At the movies, cowboys and conquerors are now supersized. Hollywood hurls an increasing number of superheroes to the big screen — be it Batman, Thor, Captain America, G.I. Joe, Wolverine and Superman — whose brute force is pivotal in saving Earth and distressed damsels.
Is it any surprise that since their 1960s debut, G.I. Joe figurines marketed to young boys have grown in muscle mass? American researchers found the toys now exceed the muscularity of even the largest of human bodybuilders.
Could it be that the entertainment industry is manufacturing vicarious outlets for guys from the real world as they become decreasingly alpha?