As the senior executive at Bell charged with communications, Tammy Scott has a big mandate.
“Our communications campaign targets the media, existing and prospective customers, the general public, government stakeholders and other partners, prospective employees and also Bell’s employees across the country,” she says.
“My team also leads community relations, communications and program administration for the Bell Let’s Talk programs, which is a massive operation!” Juggling tasks is all part of the job, says Scott.
“Having such a broad list of audiences means I have to stop, drop and roll a lot! My team and I have to respond to urgent needs caused by external factors. And then we have to plan ahead and think about new and different ways to connect with an audience that we haven’t tried before.”
Scott, who earned a Bachelor of Arts in communication studies, previously headed communications at Export Development Canada and the Canada Council for the Arts. Bell’s corporate mission convinced her to make a career change in 2021.
“The pandemic showed us just how reliant we are on technology,” she remarks. “It connected us to the people, places and things that we need and rely on. Canadians should be proud that we have such a strong telecommunications infrastructure.”
To do her job well, the alumna says she still employs storytelling techniques learned at Concordia.
“Everyone can listen to facts and figures, but I feel the most pride and accomplishment when I’m able to help tell a Bell story in a compelling way that captures hearts and minds.”