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2018 Winter Olympics

Ask our Experts
Posted on February 5, 2018

The opening ceremonies on February 9 kick off the Olympic Winter Games in Pyeongchang, South Korea.  We will update this list as the games unfold.


Doping, a bust for the Olympic brand?

What are the consequences of doping on the reputation of individual athletes, their home countries and the Olympic brand as a whole? Bruno Delorme is a specialist in sports marketing who keeps a close watch on emerging issues in the field.

Bruno Delorme
, Professor, Marketing, John Molson School of Business
Cell: 514-362-8033


Picking up the Olympic tab 

Are the Olympics an economic driver, or just another frivolous party? Moshe Lander, sports economist and researcher in the Department of Economics says:

“The Olympics, both summer and winter, have proven to be a costly exercise affordable only to countries that are undemocratic or unconcerned about handing the taxpayer a bill for a two-week party.”

Moshe Lander, sports economist & lecturer, Department of Economics 

Cell: (780) 237-0565, office: 848-2424 ext. 3918


Olympian or couch potato? Your physiology could hold a clue

Why do some individuals end up competing in the Olympics while others turn into couch potatoes watching them compete? Andreas Bergdahl uses high tech solutions to look at the health of the human vascular system. With expertise in exercise physiology, his findings may provide some clues about an individual’s predisposition for high performance athletics. 

Andreas Bergdahl, Associate Professor, Department of Exercise Science

Tel: (514) 848-2424 ext. 3372


The psychology of high performance sport   

Winning the gold requires more than just physical training. Mental preparation is also essential to an athlete's Olympic success. Theresa Bianco is a sports psychologist with experience counselling high performance athletes through the ups and downs of training, injuries and the intense pressure to perform during international competition.   

Theresa Bianco, 
Assistant Professor, Department of Psychology 
Tel: (514) 848-2424 ext. 2217


Peak performance training

High calibre athletes train for years, often persisting through nagging injuries. As head of the Athletic Therapy Research Laboratory in the PERFORM Centre, Richard DeMont drawn on his clinical experience in determining how athletes can keep their body carefully tuned. He believes the key to successfully training is carefully balancing preparation, recovery and rehabilitation in the drive to the top.

Richard DeMont
, Associate professor, Department of Exercise Science
Tel: 514-848-2424 ext. 3329


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