Nura Jabagi, PhD candidate in Business Technology Management at Concordia, has recently published a conceptual article in the Journal of Managerial Psychology. The paper, entitled "Gig-Workers' Motivation: Thinking Beyond Carrots and Sticks," seeks to understand the role that technology can play in motivating platform workers.
Although motivation is a relatively mature field of study, there is a lack of research concerning how organizations motivate workers in non-traditional work arrangements. In the algocratic context of the gig-economy — where algorithms and not human managers govern workers — this article explores how organizations can support the self-motivation of gig-workers through the thoughtful design of their digital labour platforms and the integration of social media within their architecture.
This article is part of Jabagi’s dissertation work and has been co-authored by Anne-Marie Croteau, dean of the John Molson School of Business, Luc Audebrand, associate professor at Université Laval, and Josianne Marsan, professor at Université Laval.
The journal’s upcoming special issue on work in the gig economy will feature the article.