you: • Analyze and optimize business processes; • Design operational processes; • Forecast demand and plan capacity; • Improve operations by becoming LEAN and focusing on total quality; • Manage projects, identify risks and build contingency plans; • Estimate profitability and perform financial planning for operations; • Identify appropriate financing options for your small business. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Anyone who is thinking of starting a business or simply wants to learn how to better manage business operations. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Self-employed workers and small-businesses owners who want to improve operational efficiency. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

Introduction to Digital Marketing

Course code: CEPS 1118EO - Duration: 3 hours

Start date: February 20, 2024

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* If you ever felt like exploring the fundamental aspects of the digital marketing ecosystem, discover how the marketing world shifted from traditional to digital and to get an introduction to the major channels that make up the digital marketing strategies for a lot of successful businesses, by all means, register for this workshop! Hosted by seasoned expert Tarek Riman, this online workshop is the perfect opportunity to get an overview of analytics, data, research, trends, consumer journeys, personas and build on that through digital marketing tactics and strategies. *CNT* This training will enable you to: • Understand the importance of digital marketing for any sized business; • Get introduced to the different channels of digital marketing; • Define the roles of analytics, trends and data in digital marketing; • Create and marry personas with journeys and trends to create impactful strategies; • Discover core digital marketing tools such as SEO, SEM, Social Media and Analytics. *APP* This business-oriented workshop is based on fundamental theories, industry case studies, and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of digital marketing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Employees working in marketing, communications and e-commerce; • Data specialists; • Team leads; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Sales, Networking and Business Development

Course code: CENT 1600 - Duration: 20 hours

Start date: February 20, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;BUSLM:Business Leadership & Management *VID* *KEYB* BizDev. It's more than just a buzzword. In fact, it could be the key to your success as an entrepreneur. But you have to do more than just understand what it means. You have to master it. Thankfully, this course will show you how. In ten short classes, you’ll learn the fundamentals of sales, networking and business development (BD) in a practical, hands-on manner. You’ll develop your skills in identifying potential clients, targeting them, dealing with them face-to- face, over the phone or on social media and managing your business relationships with them. You’ll also get valuable opportunities to practice your presentation skills and receive feedback from your instructor and your peers. In short, you’ll go a long way towards developing your BizDev skills. *CNT* This course is a great way to help you: • Define your competitive advantage to market your products or businesses; • Develop a compelling business sales pitch; • Prepare convincing sales presentations; • Build a plan to establish relationships with targeted customers; • Identify target customers using appropriate venues; • Network with potential clients in an efficient and systematic manner; • Respond to a request for proposal and negotiate an agreement; • Maintain a pipeline for potential business in order to ensure revenues over the short and long term. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Self-employed workers and small-businesses owners who want to learn how to generate more business. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Marketing and sales employees who want to improve their business-development skills and/or broaden their career horizons. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

Search Engine Marketing

Course code: CEMK 175 - Duration: 30 hours

Start date: February 20, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

Social Media – Strategies and ROI

Course code: CEPR 225 - Duration: 30 hours

Start date: February 20, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage. *CNT* This course is a great way to help you: • Use social media research as a strategic tool. • Define most important social media KPIs; • Collect and analyze data to expand your social media presence; • Develop a content strategy and editorial calendar; • Match social media channels to consumer journey and strategic touchpoints. • Perform a competitive and internal audit utilizing research to find best practices and recommendations • Utilize social analytics to measure ROI using platform insights and external research. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEPR 125 and want to continue their studies. • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

Powerful and Synergistic Teamwork

Course code: CEPS 1030EO - Duration: 3 hours

Start date: February 21, 2024

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;COMMU:Communication;BUSLM:Business Leadership & Management *VID* *KEYB* You know the old cliché: There's no I in TEAM. As professionals, we often have to work in teams to achieve our goals. And intuitively, we understand that the team is greater than the sum of the players. So our organizational objectives are more likely to be achieved. But there's a flip side to that: team synergy is complex and success relies on meeting certain key conditions. In this powerful workshop, Sophie Lemieux will give you background knowledge on team dynamics and provide you with successful strategies to navigate colleagues, achieve better results and exceed expectations. Go, Team! *CNT* This workshop will empower you to: • Explore Tuckman’s stages of team development; • Learn to assimilate the process of creating synergistic teams; • Develop team-management skills; • Understand the role and unique contributions of an effective team manager; • Practice easily achievable team building methods for the workplace. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Managers. • Project managers. • Entrepreneurs who want to make an impact in their professional environment. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec (C.Adm.). She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM). She has over 20 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development. Join Sophie's team for this workshop and discover the meaning of synergy.

Design Thinking for Powerful Strategic Planning

Course code: CEPS 1084EO - Duration: 3 hours

Start date: February 27, 2024

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;BUSLM:Business Leadership & Management *VID* *KEYB* Just winging it, eh? Good luck with that! Proper strategic planning is the key to success in the realization of just about any project. But what if you could go one step further to create a plan that really has impact? You can. Just sign up for this workshop with industry pro Nancy Lahaie! You'll learn the essentials of analyzing and strategizing like identifying your ideal customers and market drivers; how to plan effectively to impact customer experience; and how to measure, adjust and improve. If you want to maximize the impact of your strategic plans, we've got a plan: enroll in this workshop. *CNT* This workshop will empower you to: • Familiarize yourself with the steps involved in the strategic-planning process; • Understand the information required to build a thorough situational analysis; • Build strategies and an execution plan aligned with achievable KPIs (key performance indicators); • Measure marketing activities to maximize the budget and improve efforts. *APP* This online workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Managers and employees who want to broaden their career horizons through professional growth. • Entrepreneurs who want to build stronger, more sustainable companies. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy is a seasoned pro with more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as small & medium enterprises (SMEs). She's an experienced consultant who has helped companies maximize their commercial potential and she can help you maximize yours too.

Making Remote Work More Efficient

Course code: CEPS 1136EO - Duration: 3 hours

Start date: February 28, 2024

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Sorry, my mic was on mute. Yep, when it comes to online meetings, communication can be difficult. Traditional rules of interaction seem harder to follow. Procedures get muddied and misunderstandings are common. But take heart, fellow netizens, there’s a simple solution: sign up for this online workshop with industry pro Benoit Lamontagne and you’ll learn a vital new set of skills that will help you navigate the world of remote work with greater efficiency than ever. *CNT* This workshop will empower you to: • Properly prepare for an online meeting; • Gain self-awareness about your personal behavior and preferences; • Develop strategies to optimize communications while working with remote coworkers; • Adapt your communications to your team members’ preferences; • Understand the key success factors for efficient online meetings. *APP* This online workshop is based on co-active learning, theoretical information, real-world examples and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. To help maximize engagement and learning, we highly recommended you keep your camera on throughout the workshop. *WHO* • Employees and managers who want to improve online meeting efficiency. • Managers and business owners who want to maximize the effectiveness of online meetings. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. • Workers facing conflictual situations with peers or with superiors while communicating on line. • Anyone, because we all need to communicate and these days, it’s mostly done remotely. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Benoit_Lamontagne.jpg|Benoit Lamontagne] Benoit Lamontagne, Eng., C.Adm., MBA An electrical engineer and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.) Benoit has worked in the aerospace field of avionics product development for over 13 years. During that time, he’s developed specific expertise in project management, continuous improvement, and leading organizational transformation. His insights into working remotely will be an asset to you and your organization.

Building Resilience

Course code: CEPS 1038EO - Duration: 3 hours

Start date: March 7, 2024

Type: Workshop

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* Change and adversity are unavoidable. What counts is how you deal with them. Some people summon their strength and move on. Others have trouble bouncing back. The difference between the two is resilience, an ability to recover quickly from difficult situations. Kathryn Peterson is particularly well versed in the subject. Her workshop will provide background into resilience research and offer you a path that helps you draw on your strengths and acquire the tools you need to build resilience in your workplace. Ready? *CNT* This workshop will empower you to: • Understand the concept of resilience and its importance in the workplace; • Identify the aspects that can promote resilience and take personal inventory of them; • Learn the four key components of resilience; • Develop a personalized action plan to develop the skills that build resilience. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees facing important challenges or experiencing high levels of stress, whether work-related or not. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson
Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives, among others. Want to build resilience? This is the workshop for you.

Integrated Project Management

Course code: CEPS 1079EO - Duration: 12 hours

Start date: March 12, 2024

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;BUSLM:Business Leadership & Management *VID* *KEYB* The biggest project is like the longest journey: they both start with a single step. In this case, that step involves taking our project-management workshop. Our two-day, active-learning experience with Benoit Lamontagne will have you working in teams to manage case-study projects. Along the way, you'll gain the tools, methods and processes you need to manage the planning, execution, control and completion of projects of virtually any size. Ready to take your first step towards more effective project management? Right this way... *CNT* This workshop will empower you to: • Understand the steps involved in the project-management process; • Gain experience with transition criteria throughout the project-management process steps; • Implement the proper tools for project costing, planning, execution control and closure; • Learn budget-status follow-up techniques for project management. *APP* This workshop employs a variety of learning strategies based on theory, interaction, discussion, practice and concrete action-planning. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Junior to intermediate-level project managers and team leaders who want to learn the skills to work more effectively. • Employees who want to improve their ability to work in teams and broaden their career perspectives. • Entrepreneurs who want to better manage their projects and team members. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Benoit_Lamontagne.jpg|Benoit Lamontagne] Benoit Lamontagne, Eng., C.Adm., MBA Benoit is an electrical engineer by training and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.). He has worked in the aerospace industry in the field of avionics product development for more than 13 years. Over the years, he has developed a strong expertise in project management and management of organizational transformations. As a management consultant, Benoît uses his expertise to help his clients achieve their professional and organizational goals. He stands out by his professionalism, leadership, authenticity and high ethical values.

Understanding and Preventing Workplace Burnout

Course code: CEPS 1139EO - Duration: 3 hours

Start date: March 19, 2024

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* Burnout. It’s not just a buzzword. In fact, for 35% of all Canadian workers, it’s a painful reality. One that’s only been exacerbated by the pandemic. Thankfully, there are steps that can be taken to foster a healthier work environment and prevent burnout before it occurs. And this workshop with neuro-psychologist Julie Hanck can help you learn how to do both. From identifying the causes of burnout to implementing healthier workplace practices, you’ll deepen your understanding of this devastating modern phenomenon to help make a positive difference in your organization. *CNT* This workshop will empower you to: • Understand burnout and identify it in your employees’/team members’ behaviours; • Learn how to prevent burnout in your workplace; • Build a sense of community to help reinforce resilience and engagement within your team; • Communicate more effectively with individuals who are experiencing high levels of stress and anxiety; • Familiarize yourself with available resources and become comfortable normalizing their use. *APP* In this workshop, activities, group discussions and surveys will be incorporated to keep you active and engaged. To help maximize learning, we highly recommended you keep your camera on throughout the workshop. *WHO* • Business owners, team leaders, managers, HR professionals and others who want to better understand burnout so they can help prevent it in their workplace. • Employees and anyone else who want a greater understanding of what causes burnout and how to prevent it. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Julie_Hanck.jpg|Julie Hanck] Julie Hanck, PhD, Neurological Science, McGill University Julie began teaching at John Abbott College to share her passion for the brain and help overcome the pervasive mental health challenges in our society. Today, through her post-graduate studies in Positive Psychology she’s gained unique insight into the interventions and principles that can help improve subjective well-being. She regularly gives lectures and workshops showcasing the exciting progress that’s being made in this field and is eager to share that knowledge with you in this fascinating and highly practical workshop.

