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‘It’s a rollercoaster’: the student-powered John Molson Undergraduate Case Competition is back!

24 schools from 12 countries go head-to-head for the 2019 title
February 14, 2019
By Alexander Hackett

The 2019 John Molson Undergraduate Case Competition organizing committee. | Photo by Ophélie Boisvert, Voltaic The 2019 John Molson Undergraduate Case Competition organizing committee. | Photo by Ophélie Boisvert, Voltaic

Get ready to rumble!

The 2019 John Molson Undergraduate Case Competition (JMUCC) gets under way on February 24.

Twenty-four teams from 12 countries will be locking horns and trying to solve live business cases during the week-long event.

Teams are coming to Montreal from as far away as Singapore, Hong Kong, Spain and Australia to attend what is widely considered to be one of the best competitions on the circuit.

“JMUCC is at the highest international level and we try to select the best delegates to represent universities from across the world,” says David White (BComm 18), organizing committee president.

The competition, organized by John Molson School of Business (JMSB) students, is the biggest of its kind. It is split into three preliminary rounds, followed by an intense 24-hour case round. The top seven teams qualify to duke it out for the title.

“It’s the only competition on the circuit that has a four-case format and it’s a rollercoaster ride. Teams are proud to make the finals and represent their schools,” White adds.

All cases are live, meaning they’re real business problems submitted by actual companies seeking solutions.

The round-robin portion of the tournament will take place at the John Molson (MB) Building from February 25 to 27, while the 24-hour case and finals move on to the Hotel Bonaventure on March 2.

Past winners include Thailand’s Chulalongkorn University, the University of Queensland and Concordia.

The latest JMSB team consists of Kevin Phok, Seham-Estina Allison, Mathieu Kost and John Fragos.

What’s new this year?

There will be a few tweaks to the 2019 program.

“We’re looking to revamp our social media component,” White says.

Through the #MyJMUCCPrep contest, teams are asked to submit photos to show how they’ve been preparing for the event and to compete for “likes” online.

The “creative case” will also be back for a second year, involving video submissions from participants seeking to solve business problems in original ways. Last year’s creative case was done with Montreal’s Shoot Studio.

The University of Warwick is this year’s recipient of the JMUCC School Bursary, set up for teams who couldn’t otherwise afford to attend.

“The competition is not just about the academic side,” White adds. “In the evening we have networking opportunities and sponsored events. This gives participants the chance to mingle and add to their professional contacts worldwide.”

In addition to the JMUCC, each year JMSB hosts the John Molson MBA International Case Competition, which ran January 7 and 11; the Engineering and Commerce Case Competition, which this year will be held February 19-23; and the Van Berkom JMSB Small-Cap Case Competition, which is coming to the business school March 29-30.

All case competitions are open to the public and free to attend.

The entire John Molson Undergraduate Case Competition will be broadcast online. Watch it live!


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