Digital Communications & Writing

Building Your Coaching and Mentoring Skills

Course code: CEPS 1024EO - Duration: 3 hours

Start date: November 10, 2026

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing

Integrated Project Management

Course code: CEPS 1079EO - Duration: 12 hours

Start date: December 2, 2026

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing

Managing Difficult Situations in the Workplace

Course code: CEPS 1103EO - Duration: 3 hours

Start date: December 10, 2026

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing

Intro to Creative Writing

Course code: CEJN 116 - Duration: 30 hours

Start date: January 18, 2027

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* The hardest part of writing is knowing where to start. Without a little direction and practice, the motivation to keep going can quickly fade. Intro to Creative Writing shows you how to take the first step through guided practice in fiction and creative non-fiction. You’ll explore how elements like point-of-view, character, dialogue, and structure intertwine to bring stories to life. Each week, you’ll write, share, and reflect on your work in a supportive setting designed to help your writing grow and make writing something you look forward to. *CNT* • Develop a personal writing routine that builds consistency • Apply core literary techniques such as character, dialogue, structure, and pacing • Identify revision strategies to refine your work • Critique your own work and offer constructive feedback to peers • Complete a short-form story or project that showcases your improved writing *APP* Through interactive exercises and group discussions, you’ll put the fundamentals of writing into practice. This hands-on approach encourages experimentation and helps you build writing consistency. *WHO* • New writers seeking structure and support to begin a project • Lapsed writers looking to get back into the craft with refreshed skills • Professionals wanting to understand fiction and creative non-fiction story structure • Writers seeking regular feedback and consistent practice • Writers eager to join a supportive and productive writing community

Intro to Marketing

Course code: CEMK 1150 - Duration: 30 hours

Start date: January 18, 2027

Type: Course

• Online

MKSM:Digital Marketing;DIGICW:Digital Communications & Writing *VID* *KEYB* The advent of the internet has given marketers new tools, new media, but it hasn't changed the fundamentals. And those are exactly what you'll learn in this introductory course. Are you in? Say yes, if you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning. Say yes, if you'd like to lay the foundation for continued studies in marketing. You see, that's what marketing is all about: getting consumers to say yes. *CNT* This course is a great way to help you: • Develop and implement a marketing plan; • Respond to changing and evolving business-related situations with appropriate marketing strategies; • Narrowly define a desired target market; • Effectively position an organization's offer; • Develop marketing communication skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Anyone who wants to learn the essentials of marketing and online marketing. • Students who want to work in marketing, advertising, promotions, retail or sales, or pursue studies in those areas. • Entrepreneurs who want to market their products or services. • Students moving onward to an academic path in marketing. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own marketing and communications.

Search Engine Marketing

Course code: CEMK 175 - Duration: 30 hours

Start date: January 18, 2027

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: January 18, 2027

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing;DIGIDES:Digital Design & UX UI *VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Creative Non-Fiction

Course code: CEJN 122 - Duration: 30 hours

Start date: January 19, 2027

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* When true stories are told well, they can feel as vivid as fiction. But balancing the truth with storytelling is one of the toughest skills for writers to master. Creative Non-Fiction helps you turn lived experience, observation, and research into unforgettable narratives. You’ll explore forms such as personal essays, travel narratives, and reportage while learning how to structure scenes, develop real people as characters, and build tension using storytelling techniques. Through guided writing, feedback, and discussion, you’ll weave facts and narratives to make real events come to life on the page. *CNT* • Describe the major forms of creative non-fiction, including personal essays and reportage • Conduct research to identify key story elements such as setting, character, plot, and facts • Complete several pieces of non-fiction writing ready for submission or for your personal goals • Learn strategies for revision, pitching, and preparing work for publication • Build focus, discipline, and creative confidence through consistent practice *APP* Through guided writing, peer feedback, and practical exercises, you’ll learn how to make real stories feel vivid. This hands-on approach builds confidence, precision, and creative range so you can craft non-fiction that informs and engages readers. *WHO* • Writers looking to apply creative writing techniques to make true stories feel as vivid as fiction • Writers interested in essays, journalism, biography, or other forms of literary non-fiction • Fiction writers curious about non-fiction techniques • Editorial writers, bloggers, or podcasters seeking new techniques to tell real stories. • Writers eager to join a supportive and productive writing community

Intro to Marketing

Course code: CEMK 1150 - Duration: 30 hours

Start date: January 19, 2027

Type: Course

• Online

MKSM:Digital Marketing;DIGICW:Digital Communications & Writing *VID* *KEYB* The advent of the internet has given marketers new tools, new media, but it hasn't changed the fundamentals. And those are exactly what you'll learn in this introductory course. Are you in? Say yes, if you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning. Say yes, if you'd like to lay the foundation for continued studies in marketing. You see, that's what marketing is all about: getting consumers to say yes. *CNT* This course is a great way to help you: • Develop and implement a marketing plan; • Respond to changing and evolving business-related situations with appropriate marketing strategies; • Narrowly define a desired target market; • Effectively position an organization's offer; • Develop marketing communication skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Anyone who wants to learn the essentials of marketing and online marketing. • Students who want to work in marketing, advertising, promotions, retail or sales, or pursue studies in those areas. • Entrepreneurs who want to market their products or services. • Students moving onward to an academic path in marketing. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own marketing and communications.

