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Major in Marketing

The major in Marketing requires the completion of 24 credits (8 courses). The required four courses are shown in bold print. The remaining four courses can be chosen from the other courses offered by the Department.

Flowchart of the MARK major courses

 

Required courses

Offered by: Marketing
Program: Undergraduate

This course focuses on the management of marketing in organizations. Target market selection and each component of the organization’s offer bundle are scrutinized. The course is application-oriented. Additionally, cases are used in order to reinforce learning and to help each student cultivate excellent problem-solving and decision-making skills. Other areas in which marketing can be applied are introduced.

Prerequisites & notes

Prerequisite: COMM 223 or 224 or MARK 201

Offered by: DS and MIS
Program: Undergraduate

Prerequisite: MATH 208 or equivalent; MATH 209 or equivalent; BTM 200 or INTE 290 or COMP 248 previously or concurrently. This course introduces the fundamentals of statistics as applied to the various areas of business and administration. Topics covered include techniques of descriptive statistics, basic theory of probability and probability distributions, estimation and hypotheses testing, chi-square tests in contingency table analysis and for goodness-of-fit, and simple linear regression and correlation.

Prerequisites & notes

Prerequisite: MATH 208 or equivalent; MATH 209 or equivalent; BTM 200 or INTE 290 or COMP 248 previously or concurrently.

Offered by: Accountancy
Program: Undergraduate

Prerequisite: COMM 210 previously or concurrently. This course examines the theory and practice involved in measuring, reporting, and analysing an organisation's financial information. Concepts underlying financial statements are discussed, with an emphasis on generally accepted accounting principles. Disclosures/requirements concerning financial statements as well as information needs of decision-makers are introduced.

Offered by: Finance
Program: Undergraduate

Prerequisite: COMM 210, 215; ECON 201 or equivalent; ECON 203 or equivalent previously or concurrently. This course provides a general perspective on the history, operation and relation ships between Canadian and international product, labour and financial markets. Specifically, students will be introduced to issues of fundamental importance to today's managers and entrepreneurs such as changes in structure and competitiveness in these markets in response to government policies, the determination and behaviour of interest rates, inflation, market integration, and the role and function of financial intermediation. It further provides students with the knowledge of the role and impact of regulation and other government interventions in these markets.


+ 12 additional credits chosen from the following

Offered by: Management
Program: Undergraduate

Prerequisite: COMM 205, 210. This course is designed to provide students with an opportunity to study individual behaviour in formal organizations. Through theoretical case and experiential approaches, the focus of instruction progressively moves through individual, group and organizational levels of analysis. Topics in the course include perception, learning, personality, motivation, leadership, group behaviour, and organizational goals and structure.

Prerequisites & notes

.Prerequisite: COMM 205, 210.

Note: Students who havae received credit for MANA 202 may not take this course for credit

Offered by: Marketing
Program: Undergraduate

Prerequisite: COMM 224 or MARK 201. This course explores the challenges of providing outstanding customer service and becoming a recognized service leader in any given industry. Through lectures, discussions, situation analyses, field studies, and reports, students come to: 1) understand the strategic importance of services, 2) develop a service management mindset, 3) master the key elements of services marketing, 4) learn to manage the service delivery processes, 5) appreciate the significance of a customer-focus in service delivery, 6) recognize the challenges of sustainable moments of truth, and 7) adopt customer-centric managerial approaches to achieve better business performance through service excellence. NOTE: Students who have received credit for this topic under a MARK 491 number may not take this course for credit.

Prerequisites & notes

Please click on the website link below (scroll down) to watch a video about this course.

Offered by: Marketing
Program: Undergraduate

This course offers an introduction to e-marketing strategies and tools that are required for effective marketing via electronic media. In particular, this course focuses on conceptualization regarding new media and practical tools, both of which will contribute to students’ ability to analyze new marketing opportunities arising from new electronic media and to develop an appropriate course of action to leverage their strengths. Topics include online advertising, e-commerce, mobile marketing, social media, search engine optimization, web analytics, and eCRM.

Prerequisites & notes

Prerequisite: COMM 223 or 224 or MARK 201

Students who have received credit for this topic under a MARK 491 number may not take this course for credit.

Offered by: Marketing
Program: Undergraduate

Prerequisite: COMM 224 or MARK 201. This course introduces students to the field of marketing communications. The initial part of the course examines the role that communications play in marketing strategy. Then, the specific elements involved in developing and executing an effective promotional campaign such as message strategy, creative execution, media planning and budgeting are examined. Next, the course covers ways to support the promotional campaign through various communication tools, such as sales promotion, Internet marketing, personal selling, publicity and direct marketing. The course ends with a discussion of some of the key legal, ethical and social aspects of marketing communications.

Prerequisites & notes

NOTE A/See §200.2 http://www.concordia.ca/academics/undergraduate/calendar/current/sec200/200-2.html

Offered by: Accountancy
Program: Undergraduate

Prerequisite: COMM 217. This course covers the development of accounting information to assist management in carrying out its functions effectively and efficiently. Concepts and techniques for planning, performance evaluation, control, and decision-making are introduced. New developments are addressed with a focus on contemporary business issues and real-world applicability of management accounting concepts and techniques. (jjsegovia@jmsb.concordia.ca) prior to the orientation date.

