The beginning of a beautiful business-training friendship
If trust is at the heart of a fruitful partnership, then Concordia’s John Molson Executive Centre (JMEC) looks to have found the ideal set-up.
JMEC’s recent venture with the Instituto Nacional de Vendas e-Trade Marketing (INVENT) was so successful that the Brazilian training outfit has decided to make Concordia the international instruction hub for several of its major clients. This arrangement guarantees that the university will host at least one multi-day training session for INVENT every year.
The decision was based on INVENT’s positive experience with a customized training program that JMEC designed for an agribusiness firm. Three faculty members from the Department of Management at the John Molson School of Business — Alexandra Dawson, Tim Field and Raymond Paquin — were instructors in the program.
Paquin, a sustainability and environmental strategy expert, says the participants were very engaged and thoughtful. “We had some lively discussions about sustainability from a strategic standpoint. Agribusiness is heavily dependent on natural resources and these individuals were keen to learn about what actions can lead both to profitability, and to building a more resilient, responsible business.”
“Outstanding,” was how INVENT’s CEO and founder Adriano Maluf Amui characterized the experience of working with JMEC. “Since our first contact until the post-training review of the program, all the members of the Executive Centre team demonstrated professionalism with a real touch of humanism. The delivery of the program was great and we felt that we received some very special attention.”
Concordia beat out a number of other universities when INVENT settled on JMEC to be its Canadian training partner.
Amui says that Concordia was chosen because of its excellent customer service.
“We visited and analyzed quite a few quality educational institutions in Canada, but we chose JMSB because the people working in the Executive Centre really took the time to listen. They were open-minded, understood our needs and designed a program that addressed them.”
The Executive Centre offers both customized training programs and open-enrolment public seminars.