Social Media – Networks and Concepts

Course code: CEPR 125 - Duration: 30 hours

Start date: January 19, 2027

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Online footprints have never been so large. That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively. In this platform-based course, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques. By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark because social media is all about planning and integrating. *CNT* This course is a great way to help you: • Understand how to use social media as part of the consumer journey to build awareness, generate leads and drive conversions; • Perform a detailed persona analysis; • Create and optimize social media content and channels; • Evaluate target markets and match them with the right social networks; • Design a basic paid social media campaign. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Maîtriser la communication orale en public

Course code: CEPR 115F - Duration: 20 hours

Start date: January 20, 2027

Type: Course

• Blended

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Parler en public est l’une des principales sources d’anxiété au travail. Sous la pression, même les meilleures idées peuvent perdre de leur impact, entraînant des occasions manquées, une baisse de confiance et la frustration de ne pas être compris. Notre formation Maîtriser la communication orale en public vous aide à capter l’attention et à faire passer votre message avec clarté et assurance. Grâce à des techniques de storytelling et de présentation, vous apprendrez à trouver votre voix authentique et à communiquer vos idées de façon naturelle et convaincante lors de présentations, de réunions ou de pitchs. Ce cours comprend des cours en personne et des cours en ligne direct. Note : Ce cours met l'accent sur le développement des comptétences en prise de parole en public plutôt que sur l'apprentissage de la langue. Pour en tirer le meilleur parti, les participants doivent déjà se sentir à l'aise pour communiquer en anglais. *CNT* • Utiliser le storytelling pour rendre vos présentations captivantes et mémorables • Structurer vos idées et vos présentations de façon claire afin d’informer, de persuader et d’établir un lien avec tout type d’auditoire • Adapter votre prestation à différents contextes : réunions, présentations d’envergure, pitchs • Maîtriser le langage corporel, la voix et le rythme afin de maximiser l’impact de votre message *APP* Cette formation vous offre une occasion unique de pratiquer la prise de parole en public dans un cadre bienveillant et sans jugement. Par des exercices guidés, animés par un formateur issu du milieu professionnel, vous développerez des compétences de communication authentiques et gagnerez en aisance. L’accent est mis sur la progression continue, la découverte de votre style et l’application concrète des techniques dans des situations professionnelles réalistes. *WHO* • Professionnels et professionelles qui veulent exprimer leurs idées avec clarté et renforcer leur présence en milieu de travail • Gestionnaires et dirigeants cherchant à mobiliser, inspirer et rallier leurs équipes autour de leur vision • Chercheurs et chercheuses qui doivent présenter leurs résultats à des collègues, des clients ou au grand public • Entrepreneurs et entrepreneures souhaitant pitcher avec impact et inspirer confiance dans leurs projets • Personnes dont le français n’est pas la langue maternelle et qui veulent réduire leur anxiété à l’oral pour s’exprimer avec plus de naturel et d’aisance

Writing a Novella

Course code: CEJN 120 - Duration: 30 hours

Start date: January 20, 2027

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* Long-form fiction can feel challenging to balance. With so many moving parts — characters, scenes, and plot — it’s easy for doubt to creep in and disrupt your creative process before you reach the finish line. Writing a Novella guides you through developing long-form fiction from concept to early drafts. You’ll learn how to steer narrative arcs, develop characters, and refine dialogue while building the discipline to keep writing consistently. Each week, you’ll engage in practical assignments, class discussions, and peer review sessions to generate momentum toward your completed story. *CNT* • Apply techniques for creating and sustaining character, plot, and pacing • Develop several excerpts from an original novella or novel • Evaluate your own work and provide constructive feedback on the work of your peers • Build focus and consistency to support long-form writing goals • Identify best practices for navigating traditional and independent publishing *APP* Through step-by-step guidance and group discussion, you’ll practice long-form writing in a hands-on way. This approach encourages experimentation and reflection so you can sustain momentum and direct your story with purpose. *WHO* • Writers excited about pursuing a long-form writing project • Writers seeking to better understand how to structure and sustain a long-form story • Writers eager to join a supportive and productive writing community

Screenwriting Workshop: Story Development

Course code: CEJN 236 - Duration: 30 hours

Start date: January 21, 2027

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing

Social Media – Strategies and ROI

Course code: CEPR 225 - Duration: 30 hours

Start date: January 21, 2027

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage. *CNT* This course is a great way to help you: • Use social media research as a strategic tool. • Define most important social media KPIs; • Collect and analyze data to expand your social media presence; • Develop a content strategy and editorial calendar; • Match social media channels to consumer journey and strategic touchpoints. • Perform a competitive and internal audit utilizing research to find best practices and recommendations • Utilize social analytics to measure ROI using platform insights and external research. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEPR 125 and want to continue their studies. • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

