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John Molson students make the podium at the Jeux du Commerce 2023

This year’s team finishes 3rd overall at the undergraduate case competition hosted by HEC Montréal
January 26, 2023

The John Molson School of Business undergraduate student delegation reached the podium again at this year’s prestigious Jeux du Commerce case competition.

The students were coached during the entire fall term and their efforts yielded 10 podium finishes in seven different academic disciplines. They placed third overall at the event, which took place in-person from January 6 to 9 and was hosted by HEC Montréal.

“Our undergraduate students bring the John Molson school spirit to life during these competitions. Our case competition program is supported by countless academic coaches, external business coaches, volunteers, staff and faculty,” says Anne-Marie Croteau, dean of the John Molson School of Business.

“The program is a crown jewel of the John Molson student’s learning experience because everyone’s commitment yields results year after year. It’s a big source of pride for me and the entire John Molson community. My congratulations go out to all of the delegates and a big merci to everyone involved for their time and dedication.”

Participating in the Jeux du Commerce requires students to take the COMM 499 seminar course, which is taught by Nora Baronian, BSc 99, MBA 06, director of the case competition program and a senior lecturer in the Department of Management. To qualify for the course, students try out for the team in the spring. An average of 300 students apply, but less than a third are selected.

A group of young people (two women and two men) wearing formal wear and standing together in a crowded event centre. The marketing team (from left): Coach Laura Tiberiu, Michael Lecchino, Melissa Axiotis-Perez and Gus Kemball.

Fourteen universities across Quebec and the east of Canada take part at this competition. This year’s final John Molson representatives consisted of 86 delegates: 40 in academic, four in debate, 18 in sports, 11 in participation, four in social, six internals, two coordinators and one program director/faculty advisor.

Melissa Axiotis-Perez was part of the group who made the podium in the marketing category.

“Alongside my incredibly talented and hardworking teammates, Gus Kemball and Michael Lecchino, I was tasked with coming up with a launch campaign for a new initiative of Loto-Québec presented by LG2,” she explains. “I am extremely proud to announce that we placed first.”

James Pluscauskas competed alongside Christie Kwong and Shayan Ziarati in the digital strategy component.

“I could not have asked for better teammates,” he shares. “We spent the last six months preparing 25 cases that not only helped us grow professionally but also as individuals. I am proud to say we placed second in our discipline.”

The final Concordia standings at this year’s case competition were as follows:

Overall standing: Third place
Academic Cup: Third place
Participation: Third place

First place: Marketing, Strategy, International Business, Interactive
Second place: Digital Strategy, Finance
Third place: Entrepreneurship

Below is a full list of the delegation’s participants.

Academic delegation

Head coach: Nora Baronian

Vice-president, academics: Annie Khau

Overall coordinators for the games: Tony Leo, Daniel Borges

Two young men and one woman, wearing formal wear and standing together, with the woman holding an award shaped out of a round, glass disk. The Digital strategy/Management Information Systems team: Shayan Ziarati, Christie Kwong and James Pluscauskas.

Academic disciplines


Team: Simon-Hai Gingras, Daniela Kabat, Yinlin Liu

Coaches: Dai Wei Zhang, Phil Blanchard-Krulic, Anthony Di Placido, Brianna Meagher, Jasper Fyson, Tashi Alexander-Ryan

Digital strategy/Management Information Systems

Team: Christie Kwong, Shayan Ziarati, James Pluscauskas

Coaches: Steven Camia, John Fragos, Tim Shaw, Glenn Funamoto, Jonathan Ha-Tran, Thomas Blanc Bolelli


Team: Olivier Cloutier-Faucher, Éloïse Turgeon, Ethan Posluns

Coaches: Dylan Ross, Sara Cholmsky, Abdoulaye Koïta


Team: Zachary Bourdeau, Sadik Ahmed, Émile Laflamme

Coaches: Samuel Castilloux, Chris Kovalchuk, Philippe Carmant, Ivanna Biloshytska, Michel Loutchkine, Émile Martel, Omar Mourad

Human resources

Team: Jasmine Metzler, Karim Hatem, Kayla Osman

Coaches: David Lafreniere, Sabrina Jorrin, Veronika Ness

International business

Team: Lauren Campbell, Juliana Whamond, Romain Germond

Coaches: Sara Cholmsky, Rita Belarbi, Christopher Kennedy, Jeremy Abikhzir


Team: Melissa Axiotis-Perez, Gus Kemball, Michael Lecchino

Coaches: Isabel Wong, Alexandra Fillion, Laura Tiberiu


Team: Annie Khau, Jerry Zhu, Joseph Marabella

Coaches: James Hui, Chris Kovalchuk, Salar Molaei, Christian Bonneau, Christophe Hebert


Team: Sophie Beaudet, Dayiny Balasingam, Jasmine Gadoua

Coaches: Maya Bobotis, Axel Gizard, Justine Carlone, Chloe Evans


Team: Athanassios Douzepis, Alexander Xu, Liam Emond, Vassilios Pavlos Soubassakos Al Naouakil

Coaches: Colin Philip, Michael Richardson, Fatima Malik, Ben Carr, David Lafreniere

Purchase order management

Team: Aren Imamedjian, Joseph Yung, Qi Yue Wang

Coaches: Nathalie Geukers, Mahesh Sharma, Dolby Ly


Team: Danny Lam, Lorenzo Calce, Harlyn Joy De la Cruz

Coaches: Dai Wei Zhang, Phil Blanchard-Krulic, Tashi Alexander Ryan

Surprise case

Team: Angelique Dinh-Vu, Marina Bertilotti Barreto, Laszlo Joaquin Appelshoffer

Coaches: Ryan Walker, Benjamin Carr, Karl Nkori


Team: Marc Da Silva, Dominic Renda, Clothilde Vaillant, Faiyaz Abdul

Coaches: Megan Chau, Tristan Waldie

Non-academic disciplines



Ultimate: James Zhen, Dylan Ross, Olivier Lelievre, Nicholas Wong, Nathan Tran, Lindsay Mercredy, Emma Roy, Brandon Mundl, Clara-Maria Rosoi

Volleyball: Clara Boucher, Igor-Cleef Kagabo, Richard Li Wan Po, Michael Cimaglia, Xavier Lamb, Felicia Dussault, Lydia Papakonstantinou, Tye Laurie, Juliette Goulet

Volleyball coaches: David Moreau, Vinchenzo James


Team: Melody Harandian, Caroline Trieu, Alicia Nerguizian, Francesca Ruffolo, Maria Tunaru, Chloe Le Lann, Anais Aina Nirina, Kevin Santiago, Christina Fu, Laszlo Joaquin Appelshoffer, Marina Bertilotti Barretto, Angelique Dinh-Vu, Julian Sintim, Mariam Ahad

Coaches: Olivia Valcourt


Team: Anabelle Dubuc, Louis Hervieux, Anis Elourzadi, Alissa Dikranian

Coaches: Justin Lo Presti, Anmol Sharma


Sara Cholmsky, Dolby Ly, Taylor Graham, Laura Tiberiu, Gabriel Persechino, Olivia Valcourt


Learn more about the John Molson Case Competition program.

Follow the John Molson School of Business competition results.


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