Marketing
Marketing is the art and science of creating value, combining analysis and creativity to shape customer experiences and drive results.
The John Molson Marketing program begins by building a strong foundation from core courses like Marketing Management and Consumer Behaviour.
Students can then customize their learning by choosing from courses in areas like digital marketing, artificial intelligence, food marketing, sports marketing and more.
Throughout the program, students engage with key issues such as ethics, sustainability and the complexities of the global business environment, preparing them to think broadly and act responsibly.
Our faculty is composed of internationally respected scholars and industry professionals who are committed to the success of our students. Beyond the classroom, our renowned Co-op Program and award-winning Case Competition teams provide valuable real-world experience, while our student associations and alumni networks provide strong ties to the community giving our graduates a distinct edge in today’s fast-moving job market.
