The brainchild of Mazen Elbawab, a computer engineer with years of experience in the gaming industry, Heddoko is a product that could give amateur and professional athletes the winning edge.
The idea is to make a wearable body-monitoring device that tracks users’ movements, show what they’re doing right and wrong and give pointers on possible improvements. Elbawab described it as a “virtual coach” when used by athletes privately. It would allow people to practice on their own.
It’s also potentially an aide to professional coaches, allowing them to record proper sporting technique in a way that is superior to the traditional DVD or video.
“If you want to be able to swing a golf club like Tiger Woods, this is the product for you,” says Elbawab.
Heddoko finished in the Top 3 for the $100,000 Investment Prize and Top 3 Quebec Videotron Business Solutions Startup prize at Montreal’s International Startup Festival, July 9-12, 2014.