Search Marketing
Program
Description
Without a search strategy, your site may never reach the audience looking for your product or service. Our Search Marketing program shows you how to get a business found online. You’ll build skills in website creation, then apply strategies and techniques to rank well in both paid and organic search results.
Program at a glance
Format: Online
Schedule: Part-time
Language: English
Number of courses: 3
Program type: Certificate
Upskill your team with custom corporate training.
Key takeaways
- Create SEO audits, recommendations and optimizations for clients, businesses, and web properties
- Measure and track the performance of SEM campaigns and SEO efforts
- Build search engine marketing and optimization strategies
- Create and manage paid search campaigns on Google and Microsoft
- Understand the role of SEO and SEM in the marketing mix
Student information
Courses
This program consists of three required courses, all offered online. To complete the program, register for each course individually below.