Dealing with Difficult Personalities

Course code: CEPS 1011EO - Duration: 3 hours

Start date: February 23, 2027

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing

Search Engine Marketing

Course code: CEMK 175 - Duration: 30 hours

Start date: February 23, 2027

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

Social Media – Strategies and ROI

Course code: CEPR 225 - Duration: 30 hours

Start date: February 23, 2027

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage. *CNT* This course is a great way to help you: • Use social media research as a strategic tool. • Define most important social media KPIs; • Collect and analyze data to expand your social media presence; • Develop a content strategy and editorial calendar; • Match social media channels to consumer journey and strategic touchpoints. • Perform a competitive and internal audit utilizing research to find best practices and recommendations • Utilize social analytics to measure ROI using platform insights and external research. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEPR 125 and want to continue their studies. • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

Improve Your Time Management

Course code: CEPS 1081EO - Duration: 6 hours

Start date: February 24, 2027

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing

Effective Business Writing

Course code: CEPS 1142EO - Duration: 3 hours

Start date: February 25, 2027

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;WRITE:Creative Writing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing

Conflict Management

Course code: CEPS 1109EO - Duration: 3 hours

Start date: March 10, 2027

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing

Writers' Workshop: Refining Your Manuscript

Course code: CEJN 300 - Duration: 30 hours

Start date: April 5, 2027

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing

Preparing Data for Business Intelligence

Course code: CEBD 1150 - Duration: 30 hours

Start date: April 6, 2027

Type: Course

• Online

MKSM:Digital Marketing;DSAI:Data Science & Artificial Intelligence;TDATA:Technology, Data & Digital Skills;DIGICW:Digital Communications & Writing

Screenwriting: Getting Started

Course code: CEJN 136 - Duration: 30 hours

Start date: April 6, 2027

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing

Search Engine Marketing

Course code: CEMK 175 - Duration: 30 hours

Start date: April 6, 2027

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: April 6, 2027

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing;DIGIDES:Digital Design & UX UI *VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Effective Public Speaking

Course code: CEPR 115 - Duration: 20 hours

Start date: April 7, 2027

Type: Course

• Blended

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Public speaking is one of the biggest sources of workplace anxiety. The pressure of the moment can make even the strongest ideas hard to express, leading to missed opportunities for advancement, lost confidence, and the frustration of not being fully understood. Our Effective Public Speaking course helps you speak in a way that makes people listen and remember your message. Through storytelling and presentation techniques, you’ll find your authentic voice so you can deliver your ideas naturally in presentations, meetings, or pitches. This course includes in-person and live online classes. Note: This course focuses on developing public speaking skills rather than language learning. To get the most from it, participants should already feel comfortable communicating in English. *CNT* • Understand how to use storytelling to make presentations engaging and memorable • Structure your ideas and presentations clearly to inform, persuade, and connect with any audience • Adapt your delivery to different settings including meetings, pitches, and large presentations • Practice mindful body language, voice, and pacing to make your message land *APP* This course provides you with a unique opportunity to practice your public speaking in a supportive environment without fear of judgement. Through guided exercises led by an instructor with industry experience, you’ll build authentic communication skills and speak more naturally. The focus is on steady progress, self-discovery, and applying techniques in realistic professional scenarios. *WHO* • Professionals looking to communicate ideas clearly and find greater presence at work • Managers and executives aiming to better motivate and lead teams and gain organizational buy in • Researchers who need to present findings to colleagues, clients, or the public • Entrepreneurs who want to pitch ideas persuasively and inspire confidence in their vision • Non-native English speakers who want to reduce public speaking anxiety and speak more naturally at work

Engaging and Leading Employees through Change

Course code: CECM 300 - Duration: 30 hours

Start date: April 7, 2027

Type: Course

• Online

MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* In today’s rapidly transforming business landscape, there is only one thing that is constant: Change. As a manager or advisor in communications, PR or marketing, you know that helping employees navigate, adapt to, and embrace constant workplace disruption is a daunting task. But you also know that it’s strategically vital to maintaining a adaptive culture that leads to success. This course will show you how to develop a change management plan to align employees around change using a consultative and participative approach that will have a positive change within your organization and on your career. *CNT* This course is a great way to help you: • Develop an employee engagement plan to implement a change program. • Adopt a participatory and consultative approach to build credibility as a trusted advisor to management. • Apply storytelling techniques to foster trust and alignment around change. • Identify and address the company's cultural barriers to implementing change. • Employ strategies to engage senior leaders in the change process. *APP* This course is project-based, with a focus on cooperative peer learning. Working in study support groups, you’ll practice strategic thinking and communication planning skills hands-on using your own business case for employee engagement around change. You’ll be challenged to have an agile approach when it comes to change management using various leadership styles. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Early-career public relations or communication specialists who want to step up to a strategic role as managers or advisers. • Individuals at any level in the profession looking to refresh or upgrade their skills in applying data literacy to strategic communication planning. • Individuals in marketing, advocacy or public affairs who want to apply professional communication best practices to improve the effectiveness of their work.

