Skip to main content

course

Search Engine Optimization

Check Upcoming Dates
Course Code
CEWD 365
Duration
30 hours
You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course.

Upcoming date(s)

Term
Section
mode
Fees

April 2 – June 4, 2024
Tu 13:00 – 16:00
Spring
C1
Online
$800.00
Term
Spring
Section
C1
mode
Online
Fees
$800.00

April 3 – June 5, 2024
We 18:00 – 21:00
Spring
1
Online
$800.00
Term
Spring
Section
1
mode
Online
Fees
$800.00

September 17 – November 19, 2024
Tu 13:00 – 16:00
Fall
A1
Online
$800.00
Term
Fall
Section
A1
mode
Online
Fees
$800.00

September 18 – November 20, 2024
We 18:00 – 21:00
Fall
1
Online
$800.00
Term
Fall
Section
1
mode
Online
Fees
$800.00

January 13 – February 12, 2025
Mo We 13:00 – 16:00
Winter
B1
Online
$800.00
Term
Winter
Section
B1
mode
Online
Fees
$800.00

April 1 – June 3, 2025
Tu 13:00 – 16:00
Spring
C1
Online
$800.00
Term
Spring
Section
C1
mode
Online
Fees
$800.00

April 2 – June 4, 2025
We 18:00 – 21:00
Spring
1
Online
$800.00
Term
Spring
Section
1
mode
Online
Fees
$800.00

Your takeaways

This course is a great way to help you:
• Understand the role of SEO in the digital marketing eco-system and consumer journey;
• Identify SEO trends and insights;
• Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page;
• Accurately track, measure and analyze web metrics and statistics;
• Create a detailed technical and content audit.

Our approach

In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom).

Who benefits the most?

• Anyone who wants to learn the fundamentals of SEO.
• Students who want to work in advertising, social media, public relations, website creation, writing for the web and management.
• Employees in marketing, communications or sales who want to refresh their skills or open new horizons.
• Small-business owners, entrepreneurs or association members who manage their own communications.
• Business owners and managers who want to maximize their reach on the web.
Back to top

© Concordia University