Improve Your Time Management

Course code: CEPS 1081EO - Duration: 6 hours

Start date: March 20, 2024

Type: Workshop

• Online

MANHR:HR, Leadership & Management;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;BUSLM:Business Leadership & Management *VID* *KEYB* Sorry, but you can't add an infinite number of hours to your work day. What you can do is use the hours you have more effectively. And that's exactly what you'll learn to do in this workshop led by management professional Sophie Lemieux. With her help, you'll gain practical skills and solutions that will help you analyze your goals, priorities and interruptions. You'll also develop workable strategies to manage your time as efficiently as possible. Sound like something you should add to your to-do list? Quick. Time's ticking... *CNT* This workshop will empower you to: • Develop a concrete, personalized time-management methodology; • Learn how to manage interruptions, priorities and emergencies; • Hone your time-management reflexes and adapt them to the realities of the workplace. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises to help develop your skills. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees seeking professional growth and success. • Managers, entrepreneurs and self-employed professionals who want to who want to improve their efficiency in the workplace. • Anyone who wants to improve their ability to deal with multiple priorities. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec. She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM), all of which make her one of the strongest Management consultants in Québec. She has over 20 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development.

Emotional Skills for Turbulent Times

Course code: CEPS 1032EO - Duration: 3 hours

Start date: March 21, 2024

Type: Workshop

• Online

MANHR:HR, Leadership & Management;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Diplomas, skills and experience will get you hired. But if you really want to set yourself apart and thrive in today's highly competitive workplace, you need something more: emotional and social intelligence. Kathryn Peterson can help you achieve them both. In this workshop, Kathryn will show you how controlling your emotions and reading social signals will have a significant impact on the climate of your organization and on your overall performance and productivity. She'll teach you simple, practical, effective ways to navigate the turbulent waters of workplace relationships and further your professional success. *CNT* This workshop will empower you to: • Understand the theoretical and practical elements that constitute emotional and social intelligence; • Learn about the impact of emotional and social intelligence, stress management, behavioural changes, communication processes and interpersonal relations; • Acquire strategies to increase emotional and social intelligence; • Establish an emotional and social intelligence action plan. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees seeking professional growth and success; • Individuals struggling with their own emotions or those of their colleagues; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Take part in this workshop with Kathryn and stimulate your professional life.

Conflict Management

Course code: CEPS 1109EO - Duration: 3 hours

Start date: March 28, 2024

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Conflict occurs every day in the workplace. Amidst this conflict, real (sometimes deep!) improvement can be made to the work performed by a team. Sometimes, conflict will appear to be resolved but will resurface every now and then, a little bit like recurring back pain. Other conflict unfortunately escalates to the point where usual tasks cannot be performed efficiently. Everybody reacts differently towards conflict. Knowing one self and managing relationships are at the very core of our ability to manage conflict. Although there is no single methodology to resolve conflict, this online training will allow you to better understand how to act when conflict is detected. You can also count on Benoit Lamontagne’s expertise to provide you with the best possible tools to implement long-lasting, efficient and effective processes. *CNT* This training will enable you to: • Build awareness for the different types of conflict that can arise in a workplace; • Discover how to prevent unproductive conflict at work; • Learn the behavior to adopt when a conflict escalates; • Understand what skills must be developed in order to better manage conflict. *APP* This online workshop is based on co-active learning, theoretical information, real-world examples and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive through conflict management. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone, because let’s be honest, conflict can arise in many situations; • Employees facing conflictual situations with peers or with superiors; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Photo_Benoit_Lamontagne.jpg|Benoit Lamontagne] Benoit Lamontagne
Ing., Adm.A., Candidat MBA, Candidat C.M.C. Benoit is an electrical engineer and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.) who has worked in the aerospace industry, in the field of avionics product development, for over 13 years. During that time, Benoît developed an expertise in project management, continuous improvement and leading organizational transformations.

Hiring and Developing Talent

Course code: CELD 1300 - Duration: 30 hours

Start date: April 2, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* Let’s face it: as a manager, you’re only as good as your team. The good news is that with the right knowledge, skills and experience, you can build your dream team from the ground up by recruiting, hiring and developing the right people. And this course is the place to start. In it, you’ll learn how to hire and integrate the right employees, conduct performance reviews, provide feedback effectively and use coaching techniques to help your team members reach their full potential. Your employees are the raw material, the essence of your organization. It’s up to you to choose the right ones and shape them to your vision of success. Want to learn how? *CNT* This course is a great way to help you: • Understand the responsibilities of the manager and the HR department with regard to recruitment and hiring; • Learn the impact of hiring mistakes on the manager and the organization; • Better understand the purpose of a resumé and the impact of social media on ethics and the information it can provide; • Develop specific interviewing skills; • Learn how to conduct and create reports on performance reviews; • Learn about the various types of feedback and practice giving them effectively; • Gain understanding of coaching styles and learn about various coaching techniques. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want greater knowledge and experience in hiring and developing talent within their organizations. • Mid-level managers and other business professionals who want to broaden their team-building skills. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Intro to Human Resources

Course code: CEHR 1150 - Duration: 40 hours

Start date: April 2, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* There is far more to Human Resources than just hiring employees. In fact, it's a profession that covers everything from staff selection, orientation and training, to wage and salary administration, benefits management and pension plans. And you'll learn all about those subjects and more in this engaging course. You'll be introduced to the critical components of HR management, you'll acquire the skills and knowledge you need to effectively manage employment relationships, and you'll develop your ability to perform the functions of a human resource professional. Then you can do the hiring. *CNT* This course is a great way to help you: • Assess human resources problems within the context of the organization; • Develop recruitment, selection, orientation, and training plans; • Implement an effective performance evaluation system; • Create an equitable compensation system; • Develop human resources communications skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who want an introduction to the essentials of human resources. • Students who want to pursue studies in human resources. • Anyone who wants a career in human resources. • Budding entrepreneurs who want to understand how to hire and retain employees. • Foreign business students who want to improve their understanding of Canadian human resources. • Any employer or employee who wants to understand the basics of human resources.

Recruitment and Talent Selection

Course code: CEHR 1250 - Duration: 40 hours

Start date: April 2, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* 34 people applied for the job but only one will get it. Aside from the obvious factors like experience, what criteria do you use to select the best candidates? Well, you're about to find out because the focus of this course is on developing a strategic recruitment approach, screening, assessment and evaluation of candidates while complying with labour laws. You'll learn how to locate qualified candidates and employ appropriate recruitment channels while improving the overall efficiency of the recruitment process. If that sounds interesting, you're a perfect candidate for this course. *CNT* This course is a great way to help you: • Identify the elements that impact an organization’s recruitment and selection of qualified candidates; • Develop recruitment and selection plans, employing appropriate resources and tools; • Create job descriptions and job specifications based on a thorough job analysis; • Employ non-discriminatory screening procedures and processes that satisfy legal requirements; • Conduct effective interviews using appropriate technique based on a particular hiring situation; • Use effective testing methods during the selection process. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by human resources experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who have completed CEHR 1150 and want to continue their studies. • Students who want an introduction to the essentials of recruitment and selection. • Students who want to pursue studies in human resources. • Anyone who wants a career in human resources. • Any employer or employee who wants to understand the basics of recruitment • Foreign business students who want to improve their understanding of recruitment in Canada.

Search Engine Marketing

Course code: CEMK 175 - Duration: 30 hours

Start date: April 2, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: April 2, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing;DIGIDES:Digital Design & UX UI *VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Effective Public Speaking

Course code: CEPR 115 - Duration: 20 hours

Start date: April 3, 2024

Type: Course

• Blended

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;LANG:Language & Culture;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Your hands are clammy, you're sweating, you're breathing heavily and your heart rate is through the roof. Either you just ran a 20k race or you're about to give a speech in front of 100 people. It's true: public speaking can be daunting, but this course will help you overcome your fears and hone your skills. You'll learn how to develop and organize your ideas and prepare your support material. You'll practice rehearsing properly to make your presentation as effective as possible. And you'll try different types of speaking to get the feedback, practice and confidence you need to succeed. You see! Your pulse is back to normal already. *This course is a combination of on-campus classes and online synchronous classes. *CNT* This course is a great way to help you: • Create and present a speech on how to inform and convince; • Understand how to use the power of storytelling to develop compelling presentations; • Demonstrate effective evaluation and constructive criticism; • Understand and integrate the steps required to deliver a clearly organized speech; • Learn the techniques to create and deliver an effective sales pitch; • Learn how to integrate research into a speech and how to properly use visual aids. *APP* This course brings PR to life through active learning to simulate interconnected, real-world cases, assignments, discussions with the instructor and peers . *WHO* • Students exploring studies and/or careers in media, advertising or public relations. • C-suite executives who need to lead teams and have them buy into the company's direction. • Managers who want to better communicate with their departments. • Researchers who need to present their research to their peers and the public. • Anyone who wants to improve their ability to present with ease and conviction. • Entrepreneurs who need to sell their ideas and passion to raise venture capital. • Corporate employees who want to climb the corporate ladder into management. • Second language speakers of English who want to brush up on their speaking skills.

Intro to Business

Course code: CEBU 1150 - Duration: 40 hours

Start date: April 3, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;BUSLM:Business Leadership & Management *VID* *KEYB* The expression "You're in business" means everything's in great shape. In the real business world, that only happens when you've mastered the essentials. And this course is a great place to start. Your instructor has the hands-on experience to teach you about the principal functions of business, its organizational aspects, the elements of business that are controllable, and more importantly, those that aren't. You'll develop your business language and learn the essentials of entrepreneurship. Seriously, if you want a career in business, either for a company or yourself, don't miss this first crucial step. *CNT* This course is a great way to help you: • Explain the various business functions and how they relate to day-to-day activities of the organization • Apply business concepts in a real-world managerial and/or entrepreneurial context; • Analyze, plan for, and respond to the uncontrollable environments that impact an organization; • Recognize and consider the ethical and social implications of decision-making. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who want an introduction to the essentials of business. • Students who want to pursue a career in any type of business. • Budding entrepreneurs who want to get off on the right foot. • Anyone who wants to learn more about organizational structures. • Foreign business students who want to improve their North American business vocabulary and understanding.

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: April 3, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing;DIGIDES:Digital Design & UX UI *VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Business Accounting

Course code: CEBU 1170 - Duration: 40 hours

Start date: April 4, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;BUSLM:Business Leadership & Management *VID* *KEYB* Poor accounting skills can lead to heavy losses and far, far worse. In this course, the numbers add up to a distinct gain for you, no matter what type of business you might go into. You'll learn the fundamentals of basic accounting principles and statements, and you'll better understand the role of accounting information as it relates to decision-making (we could all use that!). You'll gain competency in journal-entry processing and in the preparation and interpretation of income statements, balance sheets and more. And that can only help your bottom line. *CNT* This course is a great way to help you: • Analyze business transactions; • Record financial transactions using journal entries; • Prepare adjusting and closing entries; • Prepare financial statements and bank reconciliations. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who want an introduction to the fundamentals of business accounting. • Students who want to pursue an accounting education or a career in any type of business. • Budding entrepreneurs who want to get off on the right foot. • Foreign business students who want to understand the principles of business accounting in Canada.

Refining Management Reflexes

Course code: CELD 1100 - Duration: 30 hours

Start date: April 4, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* What’s the difference between leadership and management? Not quite sure? Don’t worry, when you’ve finished this course, you’ll have a great grasp of both. Here, you’ll learn the art of influencing your team members as well as directing them through effective planning, organization and control. You’ll learn best practices for creating a high performing team built on diversity and inclusivity. You’ll gain experience delegating effectively, managing small projects and assessing personal and organizational time-management practices. With this course and a little hard work on your part, the skills you need to become a better leader and manager will soon become second nature. *CNT* This course is a great way to help you: • Learn to manage teams built on diversity and inclusivity to create better synergy; • Practise managing small projects effectively; • Delegate tasks and responsibilities effectively using an approach which encourages collaboration; • Foster a collaborative workplace; • Work towards creating team synergy in diverse work environments and teams; • Manage time and priorities efficiently. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want greater experience refining their management reflexes. • Mid-level managers and other business professionals who want to broaden their management skills. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Remuneration and Benefits

Course code: CEHR 1350 - Duration: 40 hours

Start date: April 4, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* What's the next best thing to payday? You guessed it: a highly enriching course on remuneration benefits. You'll study issues like the ageing workforce, the rising cost of labour, competition for talented workers and Canadian legislation related to wage and salary levels. By the time you successfully complete the course, you'll have the knowledge and skills to design and build a strategic compensation plan tailored to meet the needs of any organization. And for that, you can give yourself a raise! *CNT* This course is a great way to help you: • Introduce the basic elements of a remuneration and rewards system to an organization; • Develop equitable and appropriate compensation systems for various types of organizations; • Establish compensation schemes for different categories of employees; • Implement and manage an effective compensation system; • Recognize and act upon workplace factors that necessitate change. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by human resources experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who have completed CEHR 1250 and want to continue their studies. • Students who want an introduction to the essentials of remuneration and benefits. • Students who want to pursue studies in human resources. • Anyone who wants a career in human resources. • Any employer or employee who wants to understand the basics of remuneration and benefits • Foreign business students who want to improve their understanding of remuneration and benefits in Canada.

