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Dr. Yuyan Wei

Dr. Yuyan Wei

Yuyan Wei received her PhD in Business Administration with a specialization in Marketing from McMaster University. She also holds an MSc from the University of Manchester and an MBA from Wuhan University. Her research interests lie in sustainable marketing, corporate green strategies, innovation and new product development, and marketing-finance interface.

Yuyan have more than five years of industry experience in marketing research, new product marketing, and brand management positions in different industries. Before joining Concordia, Yuyan has worked for Trent University.

Teaching activities

Teaching presently

MARK302 - Marketing Research


Yuyan Wei and Devashish Pujari (2023), "Does buying green pay off? Stock market reactions to green acquisitions", Industrial Marketing Management, 114, 137-151.

Participation activities

Selected refereed conference

Wei, Y. “Drivers and Outcomes of Corporate Green Acquisition Strategy,” 2022 JPIM Research Forum (Virtual). 

Wei, Y. and Pujari, A. “The Effect of Green Acquisitions on Firm Value,” 2021 AMA Winter Academic Conference (Virtual).

Wei, Y. and Pujari, A. “Green Acquisitions: Are They Just Low-hanging Green Fruits?” 2020 JPIM Virtual Research Forum (former Annual PDMA Research Forum). Best Conference Paper Award.

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