SDL seminar

Managing Financial Services for Increased Returns and Lower Risk: Insights from Service Dominant Logic

A Business Seminar

with Dr. Robert Lusch, Executive Director, McGuire Center for Entrepreneurship, The University of Arizona

Hosted at John Molson School of Business

Location: 1450 Guy Street, MB 14.250 (corner of Guy and de Maisonneuve Blvd., 6th floor)
Date: Friday October 21, 2011, 8 a.m. to 10 a.m.
Open to: (But not limited to) Financial advisors, executives and experts

Spaces are limited

The seminar is designed for a cross-section of financial service executives who realize that their firm's performance depends on the acquisition and sharing of expertise and knowledge within internal and external networks. A traditional intra-firm product logic is no longer adequate to meet the strategic challenges of evolving customer markets and technological changes. On the other hand, the service-dominant logic presents an innovative mindset for integrating these network of actors in financial service organizations in order to co-create value for the firm, and for and with, its customers, stakeholders and the community at large. 

Dr. Robert F. Lusch will engage participants in a solution-oriented dialogue that will address their current and future realities. He has served on the Board of Directors of Arvest Bank for twelve years including chairing the audit committee for five years. He has also been active in private equity and has been involved in helping to engineer the strategic growth of three INC 500 enterprises. 

Contact organizers directly at seminarsdl@jmsb.concordia.ca 

Schedule