Sales, Networking and Business Development

Course code: CENT 1600 - Duration: 20 hours

Start date: April 4, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;BUSLM:Business Leadership & Management *VID* *KEYB* BizDev. It's more than just a buzzword. In fact, it could be the key to your success as an entrepreneur. But you have to do more than just understand what it means. You have to master it. Thankfully, this course will show you how. In ten short classes, you’ll learn the fundamentals of sales, networking and business development (BD) in a practical, hands-on manner. You’ll develop your skills in identifying potential clients, targeting them, dealing with them face-to- face, over the phone or on social media and managing your business relationships with them. You’ll also get valuable opportunities to practice your presentation skills and receive feedback from your instructor and your peers. In short, you’ll go a long way towards developing your BizDev skills. *CNT* This course is a great way to help you: • Define your competitive advantage to market your products or businesses; • Develop a compelling business sales pitch; • Prepare convincing sales presentations; • Build a plan to establish relationships with targeted customers; • Identify target customers using appropriate venues; • Network with potential clients in an efficient and systematic manner; • Respond to a request for proposal and negotiate an agreement; • Maintain a pipeline for potential business in order to ensure revenues over the short and long term. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Self-employed workers and small-businesses owners who want to learn how to generate more business. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Marketing and sales employees who want to improve their business-development skills and/or broaden their career horizons. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

Social Media – Networks and Concepts

Course code: CEPR 125 - Duration: 30 hours

Start date: April 4, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Online footprints have never been so large. That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively. In this platform-based course, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques. By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark because social media is all about planning and integrating. *CNT* This course is a great way to help you: • Understand how to use social media as part of the consumer journey to build awareness, generate leads and drive conversions; • Perform a detailed persona analysis; • Create and optimize social media content and channels; • Evaluate target markets and match them with the right social networks; • Design a basic paid social media campaign. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Customs and Documentation

Course code: CESF 309 - Duration: 42 hours

Start date: April 23, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* Every year, billions of tons of cargo are shipped to and from ports around the globe. And every piece of it has to be documented properly if it's going to make it through customs. How would you like to be one of the people who checks that paperwork and examines the cargo? Or maybe you'd like to work for a shipping company and be the person who makes sure that cargo gets where it's going. Either way, this course will teach you what you need to know. Here, you'll focus on reporting and documentation requirements for ships and cargo, with special attention to the role of the Canada Border Services Agency (CBSA) and other customs administrations worldwide. Finish this course and your paperwork will be in perfect order. *CNT* This course is a great way to help you: • Learn about the shipping carrier's obligations to the CBSA; • Familiarize yourself with import and export reporting; • Gain knowledge of security and trade facilitation programs; • Understand the administrative money penalty system; • Examine the CBSA's requirements for cruise ships. *APP* This course is taught by an industry professional who takes an integrative approach to learning that is collaborative, experiential and student-centered. Real-world examples are used to bring topics to life. Participation is one of your keys to success. *WHO* • Students who completed CESF 209 and want to continue their studies. • Anyone who wants to start a career in shipping or the Canadian Border Services Agency. • Import/Export workers who want to broaden their understanding of shipping. • Anyone fascinated by commercial marine transportation. *ADD* This course is given either in an in-class or an online format. Make sure to check the section. "OL" sections indicate an online course.

Customs and Documentation

Course code: CESF 309 - Duration: 42 hours

Start date: April 23, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* Every year, billions of tons of cargo are shipped to and from ports around the globe. And every piece of it has to be documented properly if it's going to make it through customs. How would you like to be one of the people who checks that paperwork and examines the cargo? Or maybe you'd like to work for a shipping company and be the person who makes sure that cargo gets where it's going. Either way, this course will teach you what you need to know. Here, you'll focus on reporting and documentation requirements for ships and cargo, with special attention to the role of the Canada Border Services Agency (CBSA) and other customs administrations worldwide. Finish this course and your paperwork will be in perfect order. *CNT* This course is a great way to help you: • Learn about the shipping carrier's obligations to the CBSA; • Familiarize yourself with import and export reporting; • Gain knowledge of security and trade facilitation programs; • Understand the administrative money penalty system; • Examine the CBSA's requirements for cruise ships. *APP* This course is taught by an industry professional who takes an integrative approach to learning that is collaborative, experiential and student-centered. Real-world examples are used to bring topics to life. Participation is one of your keys to success. *WHO* • Students who completed CESF 209 and want to continue their studies. • Anyone who wants to start a career in shipping or the Canadian Border Services Agency. • Import/Export workers who want to broaden their understanding of shipping. • Anyone fascinated by commercial marine transportation. *ADD* This course is given either in an in-class or an online format. Make sure to check the section. "OL" sections indicate an online course.

Introduction to Shipping

Course code: CESF 109 - Duration: 42 hours

Start date: April 23, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* What do you do when you want to ship something overseas? You call a shipping company, right? Then, before you know it, your goods are on their way to a foreign destination. Easy, right? The truth is, in between your call and the moment your goods are delivered, there are hundreds of people, all doing different jobs that are vital to the shipping industry. If you'd like to learn more about this crucial component of commerce and trade, this is the course for you. In it, you'll get a solid overview of the economic and global context in which shipping takes place, the importance of geographic factors, and the various types of shipping activity. If you're charting a career course in shipping, this is your port of departure. *CNT* This course is a great way to help you: • Learn about international trade and the need for shipping; • Familiarize yourself with geography and trade routes; • Gain knowledge of the dry bulk, liquid bulk and container trades; • Understand ship registration, flag states and coastal states; • Appreciate the need for sustainability in shipping. *APP* This course is taught by an industry professional who takes an integrative approach to learning that is collaborative, experiential and student-centered. Real-world examples are used to bring topics to life. Participation is one of your keys to success. *WHO* • Anyone who wants an introduction to the world of shipping. • Anyone who wants to start a career in shipping. • Import/Export workers who want to broaden their understanding of shipping. • Manufacturers or business people who need to ship their goods overseas and want to better understand the business. • Anyone fascinated by commercial marine transportation. *ADD* This course is given either in an in-class or an online format. Make sure to check the section. "OL" sections indicate an online course.

Maritime Law & Marine Insurance

Course code: CESF 409 - Duration: 42 hours

Start date: April 23, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* You know the old saying: paperwork wouldn't be so bad if it weren't for all the paper and the work. All joking aside, it's time to get down to business. So, sharpen your pencils because this course provides an introduction to the commercial and contractual contexts of shipping, with special focus on topics like international contracts, agency contracts, bills of lading and more. This is the second-to-last course in your Certificate in Marine Transportation, so you're right on course. *CNT* This course is a great way to help you: • Learn about international contracts and their role in shipping; • Familiarize yourself with contracts of carriage and bills of lading; • Gain knowledge of marine insurance and agency contracts; • Understand the rules governing the carriage of goods by sea; • Examine carrier issues, the Marine Liability Act and related subjects. *APP* This course is taught by an industry professional who takes an integrative approach to learning that is collaborative, experiential and student-centered. Real-world examples are used to bring topics to life. Participation is one of your keys to success. *WHO* • Students who completed CESF 309 and want to continue their studies. • Anyone who wants to start a career in shipping or marine insurance. • Import/Export workers who want to broaden their understanding of shipping. • Anyone fascinated by the commercial aspects of shipping. *ADD* This course is given either in an in-class or an online format. Make sure to check the section. "OL" sections indicate an online course.

Shipping Economics & Management

Course code: CESF 509 - Duration: 42 hours

Start date: April 23, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* For those of you who don't have a spare $10 million to buy your own freighter, there's a less costly alternative: chartering. And you'll learn all about it in this course, which focuses on ship chartering practice, with special reference to certain commonly encountered difficulties, charterparty types, clauses and uses, dispute resolution and more. This is the last course you'll need to earn your Certifcate in Marine Transportation and when you pass it, the world of shipping will open its doors to you. Congratulations in advance. *CNT* This course is a great way to help you: • Learn about the charter market and the role of the charterparty; • Familiarize yourself with voyage estimation principles; • Gain knowledge of marine insurance and agency contracts; • Understand concepts like freight, hire and laytime; • Examine contracts of affreightment and other types of chartering. *APP* This course is taught by an industry professional who takes an integrative approach to learning that is collaborative, experiential and student-centered. Real-world examples are used to bring topics to life. Participation is one of your keys to success. *WHO* • Students who completed CESF 409 and want to continue their studies. • Anyone who wants to start a career in shipping or chartering. • Anyone fascinated by the commercial aspects of shipping. *ADD* This course is given either in an in-class or an online format. Make sure to check the section. "OL" sections indicate an online course.

Shipping Operations & Port Agency

Course code: CESF 209 - Duration: 42 hours

Start date: April 23, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* In your first course you had a good introduction to shipping. In this course, you're going to get a lot more specific by examining the operational and practical aspects of marine navigation, with special emphasis on the regulatory context and geographic considerations related to navigating in Canadian waters. You'll also study topics like agency disbursements and accounting, how to build an agent's checklist and more. This is the second of five courses that lead to your Certificate in Marine Transportation, so full steam ahead! *CNT* This course is a great way to help you: • Learn about the role of the agent, shore support and husbandry; • Familiarize yourself with navigation in Canadian waters; • Gain knowledge of port and terminal issues like loading, stowing and securing cargo; • Understand the role of shipboard personnel and other service providers; • Appreciate the importance of evolving operational issues like security and the environment. *APP* his course is taught by an industry professional who takes an integrative approach to learning that is collaborative, experiential and student-centered. Real-world examples are used to bring topics to life. Participation is one of your keys to success. *WHO* • Anyone who wants an introduction to the world of shipping. • Anyone who wants to start a career in shipping. • Import/Export workers who want to broaden their understanding of shipping. • Anyone fascinated by commercial marine transportation. *ADD* This course is given either in an in-class or an online format. Make sure to check the section. "OL" sections indicate an online course.

Cross-Cultural Management

Course code: CEBU 1160 - Duration: 40 hours

Start date: June 18, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;BUSLM:Business Leadership & Management *VID* *KEYB* Montréal is truly a cosmopolitan city, with highly diverse cultures coming together in the workplace and people from here travelling abroad to work. It's a vital source of enrichment, but it's also one that has its challenges. You might already be familiar with them. If that's the case, this is the perfect course. In it, you'll learn about the cultural dimensions involved in managing a diverse work setting, integrating into a foreign work setting, communicating with foreign business associates effectively and with sensitivity, and successfully navigating culture shock and the related stress when you return home. In short, you'll learn about respect, and that's a vital asset in any organization. *CNT* This course is a great way to help you: • Train, motivate and lead in a diverse workplace setting; • Prepare for work in a company with opportunities to conduct business abroad; • Employ appropriate and effective communication styles, given specific cultural contexts; • Negotiate effectively in a cross-cultural teams or settings; • Heighten awareness of cultural differences in working abroad; • Anticipate and control for culture shock in the workplace. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who want an introduction to managing diversity in the workplace. • Anyone working in or considering a career in HR or employee training. • Students who want to pursue a career in any type of business. • Students or employees who are planning a move to a new culture. • Public speakers who want to better understand culturally diverse audiences. • Anyone who has to negotiate with people from another culture. • Foreign business-students who want to improve their North American business culture.