Offered by: Finance
Program: Undergraduate

Prerequisite: COMM 217; COMM 220 previously or concurrently. This course provides a general understanding of the fundamental concepts of finance theory as they apply to the firm's long-run and short-run financing, and investment decisions. Building on the objective of firm value maximization, students will become familiar with the conceptual issues underlying risk and return relationships and their measurements, as well as the valuation of financial securities. They will also learn the concept of cost of capital, its measurement, and the techniques of capital budgeting as practised by today's managers. Students will be introduced to the basic issues surrounding the firm's short-term and long-term funding decisions and its ability to pay dividends.

Offered by: Management
Program: Undergraduate

Prerequisite: COMM 308. This course will allow students to develop a degree of familiarity with the important ethical and legal aspects of business and to become more aware of and comfortable with resolving ethical and legal components of their decision-making and with distinguishing right from wrong business behaviour.

Offered by: Marketing
Program: Undergraduate

This practicum course builds on and supplements the concepts that were covered in MARK 453. It focuses on the application and integration of all the tools of marketing communications such as advertising, sales promotion, public relations and publicity, personal selling, direct marketing, and Internet marketing. The course also takes into account all contact points and stakeholder groups, including consumers, employees and suppliers, governments, distribution channel members, local communities, opinion leaders and the media. An integral component of the course is the development of a complete integrated marketing communications plan for presentation to a "real life" client using concepts that are discussed in class.

Prerequisites & notes

Prerequisite: MARK 452, 453.

Offered by: Management
Program: Undergraduate

Prerequisite: COMM 222, 223, 305, 308. This course emphasizes the entrepreneurial aspects of management that are required to create, develop, and sustain either a new business venture or a major project/initiative within an existing organization. The integrative nature of the course will require an understanding of each functional area of business. Students will have the opportunity to demonstrate the teamwork, leadership, communication, and the other skills stressed throughout the program.

Prerequisites & notes

NOTE: Students who have received credit for COMM 410 may not take this course for credit.

Offered by: Management
Program: Undergraduate

Prerequisite: 45 business credits including COMM 225; COMM 226 or 301; COMM 315 and 320 previously or concurrently.This capstone course requires graduating students to demonstrate their ability to integrate the knowledge and skills they have acquired during their program. This course introduces the major models and theories in strategic management. Emphasis is on integrating concepts and methods for systematically assessing the external environment and internal company conditions that influence firm performance. Lecture topics and case studies are selected to portray the nature of the strategic process and the dynamics of competition in a variety of contexts. Additionally, the connection between organizational strategy and the physical environment is examined.

Prerequisites & notes

Prerequisite: 45 business credits including COMM 225; COMM 226 or 301; COMM 315 and 320 previously or concurrently.

Students who have received credit for COMM 310 may not take this course for credit.

Offered by: Marketing
Program: Undergraduate

Prerequisite: COMM 224; MARK 462 or IBUS 462. This course studies the management approach to international marketing, with emphasis on key variables that are controllable by the international marketing manager. Attention is focused on market measurement, product policy, channels, pricing, and promotion, with special emphasis on the development and control of multinational marketing strategies and programs. Students will execute a project directed to a selected part of the world.

Prerequisites & notes

NOTE: Students who have received credit for IBUS 465 may not take this course for credit.

Offered by: Marketing
Program: Undergraduate

Prerequisite: COMM 223 or MARK 201. The course focuses on the managerial aspects of industrial marketing. The concept of organization buying behaviour and its impact on marketing strategy formulation are discussed. Management of the industrial marketing mix considering product service development, intelligence, promotion, channels, and performance measurement is covered, both in existing product lines and new product-launch activities.

Prerequisites & notes

Please click on the website link below to watch a video about this course.

Offered by: Marketing
Program: Undergraduate

Prerequisite: COMM 224 or MARK 201. The focus of this course is the development of a dynamic and successful product strategy for the organization. Topics covered include product life cycle concepts, the adoption and diffusion of innovations, strategic product planning, developing the service offering, and the process of innovating and launching new products and services.

Offered by: Marketing
Program: Undergraduate

This course focuses on issues of current and potential concern to marketers. The content may vary from year to year.

Prerequisites & notes

Prerequisite: COMM 223 or 224 or MARK 201.

Note: Specific topics for this course and prerequisites relevant in each case will be stated in the Undergraduate Class Schedule.

Offered by: Marketing
Program: Undergraduate

Prerequisite: MARK 462 or IBUS 462. This course deals with the multicultural dimensions of international business operations. The objective is to develop Canadian managerial skills for effective performance in an international setting. Topics to be covered include international negotiations, management of multicultural personnel, cross-cultural consumer behaviour profile, cross-cultural communication, and other cultural aspects of marketing strategy.

Prerequisites & notes

NOTE: Students who have received credit for IBUS 492 may not take this course for credit.

Offered by: Marketing
Program: Undergraduate

This course focuses on issues of current and potential concern to marketers. The content may vary from year to year.

Prerequisites & notes

Prerequisite: COMM 223 or 224 or MARK 201

Specific topics for this course and additional prerequisites relevant in each case will be stated in the Undergraduate Class Schedule.


Notes:

  • All Business courses are 3 credits in length.
  • All BComm students are required to declare a Major.
  • Students can declare a business double major in the BComm program, replacing any previously declared business minor. The John Molson School of Business may impose quotas on some majors.
  • The information above is strictly for the 90-credit program.
  • To review the course requirements for your year of entry in the program please refer to the course calendar or program worksheet for that year.

 

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