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Data-Driven Management Master Program


Today’s manager requires a far broader skill set than in the past. But, you already know that, which is why you’re here. Excellent. In this Diploma program, you’ll learn how data, when carefully sourced and skillfully analyzed, can be an invaluable tool that helps you do more than just monitor results. You’ll learn how to harness it effectively to lead employees through inevitable change, and do it with influence and integrity. You’ll gain vital experience using data to plan strategically and prove the impact of your work on bottom-line results, staking your place as a credible and trusted strategic adviser to senior management. In other words, over the course of five 30-hour classes, you’ll acquire the critical thinking, strategic planning, data analysis and measurement acumen you need to align and develop your confidence. Are you ready to prove your worth?

Your takeaways

This diploma will help you to:

  • Recognize the potential of Big Data to better inform your work and what it takes to build this capacity within an organization;
  • Use proven, ethical methods for strategic communication planning that demonstrate measurable impact;
  • Create an engagement plan to align employees around change and foster trust to improve performance;
  • Develop your personal leadership abilities to influence stakeholders with integrity and impact;
  • Apply participatory practices and storytelling techniques to foster trust and alignment around change;
  • Recognize your personal leadership style and understand how you use influence and power;
  • Apply idea-generation strategies and facilitation skills to encourage participation during your team meetings.

Program courses

To obtain this diploma, students must complete the five courses below. For course descriptions, schedules and registration, click on the links of each course.

Our approach

This new program is project-based, meaning you’ll practice hands-on strategic thinking and planning skills using your own business cases. You’ll also engage in practical and critical thinking to reflect and project yourself into your current or future work environment. Teachers will use case studies, group discussions, team presentations and introspection questionnaires to apply your learning to real-world experiences. Most importantly, you’ll be challenged to apply data insights to all aspects of your work.

Who benefits most?

  • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons.
  • New and lower-level managers who want to move into a higher management role.
  • Individuals in marketing, communications advocacy or public affairs who want to apply best management practices to improve the effectiveness of their work.
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