The mission of the Luc Beauregard Centre of Excellence in Communications Research is to advance the strategic role of public relations at the highest levels of organizational management and leadership by supporting and promoting applied and innovative research and establishing best practices that can assist and inspire today’s and tomorrow’s senior professionals in all types of organizations.
Its goals are to:
- Fund research and disseminate research findings in order to foster greater understanding and recognition of public relations and communications as a strategic management function among practitioners as well as members of senior executive teams
- Share knowledge and best practices in order to advance the strategic role of public relations and communications at the highest levels within organizations
- Provide a Canadian perspective to the profession that draws on national issues and opportunities while taking into consideration global research and best practices
- Foster innovative thinking through world-class teaching and learning opportunities