Our mission is to advance the adoption of sustainable business practices through education and by fostering inclusive, collaborative, multi-stakeholder interactions in Montreal and beyond. 

The Sustainability Ecosystem capitalizes on collective intelligence by bringing industry experts, framework providers, task forces and practitioners together to share their content, increase transparency and advance education in the field of sustainability. 

The Sustainability Ecosystem is powered by the John Molson Executive Centre (JMEC).


The Sustainability Ecosystem aims to:

  • Educate investors, businesses, political organizations, students, academics and other stakeholders on topics related to sustainable development.
  • Connect stakeholders to stimulate conversations aimed at solving sustainability issues.
  • Empower students, professionals and policy makers to integrate sustainable development into their decision-making by capitalizing on knowledge sharing.
  • Aggregate sustainability content, centralizing information to make it more accessible.


The goal of the Sustainability Ecosystem initiative is to register Montreal as part of  the UN: FC4S (Financial Centers for Sustainability), a network of over 30 financial centres working together to achieve the Sustainable Development Goals and the Paris Agreement. This will allow Montreal to collaborate on practical research projects on ESG issues and become part of the global ecosystem.

Our team

Amr Addas

Amr Addas
Academic Director
Adjunct Professor, Finance

Amr Addas is an Adjunct Professor and Director of the Van Berkom Investment Management Program and Van Berkom Small Cap Case Competition at the John Molson School of Business, Concordia University. He is also the Academic Director for Sustainability at JMSB and leads Concordia’s Sustainable Investing Practicum in collaboration with Manulife. He is also a member of the Faculty for the Sustainable Investment Professional Certificate (SIPC) offered by JMSB. Amr has taught at McGill University, Queen’s University’s Smith School of Business, and Sherbrooke University.

In addition to his academic work, Amr offers consulting services to portfolio managers at Scotia Wealth Management and sustainable investment training to corporate clients and financial institutions. Amr obtained his MBA from the University of Michigan at Ann Arbor in 1995 and his B.Sc. in Mechanical Engineering from the American University in Cairo in 1991.


Johanna Beck
Program Coordinator

A Finance and Economics student at the John Molson School of Business and the VP of Finance of the John Molson Sustainable Enterprise Committee, Johanna is passionate about finding and incorporating environmentally friendly practices in every undertaking. After graduation, she hopes to pursue a career in sustainable finance.  

For more information

Telephone: 514-848-3960

*This Sustainability Ecosystem initiative is powered by the John Molson Executive Centre.

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