Influencing with Integrity and Impact

Course code: CELD 1400 - Duration: 30 hours

Start date: June 18, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* Being a leader means a lot more than just getting people to do what you want. It means acting with integrity, demonstrating competence, gaining trust, building relationships and empowering others to be their best—vital skills you’ll gain in this course. Here, you’ll explore the traits of influential leaders and identify concrete ways to strengthen your own impact. You’ll identify the power you have and learn how to use it positively to achieve desired goals. You’ll also develop vital strategic-thinking, networking and negotiating skills in preparation for your new role as an effective leader and manager. Ready to start? *CNT* This course is a great way to help you: • Recognize your personal leadership style and understand how you use influence and power; • Describe the traits necessary to demonstrate leadership with influence and integrity; • Develop your networking abilities to strengthen business relationships; • Practice appropriate negotiation techniques when working with your teams or employees; • Prepare a plan to incorporate strategic thinking into your workplace or studies. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want to learn how to influence with integrity and impact. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Social Media – Networks and Concepts

Course code: CEPR 125 - Duration: 30 hours

Start date: June 18, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Online footprints have never been so large. That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively. In this platform-based course, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques. By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark because social media is all about planning and integrating. *CNT* This course is a great way to help you: • Understand how to use social media as part of the consumer journey to build awareness, generate leads and drive conversions; • Perform a detailed persona analysis; • Create and optimize social media content and channels; • Evaluate target markets and match them with the right social networks; • Design a basic paid social media campaign. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Communicating with Emotional Intelligence

Course code: CELD 1200 - Duration: 30 hours

Start date: June 19, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* When you think of the word communication, think about communion, or ‘connecting’ with others… it’s one of the most important keys to your success in business. So, if you’re looking for new ways to improve your communication skills and develop your emotional intelligence, this is the course for you. In it, you’ll explore your personal communication style and measure your EQ (emotional quotient). More importantly, you’ll learn to apply appropriate communication skills and tools in different situations to effectively lead and inspire your team members and better manage change within your organization. Feeling inspired? *CNT* This course is a great way to help you: • Evaluate your EQ and identify your personal leadership strengths and development areas; • Apply appropriate communication techniques (active listening, inspiring communication, difficult conversations, etc.) within various professional contexts; • Use effective communication (top-to-bottom and bottom-up) techniques to resolve conflict; • Select appropriate communication channels for a suitable and professional response; • Conduct effective meetings that help build the team as a whole to better achieve team objectives. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want to become more effective communicators. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Social Media – Strategies and ROI

Course code: CEPR 225 - Duration: 30 hours

Start date: June 19, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage. *CNT* This course is a great way to help you: • Use social media research as a strategic tool. • Define most important social media KPIs; • Collect and analyze data to expand your social media presence; • Develop a content strategy and editorial calendar; • Match social media channels to consumer journey and strategic touchpoints. • Perform a competitive and internal audit utilizing research to find best practices and recommendations • Utilize social analytics to measure ROI using platform insights and external research. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEPR 125 and want to continue their studies. • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

Search Engine Marketing

Course code: CEMK 175 - Duration: 30 hours

Start date: June 20, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

AI Foundations

Course code: CEAI 1001 - Duration: 30 hours

Start date: September 17, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;DSAI:Data Science & Artificial Intelligence;TDATA:Technology, Data & Digital Skills;BUSLM:Business Leadership & Management *VID* *KEYB* Artificial Intelligence (AI) is expected to continue to permeate various industries in years to come. In fact, according to a 2020 PWC study, 86 per cent of companies surveyed said that AI will become a “mainstream technology” at their organization by 2021. From the narrow AI applications embedded in your phone to Artificial General Intelligence (AGI), you will learn to distinguish the subtleties of AI systems. Additionally, you will be able to characterize the types of existing models behind the applications, and analyze the human, data, and technological resources necessary to develop such systems. Last, but certainly not least, this course teaches you the limitations and ethical issues, including biases, that can exist in AI applications and how to detect them. Throughout your studies, you will have an opportunity to see AI in action through use cases that showcase the adoption of AI in several industries. Your challenge will be to explore how you can use AI to help solve problems in your everyday life and in your organization through case studies and other projects. This will help you better understand AI and evaluate the impacts of AI on your daily life. In this course, you won't just learn the basics of AI but actively participate in learning all the different facets that make up AI. This is an online, synchronous course. *CNT* This course is a great way to help you: • Examine AI use cases in different contexts • Identify AI readiness • Examine the possibilities and limitations of AI • Determine the requirements and criteria for a successful AI project • Describe the pitfalls of AI *APP* This fully online course employs a project-based approach that focuses on the acquisition of practical real-world skills in AI. You will learn directly from industry professionals and receive individualized feedback. You will have the opportunity to go beyond AI theory by actively participating in assignments aimed at using AI for problem-solving. *WHO* • Leaders with financial, operational, or technological responsibilities who are interested in adopting AI • Managers who want to better support their technical AI employees or who may be involved in AI projects • Employees in different industries who want to learn how AI solutions can help solve problems or want to contribute to their organization’s AI initiatives more meaningfully • Students who want to prepare themselves for an AI workforce or explore AI as a potential career path • Anyone who wants to learn the fundamentals of AI

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: September 17, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing;DIGIDES:Digital Design & UX UI *VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: September 18, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing;DIGIDES:Digital Design & UX UI *VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Labour Law

Course code: CEHR 1240 - Duration: 40 hours

Start date: September 19, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* It's hard to stand up for your rights if you don't know what they are. But not to worry. This course will introduce you to the Québec Labour Code and the Labour Standards Act, the legal regulations, rights and obligations that define the employer-employee relationship, employment contracts, how disputes and grievances are settled and more. You'll acquire the knowledge and skills to apply legislation in your workplace, create a safe, secure, non-discriminatory workplace, protect privacy and ensure legal compliance. It's a compelling course that any employer or employee can benefit from. On that point, we rest our case. *CNT* This course is a great way to help you: • Identify the essential elements of individual and collective contracts of employment, and the rules set by the Québec Labour Code; • Apply and respect the Québec labour legislation that regulates contracts of employment; • Apply and respect the procedure for settling disputes and grievances; • Contribute to the establishment of a workplace that adheres to Québec labour legislation. *APP* Your classes will consist of lectures and dynamic discussions on emerging topics from labour law presented by an experienced lawyer. You'll be strongly encouraged to participate, share your point of view and make your case. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who have completed CEHR 1150 and want to continue their studies. • Students who want an introduction to the essentials of labour law. • Students who want to pursue studies in human resources or law. • Anyone who wants a career in human resources. • Any employer or employee who wants to understand the basics of labour law. • Foreign business students who want to improve their understanding of Canadian labour law.

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: January 13, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing;DIGIDES:Digital Design & UX UI *VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Labour Law

Course code: CEHR 1240 - Duration: 40 hours

Start date: January 14, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* It's hard to stand up for your rights if you don't know what they are. But not to worry. This course will introduce you to the Québec Labour Code and the Labour Standards Act, the legal regulations, rights and obligations that define the employer-employee relationship, employment contracts, how disputes and grievances are settled and more. You'll acquire the knowledge and skills to apply legislation in your workplace, create a safe, secure, non-discriminatory workplace, protect privacy and ensure legal compliance. It's a compelling course that any employer or employee can benefit from. On that point, we rest our case. *CNT* This course is a great way to help you: • Identify the essential elements of individual and collective contracts of employment, and the rules set by the Québec Labour Code; • Apply and respect the Québec labour legislation that regulates contracts of employment; • Apply and respect the procedure for settling disputes and grievances; • Contribute to the establishment of a workplace that adheres to Québec labour legislation. *APP* Your classes will consist of lectures and dynamic discussions on emerging topics from labour law presented by an experienced lawyer. You'll be strongly encouraged to participate, share your point of view and make your case. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who have completed CEHR 1150 and want to continue their studies. • Students who want an introduction to the essentials of labour law. • Students who want to pursue studies in human resources or law. • Anyone who wants a career in human resources. • Any employer or employee who wants to understand the basics of labour law. • Foreign business students who want to improve their understanding of Canadian labour law.

Understanding AI Data

Course code: CEAI 1003 - Duration: 30 hours

Start date: January 14, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;DSAI:Data Science & Artificial Intelligence;TDATA:Technology, Data & Digital Skills;BUSLM:Business Leadership & Management *VID* *KEYB* Artificial Intelligence (AI) doesn’t exist without data. In 2006, British mathematician Clive Humby said, “Data is the new oil.” And data is the fuel that powers AI. However, having data is not enough, you need good data. But how can you identify quality data in the AI world? This course provides the answer. The first part of the course will help you identify good data, spot potential biases, and interpret graphs and other visualizations from data. The second part of the course will focus on the practical aspects of data for AI projects. This section will help you assess data requirements for AI projects, differentiate between various storage methods, and identify data sources. Upon completion of the course, you will grasp the single most important aspect of AI—data. To help you develop data skills for AI, you will be exposed to case studies and other projects that resemble data-related situations AI professionals face daily. During these exercises, you will examine the different steps of the data lifecycle to help you assess data quality and the requirements for various AI projects. The assignments will position you as the domain expert and client on an AI project and teach you how to work alongside a data scientist. Are you up for the challenge? This is an online, synchronous course. We recommend taking the AI Foundations (CEAI 1001) and Responsible AI (CEAI 1002) before taking this course. *CNT* This course is a great way to help you: • Explain the importance of "good" data in AI projects • Describe the different types of data used in AI projects • Identify the different techniques used to handle and store data in AI • Assess what is required to carry out an AI project *APP* This fully online course employs a project-based approach that focuses on the acquisition of practical real-world skills in AI. You will learn directly from industry professionals and receive individualized feedback. You will have the opportunity to go beyond AI theory by actively participating in assignments aimed at using AI for problem-solving. *WHO* • Tech enthusiasts who want to add AI to their skill set • Leaders with financial, operational, or technological responsibilities who are interested in adopting AI • Managers who want to better support their technical AI employees or who may be involved in AI projects • Employees in different industries who want to learn how AI solutions can help solve problems or want to contribute to their organization’s AI initiatives more meaningfully • Students who want to prepare themselves for an AI workforce or explore AI as a potential career path • Anyone who wants to learn the fundamentals of AI

Communicating with Emotional Intelligence

Course code: CELD 1200 - Duration: 30 hours

Start date: January 15, 2025

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* When you think of the word communication, think about communion, or ‘connecting’ with others… it’s one of the most important keys to your success in business. So, if you’re looking for new ways to improve your communication skills and develop your emotional intelligence, this is the course for you. In it, you’ll explore your personal communication style and measure your EQ (emotional quotient). More importantly, you’ll learn to apply appropriate communication skills and tools in different situations to effectively lead and inspire your team members and better manage change within your organization. Feeling inspired? *CNT* This course is a great way to help you: • Evaluate your EQ and identify your personal leadership strengths and development areas; • Apply appropriate communication techniques (active listening, inspiring communication, difficult conversations, etc.) within various professional contexts; • Use effective communication (top-to-bottom and bottom-up) techniques to resolve conflict; • Select appropriate communication channels for a suitable and professional response; • Conduct effective meetings that help build the team as a whole to better achieve team objectives. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want to become more effective communicators. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Working with AI