Intro to Creative Writing

Course code: CEJN 116 - Duration: 30 hours

Start date: April 7, 2027

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* The hardest part of writing is knowing where to start. Without a little direction and practice, the motivation to keep going can quickly fade. Intro to Creative Writing shows you how to take the first step through guided practice in fiction and creative non-fiction. You’ll explore how elements like point-of-view, character, dialogue, and structure intertwine to bring stories to life. Each week, you’ll write, share, and reflect on your work in a supportive setting designed to help your writing grow and make writing something you look forward to. *CNT* • Develop a personal writing routine that builds consistency • Apply core literary techniques such as character, dialogue, structure, and pacing • Identify revision strategies to refine your work • Critique your own work and offer constructive feedback to peers • Complete a short-form story or project that showcases your improved writing *APP* Through interactive exercises and group discussions, you’ll put the fundamentals of writing into practice. This hands-on approach encourages experimentation and helps you build writing consistency. *WHO* • New writers seeking structure and support to begin a project • Lapsed writers looking to get back into the craft with refreshed skills • Professionals wanting to understand fiction and creative non-fiction story structure • Writers seeking regular feedback and consistent practice • Writers eager to join a supportive and productive writing community

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: April 7, 2027

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing;DIGIDES:Digital Design & UX UI *VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Making Decisions with Customer Insights

Course code: CECM 400 - Duration: 20 hours

Start date: April 8, 2027

Type: Course

• Online

MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Many organizations react to challenges in the same way: they collect more data. But without a clear strategy for using it, that information often creates more confusion than clarity. Making Decisions with Customer Insights provides step-by-step guidance to help you build a custom research plan focused on generating customer insights that lead to better decisions. Using a human-centred approach, you’ll learn how to use your new data to connect more deeply with your customers so their needs, behaviours and motivations are reflected in every decision you make. *CNT* • Identify an organizational challenge that can be addressed through customer insights. • Analyze the interests of key stakeholders to help you gather insights that will support decision-making. • Identify gaps in existing customer insights that limit effective decision-making. • Build a research plan that aligns with business needs, stakeholder priorities, and organizational constraints. • Explain how customer insights can inform smarter decisions and contribute to better business outcomes. *APP* Through expert guidance and practical exercises, you'll learn how to collect the right customer insights and use them to make better decisions. This hands-on approach gives you the opportunity to build a tangible customer research plan you can apply immediately. *WHO* • Mid-level professionals and team leads in marketing, product management, operations, HR, or customer service who want to make smarter, customer-informed decisions. • Decision-makers who want to achieve greater results by better aligning solutions with customer needs and motivations. • Innovation, transformation, and strategy professionals tasked with leading change, improving services, or launching new initiatives.

Social Media – Networks and Concepts

Course code: CEPR 125 - Duration: 30 hours

Start date: April 8, 2027

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Online footprints have never been so large. That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively. In this platform-based course, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques. By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark because social media is all about planning and integrating. *CNT* This course is a great way to help you: • Understand how to use social media as part of the consumer journey to build awareness, generate leads and drive conversions; • Perform a detailed persona analysis; • Create and optimize social media content and channels; • Evaluate target markets and match them with the right social networks; • Design a basic paid social media campaign. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Writing Your Memoir

Course code: CEJN 134 - Duration: 30 hours

Start date: April 8, 2027

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* Everyone has a few pivotal stories they’d love for the world to read. But turning personal anecdotes into a narrative that resonates with others isn’t easy. Writing Your Memoir shows you how to adapt your lived experiences into a compelling story. You’ll explore how to find the right angle, create vivid scenes, and uncover the themes present in your defining moments. Through guided support, discussion, and feedback, you’ll refine crucial story elements — such as character, setting, and dialogue — to bring cohesion to your memoir and make your experiences resonate with others. *CNT* • Develop a focused and compelling personal narrative • Apply storytelling techniques such as tension, scene, and sensory detail • Create authentic characters, settings, and dialogue drawn from your life • Implement revision and self-editing techniques to refine your work • Identify best practices for navigating non-fiction publishing *APP* Through guided exercises and collaborative feedback, you’ll work toward transforming your personal experiences into a cohesive story. This hands-on approach encourages experimentation and reflection, bringing you closer to realizing your memoir. *WHO* • Writers excited about pursuing a writing project about their life • Writers curious about exploring non-fiction • Writers looking to capture stories for family, community, or publication • Writers eager to join a supportive and productive writing community

