From Wall Street to reinvention: Meet Concordia alumna Veronika Roux-Vlachova

After successful careers on Wall Street and in real estate, Veronika Roux-Vlachova, BComm 01, reached a familiar inflection point: the sense that achievement no longer equalled fulfillment.

What followed was not a leap so much as a realignment — one that resulted in a new consultancy built around helping others navigate their own turning points.

Roux-Vlachova is the co-founder of Pivot Point Strategies, a firm with offices in Montreal and Toronto that works with individuals and teams seeking clarity amid disruption. The goal is to help them transform uncertainty — whether driven by economic pressure, workplace change or personal transition — into practical, forward-looking action.

“These are difficult economic times that are creating challenges for everyone from young people entering the workforce to my generation,” she says. “I wanted to help people assess where they are and where they want to be, and support them in taking realistic, immediate steps toward their goals.”

For Roux-Vlachova, the work is rooted less in reinvention than a reconnection with her passion.

Long before Pivot Point Strategies launched in April 2026, she informally filled a similar role, helping friends and family navigate periods of upheaval and uncertainty. With her business partner, Lianne Castelino, she began shaping the insights she gained from these interactions into a structured methodology.

The result is a four-step proprietary process designed to help clients articulate goals, assess constraints and move towards measurable progress across professional and personal dimensions. That can include everything from adapting to the impact of artificial intelligence in the workplace to rethinking community engagement or overall direction after major life transitions.

“We did a lot of testing of our process to make sure we not only understood who our clients are, but also how we could work with them to ensure their success,” she explains. “Our role is not to coach them, but to create a caring, empathetic environment that facilitates breakthroughs, strategy and meaningful action.”

From lived experience to a structured approach

The company’s approach is equally informed by Roux-Vlachova’s own experience with transitions.

In 2023, she returned to Montreal after years in Toronto, bringing her family with her, and started a new chapter through another long-standing interest: art appraisal. She previously assumed the field was out of reach.

“That transition was invaluable,” she says. “By aligning my career with my passion, I gained insight into how powerful it is when people give themselves permission to do the same.”

Since returning to Montreal, Roux-Vlachova has reconnected with Concordia through alumni events and her involvement with Art Volt, a donor-supported platform that helps recent Faculty of Fine Arts alumni launch their creative careers.

“I am really impressed by the growth of the university over the years,” she says. “In particular at the John Molson School of Business and in the arts.”

Looking ahead, the Department of Accountancy graduate is focused on scaling Pivot Point Strategies. The firm is already attracting interest from organizations, and a self-directed app is in development to expand its reach beyond traditional consulting engagements.

Still, Roux-Vlachova is clear that growth is not the only measure of success.

“The real priority is the transformations we facilitate and the connections we build along the way,” she says. “If we’re doing this well, people don’t just change direction — they build something more intentional from it.”

Roux-Vlachova’s long-term ambition reflects that same ethos.

“The ultimate goal is to host an event in 2035 where we invite everyone to share what they achieved and how they got there. I’m aiming for at least 10,000 invitees.”