Course code: CEAI 1004 - Duration: 30 hours

Start date: January 16, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;DSAI:Data Science & Artificial Intelligence;TDATA:Technology, Data & Digital Skills;BUSLM:Business Leadership & Management *VID* *KEYB* What does the day-to-day of an AI professional look like? In this course, you will experience the typical AI workflow by participating in an AI project. From the problem definition stage to model training and evaluation, you will wear the hat of a data scientist and develop an end-to-end machine learning project using a user-friendly no-code software. This process will help you understand the risks and limitations of AI models and teach you how to mitigate them. Finally, you will learn about state-of-the-art AI applications and how they are used in the industry. This course focuses on experiential learning. You will explore how to use a no-code software, train a model, improve training data through feature engineering, and test the performance of your model. This is an online, synchronous course. We recommend taking the AI Foundations (CEAI 1001) and Responsible AI (CEAI 1002) before taking this course. *CNT* This course is a great way to help you: • Manipulate data for an AI project • Communicate with data in an easy-to-understand visual format • Manage a simple end-to-end AI project using a no-code software • Explore emerging techniques in machine learning and AI *APP* This fully online course employs a project-based approach that focuses on the acquisition of practical real-world skills in AI. You will learn directly from industry professionals and receive individualized feedback. You will have the opportunity to go beyond AI theory by actively participating in assignments aimed at using AI for problem-solving. *WHO* • Tech enthusiasts who want to add AI to their skillset • Managers who want to better support their technical AI employees or who may be involved in AI projects • Employees in different industries who want to learn how AI solutions can help solve problems or want to contribute to their organization’s AI projects more meaningfully • Students who want to prepare themselves for an AI workforce or explore AI as a potential career path • Anyone who wants to begin experimenting with AI

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: April 1, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing;DIGIDES:Digital Design & UX UI *VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: April 2, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing;DIGIDES:Digital Design & UX UI *VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Business Accounting

Course code: CEBU 1170 - Duration: 40 hours

Start date: April 3, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;BUSLM:Business Leadership & Management *VID* *KEYB* Poor accounting skills can lead to heavy losses and far, far worse. In this course, the numbers add up to a distinct gain for you, no matter what type of business you might go into. You'll learn the fundamentals of basic accounting principles and statements, and you'll better understand the role of accounting information as it relates to decision-making (we could all use that!). You'll gain competency in journal-entry processing and in the preparation and interpretation of income statements, balance sheets and more. And that can only help your bottom line. *CNT* This course is a great way to help you: • Analyze business transactions; • Record financial transactions using journal entries; • Prepare adjusting and closing entries; • Prepare financial statements and bank reconciliations. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who want an introduction to the fundamentals of business accounting. • Students who want to pursue an accounting education or a career in any type of business. • Budding entrepreneurs who want to get off on the right foot. • Foreign business students who want to understand the principles of business accounting in Canada.

Communicating with Emotional Intelligence

Course code: CELD 1200 - Duration: 30 hours

Start date: June 18, 2025

Type: Course

• Online

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* When you think of the word communication, think about communion, or ‘connecting’ with others… it’s one of the most important keys to your success in business. So, if you’re looking for new ways to improve your communication skills and develop your emotional intelligence, this is the course for you. In it, you’ll explore your personal communication style and measure your EQ (emotional quotient). More importantly, you’ll learn to apply appropriate communication skills and tools in different situations to effectively lead and inspire your team members and better manage change within your organization. Feeling inspired? *CNT* This course is a great way to help you: • Evaluate your EQ and identify your personal leadership strengths and development areas; • Apply appropriate communication techniques (active listening, inspiring communication, difficult conversations, etc.) within various professional contexts; • Use effective communication (top-to-bottom and bottom-up) techniques to resolve conflict; • Select appropriate communication channels for a suitable and professional response; • Conduct effective meetings that help build the team as a whole to better achieve team objectives. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want to become more effective communicators. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Adapting Your Business to Be AI Ready

Course code: CEPS 1094EO - Duration: 3 hours

Type: Workshop

SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;DSAI:Data Science & Artificial Intelligence;TDATA:Technology, Data & Digital Skills;BUSLM:Business Leadership & Management *VID* *KEYB* It's called artificial intelligence but it requires a very real understanding of its application and impact on business and industry. That's where you come in. Upon completion of this intensive one-day workshop with industry expert Sydney Swaine-Simon, you'll understand how AI affects everything from hiring and wages to policy-making and ethics. You'll also have the knowledge and tools to analyze various AI technologies and solutions, determine their viability and usefulness and properly integrate them into your own business or industry. Ready to get real about AI? This is the workshop for you! *CNT* This workshop will empower you to: • Identify the key areas where AI has a direct impact in your area of business/industry; • Learn how AI will impact government and industry policies and regulations; • Recognize and anticipate the short- and long-term problems created by AI-enabled automation; • Improve your ability to provide potential solutions to problems incurred through the application of AI; • Conduct long-term planning to enhance the integration of AI into your business/industry. *APP* This workshop is based on an optimized practical approach that mixes active learning and theory with real-world and hypothetical scenarios enhanced by applied learning in AI-enabled automation. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • • Senior executives, managers, project leaders, employers and others interested in the impact of AI on a particular field of business or industry. • Anyone who wants to gain a deeper understanding of the impact on AI in the working world. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Sydney_Swaine_Simon.PNG|Sydney Swaine-Simon] Sydney Swaine-Simon B.Sc., Computer Science; B Sc. Psychology Having completed his studies in psychology, business and computer science, Sydney developed a strong passion for emerging technology, entrepreneurship, innovation and artificial intelligence. In 2012, Sydney became one of the co-founders of District 3, one of Quebec’s largest innovation and entrepreneurship centers, and has played an active role ever since. His recent responsibilities include managing a program to help Montreal teams participating in the AI XPRIZE, an international competition that asks teams to solve Grand Challenges using Artificial Intelligence. Sydney also co-founded NeuroTechX, a non-profit organization responsible for building the largest international network of neuro-technology enthusiasts.

Building Your Coaching and Mentoring Skills

Course code: CEPS 1024EO - Duration: 6 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* The pace of change in the workplace is frenzied and it's accelerating daily. Managers are responsible for ever-greater numbers of employees. So how do you make the most of your limited human resources? With Coaching and mentoring. These collaborative processes are effective ways of developing your staff's skills and abilities, boosting performance and effectively dealing with issues before they become performance problems. In her workshop, Jane Reichman Van Toch will help you discover your personal coaching style, build your effectiveness as a coach and practice specific feedback and coaching skills to help you and your colleagues succeed immediately in your daily work tasks. *CNT* This workshop will empower you to: • Gain a better understanding of effective mentoring and coaching skills and the fundamental differences between them; • Understand how those two disciplines can build trust and collaborative relationships in your workplace; • Improve awareness of your own coaching style; • Build your skills in giving constructive and positive feedback; • Work with an effective coaching model. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Managers who want to give more effective feedback to employees • Individuals who are interested in better understanding themselves as coaches/mentors We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Jane_Reichman.png|Jane Reichman] Jane Reichman Van Toch, BCL., LL. B, MA Jane Reichman Van Toch is a specialist in strengthening individual, team and organizational performance. She has over 25 years of professional practice within private and public organizations and institutions of higher education. She began her career as a practicing lawyer in the private sector, later transitioning to the role of educator/consultant in the areas of leadership, emotional intelligence and organizational development. Today, Jane provides training in leadership, emotional intelligence, performance management, coaching and mentoring, change management, conflict management, stress management, group dynamics and facilitation and teamwork. Let Jane coach you so you can coach others.

Change Management

Course code: CEPS 1144EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;BUSLM:Business Leadership & Management *VID* *KEYB* The only constant in life is change. You’ve heard it before, and you’ve undoubtedly experienced it firsthand. But if you’re reading this, chances are you want to learn how to make the most of change and perhaps even guide others through those transitional periods. Well, you’ve come to the right place. In this intensive three-hour workshop, industry pro Virginie Aubin will teach you about the importance of change management, how it affects individuals and the organization as a whole, emotional intelligence, mitigating and minimizing risks during periods of change, streamlining project efficiency and a lot more. Ready for a change? Sign up today. *CNT* This workshop will empower you to: • Understand organizational change and its impact; • Minimize waste while maximizing efficiency; • Improve employee motivation, support and productivity; • Ensure your projects run smoothly and profitably during times of change. *APP* This workshop is based on an optimized practical approach that mixes active learning with instructor-led exercises. To make the most of this workshop, we encourage you to keep an open mind, participate actively and ask questions and engage with your fellow learners. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Executives, managers and team leaders who want to learn how to effectively manage change within their organizations. • Anyone who wants to learn how to better negotiate change in their personal or professional life. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Virginie_Aubin.png|Virginie Aubin] Virginie Aubin, LLB, Certified Agile Coach | Scrum Master | DASSM, PSM Virginie Aubin is passionate about helping team members and leaders become more efficient and effective through coaching, mentoring and training. With 10 years of varied experience, she’s gained a wealth of practical knowledge and expertise in the areas of group facilitation, negotiations, information technology and change management, and she’s eager to share her knowledge with you.

Communication in Leadership

Course code: CEPS 1115EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* One of leadership’s key success factor is communication. This is particularly true in the new normal world we are living in. We have seen leaders, around the world, stand up and use this powerful tool in recent weeks. Some more effectively than others. What makes the difference? How do you effectively inspire people, promote innovative ideas, or even deal with difficult situations? In this workshop, we will look at how to effectively construct communications and how you can elevate your leadership through communication. Furthermore, we will dive into communication leadership styles and help you identify your own. *CNT* This training will enable you to: • Become familiar with the essential steps to any effective communication; • Learn to adapt communication to different circumstances; • Assess your communication and leadership style; • Use communication to highlight your leadership qualities; • Strengthen and enhance your communication skills; • Discover your strengths and areas of improvement in your communication habits. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who’s interested to develop a new behavioural skill; • Anyone looking to increase the quality of their communications; • Managers and business owners who wants to improve their managerial and coaching skills; • Managers and business owners looking to support and mobilize their teams both personally and professionally; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy is a seasoned pro with more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as small & medium enterprises (SMEs). She's an experienced consultant who that has helped companies maximize their commercial potential and she can help you elevate your brand experience.

Conscious Negotiation: Creating Better Relationships for Better Business

Course code: CEPS 1130EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* Us/them. Win/lose. All/nothing. We live in a binary world that pits one side against another in a never-ending battle where ultimately, nobody comes out on top. It’s time to change all that. And here’s one great way to start. In this workshop, led by industry professional and certified coach Melissa Dawn, you’ll learn how to negotiate by focussing on mutual interests and greater understanding to ensure the needs and values of all parties are honoured and respected, leading to better business relationships and ultimately more sustainable growth. Ready to develop a higher level of business consciousness? Sign up for this win-win workshop today. *CNT* This workshop will empower you to: • Understand how a conscious negotiation approach better addresses emerging business cultures and challenges; • Categorize positions vs. interests and design adaptive approaches that keep everyone’s interests at the forefront; • Identify when another party is using unethical or combative practices and understand how to respond in a way that defuses, connects and maintains your own higher-level approach; • Prioritize shared interests over the old win-lose mentality to create a sense of sense of shared purpose; • Design new procedures and best practices that work for your business and leadership style. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* This workshop is primarily directed at negotiators, business professionals and leaders who want to to develop enhanced negotiation skills designed to prioritize best possible outcomes for everyone, where success is measured by overall impact rather than short-term wins. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or on line. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Melissa_Dawn.jpg|Melissa Dawn] Melissa Dawn, Founder, CEO of Your Life Melissa is a renowned speaker and Certified Professional Co-Active Coach (CPCC), a Professional Certified Coach (PCC), Certified Team Performance Coach (CTPC), and Conscious Business Coach. She holds a BComm, is a contributor to the Huffington Post, Thrive Global and Entrepreneur and is regularly featured on top podcasts, radio and television programs. She is the author of the bestselling book, I Attract What I Am, and was named one of Hubspot’s Best Coaching Services worldwide for 2019, 2020, 2021 and 2022. She’s here at CCE to help you become a more conscious negotiator, so don’t miss out.