Transitioning from Team Member to Team Leader

Course code: CEPS 1073EO - Duration: 12 hours

Start date: April 14, 2027

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing

Managing Difficult Situations in the Workplace

Course code: CEPS 1103EO - Duration: 3 hours

Start date: April 20, 2027

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing

Building Your Coaching and Mentoring Skills

Course code: CEPS 1024EO - Duration: 3 hours

Start date: May 4, 2027

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing

Integrated Project Management

Course code: CEPS 1079EO - Duration: 12 hours

Start date: May 18, 2027

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing

Screenwriting Workshop: Story Development

Course code: CEJN 236 - Duration: 30 hours

Start date: June 21, 2027

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing

Social Media – Networks and Concepts

Course code: CEPR 125 - Duration: 30 hours

Start date: June 21, 2027

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Online footprints have never been so large. That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively. In this platform-based course, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques. By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark because social media is all about planning and integrating. *CNT* This course is a great way to help you: • Understand how to use social media as part of the consumer journey to build awareness, generate leads and drive conversions; • Perform a detailed persona analysis; • Create and optimize social media content and channels; • Evaluate target markets and match them with the right social networks; • Design a basic paid social media campaign. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Social Media – Strategies and ROI

Course code: CEPR 225 - Duration: 30 hours

Start date: June 21, 2027

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage. *CNT* This course is a great way to help you: • Use social media research as a strategic tool. • Define most important social media KPIs; • Collect and analyze data to expand your social media presence; • Develop a content strategy and editorial calendar; • Match social media channels to consumer journey and strategic touchpoints. • Perform a competitive and internal audit utilizing research to find best practices and recommendations • Utilize social analytics to measure ROI using platform insights and external research. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEPR 125 and want to continue their studies. • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

Intro to Marketing

Course code: CEMK 1150 - Duration: 30 hours

Start date: June 22, 2027

Type: Course

• Online

MKSM:Digital Marketing;DIGICW:Digital Communications & Writing *VID* *KEYB* The advent of the internet has given marketers new tools, new media, but it hasn't changed the fundamentals. And those are exactly what you'll learn in this introductory course. Are you in? Say yes, if you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning. Say yes, if you'd like to lay the foundation for continued studies in marketing. You see, that's what marketing is all about: getting consumers to say yes. *CNT* This course is a great way to help you: • Develop and implement a marketing plan; • Respond to changing and evolving business-related situations with appropriate marketing strategies; • Narrowly define a desired target market; • Effectively position an organization's offer; • Develop marketing communication skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Anyone who wants to learn the essentials of marketing and online marketing. • Students who want to work in marketing, advertising, promotions, retail or sales, or pursue studies in those areas. • Entrepreneurs who want to market their products or services. • Students moving onward to an academic path in marketing. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own marketing and communications.

Writing a Novella

Course code: CEJN 120 - Duration: 30 hours

Start date: June 22, 2027

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* Long-form fiction can feel challenging to balance. With so many moving parts — characters, scenes, and plot — it’s easy for doubt to creep in and disrupt your creative process before you reach the finish line. Writing a Novella guides you through developing long-form fiction from concept to early drafts. You’ll learn how to steer narrative arcs, develop characters, and refine dialogue while building the discipline to keep writing consistently. Each week, you’ll engage in practical assignments, class discussions, and peer review sessions to generate momentum toward your completed story. *CNT* • Apply techniques for creating and sustaining character, plot, and pacing • Develop several excerpts from an original novella or novel • Evaluate your own work and provide constructive feedback on the work of your peers • Build focus and consistency to support long-form writing goals • Identify best practices for navigating traditional and independent publishing *APP* Through step-by-step guidance and group discussion, you’ll practice long-form writing in a hands-on way. This approach encourages experimentation and reflection so you can sustain momentum and direct your story with purpose. *WHO* • Writers excited about pursuing a long-form writing project • Writers seeking to better understand how to structure and sustain a long-form story • Writers eager to join a supportive and productive writing community

Active and Effective Listening

Course code: CEPS 1138EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Most of the time we can hear each other just fine. It’s listening that creates the problems. Or rather, not listening. Miscommunication, misunderstanding, missed opportunity and even potential conflict can all be avoided if we simply learn to listen actively and effectively. And the easiest way to do that is by signing up for this workshop with Nancy Lahaie. In it, you’ll learn by exploring active listening skills to fully understand what’s being said to you so you can respond appropriately and enjoy better, more effective communication in your personal and professional life. *CNT* This workshop will empower you to: • Understand the critical elements required to be an effective listener; • Identify the right behaviours to adopt to be an active and effective listener; • Assess and improve your listening skills. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Employees and managers seeking professional growth and success. • Entrepreneurs who want to build a stronger, more sustainable company. • Employers who want to give their employees a great learning opportunity that contributes to the success of their organization. • Anyone who wants to strengthen their relationships by becoming a better listener. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] <b>Nancy Lahaie</b>, B.Sc., McGill Nancy offers more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize, and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as Small & Medium Enterprises (SMEs). Nancy is an experienced consultant who has helped companies maximize their potential by helping them improve communication and listening skills.

