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Social Media Marketing

Program

Description

Posting on social media is pointless without a strategy. Our Social Media Marketing program helps you understand how to use social media to support your business goals so you can start posting with purpose. Through projects that mirror the real work of a social media manager, you’ll develop a content strategy, conduct social media audits, and use analytics to know where to adjust your focus. With those skills, every piece of content connects to a clear goal.

Key takeaways

  • Create a social media strategy that supports your business and marketing goals
  • Measure and track social media performance and ROI
  • Identify trends and insights around your social media marketing efforts
  • Understand the fundamentals of marketing

Related stories

How a YouTube star is trading viral success for a digital marketing career.

Instead of trend chasing, marketing strategist M. J. Plebon shows students and clients what to actually focus on.

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