Creating Human Connection while Working from Home

Course code: CEPS 1105EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* As more organizations move to work-from-home models, issues of connection, communication and collaboration are factors to consider. Individuals and teams may feel distant, silos may start to form, and overall morale may drop. Feeling nervous? Please don’t! This presents a powerful opportunity to form new pathways of connection strengthen leadership and transition our office cultures into something better and stronger. In this workshop, you will be guided by certified coach Melissa Dawn to start showing up more consciously (but remotely), taking a holistic and authentic approach to leading others, creating more human connection, and embracing distance-working as a powerful tool for connection. You will develop strategies to be intentionally aware of your impact, tune into your higher self, work on your physical, mental and emotional well-being and ensure the people around you are doing so too. Now more than ever, connection matters. *CNT* This training will enable you to: • Design a personal leadership style that allows you to handle whatever comes up confidently; • Understand why and how to prioritize connection over getting things done as a means of fueling motivation and engagement for higher productivity; • Design communication strategies to empower real conversations that get to the core of what is going on and use them as platforms to move forward; • Create a strong sense of togetherness and shared purpose within your team, or organization. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who wants to maximize their ability to work remotely; • Individuals who want to seek an opportunity to better balance their personal and professional lives; • Managers who wants to improve their managerial and coaching skills; • Business owners who want to improve their ability to deal effectively with employees working remotely; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Melissa_Dawn.jpg|Melissa Dawn] Melissa Dawn, Founder, CEO of Your Life Melissa is a renowned speaker, author and coach certified by the International Coaches Federation as a Certified Professional Co-Active Coach (CPCC); a Professional Certified Coach (PCC); and a Certified Team Performance Coach (CTPC). She holds a B.Comm. degree, is a regular contributor to the Huffington Post, Thrive Global and Entrepreneur; and is regularly featured on leading podcasts, radio and television programs. She is the author of the bestselling book, I Attract What I Am, and was recently named one of Hubspot’s Best Coaching Services worldwide for 2019, 2020, 2021 and 2022.

Creativity and Innovation for Remote Teams

Course code: CEPS 1106EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Organizations rely heavily on creativity and innovation to adapt their business practices to the ever-changing world we live in. Whether to create a new product, improve the customer experience, improve work efficiency or reduce costs, employees and managers are asked to think outside of the box for solutions. This training, led by engineer and administrator Benoit Lamontagne, will allow you to understand the innovation process as a structured approach to problem solving and, in this case, specifically for teams working remotely. *CNT* This workshop will empower you to: • Understand the obstacles to be overcome in order to express creativity and generate innovation in the context of remote teams; • Analyze complex problems using the appropriate problem-solving processes; • Untangle myths about creativity; • Apply idea generation strategies and facilitation skills to encourage participation during online team meetings; • Establish a structured process for identifying and acting upon opportunities for continuous improvement. *APP* This online workshop is based on co-active learning, theoretical information, real-world examples and case studies. In short, you’ll grow professionally by mastering your ability to learn, work, be productive and improve your creativity and innovation skills remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone, because let’s be honest, creativity and innovation are essential in both the personal and professional aspects of our lives; • Employers looking to get their team members’ creative juices flowing; • Managers looking to maximize the creative and innovative process of their team in a remote context; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Benoit_Lamontagne.jpg|Benoit Lamontagne] Benoit Lamontagne, Eng., C.Adm., MBA Benoit is an electrical engineer and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.) who has worked in the aerospace industry, in the field of avionics product development, for over 13 years. During that time, Benoît developed an expertise in project management, continuous improvement and leading organizational transformations. His insights into working remotely will be an asset to you and your organization.

Develop a Healthy Relationship with Stress

Course code: CEPS 1012EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Feeling stressed out? Join the club. Stress is an unavoidable condition in our lives. Some people harness it to motivate themselves. Others let it destroy them. Then there's Kathryn Peterson. She manages stress positively and effectively and so can you. In this workshop, you'll learn to identify the thin line that differentiates healthy from unhealthy stress. You'll also develop stress-management techniques that help you reclaim your balance so you can thrive both personally and professionally. Manage your stress and you can manage the rest. *CNT* This workshop will empower you to: • Understand the physiological and biological aspects of stress, the universal triggers, types of stress, and chronic stress stages; • Identify tense situations and recognize unhealthy stress signals; • Develop mechanisms to thrive and reclaim balance in your life; • Implement immediate and long-term stress-management techniques. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Professionals working in stressful environments • Individuals wanting to go beyond the usual rhetoric on stress • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Let Kathryn guide you along the path to effective stress management.

Engaging and Leading Employees through Change

Course code: CECM 300 - Duration: 30 hours

Type: Course

MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* In today’s rapidly transforming business landscape, there is only one thing that is constant: Change. As a manager or advisor in communications, PR or marketing, you know that helping employees navigate, adapt to, and embrace constant workplace disruption is a daunting task. But you also know that it’s strategically vital to maintaining a adaptive culture that leads to success. This course will show you how to develop a change management plan to align employees around change using a consultative and participative approach that will have a positive change within your organization and on your career. *CNT* This course is a great way to help you: • Develop an employee engagement plan to implement a change program. • Adopt a participatory and consultative approach to build credibility as a trusted advisor to management. • Apply storytelling techniques to foster trust and alignment around change. • Identify and address the company's cultural barriers to implementing change. • Employ strategies to engage senior leaders in the change process. *APP* This course is project-based, with a focus on cooperative peer learning. Working in study support groups, you’ll practice strategic thinking and communication planning skills hands-on using your own business case for employee engagement around change. You’ll be challenged to have an agile approach when it comes to change management using various leadership styles. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Early-career public relations or communication specialists who want to step up to a strategic role as managers or advisers. • Individuals at any level in the profession looking to refresh or upgrade their skills in applying data literacy to strategic communication planning. • Individuals in marketing, advocacy or public affairs who want to apply professional communication best practices to improve the effectiveness of their work.

Fundamentals of Agile Leadership

Course code: CEPS 1137EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* Ever wondered if you could be more efficient at work? If you could learn how to overcome obstacles and help your company be more successful? Well, you can. And a great way to start is with this intensive workshop led by professional coach and trainer Virginie Aubin. In it, you’ll get a solid overview of Agile and Lean values and principles. You’ll gain valuable insight into the stages of conflict and teamwork, and you’ll learn how to become a true “servant leader,” so you can create a more agile work environment that fosters success. Ready to take the lead? *CNT* This workshop will empower you to: • Gain greater understanding of Agile values and principles; • Understand the Lean principles & mindset; • Understand the roles and responsibilities of individuals in positions of leadership; • Learn about emotional intelligence, growth mindset and conflict mitigation; • Have a clear overview of coaching and e-feedback models. *APP* This workshop is based on an optimized practical approach that mixes theory with group discussions using concrete, real-world business examples. To maximize engagement and learning, we highly recommended you keep your camera on throughout the workshop. *WHO* • Business owners, managers and employees who want to learn how to become “servant leaders” while keeping their organization’s objectives and values clearly in mind. • Anyone who wants to refresh or gain new understanding of Lean/Agile values and principles. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Virginie_Aubin.png|Virginie Aubin] Virginie Aubin, LLB, Certified Disciplined Agile Senior Scrum Master (DASSM) A lawyer and member of the Québec Bar, Virginie Aubin is also keenly passionate about helping team members become more efficient through coaching, mentoring and training. With 10 years of experience in a wide variety of fields, Virginie has gained a wealth of knowledge and experience in Lean-Agile training, facilitation, negotiation, change management and information technology. Over the years, she has trained executives, leaders and team members on Lean-Agile values, principles and methodologies and she’s ready to train you.

How to Spark Creativity at Work

Course code: CEPS 1031EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* How can you be more productive? How can you innovate? Building a creativity process is more than ever a key skill required for every professional. It is not easy to gather a team and have them create and innovate. Not to worry, Sophie Lemieux can help. In this workshop, she'll give you strategies to stimulate your creativity and apply it in day-to-day managerial tasks. You will discover new powerful tools to bring the imagination of key team players even further than you could have imagined yourself. *CNT* This workshop will empower you to: • Learn today’s definition and standards of creativity and success; • Identify key factors and tools that impede creativity; • Practice and integrate proven methods to stimulate creativity in work-related0 situations; • Establish a daily creative routine to identify and apply personal strategies in the workplace. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Managers. • Project managers. • Entrepreneurs who want to make an impact in their workplace. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux MBA | C.Adm. |C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec (C.Adm.). She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM). She has over 15 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development. Sophie will bring your creativity to a new level.

Innovation and Problem Solving

Course code: CELD 1500 - Duration: 30 hours

Type: Course

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* In today’s rapidly changing business world, you’ve got two choices: innovate or die. Chances are, you’d choose the first option, but before you can make it happen, you have to create a specific type of culture within your organization—one that fosters critical thinking, creativity, problem solving and innovation. In this course, you’ll learn how to do all four. You’ll gain experience with critical thinking and hone your ability to look at problems from different angles. You’ll also acquire practical problem-solving methods, brainstorming techniques and decision-making tools. And with those skills in hand, you’ll be the type of leader and manager that today’s businesses so desperately need. *CNT* This course is a great way to help you: • Create a working environment that promotes critical thinking and fosters innovation; • Analyze complex problems with your team using appropriate problem-solving processes; • Apply idea-generation strategies and facilitation skills to encourage participation during your team meetings; • Establish a structured process for identifying and acting upon opportunities for continuous improvement. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want to become better innovators and problem-solvers. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Internet of Things and 5G Mobile Communications

Course code: CEPS 1121EO - Duration: 3 hours

Type: Workshop

MANHR:HR, Leadership & Management;MKSM:Digital Marketing;DSAI:Data Science & Artificial Intelligence;COMMU:Communication;TDATA:Technology, Data & Digital Skills;BUSLM:Business Leadership & Management *VID* *KEYB* Geeks and experts from all over the world would agree that 5G is the foundation for realizing the full potential of Internet of Things aka IoT. The combination of the 5th generation of mobile technologies (5G) and Internet of Things is one of the most promising disruptions and a source of new business opportunities. During this workshop, you will get an accelerated overview of the most important factors for 5G and IoT: technical capabilities, existing initiatives, envisioned deployments and market opportunities. Hurry up and register: the industry is already working to develop a new global standard. *CNT* This training will enable you to: • Explore the fundamentals of 5G and IoT, in comparison with previous 3G and 4G technologies; • Compare existing IoT technologies around the world in terms of market presence and technical architecture; • Analyze existing industry cases and discuss potential implementation ideas based on 5G capabilities; • Understand the potential of both technologies when combined with artificial intelligence and data science. *APP* This business-oriented workshop is based on fundamental theories and industry case studies taken from large data-driven companies. In short, you’ll learn by reading, thinking and doing. Case readings and AV material are drawn from current topics and recent news/events. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Data-oriented professionals; • Curious human beings • Data strategists; • Business analysts; • Business professionals in technology-oriented projects; • IT professionals; • Students; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Adrian_Gonzalez_Sanchez_photo.jpg|Adrian Gonzales Sanchez] Adrian Gonzalez Sanchez, M.Sc. (Mobile Communications), M.B.A. | Telematics Engineer, Senior Consultant on Artificial Intelligence and Blockchain Technology, Certified Scrum Product Owner® (CSPO) Adrian Gonzalez Sanchez is a Senior Cloud, Data & AI Specialist at Microsoft, as well as the industry lead at the Spanish Observatory of Ethical AI (OdiseIA). He was a senior consultant and product owner in AI and data science with CGI Canada and IVADO Labs, head of customer success for Peritus.ai Canada, and has been a consultant to other data-driven companies in Europe and Latin America. Adrian has a wealth of hands-on experience in the fields of artificial intelligence, ethics and responsible AI, big data and cloud-enabled systems, data-driven corporate strategy, national AI strategies and regulations, telecommunications, and the Internet of Things. He is a frequent university lecturer and collaborates with 2U / GetSmarter as a tutor and learning facilitator for MIT Sloan's AI and Blockchain and Harvard VPAL's Fintech Executive Training courses.