Building Trust and Presence in Leadership

Course code: CEPS 1147EO - Duration: 6 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Getting your team to trust your lead is harder than ever in today’s fast-paced, constantly evolving workplace. With long hours and competing demands, it’s easy for leaders to lose sight of the power of authentic communication and grounded presence. This workshop helps you grow as an effective and respected leader by showing you how to first lead yourself. Through mindset exercises and practical behavioural techniques, you’ll experience the impact of listening so others feel heard and learn how communicating with composure makes your message land. By putting these tools into practice at work, you’ll enhance personal wellbeing, improve relationships, and sustain performance throughout your career. *CNT* • Apply a growth mindset that supports courageous, adaptable and accountable leadership • Manage time and energy more effectively by building focused routines and eliminating noise • Navigate difficult conversations and team dynamics with confidence and emotional intelligence • Build practical systems and action plans to sustain progress and overcome obstacles • Strengthen communication, resilience, and presence to become a trusted leader *APP* This workshop combines individual exercises, group interaction, practical leadership tools and hands-on practice to ensure learning has a lasting impact. Through reflection, peer exchange, and role-play exercises, you’ll experiment with strategies you can apply immediately to accelerate your leadership growth. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Managers looking to elevate their leadership presence and impact • Team leaders who need practical leadership and communication tools to navigate conflict and change • Professionals preparing for mid-to-senior roles who want to enhance perception of their resilience, clarity, and influence • Leaders seeking practical techniques to balance personal wellbeing with organizational objectives All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or remotely. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tania_Epremian.jpg|Tania Epremian] <b>Tania Epremian</b> Executive coach and leadership development consultant Coach T is a seasoned global executive coach and strategic partner known for cutting through the noise with direct, no-nonsense guidance. With extensive experience across high-impact industries, she specializes in empowering leaders to step into authentic power, make clear decisions under pressure, and build resilient, high-performing teams. Her approach is dynamic and results-driven, blending deep expertise with practical tools and relentless energy to create lasting impact. For those seeking coaching that is real, rigorous, and rooted in actionable strategies, Coach T delivers leadership development with clarity, courage, and confidence.

Change Management

Course code: CEPS 1144EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* The only constant in life is change. You’ve heard it before, and you’ve undoubtedly experienced it firsthand. But if you’re reading this, chances are you want to learn how to make the most of change and perhaps even guide others through those transitional periods. Well, you’ve come to the right place. In this intensive three-hour workshop, industry pro Virginie Aubin will teach you about the importance of change management, how it affects individuals and the organization as a whole, emotional intelligence, mitigating and minimizing risks during periods of change, streamlining project efficiency and a lot more. Ready for a change? Sign up today. *CNT* This workshop will empower you to: • Understand organizational change and its impact; • Minimize waste while maximizing efficiency; • Improve employee motivation, support and productivity; • Ensure your projects run smoothly and profitably during times of change. *APP* This workshop is based on an optimized practical approach that mixes active learning with instructor-led exercises. To make the most of this workshop, we encourage you to keep an open mind, participate actively and ask questions and engage with your fellow learners. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Executives, managers and team leaders who want to learn how to effectively manage change within their organizations. • Anyone who wants to learn how to better negotiate change in their personal or professional life. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Benoit_Lamontagne.jpg|Benoit Lamontagne] <b>Benoit Lamontagne</b>, Eng., C.Adm., MBA Benoit is an electrical engineer by training and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.). He has worked in the aerospace industry in the field of avionics product development for more than 13 years. Over the years, he has developed a strong expertise in project management and management of organizational transformations. As a management consultant, Benoît uses his expertise to help his clients achieve their professional and organizational goals. He stands out by his professionalism, leadership, authenticity and high ethical values.

Communication in Leadership

Course code: CEPS 1115EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* One of leadership’s key success factors is communication. But what makes a good communicator? How do you effectively engage and inspire people, promote innovative ideas, or even deal with difficult situations? In this workshop, we will look at how to effectively construct communications and how you can elevate your leadership through strong communication. Furthermore, we will dive into communication leadership styles and help you identify your own. *CNT* This training will enable you to: • Understand the critical elements required to be an effective communicator; • Assess your communication and leadership style; • Use communication to highlight your leadership qualities; • Strengthen and enhance your communication skills; • Discover your strengths and areas of improvement in your communication habits. *APP* This online workshop is based on an approach that mixes active learning, group discussion and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who’s interested to develop a new behavioural skill; • Anyone looking to increase the quality of their communications; • Managers and business owners who wants to improve their managerial and coaching skills; • Managers and business owners looking to support and mobilize their teams both personally and professionally; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] <b>Nancy Lahaie</b>, B.Sc., McGill Nancy is a seasoned pro with more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as small & medium enterprises (SMEs). She's an experienced consultant who that has helped companies maximize their commercial potential and she can help you elevate your brand experience.

Develop a Healthy Relationship with Stress

Course code: CEPS 1012EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Feeling stressed out? Join the club. Stress is an unavoidable condition in our lives. Some people harness it to motivate themselves. Others let it destroy them. Then there's Kathryn Peterson. She manages stress positively and effectively and so can you. In this workshop, you'll learn to identify the thin line that differentiates healthy from unhealthy stress. You'll also develop stress-management techniques that help you reclaim your balance so you can thrive both personally and professionally. Manage your stress and you can manage the rest. *CNT* This workshop will empower you to: • Understand the physiological and biological aspects of stress, the universal triggers, types of stress, and chronic stress stages; • Identify tense situations and recognize unhealthy stress signals; • Develop mechanisms to thrive and reclaim balance in your life; • Implement immediate and long-term stress-management techniques. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Professionals working in stressful environments • Individuals wanting to go beyond the usual rhetoric on stress • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] <b>Kathryn Peterson</b>, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Let Kathryn guide you along the path to effective stress management.

