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This 15-credit elective group is available to students registered in undergraduate programs outside the John Molson School of Business. Students choosing this elective group have the opportunity to add a business-oriented marketing component to their arts, science, engineering, or fine arts degrees.

Credits required: 15

9 credits

MARK 2013 Introduction to Marketing
MARK 3023 Marketing Research
MARK 3053 Consumer Behaviour

6 credits chosen from

MARK 4513 Marketing of Services
MARK 4523 e‑Marketing
MARK 4533 Marketing Communications
MARK 4543 Personal Selling
MARK 4603 Integrated Marketing Communications Practicum
MARK 4633 Retailing
MARK 4853 Business‑to‑Business Marketing
MARK 4863 Product Strategy and Innovation

NOTE: Since non‑business students can only register for a maximum of 30 credits within the John Molson School of Business, students registered in the Minor in Business Studies cannot register for this elective group.

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