Introduction to Agile Marketing

Course code: CEPS 1128EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Agility. It’s the ability to move quickly, easily and in the highly competitive world of marketing, effectively. In this workshop, led by marketing professional Thomas Hormaza, you’ll learn the basics of Agile Marketing, gaining greater understanding and experience creating real value for your colleagues and customers by throwing off the shackles of old-school practices and focusing on new ways of thinking, working and sharing to better meet customer needs. If you’re ready to up your marketing game, this is the place to start. *CNT* This workshop will empower you to: • Gain better responsiveness in the way you think, work and share; • Enhance your focus on customer and market opportunities; • Make better decisions based on data and experimentation rather than on opinions and assumptions; • Increase productivity by creating real value instead of simply doing traditional “marketing” work. *APP* This workshop uses a blended or fully online experiential-learning approach with four modules that help marketers gain immediate experience with the core elements of agile marketing. Methods include hands-on learning, real-world case examples and metacognitive reflections. In short, you’ll learn by sharing, thinking and doing. *WHO* This workshop is primarily directed at marketing practitioners; some prior knowledge and experience is required to fully benefit from the content and approach. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or on line. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Thomas_Hormaza_(2).jpg|Thomas Hormaza] Thomas Hormaza Thomas is the Managing Partner and Agile Coach at French Marketing. He is also a Marketing Instructor at Concordia University, York University and Champlain College and a regular Guest Speaker at McGill University, John Abbott College and the University of Toronto. A dedicated Scrum Master and tireless promoter of Agile Education through the Agile Marketing Community he co-created, Thomas has established and delivered University- and College-level curricula in Entrepreneurship, Starting your Tech Business and Applications of Agile Marketing such as Minimal Viable Products, Sales Process & Lifetime Value of a Customer. His mission is to help learners discover their full potential through Education and Human Performance Technology (HPT) and he joins us in this workshop to help you!

Introduction to Google Analytics 4

Course code: CEPS 1085EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Great-looking site. So why is nobody visiting? Well, there's an easy way to find out and it starts with signing up for this intensive Google Analytics workshop with expert marketer and teacher, Tarek Riman. In it, you'll learn the fundamentals of this vital tool, one of the most in-demand job skills in the next 10 years. Read and analyze data, customize reports based on specific business and marketing needs, develop and optimize marketing campaigns... these are just a few of the hands-on skills you'll gain. Ready to up your marketing game? Google Analytics 4 is the way! *CNT* This workshop will empower you to: • Learn how to navigate, create, customize and use Google Analytics for companies, clients, start-ups and personal projects; • Manage and optimize search, social and digital marketing campaigns more effectively and efficiently using Google Analytics; • Get an overview of Google Analytics 4, what you need to know and how to get started; • Use Google Analytics effectively as a tool to aid in your business and marketing decision-making. *APP* This workshop is based on an optimized practical approach that mixes active learning and theory with real-world applications, hands-on exercises and group activities. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who wants to understand how Google Analytics works. • Anyone who wants to improve the effectiveness of and drive more traffic to a website. • Marketers, PR professionals, entrepreneurs, business-owners and others who want to make concrete use of Google Analytics. • Website design students or others who want to improve their marketability or job-search prospects. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Introduction to SEM 2023

Course code: CEPS 1099EO - Duration: 6 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* SEO is all about organic search. SEM, on the other hand, stands for search engine marketing, which includes SEO but goes a lot deeper into marketing strategies and campaigns. And what better person to learn about it from than Tarek Riman. A renowned industry author and marketing professor, Tarek will guide you through Google AdWords, Google Ads Support and Bing Ads Support. He’ll teach you the basics of SEM and landing pages and show you how to conceive and implement effective SEM-based marketing campaigns to get your website and business the kind of exposure they deserve. Bottom line: you won’t get this kind of learning on a YouTube tutorial. Tarek is the real deal. *CNT* This training will enable you to: • Understand how paid search works as part of the marketing mix; • Grasp the structure of PPC & display campaigns; • Research keywords and write effective ad and landing-page copy; • Implement an ad campaign and digital marketing strategies to increase web traffic and brand awareness; • Measure and assess the performance of an SEM campaign; • Optimize an SEM campaign based on data and analytics. *APP* This online workshop is based on an optimized practical approach. It mixes pedagogical strategies such as active learning, case studies, experiential learning and real-life exercises. In short, you’ll learn by doing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone working in a start-up that wants to take its place in the web world. • Entrepreneurs and self-employed workers who want their websites to make it to the top of searches quickly. • Marketers, marketing managers, media professionals, advertising executives, content writers and web pros who want to promote websites more efficiently and/or broaden their knowledge of search engine marketing. • Anyone who wants to learn how to use SEM to build stronger organizations. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or remotely. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Lean Management for Non-Manufacturing Processes

Course code: CEPS 1096E - Duration: 7 hours

Type: Workshop

MANHR:HR, Leadership & Management;BUSLM:Business Leadership & Management *VID* *KEYB* Lean is an integral part of many businesses that has been applied to everything from administrative processes and medical organizations to product development: as part of the organizational DNA of many successful corporations, it has become much more than just another trend, but what exactly is it? What tools does it provide, what is the methodology and how can it help improve your team’s efficiency? The objective of this workshop is to gain a deeper understanding of lean and other continuous improvement principles and apply them in a practical setting, using a lean simulation process. Participants will leave the workshop knowing how lean principles can be applied to their respective workplaces. *CNT* This workshop will empower you to: • Gain a deeper understanding of the basic lean principles; • Apply lean principles to non-manufacturing processes; • Grasp the critical success factors for implementing lean as well as the pitfalls to avoid; • Engage in push, pull and continuous flow; • Manage takt time and line balancing; • Develop strategies to avoid the eight wastes of lean; • Understand the principles of visual management; • Improve your management and leadership skills; • Differentiate between lean and kaizen transformation. *APP* This workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Anyone interested in learning lean principles and wanting to implement them at their workplace; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Benoit_Lamontagne.jpg|Benoit Lamontagne] Benoit Lamontagne, Eng., C.Adm., MBA An electrical engineer and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.) Benoit has worked in the aerospace field of avionics product development for over 13 years. During that time, he’s developed specific expertise in project management, continuous improvement, and leading organizational transformation. His insights into working remotely will be an asset to you and your organization.

Leveraging Facebook Insights and Analytics for Success

Course code: CEPS 1134EO - Duration: 6 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* As an advertising tool, Facebook is incomparable. Today, it reaches 2.74 billion people around the globe. That’s 60% of the world’s social-networking population. But if you’re not using it effectively, you’re wasting your time. You’re also missing out on a giant business opportunity. But don’t worry. In this six-hour workshop led by industry expert Tarek Riman, you’ll learn the fundamentals of Facebook Audience and Page Insights to target your markets and connect with them quickly and effectively. Want to get noticed by the right people at the right time with the right messaging? Right this way… *CNT* This workshop will empower you to: • Use Facebook data to improve your marketing and advertising; • Understand what Facebook tracks and why it matters; • Measure and use Facebook analytics to influence your decision-making and strategies; • Learn how to incorporate data derived from sources other than Facebook into your analyses; • Gain better understanding of Facebook’s ad-campaign structure; • Create a successful Facebook ad campaign for your business and measure its performance. *APP* This workshop uses an experiential-learning approach with four modules that help marketers gain immediate experience with the core elements of agile marketing. Methods include hands-on learning, real-world case examples and metacognitive reflections. In short, you’ll learn by sharing, thinking and doing. *WHO* • Web-marketing and advertising professionals, social-media specialists and content marketers who want to maximize their use of Facebook tools. • Start-ups who want to optimize their online presence and success. • Beginners and students who want to learn more about this vital social-media tool. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or on line. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Managing Difficult Situations in the Workplace

Course code: CEPS 1103EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Ever look back on a conversation and say to yourself, “That’s not the outcome I was hoping for.”? Well, you’re in luck. With this intensive workshop presented by leading management expert Kathryn Peterson that shouldn’t happen again. Here, you’ll learn how to prepare for, conduct and follow up on difficult conversations; provide complete and responsive feedback; manage yourself during tense situations; practice resonant leadership and non-verbal communications and much more. In short, you’ll acquire the skills you need to handle even the most difficult conversations with greater ease and success. *CNT* This training will enable you to: • Initiate and lead difficult conversations with success; • Adapt your leadership style to each employee's situation and level of development; • Deal effectively with certain types of emotionally charged situations. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who works in a management position and wants to improve their communication skills; • Small business owners who want to improve their ability to deal effectively on a human level; • Employees who want to move up in their company; • Anyone who wants to learn how to effectively manage difficult conversations; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Join Kathryn in this workshop and let her fill you in on her secrets to successfully manage difficult situations.

Managing Digital Privacy for Your SME

Course code: CEPS 1133EO - Duration: 6 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;CYBER:Cyber Resilience & Security;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* By clicking on a site, any site, users are sharing a wealth of Personal Information (PI) data that is later mined for a myriad of reasons. Don’t just give it away. Learn what’s being shared, how and when so you can control and manage that PI for your company and its employees. How? In this vital professional workshop, presented in six hour-long modules by renowned industry expert Corinne Charette. In it, you’ll gain the basic knowledge you need to take part in the management of digital privacy in an SME and launch your career as a privacy protection officer. Stay safe out there! *CNT* This workshop will empower you to: • Introduce yourself to the Privacy-By-Design method to ensure that privacy management is “built-in” from the start. • Familiarize yourself with how internet-connected personal devices, online systems and platforms enable the overt and covert collection of personal information. • Get introduced to the principle tech tools and approaches used to protect online systems, data and users. • Learn about the key Canadian and international privacy-protection laws, including PIPEDA and CASL. • Gain insight into the key components and steps in the implementation of a Privacy Management Program for an SME. • Learn the causes and impacts of 3 high-profile privacy breaches that affected Canadian businesses and their customers. *APP* This workshop is based on an optimized practical approach that mixes active learning with instructor-led and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Employees of SMEs who want to become privacy protection officers or who work in HR and must manage employee PI. • Business and systems analysts who want to implement processes and systems that collect and leverage PI. • IT professionals who want to gain a better understanding of the business and legal ramifications of systems implementations. • Marketing professionals who want to ethically leverage customer PI for their businesses. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Corinne_Charette.PNG|Corinne Charette] Corinne Charette, Senior Fellow, John Molson School of Business, PhD (Honoris Causa) Before her retirement from federal public service, Corinne held many senior roles in both government and the private sector including that of Chief Information Officer for the Government of Canada, a position she held for six years. Prior to that, Corinne was CIO of FINTRAC, Canada’s financial intelligence unit. Her private sector experience includes roles as CIO for Transat A.T., a Partner in KPMG Consulting’s e-Business practice and Senior Vice President for Internet retail banking at CIBC. Corinne is an engineering graduate from Concordia and was awarded an honorary doctorate from Concordia in 2011. She currently is a board member of the SAAQ (Société de l’assurance automobile du Québec ) and ENCQOR 5G.

Maximize Your Influential Power

Course code: CEPS 1029EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Do you have the impact you need at work? Do you know how to develop something as intangible as influence? In this workshop, you will develop your power to persuade, your ability to negotiate and your capacity to build allies, all of which will increase your influence. That is the essence of leadership. Whatever the role you play in your organization, Sophie Lemieux will help you come out of this workshop with concrete skills to position yourself, express your opinion strategically and rally people so you can build better business relationships and increase your overall success. *CNT* This workshop will empower you to: • Explore the concepts of personality, behaviour and power; • Identify and understand political games and the role of different actors in your workplace; • Learn to position yourself to gain credibility and practice addressing your point of view to build commitment; • Assess your strengths and weaknesses and understand emotional intelligence concepts; • Develop concrete strategies to increase your influence in hierarchical relationships and other business relationships; • Discover ways to redefine an objective to positively rally people around. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees and managers seeking professional growth and success. • Entrepreneurs or freelancers wanting to increase their positive impact with their business relationships. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec (C. Adm). She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM). She has over 20 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development. Simply put, Sophie will help you amp up your game.

