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Ghalia Shamayleh

How do the affordances of digitized therapy impact the delivery of mental health services for both providers and consumers?

My inspiration

Ghalia Shamayleh is a doctoral candidate in marketing at the John Molson School of Business. Ghalia holds a Bachelor of Science in economics with a concentration in marketing from the Wharton School of Business and a graduate diploma in communication studies and a Master of Science in marketing from Concordia. Ghalia studies the digitization of therapy as a service through teletherapy platforms. She investigates the enabling and restraining capacities of these platforms to better understand how they shape the experiences of service providers and clients.

She has co-authored a chapter on online affordances in the forthcoming edition of The Routledge Handbook of Digital Consumption. Ghalia has also recently published her work on the consumption of pet social media accounts and their content in The Conversation. Her work was also featured in two Global News radio segments.

During her program, Ghalia presented her work at seven academic conferences. As a winner of the Most Distinguished Presentation award at the 2021 Montreal Business Schools’ PhD Symposium, she is currently a member of the committee responsible for organizing the symposium in 2022.




English, Arabic, French


Zeynep Arsel

Investigating the experience of
online therapy

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