Editing for Professionals

Course code: CEPS 1143EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;WRITE:Creative Writing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Want to know what separates amateur writing from professional copy? Easy. It’s the editing. The process of refining and reducing. Knowing what to leave out, what to add in, where, and how. In short, it’s about tailoring concise, compelling copy perfectly targeted to a specific audience. If that sounds like a skill you’d like to develop, join professional editor Giuseppe Valiante for this powerful, pens-on workshop. Your readers will thank you. *CNT* This workshop will empower you to: • make your writing more convincing and professional; • appreciate and apply the basic tools of editing; • structure and present compelling ideas for specific audiences; • hone editing skills to address often-overlooked errors in business writing. *APP* This workshop is based on an optimized practical approach that mixes active learning with instructor-led and individual editing exercises; it includes a basic overview of grammar as it applies to editing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone required to write and edit at work or who simply wants to improve their written communication. • Employees engaged in improving their company’s communications. • Executives who need to communicate effectively with employees and clients. • Communications, marketing and sales professionals who need to pitch products or services convincingly. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Giuseppe_Valiante_2.png|Giuseppe Valiante ] <b>Giuseppe Valiante</b>, News Editor Atlantic/Quebec The Canadian Press newswire Giuseppe Valiante is responsible for editing multimedia content from five bureaus for CP’s national clients, which include The Globe and Mail, Toronto Star, CBC and many other reputable news organizations in Canada. Over the years, he has trained journalists around the globe and regularly gives courses and workshops on writing and editing so rest assured, he can help you make your point clearly, concisely and with purpose.

Editing Skills for Clear Writing

Course code: CEJN 110 - Duration: 30 hours

Type: Course

WRITE:Creative Writing;COMMU:Communication;DIGICW:Digital Communications & Writing *VID* *KEYB* The difference between good and great writing is in the edit. Without that crucial step, your writing can’t reach its full potential. Editing Skills for Clear Writing helps writers adopt a thoughtful process for polishing any piece of writing. Through hands-on exercises focused on grammar, syntax, and style, you’ll learn how to improve clarity, accuracy, and flow. With insight into how professional editors approach editing, you’ll gain the skills to polish your own work without needing a separate set of eyes. *CNT* • Understand the role of an editor and what to look for when editing • Improve clarity and flow through stronger sentence and paragraph structure • Apply correct spelling, punctuation, and fact-checking in your editing • Recognize and correct common writing issues such as wordiness and redundancy • Edit your work and the work of others with accuracy and confidence • Strengthen tone, style, and voice through precise editing choices • Understand how to meet professional deadlines while polishing writing *APP* Through guided practice and collaborative exercises, you’ll apply editing techniques across various formats and styles. This process-focused approach builds precision and shows you how thoughtful revision improves writing. *WHO* • Writers who want to polish their work with stronger editing skills • Professionals who write or edit as part of their job • Communications specialists, journalists, bloggers or podcasters looking to sharpen their writing • Professionals looking to pursue a career in writing, publishing, or content creation • Learners who want to bring greater clarity, accuracy, and style to their writing

Effective Presentation Skills

Course code: CEPS 1100EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* All eyes are on you. This is it: your big chance to keep them captivated and make your point. Are you up to it? Not yet? Well, if you take this workshop you will be. In this intensive, richly rewarding training, you’ll learn the best practices in structuring a presentation, engaging your audience and holding their attention, injecting humour, storytelling, dealing with nerves and stress, controlling your body language and much more. It’s simple: if you want to feel more in control in front of an audience no matter what you have to say, this is the place to start. Feeling ready now? *CNT* This training will enable you to: • Unlock your unique style as a presenter and communicator and use it to maximize your professional presence and help you reach your goals; • Integrate best practices in presentations and avoid distracting habits; • Learn how to structure content according to objectives, audience and content (OAC framework). *APP* This online workshop is based on an optimized practical approach. It mixes pedagogical strategies like active learning, self-assessment activities, demonstrations and individual exercises. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who has to present their work or ideas and wants to improve their skills. That means you. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or remotely. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] <b>Kathryn Peterson</b>, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Join Kathryn in this one-day workshop and let her guide you along the path to effective presenting.

