Jennifer Zuccarini, BFA 01, is fascinated by the idea of dressing up and undressing.
The Concordia grad is CEO and head designer at New York City-based Fleur du Mal, a luxury lingerie brand she founded in 2012.
Entrepreneurship practically runs in her blood. Her father imported the first Italian espresso machine into Canada in 1954, she says, and his business is still going strong.
Fleur du Mal — lingerie that’s “meant to be seen” — is Zuccarini’s second commercial venture.
“Kiki de Montparnasse, which I launched in 2005, was my first luxury brand surrounding intimacy,” she says. Aside from lingerie, the company also offered erotic books and toys.
Between selling Kiki de Montparnasse and launching Fleur du Mal, Zuccarini spent four years as a design director at Victoria’s Secret.
“It was an opportunity for me to learn from a major, massive corporation that owned the lingerie space,” she says. “I took that position, but I was always thinking of launching my own brand. In the end, I put that experience into the new thing I wanted to do.”
Zuccarini knew from as young as eight years old that she wanted to be a designer, though for a time she considered dealing art. The Toronto native moved to Montreal in the early 2000s to study art history at Concordia.
Before graduating, she returned to fashion, spending a “gruelling” final year at school, working in an atelier by day and attending classes at night.
Her Concordia degree still comes in handy. Her collections at Fleur du Mal are often art-inspired. The work of Japanese photographer and contemporary artist Nobuyoshi Araki, for instance, informed the company’s latest collection, his signature orchids reinterpreted as lace and embroidery.