Date & time
Tuesday, December 1, 2020
12 p.m. – 1 p.m.
12 p.m. – 1 p.m.
Registration is closed
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Consumer decision-making when experiencing resource scarcity
John Molson School of Business 20th Anniversary Panel Series
Speaker(s)
Alain Tadros, BComm 94, Vice-President, Marketing, Metro Inc.
Cost
This event is free
Contact
alumnievents@concordia.ca
Where
Online
This event is presented as part of JMSB20, the year-long celebration honouring the 20th anniversary of the renaming of the John Molson School of Business. Each of the four scheduled presentations highlights one of the four research clusters at the business school, in this case, Stakeholder Value Creation.
Consumers often report feeling that resources are lacking in their life. While many people face chronic resource-shortages (e.g., poverty), even people who live in relative abundance often feel that certain resources are insufficient to meet their needs. As a consequence, people often think about, worry about, and discuss scarcity-related concerns.
What are the consequences of experiencing resource scarcity on consumer decision-making? How do consumers cope with their feelings of “not having enough”?
Speakers
Alain Tadros, BComm 94
Vice-President, Marketing at Metro Inc.
Caroline Roux
Associate Professor, Concordia's Department of Marketing
Research Chair on the Psychology of Resource Scarcity
Moderator
Darlene Walsh
Associate Professor and Chair, Concordia's Department of Marketing
At Metro Inc., Alain Tadros is responsible for all marketing activities and represents the voice of the customer for the Pharma and Food divisions that include Metro, Super C, Richelieu, Ami, Adonis, Jean Coutu, Brunet, Metro Ontario and Food Basic banners.
Alain is also a proud alumnus of the John Molson School of Business, where he obtaining his BComm in Marketing.
Caroline’s primary area of research explores how reminders of resource scarcity, or thinking about "not having enough" resources (e.g., money, time, food, etc.) affect consumers’ decision-making and behavior. More broadly, her research interests focus on better understanding how pro-social values and moral considerations influence consumer decision-making.
Caroline received her PhD in Marketing from Northwestern University’s Kellogg School of Management. She also holds an MSc in Marketing from HEC Montréal and a BBA in Marketing from the Université du Québec à Trois-Rivières.
Darlene Walsh received her PhD in Management with a specialization in Marketing from the University of Toronto, and holds an Honours BSc with High Distinction in Psychology and Economics from the University of Toronto.