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Why Business Analytics?

Businesses today create and consume huge amounts of data and both the management and analysis of this data is essential to support efficient, managerial and tactical decision-making. In the current business landscape, employers are looking for talented individuals with an understanding of data intelligence, big data, data mining and analytics, digital innovation and transformation, and digital strategy and governance.


Interested in gaining these skills?

7 Fun facts about Business Analytics

Did you know that the potential global impact of massive data integration in retail banking is up to $260 billion?

Did you know only 10-20% of the public and health care sectors’ potential value has been captured by data analytics to date?

Did you know, The Citadel (owned by Switch), is currently the largest data center campus in the world? Located in Tahoe Reno, Nevada, it covers an area of 7.2 million square feet!

Did you know that despite gaining popularity in recent years, artificial intelligence is decades-old concept? Established as a field of study back in the 1950s, various thinkers have been exploring this subject for centuries!

Did you know that every day, the world creates roughly 2.5 quintillion bytes of data?
 

Did you know that advanced machine learning models, such as neural networks, can discover and model patterns hidden in data to any accuracy?

Did you know that research on IT-related loss of productivity shows that organizations experience an average productivity loss of 7.6%?

Questions? Please contact gradadvisor.jmsb@concordia.ca

What our faculty experts have to say about Business Analytics and Technology Management

For the benefit of both business and society, it is important that in our digitally-driven world, we train students to not only mine for good data, but to accurately analyze it. This can only be achieved when the right minds know what to do with the information and technology in front of them.

Anne-Marie Croteau
Dean, John Molson School of Business

As organizations reconfigure their business models to fit the reality of today’s digitally-driven consumers, it is important for graduate students to be aware of issues surrounding both the managerial and technical aspects of data-driven business decision-making. From both a research and practice point-of-view, one must be comfortable in researching human and technology issues of importance in environments where cutting-edge business analytics, business intelligence, and big data techniques are leveraged. Simultaneously, they must have a strong foundation in the theoretical and practical concepts driving the selection, adoption, and diffusion of digital technologies for organizational and societal innovation and transformation.


Suchit Ahuja, PhD

Areas of expertise: Digital Strategy and Innovation, Digital Platforms and Ecosystems, Frugal Digital Innovation, Society Impacts of Digital Innovation and Community-based Innovation

The impacts of analytics and the supporting IT is already happening and will only continue to grow in all areas of business. Business data is continuously growing and the demand for professionals capable of accessing, processing, and analysing this data using modern software tools will only continue to grow.

Rustam Vahidov, PhD

Areas of expertise: Decision Sciences, Computer Information Systems

There will be a growing demand for business analysts to fill vital roles where both analytical skills and knowledge of practical applications to business questions are needed. These roles will be in high demand at least in the next decade. The  McKinsey Age of Analytics report projects a demand of 2-4 million for business analytics over the next decade only in the US, let alone its global demand.

Mohsen Farhadloo, PhD

Areas of expertise: Business analytics, Customer satisfaction, Public health, Public policy

Want to know more?

Sign-up to get a recording of our live online panel about the importance of data analytics in the business and academic world.

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