Andrea Martin, BComm 83, credits part of her rise to the presidency of security company ADT Canada to her passion for numbers. “I graduated from Concordia in quantitative methods with a minor in marketing, and that’s exactly what I did,” says Martin, whose first job out of university was analyzing statistics for Reader’s Digest Canada. She’d become president and CEO of the same company in 2004. “I would go see my boss and say, ‘I’m finished doing this,’ and he was always impressed by how quickly I did it,” says Martin of her swift corporate ascent.
Martin left Reader’s Digest in 2010, though not before adding Latin America and Asia Pacific to her portfolio. She says that working for the nearly century-old business taught her a few things about diversification. “People think that Reader’s Digest is just a magazine, but most of the profits come from selling different products such as insurance, vitamins, music, books, videos and even wine in some countries,” she says.
The surging popularity of consuming content online doesn’t faze Martin, who managed 225 people between the Montreal head office of the company and its advertising division in Toronto. “I love change and transformation, so when the publishing world changed, forcing us to change from direct mail and publishing to a digital content and multiplatform marketing approach, that was rewarding,” she says. With more than 40 regional offerings of Reader’s Digest — from Russia to Brazil — the Canadian edition was number one in terms of performance, says Martin, who increased profits by 30 per cent over four years. With her at the helm, Reader’s Digest launched Our Canada and Best Health.
Between leaving Reader’s Digest and joining Toronto-based ADT Canada in 2015, Martin worked at Biocean Canada — a health services company — and as managing director of Data Services with Royal Mail Group in the United Kingdom.
Arriving back to her homeland and settling into her new role as president of ADT Canada, Martin built and delivered a strategic plan to support the ongoing commitment of keeping customers safe and secure. Leading the largest Canadian security and connected home company with more than 1,700 team members, Martin is leveraging her deep expertise in change management and transforma-tion to build a unified team and company.
Her vision is simple, she says: to com-bine two security companies — ADT and Protectron, which merged in 2014 — and come together as one ADT Canada team to deliver the best customer experience. Her focus also includes accelerating growth through customer and employee engagement, and keeping customers satisfied and team members inspired.
Martin’s career is rich in milestones — she has built a rewarding path for someone who had a rocky start in terms of her education. “I didn’t like school when I was younger — Concordia was my saving grace,” she says. “I was lucky to have met teachers who inspired me and motivated me to move forward.”
Andrea Martin, BComm 83, president of ADT Canada, offers the following advice for future leaders: “You can have the greatest strategy, the greatest vision or the greatest brand, but if you don’t have a strong team then that strategy, that vision, that brand, is not worth anything.”
Richard Lunny, CEO of Manulife bank of Canada, believes it’s important to find time to volunteer. “Part of it is that I enjoy getting out of my business comfort zone,” he says. “In supporting a cause, I tend to lean toward smaller organizations as they stand to benefit more from the expertise and support.”
David Martin and his wife Nancy Knowlton co-founded Calgary-based SMART technologies and Nureva Inc.
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