Optimize Your Social Media Strategy with AI

Course code: CEPS 1146EO - Duration: 6 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Social media never stops moving. Yet most teams lack the time and resources to keep content fresh, engaging, and targeted. This workshop shows you how to put AI to work at every stage of your social media strategy to speed up production and enhance optimization. Through live demos of leading tools like ChatGPT, Bard, Canva Magic Write, and Hootsuite AI, you’ll discover how to cut routine tasks, spark creativity, and make data-driven decisions that deliver stronger results and save time. *CNT* • Explain how AI can support social media marketing and the customer journey • Use generative AI tools to draft posts, headlines, and ad variants in seconds • Build a strategic social media strategy that adapts to trends and engagement patterns • Leverage AI for advanced audience segmentation, dynamic ad targeting, and optimized ad spend • Apply AI-driven analytics and sentiment analysis to refine strategy and prove ROI *APP* This interactive workshop combines demonstrations, guided exercises, case studies and peer discussion, giving you practical experience with leading AI tools and strategies you can apply immediately. In order to maximize engagement and knowledge transfer, it is highly recommended that participants keep their cameras on during the workshop. *WHO* • Social media managers and digital marketers looking to scale their output with AI • Content creators and community managers looking to streamline ideation and publishing • Business owners and brand managers seeking data-driven targeting and measurement • Communications professionals ready to automate reporting and monitoring • Professionals who want to improve social media performance with AI tools We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2025.jpg|Tarek Riman] <b>Tarek Riman</b>, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Social and Emotional Intelligence for Success

Course code: CEPS 1032EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Diplomas, skills and experience will get you hired. But if you really want to set yourself apart and thrive in today's highly competitive workplace, you need something more: emotional and social intelligence. Kathryn Peterson can help you achieve them both. In this workshop, Kathryn will show you how controlling your emotions and reading social signals will have a significant impact on the climate of your organization and on your overall performance and productivity. She'll teach you simple, practical, effective ways to navigate the turbulent waters of workplace relationships and further your professional success. *CNT* This workshop will empower you to: • Understand the theoretical and practical elements that constitute emotional and social intelligence; • Learn about the impact of emotional and social intelligence, stress management, behavioural changes, communication processes and interpersonal relations; • Acquire strategies to increase emotional and social intelligence; • Establish an emotional and social intelligence action plan. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees seeking professional growth and success; • Individuals struggling with their own emotions or those of their colleagues; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] <b>Kathryn Peterson</b>, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Take part in this workshop with Kathryn and stimulate your professional life.

Transform Your Marketing Strategy with AI

Course code: CEPS 1145EO - Duration: 6 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Your marketing strategy can blossom when artificial intelligence (AI) takes care of the heavy lifting. In this workshop, participants will explore powerful AI tools and strategies designed to enhance marketing efficiency, optimize campaign performance, and boost customer engagement. The marketing landscape evolves rapidly, but with AI, you can stay ahead of the curve. *CNT* This workshop will help professionals: • Understand the fundamentals of AI and how they’re applied in marketing • Learn to analyze and leverage data to make more informed marketing decisions • Hone their marketing strategies by exploring case studies • Consider ethics and best practices when incorporating AI into marketing *APP* Our methodology combines theoretical insights with practical, hands-on exercises. Participants will engage in individual and group activities that include interactive lectures to provide foundational knowledge and context, hands-on exploration of AI tools relevant to marketing, case studies of successful AI implementation in marketing, and group discussions about real-world applications and their ethical implications. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Marketing professionals looking to leverage AI to boost their careers • Digital marketers who want to optimize their campaigns through data-driven insights • Marketing managers and leaders responsible for driving innovation within their teams • Organizations looking to stay competitive by adopting the latest AI technologies We’re flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2025.jpg|Tarek Riman] <b>Tarek Riman</b> President and CEO of Riman Agency Tarek is a seasoned marketing expert and best-selling author. He has taught marketing at prestigious institutions including McGill, Concordia and York University. As the author of seven best-selling marketing books, including The Camino Within, The SEO Way, and We Make Mistakes, Mistakes Make Us, Tarek has made a significant impact in the field of marketing literature. He also serves as a board member at Yes Montreal and is the VP of Marketing and Sales at Carbon R5. Beyond his professional roles, Tarek is the founder of multiple digital platforms, including Riman Art, Inspiring Canadians, and Montreal Tips.

Writing for Children

Course code: CEJN 118 - Duration: 30 hours

Type: Course

WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* Every word matters when you write for young readers. On every page, you need to spark their imagination and keep their curiosity alive. Writing for Children helps you bring imaginative ideas to life and connect with younger audiences. You’ll explore how characters, voice, and theme combine to create stories that stick with readers long after the final page. Through regular writing, feedback, and discussion, you’ll experiment with formats like board books, picture books, and chapter books and finish with a polished piece that captures the wonder of children. *CNT* • Develop storytelling skills for children of all ages and reading levels • Explore the creative and design process behind children’s books • Recognize the range and diversity of content in children’s publishing • Create a complete children’s book • Identify best practices for navigating the children’s publishing industry • Become comfortable sharing and writing in a group setting *APP* Through interactive workshops and expert guidance, you’ll experiment with voice, structure, and imagination for young readers. This playful, hands-on approach encourages curiosity and refinement so you can bring stories to life with authenticity and joy. *WHO* • Writers interested in creating stories for children of any age • Writers curious about the craft and structure of children’s literature • Educators or storytellers who want to share ideas with younger audiences • Parents, grandparents, or relatives wanting to write stories for the children in their lives • Writers eager to join a supportive and productive writing community