Angelica Pliego
Angelica Pliego is a Mexican Industrial Designer whose motivation is to empower entrepreneurs through innovative design solutions. She completed her bachelor's degree at CIDI (Industrial Design Research Centre), UNAM, and is a Co-founder of Armatoste, an Integral Design Agency that collaborates with other disciplines to transform creative ideas into feasible, desirable, and financially viable concepts. Under Armatoste, she had the opportunity to develop interdisciplinary projects that range from product to packaging design.
This perspective has helped her in collaboration with the team to win awards, such as 1st place in the National Design Biennial in 2015 in the category "Design for economic and commercial development or promotion." More recently, the project "Pirino", a chocolate souvenir experience, received a Mention in the Ibero-American Design Biennial in 2022.
However, one of the challenges encountered was that Mexican society was not fully aware of what industrial designers do and the potential value they can contribute. Therefore, as a current student in the MDes program, her interest is to conduct research on industrial designers in Mexico and explore ways to promote design and communicate the value these designers can provide to society. Her goal is to collaborate with other colleagues, disciplines, and sectors to bring design closer to the people.