Concordia University Research Chair in Consumer Psychology and Visual Marketing
STAKEHOLDER VALUE CREATION
Next-generation insight and knowledge into stakeholder value creation
Safeguarding and growing Canadians’ wealth in a disrupted world
In an era of technological change, volatile financial markets and a competitive global marketplace, the John Molson School of Business (JMSB) examines how companies create value for stakeholders vis a vis decision-making, investment and finance.
Our theory of value goes beyond dollars and cents, encompassing both financial and non-financial factors, such as emotional benefit, while our definition of stakeholders includes customers, shareholders, the environment and the company itself.