Choosing a university major that would facilitate the career she hoped for gave Cate Cadbury many sweat-drenched, sleepless nights — until she came upon the Department of Communication Studies at Concordia.
“Right away I knew it would be the perfect fit,” she says. “I look back at that hyper-caffeinated version of myself and remember being both impressed and intimidated by the sheer breadth of knowledge and talent that resided within those walls. It was as enriching as it was stimulating and it challenged me to think differently.
“The professors had a deep impact on me. In particular, department chair Rae Staseson was a mentor who pushed me to become a more critical thinker.”
Cadbury now heads up Creative Services at Stingray, overseeing a team charged with every aspect of content production. She credits her undergraduate experience with giving her the necessary tools to do the job, from reviewing creative assets and building business cases, to understanding consumer behaviour and studying competitors. Working with Concordia students and professors influenced the way she looked at art, media, people and the world, and nurtured her collaborative spirit, she adds.
The grad describes Stingray as a “complex beast” born of several mergers and acquisitions. “It’s dedicated to unleashing the power of music in all its forms and enabling consumers to effortlessly access music everywhere,” Cadbury says. “With over 200 music curators located all around the world, Stingray offers a human touch, while other music providers often over-rely on computer algorithms.”
In spite of the COVID-19 pandemic, Cadbury is confident in Stingray’s prospects for growth. “Music is critical for our sanity, whether it’s background music while we’re working, karaoke to distract and entertain or a motivating fitness playlist,” she says. “These are just a few of the ways that Stingray’s products have helped with well-being as we all struggle to establish a 'new normal.'"