Maximize Your Social Media Strategies

Course code: CEPS 1123EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* This workshop provides an introduction to the exciting world of Social Media Marketing. Industry expert Tarek Riman will provide you with a snapshot of the major social channels, their benefits, their respective strengths and weaknesses, the consumer journey and the role they can play in the overall Social Media Marketing Strategy. This workshop will also introduce ways to capitalize on Publishing, Targeting, Automation and Cross-posting. A key part of this workshop will be working towards setting up and optimizing a social media editorial calendar across several marketing channels, taking into account consumer journeys, timing, seasonality, trends, best practices, hashtags and more. *CNT* This workshop will empower you to: • Understand the importance of Social Media Marketing for any size business; • Grasp the difference between Owned vs Free channels; • Obtain an overview of measuring social media performance; • Learn how to capitalize on Publishing, Targeting and Cross-posting • Learn how to implement, optimize and set up a Social Media Editorial calendar; • Understand the strengths and weaknesses of a Platform strategy; • Learn how to capitalize on the Consumer Journey in your social media strategy.  *APP* This business-oriented workshop is based on fundamental theories, industry case studies, and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of social media marketing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Employees working in marketing and communications; • Business owners and managers; • Team leads; • Anyone who is looking to step up their social media game; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Multiply and Extend Your Leadership

Course code: CEPS 1113EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* The concept of leadership has already been analyzed and exploited inside and out, yet one question remains: Are we really a leader if we haven’t “created” a leader ourselves? What assets must a leader have in order to be able to multiply his leadership and extend it to other resources? What do we need to develop on a daily basis and how to go about it? This training will help you develop your ability to create leaders around you and will lay the foundations for the multiplication of your leadership. *CNT* This training will enable you to: • Define what a leadership multiplier is and what needs to be done to get to this point in your career; • Develop an approach allowing the multiplication of your leadership style and skills; • Create a personalized action plan to create leaders around you. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work, be productive and of course, lead. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone looking to pass their leadership skills on; • Business owners looking to form and coach their replacements when selling their business; • Managers looking to craft and create new managerial talents; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec (C.Adm.). She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM). She has over 20 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development. Join Sophie's team for this workshop and discover the meaning of synergy.

Optimize Your Online Performance with A/B Testing and Multi-Variables

Course code: CEPS 1402EO - Duration: 6 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* When it comes to evaluating the effectiveness of digital tools, products and platforms, the numbers don’t speak for themselves. Sorry, they don’t. If you really want to optimize online performance and achieve results, you’ll need a keen understanding of multi-variables and an optimized approach to A/B testing. And guess what? That’s exactly what you’ll get in this online workshop with industry pro Thomas Weiler. Here, you’ll gain hands-on learning on how and when to use these powerful tools to derive specific sets of information and craft actionable testing plans. At the end of it, you’ll have an enhanced analytics game that’s ready to generate results! Are you ready? *CNT* This workshop will empower you to: • Understand the fundamentals of A/B testing and multi variables: how and when to use them to derive specific types of information; • Learn how targeted testing goes beyond basic analytics; • Define metrics and testing approaches to obtain accurate, actionable results; • Develop foundational knowledge of A/B testing tools and learn how to implement an efficient optimization process in your organization; • Participate in fruitful evaluation and exchange with other participants to push your understanding further. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Product sales, marketing and communications teams who want to optimize their online effectiveness. • Entrepreneurs who want to optimize their own online presence and effectiveness. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Thomas_Weiler.jpg.jpeg|Thomas Weiler] Thomas Weiler, MBA, International Business, U of Hamburg General Manager and Digital Performance Director, ATECNA Montreal Thomas Weiler has over 10 years of analytics experience in a variety of industries, from healthcare to marketing to banking. Specialized in the human side of performance, Thomas strives to ask better questions and his approach to the craft focuses on the importance of planning, measuring and optimizing. He has a profound understanding of contemporary tools, methods, and cross-platform (mobile, web, Ecommerce) best practices, including expertise in Tag Management, Site Analytics, Data Visualization, and A/B Testing. Thomas is a natural educator, and an active participant in various Montreal-based tech communities, including DAMM (The Digital Analytics Meetup Montreal). He is passionate about fruitful exchange and leveraging data to optimize user experiences.

Responsible AI

Course code: CEAI 1002 - Duration: 30 hours

Type: Course

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;DSAI:Data Science & Artificial Intelligence;TDATA:Technology, Data & Digital Skills;BUSLM:Business Leadership & Management *VID* *KEYB* As AI systems continue to become more prevalent in daily life, it’s crucial to also understand the negative effects AI can have on society in the form of unfair outcomes, privacy intrusions, and more. Therefore, it’s imperative that you understand how to deploy AI systems that are ethical, safe and inclusive. This course will teach you how to identify ethical issues in AI systems, create and execute roadmaps, and engage with relevant multidisciplinary stakeholders to address those issues. Our action-oriented approach is designed to offer you practical advice and the confidence to implement ethical and responsible changes to your AI systems. To help develop your skills in responsible AI, this course references publicly discussed cases involving unethical behaviour. It also touches on AI systems you likely interact with every day where ethical issues exist. In addition to learning the basics of responsible AI, this course will help you become a more informed citizen in an AI-driven world by working on real deliverables. This is an online, synchronous course. *CNT* This course is a great way to help you: • Identify potential ethical issues that might arise in the design, development, and deployment of AI systems • Create roadmaps to minimize negative societal impacts and maximize humane outcomes from AI systems • Assemble the most relevant internal and external stakeholders to address potential ethical issues • Engage a team of multidisciplinary domain experts to gather feedback on ethical issues • Execute ethical issues addressal roadmap while meeting business and functional requirements of the project *APP* This fully online course employs a project-based approach that focuses on the acquisition of practical real-world skills in AI. You will learn directly from industry professionals and receive individualized feedback. You will have the opportunity to go beyond AI theory by actively participating in assignments aimed at using AI for problem-solving. *WHO* • Tech enthusiasts who want to add AI to their skillset • Venture capitalists or investors looking to understand ethical issues in AI before investing in AI technologies • Leaders with financial, operational, or technological responsibilities who are interested in adopting AI • Managers who want to better support their technical AI employees or who may be involved in AI projects • Employees in different industries who want to learn how AI solutions can help solve problems or want to contribute to their organization’s AI initiatives more meaningfully • Students who want to prepare themselves for an AI workforce or explore AI as a potential career path • Anyone working for the government who participates in policy decisions that may be affected by or related to data and AI • Anyone who wants to learn the fundamentals of AI or is responsible for selecting and procuring AI systems

Strategies for Market Differentiation and Client Focus

Course code: CEPS 1135EO - Duration: 6 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management *VID* *KEYB* Let’s face it, a lot of what goes on in marketing might seem like smoke and mirrors. But there’s an art to it, and a science. Marketing expert Nancy Lahaie is here to help you learn the basics of both. From differentiating your product or service in the market space by creating unique value propositions, to identifying and harnessing the right marketing tools for every situation, you’ll learn the tricks of the trade that truly make a difference to your brand and your bottom line. Ready to hone your marketing skills? This is the place to start. *CNT* This workshop will empower you to: • Identify the role of marketing and marketing mix in an organization; • Identify what a value proposition is and why it’s important; • Discover, articulate and incorporate your value proposition (what can you change to get noticed); • Develop a truly client-centred marketing strategy; • Select relevant marketing tools (social networks, market research, etc.); • Use those tools to help you build, communicate and implement your value proposition. *APP* This business-oriented online workshop is based on fundamental theories, industry case studies, and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of marketing. To help maximize engagement and learning, we highly recommended you keep your camera on throughout the workshop. *WHO* • Business owners, team leaders, managers or others who wants to differentiate their businesses. • Anyone looking for information on best practices for developing value propositions. • Managers and business owners who want to improve their management skills or support and mobilize their in-house teams. • Anyone who wants to improve their basic understanding of marketing. • Employers who want to give their employees a learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy is a seasoned pro with more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She’s recognized for her ability to build, mobilize and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as in small & medium enterprises (SMEs). She's an experienced consultant who has helped companies maximize their commercial potential. And she can help you maximize yours, too.

Transitioning from Team Member to Team Leader

Course code: CEPS 1073EO - Duration: 12 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;BUSLM:Business Leadership & Management *VID* *KEYB* If it were easy to be an effective manager or supervisor, bookstores would have an awful lot of empty shelves. The truth is, it's an acquired skill, something you learn from the experiences of seasoned professionals like Kathryn Peterson and Sophie Lemieux. In their workshop, you'll learn the conceptual and personal abilities you need to influence and lead individual employees and teams. You'll improve your self-awareness, active listening, communication and assertiveness—four vital keys to success. Most of all, you'll leave the workshop with greater enthusiasm and the confidence you need to improve your performance as a supervisor. Ready for the challenge? *CNT* This workshop will empower you to: • Develop your managerial skills; • Learn concrete methodology to boost performance and motivation in your teams; • Acquire the skill set and plans of action you need to become a better supervisor; • Practice self-awareness and active listening. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees who want to further their careers. • Entrepreneurs who want to better manage employees. • Managers who want to improve their skills. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm | C.M.C. Management Consultant and President of Solem Management, Sophie is a member of the Chartered Administrators of Quebec. She holds an MBA, as well as C.M.C. (Certified Management Consultant) and an RCCTM (Registered Corporate CoachTM ) titles. She has more than 20 years of experience in management (coaching, management of multidisciplinary teams, project management, training and business development). Her leadership style is focused on positivism, dynamism, active listening, healthy stress management and adaptability. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others.

Understanding Digital and Web Analytics to Thrive

Course code: CEPS 1401EO - Duration: 6 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Analytics. It’s a great buzzword. But it’s not going to get you an interview for a job as a digital data analytics expert. What you need is a solid understanding of how to use data to build platforms, tools, products and interfaces that achieve your business goals. And this online workshop with industry pro Thomas Weiler is a great place to start. Here, you’ll learn to demystify analytics so you can ask better questions, identify and measure KPIs, and build plans in line with your objectives. You’ll gain a solid understanding of the key tools and approaches you need to build an analytics plan that makes sense for your company. If that makes sense to you, you know what to do. *CNT* This workshop will empower you to: • Understand the fundamentals of digital analytics: what is it and how can it help you measure and optimize your digital performance to achieve superior results; • Familiarize yourself with key tools and measurements essential for building strong performance plans. • Apply your learning practically to build custom dashboards and engage in peer exchanges to enhance your digital analytics game. • Emerge with a foundational understanding that can be actively applied in your own business context. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Tech product owners and managers, business analysts, e-commerce or web leads, corporate strategists, front end/back end developers and marketing professionals. • Entrepreneurs who want to analyze their own performance data. • Newcomers to the field or anyone with a basic understanding of analytics. • Students of data analytics who want to broaden their understanding of these concepts. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Thomas_Weiler.jpg.jpeg|Thomas Weiler] Thomas Weiler, MBA, International Business, U of Hamburg General Manager and Digital Performance Director, ATECNA Montreal Thomas Weiler has over 10 years of analytics experience in a variety of industries, from healthcare to marketing to banking. Specialized in the human side of performance, Thomas strives to ask better questions and his approach to the craft focuses on the importance of planning, measuring and optimizing. He has a profound understanding of contemporary tools, methods, and cross-platform (mobile, web, Ecommerce) best practices, including expertise in Tag Management, Site Analytics, Data Visualization, and A-B Testing. Thomas is a natural educator, and an active participant in various Montreal-based tech communities, including DAMM (The Digital Analytics Meetup Montreal). He is passionate about fruitful exchange and leveraging data to optimize user experiences.