Entitled The Marketing of Comic Books, Dania’s thesis explores how comic books impact readers in their lives. The idea stems from the importance of comic books in her own life: “To escape from a tragic childhood and stay mentally and physically healthy, I developed a passion for reading, drawing, working out and playing the piano. Following a family tragic event in 2012, I made a life goal promise to create graphic novels denouncing and speaking for victims and survivors of domestic violence and femicides. Comic books have a special place in my heart. They fueled my passion for comic illustration and drawings.”
In February 2022, Dania’s research topic was selected at the AMA Conference, the biggest marketing conference internationally. “Usually doctorate students and professors present their research there so, as a Master’s student, I’m really proud!”
The hybrid workshop (in-person and online) set out to create a safe social setting to gather and exchange ideas, opinions, and thoughts through experiential learning and active teaching. “It was challenging to come up with the workshop content from scratch, especially when it came to creating the exercises that would engage participants to apply theoretical concepts into practicality through imaginary scenarios. I also didn’t want to give away too much information about my thesis until it was published, and I wanted the content of my presentation to be stimulating for individuals of all ages and from any background.”
Throughout the past century, brands have adopted marketing through various forms; advertising and promotions evolve with technology and have taken place in various ways, including comic strips. Additionally, transmedia brands have become a billion-dollar industry through their use of diverse mediums.