How cookies collect Personal Information throughout our site, and how that information used.
Last updated: October 31, 2023, 2:46 p.m.
What are cookies?
A cookie is a very small text document stored on your computer or other device (and maintained by your browser) when you visit a website. It often includes a randomized unique identifier so that a website can “recognize” this cookie again on your next visit. Cookies allow the functioning of websites, improve browsing, or provide certain information to website owners, particularly in terms of audience measurement.
Cookies do not cause any damage to your device, but they facilitate, for example, finding preferences, pre-filling certain fields or adapting the content of the services on the visited site. Such data allow us to improve the ergonomics of our site and our services according to your interests.
What is interest-based advertising, and do we conduct any?
Applicable laws require us to disable by default, and seek your permission to activate, technological functionalities that enable us to locate, identify or profile you. If they apply, we will comply with these requirements.
Interest-based advertising (also known as targeted or behavioral advertising) means that we take note of your preferences and interests through cookies or otherwise, and then use them to show you advertising and marketing materials that are relevant to you (based on those preferences and interests).
Without interest-based advertising, you would still be getting ads when browsing the Internet, yet these ads would not be personalized based on your preferences and interests – and so, they would be less relevant to you, and less effective for us.
We perform interest-based advertising. For instance, we use Google Ads to provide you with ads based on your browsing history and search requests. We also use social media to provide you with personalized ads based on your viewing content.
We install our own cookies and third-party cookies on your browser or device through our site. Some of these cookies are uninstalled automatically at the end of your browsing session. Others are persistent, which means that they remain installed for a longer period of time unless you uninstall them. For a complete list of the cookies our site uses and their respective expiry dates, please refer to the table below.
We collect cookies in each of the following categories:
- Essential cookies: These cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site.
- Functional cookies: These cookies allow our website to remember choices you have made in the past, like what language you prefer, what your username and password are and other similar preferences.
- Performance cookies: These cookies collect information about how you use our website, like which pages you visited, and which links you clicked on. None of this information can be used to identify you. It is all aggregated and, therefore, anonymized. Their sole purpose is to improve website functions.
- Marketing cookies: These cookies track your online activity to help us deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with third parties.
The cookies we use may be deposited either directly by our site and therefore managed by us (first-party cookies); or by partners and service providers, which are therefore managed by third parties (third-party cookies).
Manage your cookie preferences
From time to time, you will be given the opportunity to allow all cookies, to accept only some cookies, or to reject all non-essential cookies. The latter option may result in certain personalized services not being provided and you may not be able to take full advantage of all the features offered by our site.
Some cookies will be disabled by default, which means that we will seek your permission to activate them. These include technological functionalities that may enable us to locate, identify or profile you.
You can manage your cookie preferences through your browser, such as by uninstalling and blocking certain cookies. Click on your browser below to obtain instructions.
How to contact us
Our Privacy Officer will respond to your requests for access or correction and handle complaints you may have about our privacy practices.
If you have any questions or comments about this Notice or the protection of your Personal Information, please contact our Privacy Officer at:
1455 De Maisonneuve Blvd. W.
Montreal, QC H3G 1M8
About the cookies we use
This outlines the categorization of cookies used on our site, how long they are kept, and the service provider involved.